I-Commercial vs Radio engeyona ezohwebo

Nakuba kungase kungabonakali kumlaleli ongenasidingo, akuzona zonke iziteshi zomsakazo ezidalwa ezilinganayo. Kunezinhlobo ezimbili ezihlukene zeziteshi zomsakazo: umsakazo wezebhizinisi kanye nomsakazo ongekho kwezohwebo. Ukungezwani phakathi kwalezi zinhlobo ezimbili zeziteshi kwehle ngaphezu kokufometha nje.

I-Radio Yezebhizinisi: Ukulinganisa Kungu # 1

Umsakazo wezebhizinisi uthola isabelomali saso sokusebenza ngokuthengisa ukukhangisa Njengoba zikhanga lawo ma-dollar wokukhangisa ngokususelwa ekulinganisweni, iziteshi zomsakazo zentengiso zidinga izinombolo eziningi zezilaleli.

Lezi zilinganiso zisetshenziselwa isiteshi ukukhombisa ukuthi abakhangisi abazokwazi ukuthenga indawo yokuthengisa esiteshini bazofinyelela inani elibalulekile labantu futhi kuyisabelo-mali esizuzayo. Lezi zinamba nazo zisetshenziselwa ukukhangisa amanani. Abalaleli abengeziwe isiteshini sinakho, lapho singakwazi khona ukukhokhisa izindawo zesikhangiso nemali engaphezulu kuyoba nesabelomali sayo sokusebenza.

I-Radio engeyona ezohwebo: Izikhangiso ezimbalwa, Okuhlukile Okuhlukile

Umsakazo ongekho kwezohwebo, obizwa nangokuthi awunamuntu omfushane, uhlanganisa umsakazo wekolishi kanye neziteshi zomsakazo zomphakathi, kuhlanganise nabathintekayo beNational Public Radio (NPR). Nakuba lezi ziteshi zingase zithwale ukukhangisa, zihlukaniswa kakhulu futhi hhayi umthombo oyinhloko wemali yesiteshi. Iziteshi eziningi ezingezona ezentengiselwano zithembele ekusizeni okuvela engenzi-nzuzo njengeminikelo yunivesithi noma abalaleli abahola imali yabo.

Yeka ukuthi Iziteshi Zomsakazo Zezebhizinisi Zikhetha Izintandokazi Zabo Umculo

Iziteshi zezentengiselwano azikho uhlobo olufanayo lokukhululeka kulokho okudlala njengomsakazo ongekho kwezohwebo.

Bafuna ukudlala umculo ngabaculi abadlala imibukiso emakethe yesikhungo futhi babe nokuqashelwa igama lomhlaba. Empeleni, badinga ukudlala umculo ohambisana nalezi zindlela ukuze uthole izilinganiso abazidingayo.

Inqubo yomsakazo wezokuhweba ivame ukuphelelwa amandla ekudeleleni ukudlala abaculi abasha ngaphandle uma bexhaswa nomkhankaso wokuphromotha webhajethi omkhulu.

Ukuze ubasize benze izinqumo mayelana nokuthi yiziphi izingoma ezizodlala, iziteshi zisebenza ngamalebula nabagqugquzeli ukuthola umqondo ongcono wokuthi ingoma / umculi uzodayiswa kanjani. Bafuna ukwazi izinto ezifana nalezi:

Uma ukuchayeka kwengoma, ingabe isiteshi sizoqiniseka ukuthi ukudlala kuzokwandisa ukulinganisa kwabo ngoba kuzokwazi ukulalela izilaleli zabo.

Ngenxa yalezi zizathu, iziteshi zomsakazo zentengiselwano azivame ukungena kuqala ezweni labaculi bomsakazo. Abaningi abaculi abaphezulu nabazayo abanalo isabelomali noma bafinyelele ukuhlangabezana nezidingo zeziteshi zomsakazo ezentengiselwano.

Lokho Okushoyo Imikhankaso Yokukhuthaza Umsakazo

Njengomuntu okhuthaza umsakazo , umehluko phakathi komsakazo wezebhizinisi nomsakazo ongenzi wezebhizinisi wehle kakhulu kunezingcingo zezikhangiso phakathi kwezingoma zomculo. Kusukela kumbono wokuphakanyiswa, kufanele usondele kulezi ziteshi ngezindlela ezahlukene, futhi ngokuvamile ngezigaba ezahlukene emsebenzini wakho.

Umsakazo ongenazo ezohwebo uthembisa ukuguquguquka okuningi kakhulu ohlwini lwadlalwayo . Uvame ukuzwa umculo ovela kuma-up-and-azayo nabangewona abaculi abakhulu emsakazweni ongewona wezohwebo.

Bakwazi ukuguquguquka ngoba imodeli engeyona yezohwebo ayithembeli kuma-dollar yokukhangisa, futhi ayixhomekile kwizilinganiso. Iziteshi zomsakazo zezebhizinisi kudingeka zibonise izilinganiso ezinhle ukuze zenze abakhangisi basebenzise imali.

Ngokudlala abaculi abasha noma abangewona bendabuko, iziteshi ezingezona ezentengiselwano zivame ukunikeza izethameli zabo ngokuqondile lokho abazifunayo. Umjikelezo wokuziqinisa osebenza ngomculo we-indie.

Iziteshi zomsakazo ezingezona ezohwebo zingabuye zigxile ezinhlotsheni zomculo we-niche. Kuyiqiniso ikakhulukazi eziteshini zomsakazo zomphakathi, okungenzeka, ngokwesibonelo, zidlale umculo we-jazz noma umculo.

Ngaphezu kohlu lwadlalwayo lokuguquguquka, umsakazo ongenazohwebo kuyindawo enkulu yokungena kubaculi abaningi ngoba kunomncintiswano omncane.

Amalebula amakhulu athambekele ekunakekeleni iziteshi ezingezona ezentengiselwano, okusho ukuthi abagqugquzeli bomsakazo banesikhathi esilula ukuthola abasebenzi bomsakazo ukuthi bahlole izithembiso ezintsha.