Yazi I-Base Yakho Yenkampani Nezibalo Zabantu
Ingabe amaklayenti akho akhula kakhulu futhi anqunu? Noma ingabe ngokuyinhloko ikhulile futhi iyalondoloza noma kokubili? Ingabe ibhizinisi lakho lisendaweni edolobheni elikhulu, noma endaweni engasemaphandleni? Lezi ezinye zezinye zezinto okufanele uzicabangele lapho ubiza ibhizinisi lesilwane.
Igama elingasebenza endaweni eyodwa lingase libhekwe kahle kakhulu kwezinye izindawo. Isibonelo, kune-boutique ye-pet-shop boutique e-Philadelphia okuthiwa i-Doggie Style. Abantu abaningi bomuzi bathola lelo gama lebhizinisi elihle. Kodwa leli gama ngeke lihambe kahle uma ibhizinisi likhona, uthi, idolobha elincane e-Utah elinabantu abanoMormon abanzi.
Kuhle ukuthi ube negama elijabulisayo
Phakathi naleso sikhathi, ochwepheshe abaningi bebhizinisi bathi umuntu kufanele agweme ukuthola amacala amaningi noma ama-kitschy lapho eqamba ibhizinisi. Ngokuphathelene namabhizinisi ezinkomo, angivumelani. Kuye indawo yebhizinisi lakho nezethameli, lokhu kungahle kube kuhle, futhi ungahle ujabule negama lakho lebhizinisi.
Isibonelo, kunamabhizinisi amabili asezilwane eWest Hollywood okuthiwa iBarkingham Palace neChateau Marmutt. Kulo lonke leli dolobha liyaziwa ngokuba yinto ejwayelekile neyama-quirky, lawa magama asebenza.
Esikhathini esifundeni saseSouth Jersey esisezingeni elihle, esisekho emuva, lapho kukhona khona, kukhona ukulungiswa kwesilwane okuthiwa i-Barkin 'Bubbles, kanye nebhizinisi elihlelwe yizilwane ezibizwa ngokuthi i-Furry Godmother Pet Sitting.
Lawa magama anamnandi, kuze kube iphuzu futhi aphumelele.
Okungafanele Ukwenze Uma Ubiza Ibhizinisi
Esinye isici esibalulekile okumele sikhumbule ukugwema amagama ebhizinisi angase abe namazwi amabili angamangazayo noma angahumushi kahle kwezinye izilimi, ikakhulukazi ezitolo ezindaweni eziningi.
Gcina igama lebhizinisi lilula
Qinisekisa ukuthi ukhetha igama elilula ukupela nokubiza, akuyona into ebaluleke kakhulu, ngokucacile, kubonisa ukuthi ibhizinisi linikeza, futhi lizohambelana kalula futhi libukeka kahle ku- logo yakho, izikhangiso zakho, amakhadi webhizinisi kanye nezinye izindawo lapho izokhuthaza ibhizinisi lakho.
Khetha igama lebhizinisi elikubeka eceleni
Lokhu akukona kuphela ukwenza umqondo omuhle wezamabhizinisi, kodwa futhi kuyindlela enhle yokugwema ukuphulwa kwe-copyright, okunye, into ebaluleke kakhulu okufanele icatshangelwe lapho ubiza ibhizinisi. Ngakho-ke umuntu kufanele enze ucwaningo ukuze aqinisekise ukuthi igama alikwenziwanga uphawu. Ungahlola iwebhusayithi ye-US Patent ne-Trademark ukuze uthole olunye ulwazi ngalokhu.
(Uma usuqume ngegama lebhizinisi, ungakhohlwa ukuba ubhaliswe, ukuze uvikeleke.)
Uma eyakho ibhizinisi elinomndeni futhi eliqhutshwayo, okunye okukhethwa kukho ukufaka igama lakho (lingaba igama lakho lokuqala noma lokugcina, kuye ngokuthi yikuphi okusebenza kahle) uma uqamba ibhizinisi. Ngesinye, lokhu kunikeza ukuthinta okungaphezulu komuntu siqu futhi kuzokusiza ukusetha ibhizinisi lakho lesilwane ngaphandle kwezitolo ezinkulu zebhokisi .
Kungumqondo omuhle ukufaka incazelo emfushane yalokho ibhizinisi lakho linikeza .
Isibonelo, uma ibhizinisi lakho lesilwane lugxila ekudleni kokudla kwemvelo kanye nokuphelele, ungase ufune ukufaka into efana nale: "Smith's All-Natural Pet Shop."
Amathiphu okubiza ngebhizinisi le-inthanethi
Ukuqamba ibhizinisi le- eCommerce ibhola legama elihlukile. Ngesinye, ngoba awuzethembeli ekuhambeni komgwaqo, kuyadingeka ukuthatha izinto ezinjenge-search engine optimization (SEO). Ngamanye amazwi, igama lesizinda lewebhusayithi yakho kumele litholakale kalula lapho abantu benza usesho lweWeb kwi nkampani yakho nemikhiqizo ophetheyo.
Ngenxa yokuthi i-Inthanethi manje iqukethe inani elikhulu kangaka lamawebhusayithi namagama amaningi athathwa, ubuciko buhlanganiswe nokulula kuyadingeka. Isibonelo esisodwa, zama ukwenza usesho lwe-Google "kokudla okusemthameni okusemhlabeni." Uzobona ukuthi uphikisana nokuthi ungakwazi ukunquma izindlela zokuphuma kuzo zonke izindawo.
Lokhu kubuye kube yiqiniso ngezitini nokudaka nezinye amabhizinisi ezilwane ezincane ezinezindawo zangokwenyama, ngoba manje manje abantu bathembela kalula ekusesheni kwewebhu ngokuphambene namakhasi amahle aphuzi aphuzi lapho bezama ukuthola izinhlobo ezithile zamabhizinisi.
Ngakho ufuna ukuphakama ohlwini lapho abantu benza usesho oluthile olwengeziwe.
Phinda futhi, wenze usesho oluqondene nendawo yakho into enjengokudla kwezilwane zasemakhaya (edolobheni lakho noma esifundeni jikelele) futhi ubone ukuthi yini ezayo.
Ngesikhathi uShakespeare esho ukuthi, "I-rose i-rose ngegama elinye liphunga elimnandi," okuza negama elifanele lebhizinisi lesilwane kungenye yezinto ezisiza ukuhogela iphunga elimnandi lokuphumelela.