Hlela amakhono akho okukholisa ngalezi zifundo eziphezulu
Ngokwalokho, ukuthuthukisa kangcono ekuthengiseni kuyinto elula kakhulu ukuchaza: uthola kangcono ekuthengiseni okuqinisekisile abantu abaningi ukuthenga umkhiqizo wakho. Kodwa-ke, akunjalo neze kulula, ngempela. Udinga ulwazi, amakhono nozwela. Abathengisi abahamba phambili banokuqonda okujulile kwengqondo, ukuziphatha komuntu, isu, benze uhlelo olude futhi olufishane futhi abachwepheshe ezimbonini zabo kanye namakhasimende abo. Futhi izincwadi zokuthengisa zingumthombo omkhulu wokuhlanganisa lezo zimfanelo. Funda ukuze uthole amabhuku athengisa kakhulu okuthengisa ukuze uthole abathengi nabanokuhlangenwe nakho okufanayo.
Okuphelele Kakhulu: Ukwakha IndabaNgokulandelayo: Chaza Umlayezo Wakho Ngakho Amakhasimende Alalele
Umkhiqizo wakho ungaphezu komkhiqizo kuphela: Umqondo nendaba. Le ncwadi ka-2017 nguDonald Miller iphakamisa uhlu lwe-Amazon Best-Seller ku-Sales nokuthengisa ngesizathu. Encwadini, uMiller udala indlela yokuthuthukisa ukuthengisa ngokusebenzisa izimiso eziyisikhombisa zomhlaba wonke ezigxile ekutsheleni izindaba ezicindezelayo nokufundisa abathengisi indlela yokuzwelana nokuxhumana namakhasimende abo. Le ncwadi ayichazi kuphela indlela yokutshela indaba, kodwa ukuthi ungatshela kanjani ukuthi izilaleli zakho ziphoqelelwe noma cha. Futhi ikuhamba ngezinyathelo zokudala imiyalezo ephumelelayo kuwo wonke ama-platforms wezokuxhumana kanye nezikhangiso.
Ababuyekezi abaningi e-Amazon banikeze le ncwadi isilinganiso esiyizinkanyezi ezinhlanu. Njengomunye wababuyekezi wakubeka: "Ngifunda okuningi ngokukhangisa kule ncwadi kunokuba ngifunde ku-MBA yami!"
I-Classic Classic: I-SPIN Ethengisa nge-Neil Rackham
Lesi classic ka-1988 sikaNeil Rackham sinesizathu ngesizathu. Yonke ucwaningo olusha kanye ne-psychology emhlabeni ngeke likuguqule ube ngumthengisi omkhulu uma wazi ukuthi ungayisebenzisa kanjani emsebenzini wakho - futhi uyisebenzise ukuze unamathele lo mkhiqizo. Kumele wazi imibuzo efanele ukubuza nokuhleleka kokuzibuza. Kumele wenze amaklayenti aqiniseke ukuthi adinga okuthile futhi konke okuzokwenza ukuthi kulungiswe kuphela uma bethenga umkhiqizo wakho. Kufanele ube ngumthengi-centric futhi kufanele uzwele.
I-SPIN, isihloko sencwadi, isichazamazwi sohlobo lwemibuzo okufanele ibuze: isimo, inkinga, ukubandakanyeka kanye nesidingo-inzuzo. Lezi zigaba ezine zenziwe emva kokuxoxa nezinkulungwane zabathengisi bezwe lonke, futhi uma zijwayele, ziqondwa futhi zisetshenziswe kahle, lezi zindlela zizokwenza ube ngumthengisi ongcono kakhulu.
Udidekile? Ngiyabonga ukuthi amakhasi angu-197 wencwadi kaRackham azochaza konke.
I-Best CEO: I-Psychology of Selling: Ukwandisa Ukuthengisa Kwenu Ngokushesha & Kulula ...
Yebo, abantu abaningi bangabhala incwadi enhle futhi bathe impumelelo emva kokuphumelela. Kodwa akunangqondo yini ukuthembela othile onemiphumela eqinisekisiwe? Umlobi walo msebenzi, uBrian Tracy, ungumphathi we-CEO wenkampani yakhe - futhi wasebenzisa i-CEO ye-$ 265 million yentuthuko inkampani.
Ngakho-ke, yini encwadini ngokwalo, ngaphandle kokuhlangenwe nakho kwamashumi eminyaka?
Izifundo ekuthuthukiseni ukuzethemba kwakho nokuzethemba ngokusebenzisa ingqondo yesisekelo. Kuzwakala kulula, kodwa iphakamisa i-punch enamandla. Ngeke nje ufunde ukuthi ungayisebenzisa kanjani isayensi ukuze uzikhuthaze - uzothola nokuthi ungabakhuthaza kanjani abanye ngomzwelo nangokwesqondo kuzo zonke izingxenye zokudayiswa. Uma udinga ukuvuselela ezimisweni eziyisisekelo, lokhu nakanjani incwadi yokugcina eshalofini lakho - kodwa uma unolwazi, uzophinde ukhonjwe kahle ngesakhiwo esicacile nesisebenzayo.
Okungcono kakhulu kwe-Wolf of Wall Street: Indlela ye-Wolf: Ulayini oqondile ...
Kungakhathaliseki ukuthi uke wabona noma yini ibhayisikobho ye-crazy ehambisana noJona Hill no-Leonardo DiCaprio, uma unesifiso se-Wall Street, uzofuna ukufunda le ncwadi.
Emakhasini angu-256 e-riveting, i-Jordan Belfort, ihhavini yangempela yokuphila i-movie isekelwe phezu kwayo, ikuthatha isinyathelo ngesinyathelo ngenqubo yokuba isazi ekuvala amadili kanye nokuthola inhlama. Ngaphambilini, iBelfort ikhokhisa cishe u-$ 2,000 futhi ifuna ukuthi uthathe ukuqeqesha oku-intanethi ukuze ufunde le ndlela, ngakho-ke imali engu-$ 15 noma ngaphezulu oyisebenzisayo kule ncwadi iyisiba esihlobene. Kungakhathaliseki ukuthi uneminyaka emingaki, uqinisekile ukuthi ufunda okuthile kule ncwadi. Abaholi be-Aspiring, abathengisi, ama-CEO kanye nosomabhizinisi ngokufanayo bazozuza ezifundisweni nasezimfihlo ezifakiwe.
Incwadi Yokuthengisa Eyinkimbinkimbi Eningi: Thengisa Noma Yathengiswa: Indlela Yokuthola Indlela Yakho Ebhizinisi / Ukuphila
Leli bhuku aligcini nje likufundise ukuthi ungathengisa kanjani izinto: Likufundisa ukuthi ungaqinisekisa kanjani ukuthi umqondo uyinto enhle. Kungakhathaliseki ukuthi ubeka umkhiqizo eqenjini labathengi abangase babe khona, utshele umphathi wakho mayelana nesistimu ofuna ukuyisebenzisa, ukuthengisa uhlelo kumakhasimende noma ngisho nokuzama ukuziqinisekisa ukuthi usebenzise i-gym kwisitezi sakho esingaphansi kwesisodwa ngonyaka, nakanjani unokuningi okumele ufunde kule ncwadi. Umbhali walencwadi, Grant Cardone, uchwepheshe wezimiso zokuthengisa eziyisisekelo ezingasebenza kunoma iyiphi imboni. Ibuye ikufundise amakhono azokusiza ukuba ubhekane nokuhluleka ukuthengisa, ukulahlwa nokwakha ukuqina. Njengobhonasi, uzofunda ukuthi ungathengisa kanjani emnothweni omubi futhi ulwe ukwesaba kwakho.
Le ncwadi ingathuthukisa impilo yakho yomsebenzi - kodwa ngokuqinisekile iyothuthukisa umbono wakho jikelele ngenqubo yokukholisa.
Okuhle Kokukhuthaza: IDrayivu: Iqiniso Elimangalisa Ngalokho Okusikhuthazayo
Ukuthengisa izinto kuthatha ukwazi ukuthi ungatshela kanjani indaba enkulu futhi wazi ukuthi ungamqinisekisa kanjani umuntu, nakanjani. Kodwa isici esiyinhloko sokuba ngumdayisi omkhulu ovame ukushiywa indiva ukwazi ukugqugquzela labo abakuzungezile, kokubili amaklayenti kanye nabaphezulu, kanye nabangani, umndeni, abafundi kanye nezingane.
Ungase ucabange ukuthi imali iyindlela engcono kakhulu yokugqugquzela umuntu ukuthi enze isenzo noma isenzo, kodwa uDaniel H. Pink, umbhali wale ncwadi kanye nezinye izincwadi ezingu-10 ezithengisa kakhulu, ucabanga ngenye indlela. Inkolelo yakhe eyinhloko ukuthi sonke sinesifiso esijulile futhi sidinga ukudala nokulawula, kanye nokuzithuthukisa thina nalabo abaseduze nathi.
Ngaphandle kokuthi ucabange ukuthi konke kungumgogodla, i-Pink iphindelela umsebenzi wakhe ngeminyaka engamashumi amane yokucwaninga kwengqondo.
Okuhamba phambili kwezokuthengisa eziphezulu: Ukuhweba: Kungani Abathengi Bafuna Izinto Ezintsha Zokunethezeka
Naphezu kwezixuku ze-yogis ezicebile nezama-minimalist eziveza indlela yokuphila lapho kuncane khona, iminyaka yobudala imnandi kakhulu. I-CEO kanye nabalobi bayo baqhubeka bechitha izingubo zokunethezeka, ukudla okunomsoco newayini kanye nempahla ephezulu yezemidlalo. Yiqiniso, le mikhiqizo ihamba ngentengo: futhi kungukuthi ufunde ukuthi ungabanikisa abantu ukuthi bathenge okungaphezulu kwabo.
Le ndaba ethakazelisayo ibonisa ukuphakama komlando walokho abalobi, uMichael J. Silverstein, uNeil Fiske noJohn Butman, abona njengamandla emasiko adala imakethe yezinto zokunethezeka nemakethe yanamuhla. Okuthakazelisayo ngokwanele, yilapho ephakathi, hhayi impela kakhulu kunazo zonke emhlabeni, ezithenga okuningi ngalezi zimpahla. Ukuphakama kwabagqugquzeli bezokuxhumana nabantu kanye nemikhosi yendabuko ngokufanayo kuyisihluthulelo ekuqondeni lokhu mkhuba - kodwa ukujula okujulile ezinkampanini ezithengisa izimpahla zokunethezeka nakho kuhambisane, futhi kunikezwe yile ncwadi.
Kungakhathaliseki ukuthi umkhiqizo owathengisayo, ukufunda ukuyala imali yentengo ye-premium kuyasiza ngempela.