Umsebenzi we-Editor Magazine
Uma ufaka emakhasini okuqala omagazini, ngaphambi kokushaya ithebula lokuqukethwe (noma "toc" embonini ye-parlance), uzothola i-masthead. Lolu hlu lwamagama neziqu lihlanganisa, phakathi kwabanye, abahleli ababeka le ncwadi ndawonye. Futhi, nakuba umsebenzi omkhulu womhleli wamagazini, njengomsebenzi womhleli wencwadi , usebenzelana nezindaba zokuhlela, izindaba zomagazini zihluke kakhulu kunezincwadi.
Omunye umehluko omkhulu phakathi kwalokho okushiwo umhleli womagazini nokuthi yini umhleli wencwadi ahlobene ngayo nohlobo lokuqukethwe abasebenza nabo. Omagazini baphuma, ngokuvamile, ngesonto noma ngenyanga, abahleli abanjalo emamagazini basebenza ezindabeni eziningi esikhathini esifushane. Abahleli beMagazini nabo bahileleka kakhulu ekukhulekeleni imibono yezindaba bese behlela izingxenye ezithile zomagazini wabo. Akunjalo, njengabashicileli bezincwadi, ukuhlunga izinto ezifuna izinto ezinhle zokushicilela.
Ukuthola Izindaba Zomagazini
Izindaba ze-Magazine zivame ukuvela ngezindlela ezintathu: Umlobi ufika kumhleli ngomqondo (noma "imigebe" ), umhleli uhambela umlobi ngomqondo, noma umqondo uzalwa emhlanganweni wokuhlela. Imihlangano yokuhlela ihlose ukucubungula izikhathi lapho abasebenzi abaningi abahleli bebambe khona. Phakathi nemibono yemihlangano ihlaselwa futhi, ngokuvamile, izingxoxo zeqembu zizosiza inyama futhi igxile imibono ejwayelekile.
Yini Echaza Indaba Yomagazini
Yize kukhona ukungqubuzana okuningi phakathi kwezindaba ezisebenza emaphephandabeni nasemaphephandabeni, umehluko omkhulu phakathi kokuqukethwe komagazini kanye nokuqukethwe kwephephandaba yisikhathi esinikelwe kubo. Ngokuyinhloko, amaphephandaba asebenza ngezikhathi ezithile zansuku zonke futhi ngakho-ke izindaba zephephandaba ziqhutshwa phambili yizinto ezithuthukisa umzuzwana nomzuzu nosuku.
Uma kukhona umlilo omkhulu, kuthiwa, i-Atlanta, iphephandaba lansuku zonke lomuzi, i-Atlanta Journal Constitution , lizodlala izindaba ezithinta umlilo ngosuku olwenzekayo. Umagazini wesifunda wendawo, noma kunjalo, e-Atlanta Magazine, ungase usebenze okuthile mayelana nemiphumela yomlilo, isiqephu eside, izinyanga ngemuva kokukhishwa komlilo. (Ukucabanga ukuthi idolobha lithinteka ngendlela ephawulekayo.)
Ngenxa yokuthi omagazini bahlela amasonto nokuqukethwe kwezinyanga zabo kusengaphambili, abakwazi ukubika izindaba zezindaba ngendlela amaphephandaba - ashicilelwa nsuku zonke - enza. (Lokho kusho ukuthi kukhona okungafaniyo.) Amaphephandaba, isibonelo, azobeka izintatheli ezindabeni eziningana izinyanga eziningi bese egijima uchungechunge mayelana nalo, noma indaba ende yomagazini omude.) Kodwa, njengezindaba zephephandaba, zonke izindaba zomagazini badinga izingwegwe.
Ukuthola iHook
Ama-hook afika kuzo zonke izinhlobo nobukhulu noma, ngokuqondile, ezinye ziyabonakala futhi zingaphansi kwalokho. Ama-hook yi-piece of story eyenza ukuthi ihambisane khona manje. Nakuba kunezindaba ezibhekwa ngokuthi "zivuthiwe" - okungukuthi zinokubaluleka okungapheli - iningi lezindaba zomagazini (njengezindaba zephephandaba) zidinga ingwegwe. Uma usebenza, uthi, I- Entertainment Weekly , uzovame ukusebenza ezindabeni mayelana nomdlali noma umculi lapho benomsebenzi wamanje ophumayo.
Ngamanye amazwi, uzokwenza ucezu ku-Will Smith ngesonto ngaphambi kokuba i-blockbuster yakhe ehlobo ihlasele amathiyetha. Ngakho i-hook yendaba - isizathu sokuthi ubhala ucezu ngo-Will Smith ngalesosikhathi ngesikhathi - kungenxa yokuthi usezokhipha i-movie entsha. Nokho, isiqeshana esivunde isihluthulelo, singase sibe se-movie ehlobo. Njalo i- EW yehlobo ingase ibenze i-rundown yalokho ama-movie amakhulu asezindaweni zeshashalazi ngoba lo mbono ukhuluma ngokuqukethwe okusha minyaka yonke.
Ukubheka Isigaba
Uma ubheka eduze nanoma imuphi umagazini, uzobona ukuthi kunezigaba eziphindaphindiwe nezinhlobo ezithile zezindaba ezisebenza kulowo magazini. Abahleli banquma ukubukeka nokuzizwa kwalezi zigaba. Njengoba nje abahleli emaphephandabeni basebenza ngezigaba ezithile zephepha, abahleli bomagazini baphinde bazikhethele. Ngokuvamile amamagazini (nakuba kungenjalo ngaso sonke isikhathi) aphukile abe izingxenye ezintathu: i-front-of-the-book (noma i-FOB); isici esihle; futhi ngemuva kwe-ncwadi (BOB).
Ngokuvamile, i-FOB ihambisa izindaba ezincane, ezintsha, ngenkathi umthombo uqukethe izindaba ezinde futhi i-BOB inokuhlanganiswa kwamakholomu aphindaphindiwe nezindaba ezimfushane.
Ngokuvamile abahleli bezincwadi bazosebenza engxenyeni ethize yomagazini okhuphuka ngemibono yezindaba, ukuthola abalobi abahle futhi, ngezinye izikhathi, ukubhala izindaba ngokwabo. Ngakho-ke abahleli be-Magazine banombono omkhulu wokukhiqiza kanye nabalobi bezinye izikhathi nabahleli bendabuko.