Izinkampani ezimbili Zisebenzelana Nabo Okuhlangenwe nakho Ngezincwadi ZamaClub emsebenzini
- Abasebenzi bafunde imiqondo emisha kanye nezindlela zokwenza izinto abangazisebenzisela emsebenzini.
- Ibhuku lezincwadi lakha ukwakha kanye nokusebenzisana phakathi kwabasebenzi abaya khona. Kuyinto yomsebenzi wezakhi.
- Ihlinzeka ithuba lokuba abasebenzi baqhubekele futhi basebenze izindima zobuholi njengokuhola ingxoxo yeqembu.
- Uma abasebenzi befunda imibono efanayo, ngokufunda incwadi efanayo, bahlanganyela ulimi kanye nemibono eyenza ukusetshenziswa kwemibono kube lula futhi kungabi nakakhulu emsebenzini.
- Ungasiza inhlangano yakho ibe yinhlangano eqhubeka ifunda futhi iqhubekela phambili.
Esihlokweni esandulele, ngincoma indlela esebenzayo yokuqalisa amabhuku encwadi yomsebenzi. Kulesi sihloko, umbhangqwana wabaqashi baye bahlanganyela ngokuphumelela kweqembu labo bebhulaki nabafundi bami.
USara Janes, iMenenja yokuThengisa yePinetown Financial Partners kanye noScott Kriscovich, uMongameli we-TrueBridge Resources (manje eyiNorth Highland Workplace Consulting), u-national firming firming firm, wabelane ngokuhlangenwe nakho kwabo nezincwadi zezincwadi ezindaweni zabo zokusebenza.
Ukuxoxisana noSara Janes wePinetown Partners Partners
USusan Heathfield: Yini eyashukumisela iqembu lezincwadi enhlanganweni yakho futhi wasondela kanjani?
USara Janes: Ngenkathi iPinnacle yasungulwa ngo-2000, ukufunda kwakungenye yamagugu ethu ayisisekelo. Sasifuna ukuqinisekisa ukuthi abahlobo nabo bakhuthazwa ukuba baqhubeke befunda futhi behlonipha amakhono abo. Le nkampani yayinabangane abangaba ngu-40 ekuqaleni, ngakho wonke umuntu wayezohlangana noMongameli we-CEO uTerry Turner ukuze axoxe ngencwadi akhethe yona futhi aqinise ubudlelwane babo ngesikhathi sidla.
UTerry ungumfundi ovuthayo, ngakho-ke wayezofunda eziningana ekufuneni incwadi esetshenziselwa kakhulu iPinacle. Iqembu lezincwadi liqhutshwa izikhathi ezimbili kuya kathathu ngonyaka futhi zizithandela, kodwa abangane abaningi bakhetha ukuhlanganyela.
UHeathfield: Yini eyaphumelela futhi ayiphumelelanga mayelana nebhulabhu yakho yencwadi?
UJanes: Lo mqondo uthandwa kakhulu kangangokuthi abanye abahlobo baye bazenzela izincwadi zabo ezinkampanini ngaphakathi kweqembu labo labasebenzi. Njengoba i-Pinnacle ikhula, kwaba nzima kakhulu ukuthola wonke umuntu ekamelweni elilodwa ukuxoxa ngale ncwadi. Kwakudingeka silungise futhi senze izikhathi eziningi. Wonke umuntu usafunda incwadi efanayo, kodwa manje angangena ngemvume kwisistimu yethu yokufunda inthanethi, khetha usuku nendawo ebenza kubo futhi bacele le ncwadi. Manje njengoba sinezihlobo ezingu-750, kunezinhlelo eziningi kakhulu zeTerry ezizohola, ngakho-ke ubamba ingxoxo kubaholi abangaba ngu-20 abese beqhubeka nokuhola yonke imihlangano yebhulabhu .
I-Heathfield: Yini eye yaba nomthelela wePinacle exhasa amaqembu ezincwadi emsebenzini?
UJanes: Amabhuku encwadi asiza abahlobo ukuba babone isithombe esikhulu futhi basebenzise lokho abaye bakufunda ngomsebenzi wabo. Siyizinsizakalo zezimali zezimali, kodwa sifunde izifundo eziningi ezivela ku-Starbucks 'no-Ritz-Carlton okuhlangenwe nakho.
Ngemuva kokuthi amakilabhu encwadi aphelile, abahlobo bazobhekisela ezindabeni ezivela ezincwadini emihlanganweni futhi bakhulume ukuthi singakwazi yini ukufinyelela izinselelo ngendlela efanayo. Iqembu lezincwadi nakho kuyindlela yokuba abangane bajabule-bazi abantu kwezinye izindawo ze-firm futhi bajulise ubudlelwano obukhona. Sithole ukuthi ngokuhlanganyela ezinkampanini zencwadi, abahlobo banesisusa futhi bazibophezele kakhulu.
Heathfield: Yiziphi izincwadi ongazincoma ukuthi zenze umehluko kwenkampani yakho?
UJanes: Ezinye izincwadi esizifunde encwadini yezincwadi futhi engingazincoma zihlanganisa:
- Ukuya phambili: Indlela i-Starbucks elwa ngayo ngokuphila kwayo ngaphandle kokulahlekelwa ngumphefumulo wayo ,
- Kuhle ku-Great , futhi
- I-Gold Gold Standard mayelana nekhasimende likaRitz-Carlton.
Incwadi yakamuva esiyifunayo, i- Linchpin: Ingabe iyadingeka? uSeth Godin usize ukukhuthaza abahlobo kuzo zonke izindawo eziqinile.
Yenza icala lokuthi noma ubani, kungakhathaliseki ukuthi uyini isihloko noma indawo enkampanini, angenza umthelela omkhulu.
Ingxoxo noScott Kriscovich, uMengameli we-TrueBridge Resources
USusan Heathfield: Yini eyashukumisela iqembu lezincwadi enhlanganweni yakho futhi wasondela kanjani?
UScott Kriscovich: Sinqume ukwakha ibhulogi yencwadi ku-TrueBridge Resources esekelwe ezintweni eziningana: Siyiqale kusukela ekuqaleni lapho siseenkampani encane kakhulu ngoba ngifuna izindlela zokwakha isiko lenkampani nokuhlanganisana phakathi kwethimba lethu ku-offset . Sifunde amabhuku amaningana lapho ngizame ukungena khona imicabango kanye nemibono ekucabangeni kwethu njengenkampani nokuthi siqhuba kanjani ibhizinisi; kusenza sibe nolwazi oluvamile nesimo esivamile. Isibonelo, uma ngikhuluma "ngama-hedgehogs" noma "ama-flywheels" avela ku-Jim Collins ' Okuhle kuya Kukhulu , khona-ke wonke umuntu uyazi ukuthi ngikubhekiselani ngaphandle kokuthi ngikuchaze.
USusan Heathfield: Kwenzeke kanjani ibhulogi yakho yamabhuku? Ungakwazi yini ukwabelana ngemininingwane nabafundi bami?
UScott Kriscovich: Abasebenzi banikezwa ikhophi yencwadi. Kulindeleke ukuba bafunde le ncwadi bese bekulungele ukuxoxa ngale ncwadi emhlanganweni weBhuku Lokubukeza Incwadi. Phakathi kwengxoxo yonyaka, sizobukeza izici zencwadi ezingasisiza ukuba sisebenze kangcono njengeqembu. Kungabandakanya ukubeka izinto zesenzo nokunquma imisebenzi edingekayo yokulandelwa.
Abasebenzi bahlukaniswe ngamaqembu akhethiwe ngokungahleliwe abasebenzi abangaphezu kuka-15 ngamunye ngenkulumo yenkulumo. Ingxoxo izoholwa ngumgqugquzeli womsebenzi wokuvolontiya oyoqondisa ingxoxo, abuze imibuzo edingayo njengoba kudingeka. Umgqugquzeli uzokwabela ilungu elilodwa leqembu ukuba lisebenze njengomthengisi wenothi lomhlangano. Njengoba iqembu ngalinye lezingxoxo lihlanganisa abasebenzi abahlukahlukene basezindaweni ezihlukahlukene, ingxoxo izobanjwa ngekholi yenkomfa.
Wonke umsebenzi kulindeleke ukuba akhonze njengomqondisi ngesikhathi esisodwa emisebenzini yabo nge-TrueBridge Resources.
UHeathfield: Yini eyaphumelela futhi ayiphumelelanga mayelana nebhulabhu yakho yencwadi?
Kriscovich: Impumelelo yethu ihlanganisa:
- Sonke sisho ukuthi sifuna ukufunda kabanzi, ngakho ukubeka isakhiwo esibucayi nxazonke kuso sikhuthaza futhi kusinikeza isiteji sokwenza lokho.
- Sasivumela ukuba sixhumane futhi sakha ubuhlobo noJoe Callaway, omunye wabalobi abanezincwadi esizifunde. Wagcina esexoxa nathi ngesinye seziqephu zakhe ezizayo.
- Sivele sifunda i-Southwest Airlines Way njengoba siqala futhi sethula i-TrueBridge Resources Way yethu emkhakheni wethu wenkampani. Sakwazi ukufanisa lokho esikufunda encwadini ezimweni zethu ikakhulukazi ngoba kokubili kubhekwa njengezimboni ezithengiswa ngempahla. Sasivumela ukuba sisize ukuchaza abahlukanisi bethu abahlukile phakathi kwethu kanye nabathintekayo bethu.
Inselelo yethu yilezi:
- Kunzima ukubamba ingxoxo yenkampani yezincwadi nabathintekayo abangu-12-14 efonini (ibhulogi yethu ibanjwe kuwo wonke amahhovisi ethu ayisishiyagalolunye). Sinqume ukukhulisa iqembu nge-15 bese-ke okungenani nabantu abane abasha; sengeza iqembu elisha eligqugquzelwayo. Abagqugquzeli bahlangana ngaphambi kwenhlangano ngayinye yezincwadi zebhulabhu ukuze bafike ngamaphoyinti okuxoxisana okuxoxisana nabo, bese behlangana kamuva ukuze baqoqe izinyathelo eziyinhloko zokuhlanganyela neqembu lethu lonke.
I-Heathfield: Yini eye yaba nomthelela wePinacle exhasa amaqembu ezincwadi emsebenzini?
I-Kriscovich: Sikhuthaza abantu ukuthi bazinikele ekuholeni izingxoxo zenkiza yebhulabhu , futhi sibonile abantu abavela emaqenjini ahlukahlukene kanye nemisebenzi ehlukene abamba leyo ndima. Ezindaweni ezahlukene, ngokuzibophezela, ezingeni; wonke umuntu uyingxenye ye-TrueBridge Resources, futhi isinika indawo evamile.
Olunye umthelela engikubonayo ukuthi abasebenzi bethu baziqhenya ngokuthi sinalo club club futhi sibhekisela kukho nokuthi yini abaye bafunda emhlanganweni webhizinisi kanye ngaphakathi. Akuwona wonke umuntu ofunda yonke incwadi; kuyisimiso sokuzithandela ngoba umzuzu obatshela ukuthi kufanele bakwenze, ibhulogi yezincwadi iphendukela kwenye into.
Heathfield: Yiziphi izincwadi ongazincoma ukuthi zenze umehluko kwenkampani yakho?
I-Kriscovich: Ngenxa yokuthi sinesimiso endaweni lapho sikhetha khona izincwadi ngentando yeningi, sithole ukuthi incwadi ngayinye esiyifundile iye yasiza ingxoxo evusa amadlingozi futhi yathinta inhlangano yethu ngendlela enhle ngandlela-thile. Nasi uhlu lwethu lokubhuka kulo nyaka:
- Izingxoxo ezibalulekile noma izingxoxo ezinzima
- Ukukhulula Injabulo: Indlela Yokuthola Inzuzo, Ukukhathazeka, nenhloso noma I-Zappos Experience
- Ukuthola i-No eyedlule noma ukufika ku-Yebo
- Ama-High Five noma Ama- Raving Fans
Amaqembu ezincwadi ezisebenza emsebenzini kuyindlela engabizi kakhulu yabasebenzi ukuthuthukisa amakhono abo kokubili ngokwabo nangomsebenzi. Amaqembu ezincwadi akusiza ukwakha isiko lakho futhi uthuthukise abasebenzi bakho. Zenza umsebenzi wokwaneliseka kwabasebenzi, ukugqugquzela abasebenzi, nokugcina. Kungani ungazami eyodwa?