Amanye Amathiphu Abadayisi Bezilwane
Ngenxa yokusabalalisa kwe-intanethi, izitolo ze-intanethi ezigciniwe zezilwane ezisemhlabeni jikelele, ikakhulukazi, ziyanda.
Nakhu, futhi ulwazi oluthile lwabadayisi bezilwane abacabangela ukuthatha izitolo zezilwane ezitholakala ku-intanethi ziphonsa.
I-boom ezitolo ze-intanethi zesitolo
Manje kukhona izindawo eziningi ezithandwayo ezitolo ze-intanethi njenge:
- Dog.com
- Odokotela. Foster & Smith
- Isitolo Sezilwane Zemvelo kuphela
- I-Petfooddirect.com
- U-Petflow, nabanye abaningi
Ngaphezu kwalokho, amabhokisi amakhulu agcina izinto ezibonakalayo ezitini namatshe, njengePetco noPetSmart, nazo zinokutholakala okunamandla kakhulu kwe-online.
Futhi, izindawo zokuthengisa ezivamile ezifana ne-Amazon.com manje zinikeza ukukhetha okukhethiwe kwemikhiqizo yesilwane.
Nakuba izitolo zezilwane ezindala zezitini nezidakamizwa azihambanga nanoma yisiphi isikhathi maduze, kunezinzuzo ezithile ezibonakalayo ekusebenzeni kwe-eCommerce.
Sikhuluma noGordon Magee, UkuThengiswa Kwe-Inthanethi noMphathi WezeMidatha kwaDokotela. U-Foster & Smith no-Stanner waseShannon, Uchwepheshe weMikhiqizo kanye noMphathi wezinkonzo zamakhasimende we-PSCPets ukuze uthole phansi.
Okokuqala, nansi isizinda esithile kulezi zinkampani.
I-Gold Standard ku-Inthanethi yezilwane ezifuywayo
Odokotela. UFoster & Smith baqala ukuqala njenge-newsletter ngo-1983, ngaphansi kwezimo ezinzima kakhulu. Rhinelander, Wis., Izilwane zakudala uRory Foster noMarty Smith babambisene nezibhedlela zesilwane zesifunda lapho uFoster - oshona ngo-1987 - etholakala ene-ALS (isifo sikaLou Gehrig).
"Uqale ukuloba iphephandaba ukuze agcine isandla sakhe ezintweni," kusho uMagee. "Kwakukhona ababhalisile abambalwa.
Umkhiqizo ekugcineni wanezelwa. "
Kamuva, umfowabo kaRory, uDkt. Race Foster, wajoyina leli qembu futhi bahlanganisa ukukhiqiza ikhathalogu yemikhiqizo yesilwane eyayinezihloko zemfundo. "Bahamba ekhathalogu izinkomfa futhi batshelwe ukuthi babandakanya izihloko eziningi kakhulu ezincwadini," kusho uMagee.
"Kodwa abazange bakukhathalele lokho ngoba befuna ukufundisa abantu. Bakha i-niche. "
Le nkampani yanquma ukuqala ikhemisi e-intanethi (manje eqinisekisiwe yiSikhungo Sokuzikhandla Kwe-Veterinary-Verified Internet Pharmacy Board kanye ne-PCAB Pharmacy Compounding Accreditation Board) kanye nesitolo ngo-1993 ngenkathi eCommerce isencane. Odokotela. U-Foster & Smith manje uyinkampani enkulu kunazo zonke e-US, futhi enye enkulu kakhulu emhlabeni, enikeza cishe imikhiqizo engu-16,000 namawebhusayithi amathathu ayisisekelo. Ngaphezu kwamaDr. U-Foster & Smith, kukhona i-PetEducation.com ne-LiveAquaria.com, isayithi lokuqala le-aquarium yasolwandle ezweni.
Izingane ezintsha ezitolo zezilwane ezitolo ze-intanethi zivimba
I-PSCPets ihlukanisa i-Vets Plus, Inc., umcwaningi oholayo, nomkhiqizi wemikhiqizo yokudla, cishe iminyaka engu-20 ebhizinisini. Inkampani yomzali wayo i-ProbioticSmart.com, umndeni wamawebhusayithi agxile kwimikhiqizo yezempilo kanye nokudla kokubili ezifuywayo kanye nabantu.
"Siqale ukuhlukaniswa kweCommerce ngo-2009," kusho uSampamper. "Siqale kuqala isayithi lesilwane."
Ngaphandle kokwenza izinto zabo siqu, ikakhulukazi imikhiqizo yezempilo yezilwane ezifuywayo (ikakhulukazi izinja, amakati, izilwane ezincane, amahhashi nezinyoni), inkampani ibuye ithengise izimpahla zenkampani yesithathu, eziningi zazo ezitholakala ezitolo zezitini nezidaka.
Lezi zihlanganisa izinto ezinjengokudla kwe-Pet Naturals nezilwane zokuhlanza izilwane ze-Furminator.
Ngenxa yomkhiqizo wayo ocacile nokugxila kwezimakethe kanye ne-model model yebhizinisi, inkampani ikhule kancane kusukela ekuqaleni kwayo.
"Unyaka ka 2009 wephuzile ngoba sigxile kwingqalasizinda yesayithi, isiteji, kanye nokusebenza," kusho uSampamper. "Senze imali engaphezu kuka-20,000 ngonyaka. Ngo-2011, kwafinyelela ku-$ 2.2 million. "
Okwenza ukuthi izitolo zezilwane ezitholakalayo ku-inthanethi zidume kakhulu
Bobabili uSampamper noMagee bavuma ukuthi kulula ukudweba okukhulu. Ngokungafani nezitolo zendatshana nezitini ezivulwa ngesikhathi samahora athile, i-Inthanethi ivumela abantu ukuthi bathenge amahora angu-24 ngosuku kusukela enduduzo yamakhaya abo. Bangakwazi futhi imikhiqizo yokucwaninga kangcono.
"Abantu bangaqhathanisa nesitolo," kusho uMagee. "Eminyakeni edlule, kwadingeka ukushayela endaweni ethile ukwenza lokhu.
Manje, ungakwenza lokhu ngokuchofoza kwegundane. Futhi ungakwenza ngesikhathi sakho, hhayi nje lapho isitolo sivulekile. "
"Abanye abantu abafuni ukuxhumana kwabantu," u-Stamper wanezela. "Ukuya esitokisini sezitini kanye nomdaka kungabangela abanye abantu. Abantu bayathanda futhi ukuthi imikhiqizo ihanjelwa emnyango wabo. "
Yini eyenza lezi zitolo zezilwane eziku-inthanethi ziphumelele?
Laba bantu bavumile ukuthi ikhwalithi iyisithako esiyisisekelo, ngokwemikhiqizo yomkhiqizo kanye namakhasimende .
"Odokotela. UFoster & Smith usineziqinisekiso zokunethezeka ezingamaphesenti angama-100 kusukela ekuqaleni, okuyiwona owaziwayo, "kusho uMagee.
"Sinomsebenzi wamakhasimende wangaphakathi endlini; asikwazi ukukhipha lokhu endlini enkulu yocingo, "Isitembu samatembu sambuliwe. "Senza futhi ukugcina indawo yethu, ngakho ukuguqulwa kokuthola imiyalo yethu kumakhasimende kuyashesha."
Esinye isici esibalulekile kuzo zonke zombili izitolo ze-intanethi ukuthi zineziqephu ezilula zokusebenzisa.
Mayelana ne-intanethi yezilwane ezitolo zokuthengisa
U-Stamper uthe inkampani yakhe incike ekutheni ukudayiswa komdabu, ukudayiswa kwemikhiqizo (ngezinye izindlela zesimanje, zobuchwepheshe) nge:
- Ukumaketha kwezokuxhumana
- Ukuya emibonisweni yokuhweba kwezinkomo
- Ukubuyisela emphakathini .
"Siphinde sibambisane nezinhlangano zokulondoloza izilwane ezincane ukuze zenze imicimbi yokutholwa," esho.
Ezinye izinzuzo ezitolo ezitolo ze-intanethi
Ngaphandle kwezinzuzo ezicacile kumakhasimende, ngubani ongathengisa ngo-2 ekuseni emidlalweni yabo, kunezinzuzo eziningi zomthengisi:
- Ngokungafani nokusebenza kwezitini nokudaka, lokhu akudingi ukuba nesitolo sangokwenyama
- Awudingi abasebenzi abaningi ukwenza lokhu, okungenani hhayi ukuqala
- Ungakwazi ukufinyelela amakhasimende ezweni lonke noma ngisho nasemhlabeni
Ngaphezu kwalokho, unethuba lokunikeza amathani ngolwazi esiteshini sakho sokuthengisa ukuze uhlanganyele amakhasimende ngamathuluzi anjalo njengokubeka ibhulogi kuwebhusayithi yakho yenkampani, okuvumela amakhasimende ukuthi abhalisele i- newsletter yakho kusayithi, ukunikezwa kwamakhuphoni e-intanethi ezinye izinsiza ezilula.
Ngakho-ke njengoba ubona, izitolo zezilwane ezisendaweni ze-intanethi zindlela eziphumelela kakhulu zokufinyelela abathengi. Ukuze uthole ukwaziswa okwengeziwe, sicela ubheke isihloko sami mayelana nobuchwepheshe obuthile namanye amathuluzi ozodinga, "I- Online Shop Shop Amathiphu Namathuluzi ."