Ukusuka ngaphandle, ukuhweba kubonakala kuhle kakhulu. Izinto ezinegama lebhande, uhlobo, logo, njll, zenzelwe futhi zathengiswa kubalandeli. Kulula, kwesokudla? Awu, hhayi okuningi. Umthengisi ungathola kahle kakhulu ngokusheshisa, futhi isisekelo sakho somsakazo esikhulu, izinto eziyinkimbinkimbi ezingase zibe khona.
Ngokuba ama-indie amaqembu aqale nje, ukuthengisa ngokuvamile kuyinto elula njengoba ibonakala. Omunye ubeka ithebula lokuthengisa endaweni - ngokuvamile ekhonjelwe ngamalungu eqembu ngokwabo noma umphathi wabo - futhi eqoqa imali kubalandeli abaqothula izimpahla. Ibhande ngokuvamile ligcina yonke imali noma kwezinye izimo likhokhela indawo enqunyiwe, futhi yilokho akubhalayo.
Njengoba uqala ukuvakasha, uma unemali encane nxazonke, ungase uqashe umuntu othengisayo ozozinikela ukuthi aphathe konke ukusetha-p, ukuthengisa nokubalwa kwempahla kuyo yonke indawo. Noma kunjalo, i-band noma ilebula cishe yenzelwe futhi ikhokhelwe yonke into yokuthengisa futhi igcina inzuzo, ngaphansi kwanoma yikuphi ukukhokhelwa kwezindawo nezindleko (okungukuthi, unecala lomkhiqizi wezingubo).
Konke kuhle futhi okuhle - kuze kufinyeleleke ekugcineni, imikhombandlela yakho iqhubeka nokuthola inkampani enkulu yokuvakasha nokuvakasha iqala ukukhwaza. Uma ushaya izinkulumo ezinkulu, inkampani yokuvakasha yokuvakasha izofuna ukuthatha umsebenzi wakho wokuthengisa umkhiqizo epulatifheni yakho.
Iziphesheli nezinkampani zokuthengisa ezokuvakasha zihluke kakhulu kumarekhodi amarekhodi.
Ngamafuphi, inkampani ilayisensi ilungelo lokusebenzisa igama lakho nokufanekisa ekuthengiseni abakwenzayo. Bese basebenze nawe nomklami ukuba eze nezinto zokuthengisa emgwaqweni. Bese bakhiqiza lezo zinto, baphathe ukudayiswa kwezinto, futhi bakhokhele iphesenti yemali engenayo.
Abaningi be-artists bathola iphesenti yokudayiswa kwempahla yabo - cishe 30% noma kungcono kakhulu, okungenani e-US, nakuba izinga lingashintsha ngokuya ngamandla akho enkanyezi. Le phesenti ngokuvamile ithathwe ekudayiseni okuthe xaxa kokuthengiswa kwakho - okuyizindleko ezingaphansi kwezezimali nezindleko zekhadi lesikweletu. Kodwa-ke, kunesinye isici esingathonya ukuthatha kwakho ukuthengiswa kwempahla - izindleko zehholo.
Imali yeHholo iyimali ekhokhelwa indawo yokuthengisa izinto zakho lapho. Lezi zinkokhelo zivame ukukhishwa kwamaphesenti okuthengiswa kwakho futhi zikhokhwa ehholo yinkampani yokuthengisa. Nakuba inkampani yokuhweba ibhadela izimali zehholo, iphesenti indawo okuthola kuyo iphezulu kuwe nakwe-agent yakho. Lapho izincwadi zakho ze-agent zibonisa, zixoxisana ngemali yehholo.
Ngenxa yokuthi uxanduva lokuxoxisana nemali ekhokhwa yinkampani yokuhweba, futhi ngenxa yokuthi umculi uthatha umthengi uye wanda eminyakeni yamuva, izinkampani zokuhweba seziqalile ukufaka imali yamasheya ezinkonzweni zabo. Noma yini ngaphezu kwekhanda iphuma ekuthatheleni komculi. Isibonelo, uma isikhwama esivumelwaneni sakho sokuthengiswa kwezokuvakasha singama-30%, futhi i-agent yakho ayikwazi ukuthola isilinganiso esingcono kunama-40% njengemali yeholo, umehluko phakathi kwekhanda kanye nemali yangempela (kulokhu, u-10%) iphuma ekunqunyeni kwakho ukudayiswa kwempahla.
Kodwa-ke linda-kuphi izindawo eziphuma khona ukukhokhisa kakhulu ngokudayisa izinto ezithengiswayo ngaphansi kophahla lwazo? Ezimweni eziningi, inkampani yakho yokuthengisa empeleni ayithengisi ngokomzimba ukuthengisa kwakho. Esikhundleni salokho, bavele bahambise ukuthengiswa kwakho endaweni, futhi abasebenzi bezindawo zakha indawo yokuthengisa futhi benza konke ukuthengisa. Imali yehholo yikhokhwa yale nsizakalo. Imali yeHholo ihlanganisa nezindleko zokuhambela umbukiso wakho wezinkampani zokuvula ama-bootleggers ezimweni eziningi, kodwa ngokuvamile, lokho okuyingxenye encane kakhulu ye-pie.
Qaphela ukuthi amadili wezokuvakasha ezokuvakasha angahluka. Kwezinye izimo, kunokuba uthole amaphesenti amaningi, abaculi bathola amaphesenti amakhulu akwabelwana ngenetha phakathi kwalabo abathintekayo. Ukukhuluma ngedatha, ngabe ukuhweba kokuthengiswa kwezokuvakasha kubonakala kanjani? Ngaphandle kokuchaza amaphesenti esesixoxile kakade, vakashela amadili we-merchandising anezingxenye ezimbalwa ezihlukene.
Esinye sezingxenye ezinkulu kakhulu zaleso sigaba yisandulela. Abadayisi bezokuvakasha bavame ukukhokhela izinyathelo ezifana namalebula amarekhodi . Ngokungafani nama-rekhodi amadili, ukuthuthukiswa kokuhweba kuvame ukubuyiselwa / ukubuyela emuva futhi ngezinye izikhathi kungadalwa futhi nesithakazelo. Izinyathelo ezivela ezinkampanini zokuhweba zivame ukukhokhwa ezincane ezimbalwa ngesikhathi sokuvakasha futhi zihambisana nezici ezimbalwa:
- Kufanele uqale ukuvakasha kwakho ngaphakathi kwesilinganiso esithile sesikhathi njengoba kubekwe enkonzweni. Ngokuvamile, isikhathi sincane kakhulu - izinyanga ezintathu noma kusukela ngosuku lokusayina kuvamile.
- Kufanele uvumelane ukukhokha inani elithile lemiboniso ngenani elithile lokukhokha amakhonsathi ngombukiso.
Leli phuzu lokugcina - "inombolo ethile yabakhonsathi" iyisihluthulelo. Le nombolo yaziwa njengobuncane bokusebenza kwakho. Inkampani yokuthengisa ikulindele ukuthi udlale okungenani lelo nani labantu kulowo nalowo. Kungani? Ngakho-ke bangabantu abanele ezithakazelisayo ekuthengeni umthengi wakho.
Lokhu kusebenza okuncane kuncike kwimali abacabanga ukuthi umuntu ngamunye uzoyichitha ekuboniseni kwakho - isibonelo, inani elilodwa lokuthatha embukisweni lihlehlisela phansi ku-$ 1 elisetshenziselwa ukuthengisa wonke umuntu ku-gig yakho. Uma ungahlangabezane nalezi zincane, inkampani yokuthengisa yokuvakasha ingakhansela isivumelwano sakho futhi ukhumbule kusengaphambili kwakho.
Ukuhamba phambili kwakho kungaphinde kuhoxiswe uma ungahambi emgwaqweni ngesikhathi esifanele noma uma ungakwazi ukufeza izibopho zakho zokuvakasha ngenxa yokugula, ukulimala, njll.
Njengomculi, enye yezinto ezibaluleke kakhulu ongaxoxisana ngazo ekuhwebeni kwakho kokuhweba kokuvakasha yileli gama. Funda kabanzi mayelana nemikhakha yezokuhweba ukuthengiswa kwezokuvakasha, imigomo nokusebenza okungenani lapha.
Ulwazi olufakwe lapha luyinto evamile futhi aluhloswanga njengengxenye yezeluleko zomthetho . Izimo zakho nezenzo zakho zingase zihluke.