Kungasimangazi ukwazi ukuthi ukudayiswa kwempahla (njenge-t-shirts namatekisi), noma "ukuthengisa," kuyimithombo ebalulekile yokuthola abaculi abaningi. Kodwa yini engase ikushaqise uma uvela emlandweni we-indie ukuthi ukuhweba okudayiswayo okungaxakile kungaba kanjani.
Esikhundleni sokuthi umngane athengise ama-t-shirts akho etafuleni lokuthengisa ngemuva kweqembu, izinkambo ezinkulu zibandakanya izinkampani ezinkulu zomthengisi zokuthengisa umculo ovumela i-band yakho igama nokufanisa futhi akhiqize futhi athengise izinto zakho, ekukhokha ubukhosi. Imikhiqizo ye-Merch ingafana namarekhodi erekhodi amarekhodi, kodwa kunemibono ebalulekile.
Nakhu ukubheka amaphuzu amakhulu ezenzakalini zokuthengisa ezokuvakasha.
01 Impahla Yokuthengiswa Kwezokuvakasha
Izipesenti zokuthengiswa
Ngama-percentage amadili, umculi uthola nje amaphesenti anqunyiwe okuthengiswa kwezimpahla zawo. Ukuthengiswa okujwayelekile kusho ukuthi ukuthengisa kususa noma yiziphi izintela nezindleko zekhadi lesikweletu ezikhokhelwa abakhiqizi bempahla. E-US, abaculi bathambekele ekutholeni ubukhosi emkhakheni we-30% kuya kwezingu-35%, nakuba ungahluka, njengama-royalties angaphandle (okuvame ukuncane kancane kunezinga lase-US). Uma uthola iphesenti yezinkokhelo zakho, ngezinye izikhathi ungasebenzisa ukuhlinzekwa enkonzweni ukuthi izinga lakho lobukhosi liyakhula uma ufinyelela eminye imikhawulo yokuthengisa.
Splits Yenzuzo
Ukuhlukaniswa kwezinzuzo ngokuvamile kuxhomeke ekuthengiseni inetha , ngakho inkampani yokuthengisa idonsa zonke izindleko zazo emalini yokuthengisa bese ihlukanisa lokho okushiywe ngumculi ngesilinganiso esinqunyiwe-ngokuvamile u-85/15 (kumculi) futhi, la mazinga angahluka. Ukuhlukaniswa kwenzuzo kujwayelekile emazweni angamazwe angaphandle futhi kusebenzelana nezinkundla zemidlalo nemikhosi. Ukwengeza, izikhwama zekhonsathi noma izinhlelo zivame ukudayiswa ngokuhlukaniswa, ngisho noma konke okuthengiswayo kuthengiswa ngaphansi kokuthengiswa kwamaphesenti.
Qaphela ukuthi uma ukhetha ukuba nomthengisi odinga ukuthi inkampani yokuthengisa ingenise umklami wangaphandle (njengebhokethi ngokukhethekile eyenzelwe igama elidumile emfashini), izinga lakho lokukhokha lizobe liphansi kulezi zinto kunabanye umthengisi. Kungani? Ngoba inkampani yokuhweba kufanele ithwale izindleko zomklami wangaphandle, futhi isilinganiso esincane sokubuyiselwa kwemindeni yindlela yabo yokubuyisela izindleko.
02 Ukuthuthukiswa kokuthengiswa kwempahla
Yebo, njengesivumelwano sokuqopha, uthola isandulela esenzweni sokuthengiswa kwezokuvakasha. Kodwa ngaphambi kokuba ujabule, kufanele wazi ukuthi le migomo ibubi kakhulu kunokuthuthukiswa kwerekhodi. Kungani? Ngoba ukuthuthukiswa kokuhweba kokuvakasha kuvame ukubuyiselwa yinkampani yokuthengisa-okusho ukuthi ungaba yi-hook ukuze ubuyisele kusengaphambili.
Kunezimo eziningana ezingafaka kuwe esimweni esilusizi sokubuyisela ukuthengiswa kwakho kusengaphambili, kodwa iningi lazo liboshwe kuwe ungahambi ngaphakathi kwesikhathi esichazwe kwinkontileka yakho noma ungadlali izethameli zobukhulu obulindeleke uma ukuthengiswa kwakho isayinwe (sizofinyelela ekusebenzeni okungenani kamuva, okuhlobene kakhulu nalokhu). Uma unquma ukuthi ufuna ukuphuma enkonzweni, kuzodingeka ukhokhele kusengaphambili kwakho ngenzalo.
Izinqubekela phambili zihluka ngobukhulu kuye ngokuthi amandla akho okuxoxisana, ubude bokuvakasha kwakho, kanye nobukhulu bezindawo kanye ne-fanbase yakho.
Ukuhamba phambili kokuthengiswa okuningi kokukhokha kubhalwa ngenkathi uhambo lwakho, ukukusiza ukuhlangabezana nezindleko zakho nokuyeka ukukhokha uma uhluleka ukuhlangabezana nemigomo ebekiwe enkontileka yakho. Uzothola inhlama ekuqaleni nasekupheleni ngokukhokha okukodwa noma ezimbili phakathi.
Inkontileka yakho kufanele isho inani lempilo yakho kusengaphambili kanye nemibandela yokuhamba phambili ngokucacile.
03 Imigomo
Isikhathi sokuthengiswa kwakho yisikhathi sobude bakho. Ukuze uthole ukuhweba kokuvakasha, ngokuvamile uboshwe phansi umjikelezo owodwa we-albhamu noma kuze kube yilapho kusengaphambili ukubuyiswa kwakho, noma yikuphi okude. Ukukhuluma ngokweqile, lokho kusho ukuthi uma ubuyiselwa kusengaphambili kodwa ungalokothi ukhulule enye i-albhamu, ungaphansi kwenkontileka nenkampani yokuhweba yezokuvakasha kuze kube phakade.
Ummeli omuhle angakusiza ukuthi uxoxe ngamasu okuphuma esivumelwaneni, kodwa qinisekisa ukuthi ucacile ukuthi ukhona kuphi umugqa wokugcina, noma uzobe unamathenda okuthengisa isikhathi eside kakhulu.
Amaholo eHholo le-04
Uma usuka kumzila wesigamu, uzothola ukuthi izindawo eziningi zikhokha iphesenti yenzuzo ngokukuvumela ukuthi uthengise izimpahla zakho endaweni yazo. Lezi zibizwa ngokuthi izindleko zehholo. Amagceke axoxisana nemali yehholo endaweni lapho bebhuka ukuvakasha kwakho, kepha izinkampani zokuhweba zivakashe njalo zifaka ikhefu emalini ehholo abazimisele ukuyikhokhela (ngokuvamile ehamba cishe no-30% noma ngaphezulu). Uma ngabe i-ejenti yakho ixoxisana nemali yehholo engaphezu kwekhanda inkampani yakho yomthengisi isethelwe, ithatha umehluko ngaphandle kwemikhakha yakho.
Ama-minimum Minimum Performance
Ngokuyinhloko, ubuncane bokusebenza yinani labantu okufanele bahlanganyele kulowo nalowo mboniso ukuze bakwenze uhambisane nomthengisi wakho wezokuthengisa.
Kungani inkampani yokuhweba yezokuvakasha ikutshela ukuthi bangaki abantu abadinga ukubekwa emibukisweni yakho? Ngoba inani labantu ngokusebenzisa umnyango lithatha ukuthi bangathengisa kangakanani abathengi; abantu abaningi, ukuthengisa okuningi ukuthengisa.
Ukuhweba ukuhweba ukuvakasha kuvame ukulinganisa ukusebenza okungenani kunani elindeleke ukuthi bathengise "ikhanda ngalinye," noma lokho okulinganiselwe ukuchitha ekuthengiseni kuyoba ngomuntu ngamunye ngomnyango.
Izinkampani zomthengisi azibala wonke umuntu ozobe eboniswayo njengokubalwa kokusebenza kwakho okungenani. Ngokwesibonelo, akekho obala ohlwini lwabavakashi . Babala abantu ngokuhlukile ezindaweni ezihlukahlukene. Izibonisi zezemidlalo zibalwa kakhulu. Ngisho noma abantu abaningi beya enkundleni yezemidlalo, bavame ukusebenzisa imali encane, ngoba bangadonsela abalandeli abangenasithakazelo ekuthengeni noma yini. Ezinye izinkampani ezithengisayo zama ukungazibali inkundla ibonisa ukuthengiswa kwakho nhlobo, nakuba ukunciphisa okungcono kungatholakala ngesikhathi sokuxoxisana.
Khumbula ukuthi ukwehla ngaphansi kokusebenza kwakho okungenani kungabangela ukukhokha kokuhamba kwakho kusengaphambili, ngakho qiniseka ukuthi izinombolo ziyiqiniso ngaphambi kokuba usayine isivumelwano.
06 Ukuvunywa kwemidwebo
Ukuthengiswa kwakho kufanele kuchaze ukuthi, kanjani, futhi nini lapho uzothola ukuvumela ukudayiswa kwenkampani / umklami okhiqiza imibukiso yakho. Ngisho nabaculi abaphezulu futhi abazayo abanomlando omncane wokuvakasha bangathola ukulawula okugcwele kokuthengisa kumadili womthengisi.
07 Ukuphela
Awukwazi ukusebenzisana nabakhiqizi ababili bokuvakasha ngesikhathi esifanayo. Lapho ukuphela kukhwabanisa khona uma unesiphambano esithile sokuthengiswa okudayiswayo kanye / noma ilebuli yakho ihlela uhlobo oluthile lokunyuswa kwezimpahla kumbukiso wakho.
Kuyinto evamile yokuhweba ukuthengiswa ekuthengiseni noma yikuphi ukuthengiswa kungakapheli amahora angu-48 okuboniswa ngaphakathi kwamakhilomitha amabili endaweni yakho. Kumele uqiniseke ukuthi lesi sigaba somthetho sishiya izitolo zokudayisa ngaphandle kwe-equation ngoba awukwazi ukulawula lapho umthengisi odayiswayo wokuthengisa otholakala khona ukhona ngokuphathelene nendawo.
Ukukhushulwa kwelebula , njengekhati lekhonsathi elinikezwe isiteshi somsakazo esakhiwe yilebula, kufanele futhi kuvunyelwe kwinkontileka yakho. Noma kunjalo, inkampani yokuthengisa yokuvakasha inga-futhi izobe ikhawule inani lokuthengisa wena noma ilebula lakho linganikela mahhala ngaphambi kombukiso.
I-08 Ukuthengisa i-Leftovers
Kwenzekani uma ungathengisi yonke into eyenziwa yinkampani yokuvakasha phakathi nokuvakasha kwakho? Inkampani yokuthengisa izozama ukuyithengisa. Unelungelo lokukhawulela lapho lingathengisa khona ukuthengisa nokuthi kungakanani. Inkontileka yakho kufanele ikunikeze ithuba lokuthenga izimpahla ezisalayo ngezindleko kanye nomklomelo omncane (kodwa qiniseka ukuthi inkontileka ayisho ukuthi kufanele uyithenge).
Uma ungafuni, inkampani yokuthengisa ngokuvamile iyalondoloza ilungelo lokuzama ukuthengisa izimpahla zakho (ngokuvamile esitolo esitolo) kuze kube izinyanga eziyisithupha ngemuva kokuphela kohambo lwakho. Noma kunjalo, abakwazi ukuthengisa izimpahla zakho ngentengo ephansi. Awukwazi ukwenza ngenhloso engaphezulu kunakho okungenzeka ukuthi ulindele ukuthengisa ngehora nje ngakho-ke abe nokunye okusele ngemuva kokuthi imibukiso iphelile, futhi ngeke benze izimpahla ezintsha ngemva kokuphela kokuboniswa. Ngaphezu kwalokho, ukuthengiswa kwabo kokuthengiswa kwakho kufanele kube ngesisekelo esingavunyelwe, uma nje omunye eminye imigomo yokuthengisa kwakho ihlangene, ngakho-ke ukhululekile ukwenza amadili omthengisi omusha.