I-Agency yokukhangisa isebenza kanjani?

Umhlahlandlela Osheshayo Wendlela Indlela Amabhizinisi Okukhangisa Asebenza Ngayo

Uma ukhangisa, kungase kubonakale njengombuzo ongenalutho - "i- ejensi yokukhangisa isebenza kanjani?" Kodwa, kunoma ubani ngaphandle komkhakha, kungaba yimfihlakalo. Futhi indlela ama-ad ejensi aboniswe ngayo kumabhayisikobho, futhi kuthelevishini, izwe elikude nokusebenza kwansuku zonke kwe-ad agency esemthethweni.

Kungaba lula ukubhala incwadi echaza izindima, imithwalo yemfanelo, kanye nemisebenzi ehilelekile ekusebenzeni ukukhangisa okuphumelelayo.

Kodwa ngokubheka okusheshayo kakhulu ukuthi i-ejensi isebenza kanjani, ake siyiqede kalula ngangokunokwenzeka.

Ama-Agencies okukhangisa anamaKlayenti

Indlela evamile ukuthi i-ejensi ithola umsebenzi ihamba nge-pitch. I- pitch i-audition, neklayenti enikeza omfushane eziningana ze-ejenti yokukhangisa, futhi ukhetha lowo ozoxazulula ngokucophelela okufushane. Yiqiniso, akusebenzi ngaso sonke isikhathi ngaleyo ndlela, kodwa ikakhulukazi, yilokho ama-ejensi ahlanganiswe namakhasimende.

Emva kwalokhu, izinkontileka zisayinwe, futhi umsebenzi wangempela uqala. Kuye ngohlobo lwe-ejenti kanye nekhasimende, ububanzi bemisebenzi (SOW) buzohluka kakhulu. Kodwa kafushane, i-ejensi iyavuma ukukhiqiza inani elithile lomsebenzi ngenani lemali elibekiwe (kungaba yi-retainer, hourly , noma esinye isivumelwano) futhi iklayenti iyavuma ukukhokha i-ejensi lapho ithola umsebenzi. Lokhu kuyisisekelo njengoba kuthola, kodwa kuyincazelo elula kakhulu.

Konke kuyinkinga / Isixazululo esithathwe

I-ejensi yokukhangisa ikhona ukuxazulula izinkinga kumakhasimende ayo.

Iklayenti ikhona ukuveza i-ejenti ngezinkinga zayo, futhi uma idinga izixazululo. Izinhlobo zezinkinga nezisombululo zihluka kakhulu kuye ngokuthi ibhizinisi leklayenti kanye nendawo yesikhangiso se-ad agency. Ukuthi lokhu kwenziwa kanjani kuhlukile kusuka ejensi kuya ejensi, kodwa izinyathelo eziyisisekelo ziyafana kakhulu.

Inqubo Yokudala Imikhankaso Yokukhangisa

Izohluka kusuka ejensi kuya ejensi, kodwa inqubo elandelayo yezinyathelo ezingu-12 yindlela iningi lokukhangisa, ukumaketha, ukuklama, kanye namafemu we-PR asebenza. Ezinye izinyathelo zingase zingekho noma zihlangane, kodwa isakhiwo esiyisisekelo sihamba kanje:

1. Umphathi we-akhawunti (kanye nethimba) uhlangana nekhasimende ukuthola inkinga edinga ukuxazululwa.
2. Umphathi we-akhawunti ubhala okwesikhashana okudala ngokusekelwe kulolu daba. Kuzobandakanya ukuhlaziywa kokuncintisana, ucwaningo, usizo lomhleli kanye / noma umqondisi wokudala, futhi ekugcineni, uphume kusuka kuklayenti.
3. Umphathi we-akhawunti ubhala ithimba lokudala futhi uhlanganisa umugqa wesikhathi, isabelomali, abezindaba ezihlongozwayo nezinye izinto.
4. Ithimba lokudala lisebenza kule phrojekthi izinsuku ezimbalwa (noma amasonto uma linenhlanhla) futhi liletha umjikelezo wokuqala wemibono kumqondisi wokudala.
5. Umqondisi wokudala uzosusa imibono engasebenzi, futhi uqondise ithimba ukuhlola imibono emihle.
6. Ithimba lokudala lizoqhubeka nokusebenza emibono kodwa lilethe umnyango wokukhiqiza (uma kudingekile), umphathi we-akhawunti namanye amalungu e-ejenti ukuqinisekisa ukuthi umsebenzi uhamba endleleni. Uma kukhona izicucu eziphrintiwe, noma kudinga ukudubula, yilapho umnyango wokukhiqiza uzoqala ukulinganisa.

1. Umqondisi wokudala uvumela imibono yokugcina, futhi ithimba lokudala linikeza (ngethemba) kubo iklayenti.
2. Iklayenti izohamba futhi ixoxe ngemibono, ngaphambi kokunikeza impendulo ku-ejensi. Kungabangela ukuvuselelwa kwemibono (phinda izinyathelo ezintathu kuya ku-7) noma ukukhanya okuluhlaza ukuhambisa ekusebenzeni kwemibono. Kuleli phuzu, isabelomali kanye nomugqa wesikhathi kuzophinde kuvunyelwe.
3. Ithimba lokudala lisebenza eduze neqembu le-akhawunti, ukuthenga imidiya, ukukhiqizwa, nomqondisi wokudala ukukhiqiza izikhangiso, noma ngabe iyiphi indlela abangayithatha.
4. Izikhangiso zokugcina zifakwa phambi kweklayenti ukuze kuvunyelwe. Uma iklayenti ivuma, izikhangiso zishicilelwa, zibekwe ku-intanethi, ngokuphrinta, ngaphandle, emoyeni, noma kunoma yimuphi omunye umthombo wezindaba.
5. I-ejensi izoqapha impumelelo, ne-ROI, yezikhangiso futhi inike impendulo kuklayenti.

1. Iklayenti ikhokha leyo nhlangano. Futhi yonke inqubo iphindaphindiwe.

Ukukhushulwa nokuziKhombisa yiKhiye Yokusinda

Uma ngabe i-ejenti yenza umsebenzi omkhulu klayenti, lokho kufanele kube ukukhangisa okwanele. Kodwa izinhlangano ezikhangisa, ngenxa yokusinda nokuphumelela, kumele ziphume lapho ukuze zithole ibhizinisi elengeziwe, futhi zenze amakhasimende eze kubo emsebenzini.

Izikhangiso zesikhangiso zizofaka umsebenzi wazo omuhle emibonisweni yomklomelo . Imikhombandlela emihle kuphela eyokwenza ukunakekelwa kwamaklayenti okufanele abe nawo. Bazophinde bahlakulele iwebhusayithi kanye nezinye izinhlobo zokuzithuthukisa ukuze bathole amakhasimende abheke ngendlela efanele.