Funda ukuthi umdwebi we-Copy and How to Become One

Uyakwazi ukudala, uhlakaniphile futhi ulungile ekuphambeni izindaba ezibhalwe kahle ngaphansi komugqa wesikhathi, ngakho-ke akumangazi ukuthi abangane bakho ekukhangiseni baqhubeka bekutshela ukuthi kufanele ushiye umsebenzi wosuku lwakho njenge-blogger ukuze ube umkopishi. Kuzwakala kamnandi lokho! Inkinga eyodwa kuphela - awuqiniseki ukuthi yini ngempela ukuthi umkopishi uyenzayo, noma ukuthi ungahamba kanjani ukuba abe munye. Ungakhathazeki, bheka sichaza incazelo evamile yomsebenzi yendima yomlobi we-copywriter, nokuthi ungaba kanjani.

Yimuphi umdwebi we-Copywriter

Ezikhathini zokukhangisa umkopisi waziwa ngokuthi "ukudala" ngoba wenza ama-slogans noma ikhophi, eqhuba imikhankaso yokukhangisa. Bud Light's - Le-Bud's for You. I-BMW - I-Ultimate Driving Machine. Nike - Just Do It. Lezo zinkulumo ezidumile ziyiwo wonke umsebenzi womkopishi endaweni ethile. Umsebenzi kungenzeka ukuthi awunayo indawo noma ubuhle kakhulu (akubona bonke ababhali bezinkampani abasebenza ngamagama amakhulu amakhulu) kodwa indima ibaluleke kakhulu eyenza umthelela omkhulu emfanekisweni nasekwenzeni inkampani noma umkhiqizo.

Indlela Yokuba I-Copywriter

Ukuthola umsebenzi njengomkopishi kunzima kunokuthola umsebenzi kwezinye izindawo zokukhangisa ngoba udinga iphothifoliyo yomsebenzi ukuze ungene emnyango. Ngakho uthola kanjani iphothifoliyo, noma incwadi, njengoba ibhalwe phansi emhlabeni wesikhangiso? Ukuze uthole ibhuku ndawonye, ​​isiqalo sakho esihle kakhulu ukuthola i-internship.

Ibhuku lakho liqoqo lezikhangiso ozisebenzile futhi awukwazi ukusebenza kunoma yiziphi izikhangiso uze uthole umsebenzi ejensi lokukhangisa.

Ukuthola i- internship esikhungweni sesikhangiso udinga ukuzikhandla ekusesheni i-intanethi yokuvuleka. Ungaxhumana nabaqondisi bokudala, abagijima eminyangweni yokudala kuma-ad ad ad.

Uma ungafuni ukuthola i-internship, noma awukwazi ukukhokhela ukusebenzela i-zero kumholo omncane isikhathi eside, ungadala izikhangiso ngokwakho.

Ngenxa yokuthi abakhophi bekhophi basebenza ezindaweni eziningi - ukuphrinta, i-TV, umsakazo kanye ne-intanethi - umsebenzi wakho we-spec uzodinga ukulingisa uhlobo lwezikhangiso onentshisekelo ekudaleni. Uma ufuna ukusebenza ku-inthanethi, kufanele udale izikhangiso ze-banner nemikhankaso ye-intanethi.

Uzodinga izindawo zokuphrinta uma ufuna ukusebenzela ukuphrinta ukukhangisa, njll. Nakuba ungase ukwazi ukusebenza ngomhlaba ngokudala izikhangiso, ukuqasha abaphathi bakhetha ukubona umsebenzi owenzile ngenkathi uhlala ejensi. Futhi, ngenkathi ungadingi isitifiketi sokufundela ukubhala umkopishi, ukuqasha abaphathi bakhetha ukubona ukuthi uzuze i-grade degree.

Yiziphi Amakhono Owudinga Ngomsebenzi?

Ukubhala ngokubhaliwe kumayelana nobuciko ngakho-ke udinga ngempela ukuthola ithalenta yomsebenzi. Ngenkathi abanye abantu bengase bafunde emsebenzini, lolu hlobo lomsebenzi lungcono kakhulu kubantu abangakwazi ukwenza izindaba ngezithombe namazwi bese bacabanga ngaphandle kwebhokisi. (Yizindaba ezivame ukuthengisa imikhiqizo - izikripthi nezithombe zivele zitshele izindaba.) Ukuthola i-internship emnyangweni wokudala we-ejenti, njengoba kushiwo ngenhla, kuyindlela enhle yokuthola ukuthi unetalente yini ukuba umkopishi .