Ukuqondisa ku-Marketing Fan

Ukuqondisa ngqo kumaketha okukhangisa ama-Music Industry

Ukukhangisa okuqondile kuya kwezingcenye kuyingxenye yomdwebo obanzi oqondile owenzela abaculi ngaphandle kohlaka lomdabu womdabu wendabuko futhi ugxile ekukhulumeni (nokuthengisa) abalandeli babo ngokuqondile. Ingxenye yokumaketha ye-model-ngqo-fan igcizelela ukusebenzisa amapulatifomu e-intanethi ukugqugquzela umculo omusha, izinkambo, njll. Ukwenza uxhumano lokuxhumana nabantu nabalandeli kubalulekile ekukhangiseni okuqondile, njengamathuluzi afana namaphephandaba we-band namawijethi.

Loluhlobo lokukhangisa kuvame ukuvumela abaculi ukuba baqoqe ulwazi mayelana nabalandeli babo abangasebenzisa ukucubungula amasu abo wokumaketha, njengokunikeza umculo wokukhulula wamahhala ngokushintshanisa ikheli le-imeyili le-fan, elingasetshenziselwa ukuthumela izinto zokukhangisa ngqo mayelana nokusha ukukhululwa noma ukuvakasha.

I-Collapse ye Model Model Payment Model

Ukuqhuma okuqondile kumakethe okukhangisa kuyimbangela eqondile yokuwa komfanekiso wendabuko wembonini yomculo, ukuthengiswa kwama CD . Lapho kufika ukulandwa komculo okungekho emthethweni kwi-intanethi, izinkampani zokurekhoda kwakudingeka zenze okunye okunye, nakuba kungakalungi kakhulu embonini noma abaculi, bekungcono kunokukhululeka. Lokho kwaba ukukhangiswa okukhulu kokulandwa kwedijithali kumapulatifomu wedijithali-ikakhulukazi ukuhlabelela nge-tune esikhundleni se-albhamu.

Inkinga ngaleyo modeli ivela ngokucacile kusukela ku-Guardian ka-2015 okufanisa lokho umculi othola ekurekhodini ukubuyiswa kwelebuli enkulu edayisa i-CD ngalokho umculi athola ekulayisheni.

Ama-CD ahlukahluka entengo yokuthengisa, yebo, kodwa isilinganiso sizungeze u-$ 15. Umculi uthola phakathi kwamaphesenti angu-10 kuya kwangu-15 alowo isilinganiso noma into ehlala ku-$ 1.50 kuya ku-$ 2.25. I-albhamu ye-albhamu ye-digital ingase ibe yinto efanayo, kodwa inkinga ukuthi abalandeli abasayithengi ngokuyinhloko ama-albhamu. Bavame ukuthenga okukodwa, okuyinto e-Amazon engumculi umculi oseduze namasenti angu-23.

Kodwa umkhuba wokuthengisa womculo awukho ekulandweni nakuma-platforms wokusakaza njengo-Spotify ne-Google Play, lapho ukulanda okukodwa ukuthi amanetha angu-23 e-Amazon athola ngaphansi kwama-2 amenti. Kwezinye izimo, ukusakaza imali ngemali ngayinye kungaba kubi nakakhulu. Ngo-2014, isikhulu se-Spotify sika-Spotify savuma ukuthi ngonyaka odlule babhade abaculi abangaphansi kwe-1 cent ukudlala.

Ezimweni ezimbi kunazo zonke, i-Guardian iphetha ngokuthi umculi womculo kufanele athengise okungaphezu kwezigidi ezilandwayo ngenyanga ukuze athole umholo omncane. Kuqembu eliyisihlanu, inani elincane lokuthengisa ukuze kutholakale leyo miholo encane kufanele ibe ngu-6 million okulandwayo ngenyanga

Ngakho-ke, ukufika kokuqondile kumakethe okukhangisa.

I-Essence ye-Direct to Model Model Marketing

Yini eqondisa ukukhangisa kwezentengiselwano ngezindlela ezihlukahlukene ukususa iningi labadlali kusukela ekulinganisweni kwemali engenayo. Esikhundleni sokulindela inkampani yokurekhoda ukuqoqa nokuthembeka ukwethula okuyingxenye enhle yokukhokha kwebukhosi obuvela kunye enye inhlangano enkulu, ukuqondisa kumakethe okuthengisa okukhangisa kuphakamisa ukuthi imakethe yomculi umkhiqizo ngokwayo. Nazi ezinye zezindlela ezimbalwa zokwenza lokhu:

1. Ukuthengisa ama-CD akhe ngqo kubalandeli abakwenzayo . Kwabaningi abaculi, lokhu kubangelwa ukuthengisa okumbalwa nje ebusuku; kwabanye, ukudayiswa kwe-CD noma ngaphezulu kwama-CD ekusebenzeni ngalunye akuvamile. Ngokuvamile iphoyinti lentengo engcono kakhulu yi-$ 15-ngale ndlela fan akudingeki athole ushintsho-abayishumi namhlanu bazokwenza. Izindaba ezinhle ukuthi izindleko zokucindezela i-CD ziye zahamba phansi, futhi konke okuyizinkulungwane ezimbili kuya kwezingama-dollar kuleyo $ 15 kuya kumculi.

1. Ukuthengisa ukulandwa kwe-digital nama-CD ngokusebenzisa imidiya efana ne-CDBaby eyenza umculi abe nesibopho sokudala umkhiqizo futhi ngokubuyisela ukuvumela umculi ukuthi alondoloze imali enkulu.
2. Ukusebenzisa imidiya yezenhlalo njenge- Facebook ukwakha isisekelo se-fan , bese ukwenza kokubili kokudlala kanye nomkhiqizo ngokusebenzisa ama-imeyili avela kumculi kuya kumshayeli . Ngaphambi komdlalo ngezindlela eziningi, uPrince wayelokhu enza lokhu iminyaka.
3. Ukunikeza abalandeli izinzuzo zomphakathi ekuthengeni imikhiqizo nokuya emsebenzini . Lezi zindlela zisebenzise ukusebenzisana kwangempela okukhona phakathi komdwebi kanye nomuntu ngamunye fan. Ungafeza lokhu ngezindlela ezihlukahlukene. Ungakwazi ukugqugquzela abakhona ngokugqugquzela abalandeli bakho ukuba babhale ukubukwa bukhoma-isu elisebenza kahle kakhulu ku-Dead Grateful. Unganikeza amaphakheji we-premium afaka ukudlula emuva futhi "i-CD yamahhala," esayinwe nguwe, umculi.

I Point kuyinto Connection

Ukusekela la maqhinga kuyisisindo jikelele: xhuma ne-fan ngezindlela eziningi ngangokunokwenzeka; khuthaza ukukhulumisana phakathi komdwebi nomculi ngamabhulogi nama-imeyili; bese usebenzisa lokho kuxhumana ukuze unikeze fan into ethize ayifunayo: uxhumano lomuntu nomculi.

Ngezindlela eziningi, lena yindlela engcono yokwenza impilo njengomculi. Abalandeli abakudala abathandwayo abanjengoba abathengi abangaziwa bezimpahla ezithengiswa ngabaphathi benkampani. Ngokuqondile kumaketha okukhangisa, ingxenye yokuthengisa ingenye yezingxenye zokuxhumana okunenjongo nokuxhumana phakathi komculi nomculi.