Sebenzisa kokubili Ukuxhumana Ngezenhlalo Zebhizinisi Lakho
Ingabe kufanele usebenzise i-Facebook ne-Twitter yebhizinisi lakho? Ngelinye igama, yebo.
I-Facebook ne-Twitter ziletha ulwazi ngezindlela ezahluke kakhulu, futhi nakuba kunezinye izilaleli / umsebenzisi we-crossover, zikhonza izidingo ezimbili zokukhangisa ezihluke kakhulu. I-Twitter ingaba nokufinyelela okungcono phakathi kwezimakethe zase-Afrika zaseMelika naseLatino, kanye nabantu abaneminyaka engama-18 no-29, kuyilapho i-Facebook inokufinyelela okuhle nakakhulu phakathi kwabantu abadala nabesifazane.
I-Twitter ingcono kumathenda we-viral (okuyinto, ngisho naku-Twitter, ijwayele ukukhuphuka kakhulu nokukhathazeka komphakathi nganoma yisiphi isikhathi esithile kunomphumela wamasu wokuthengisa ngokucophelela), kodwa i-Facebook ingcono ekukhulumisaneni okujulile nokuhlobanisa ubudlelwano kune-Twitter.
Abasebenzisi bezenhlalo zenhlalo
Abasebenzisi be-Facebook bavame ukuba nesithakazelo sokugcina amathebhu asondele emndenini, abangani, kanye nemikhiqizo yabo eyintandokazi ngokuthi "bathande" konke okuvela kubadumile kuya ezincwadini ezibangelwa izimbangela kunokuba kubasebenzisi be-Twitter.
Abadala bangxenye ekhula ngokushesha phakathi kwabasebenzisi bezenhlalo. Ngo-2011, abasebenzisi abangu-33% be-intanethi 65 nangaphezulu babesebenzisa amanethiwekhi omphakathi futhi i-Facebook iphakamisa uhlu; Abantu abangu-4% abangaphezu kuka-65 e-US manje basebenzisa i-Twitter. Ngo-2009 kuphela aba-13% basebekhulile basebenzise amanethiwekhi omphakathi. Eminyakeni emibili isibalo sabadala sisebenzisa amanethiwekhi omphakathi ngaphezu kokuphindwe kabili.
I-Twitter ithandwa kakhulu phakathi kwama-Afrika aseMelika namaLatinos.
Ama-25% aphelele ase-Afrika ase-Afrika ase-intanethi asebenzisa i-Twitter okungenani ngezikhathi ezithile, kanti u-11% wenza kanjalo ngosuku olujwayelekile.
Ukwengeza, ukusetshenziswa kwe-Twitter ngabasebenzisi be-inthanethi abaneminyaka engu-25-34 kuye kwaphindwa kabili kusukela ngo-2010 (kusukela ngo-9 kuya ku-19%), futhi ukusetshenziswa kwalabo abaneminyaka engu-35-44 kuye kwakhula kakhulu (kusuka ku-8% ukuya ku-14%).
Ungenza Okukhulu Kakhulu Nge-Facebook, Ngakho Kungani I-Twitter Inqotshwa Kakhulu?
Ngaphandle kokuba uhlala emnyakeni omnyama, kungenzeka ukuthi uzwile nge-Twitter ngisho noma ungayisebenzisi.
I-Twitter igubha usuku lwayo lokuzalwa lwesi-6 ngo-2012 futhi luqhubeka lubonisa ukukhula okulinganiselwe ngonyaka. Ngesikhathi u-Oprah Winfrey ethumela iTweet yakhe yokuqala ngo-2009, wakhanga abalandeli abangaphezu kuka-100 000 ngesikhathi sakhe sokuqala. Yileyo ndlela izindaba ezisheshayo futhi ezihle kakhulu kanye nama-tweets angafinyelela emphakathini we-Twitter. Futhi namhlanje, eminyakeni emithathu kamuva, ama-tweets angakwazi ukuhamba ngegciwane ngamaminithi.
Ngokusho kwe-TechCrunch.com, kusukela ekuqaleni kuka-2012:
- U-15% wabo bonke abadala ase-US basebenzisa i-Twitter.
- Amadoda angu-14% asebenzisa abantu abadala asebenzisa i-Twitter.
- Abesifazane abadala abadala abangu-15 basebenzisa i-Twitter.
- Abantu abangu-26% abaneminyaka engama-18 no-29 basebenzisa i-Twitter.
- U-8% walabo abasebenzisa i-Twitter basebenzise nsuku zonke.
Isizathu esiyinhloko se- Twitter sithandwa kakhulu: abantu bangabantu futhi i-Twitter ayiyona i-no-frills, isiteji senethiwekhi yokuxhumana nabantu eqondile. Nakuba abantu abasha basebenzisa i-Twitter kaningi, izakhamuzi eziphezulu ezingu-4% (noma, cishe abantu abangu-1,600,000 abaneminyaka engu-65 ubudala) zisebenzisa i-Twitter.
Awudingi iwebhusayithi noma ube namakhono akhethekile ukuze ufunde i-Twittter, futhi ayiqukethe i-timeline ye-Facebook esesabekayo.
I-Twitter Incane Kangakanani Uma Iqhathaniswa Ne-Facebook, Ngakho Kungani Abantu Bayisebenzisa?
I-Twitter ayikuqhubeki ngemilayezo yohlelo lokusebenza (kodwa kunamawijethi amaningi nezinsizakalo zenkampani yangaphandle ongayisebenzisa ukuze uphakamise umdlalo wakho), futhi i-Twitter ayikho ukucindezelwa komphakathi okufanayo ukuklama ukubuka kwakho.
Ikhasi le-Facebook elingenayo iphrofayili nesithombe sekhava sibonakala sivilapha futhi singasaphumi, i-Twitter ngqo ngaphandle kwebhokisi ibonakala kahle, izinkulungwane zezinye izingosi ze-Twitter: zihlanzekile, zilula futhi zihle. I-Twitter empeleni ivumela abasebenzisi amathuluzi alula ukuze kube nokwenza okubonakalayo okubonakalayo kune-Facebook.
Facebook, Amaphoyisa Ajabulisayo
Esinye isizathu sokwamukelwa kwe-Twitter okukhulayo ukuthi kulula ukusetha ama-akhawunti amaningi we-Twitter ukuze akhonze izithakazelo ezahlukene; uma uhlela ikhasi elingaphezu kweyodwa le-Facebook, i-akhawunti yakho ingamiswa noma isuswe. Eqinisweni, isikhalazo esivamile phakathi kwabasebenzisi be-Facebook siphakamisa ukuthola i-akhawunti yabo isusiwe ngesizathu esithile noma esinye. Omunye umsebenzisi we-Facebook wayenayo i-akhawunti yomuntu siqu esusiwe (eyabuye yathatha ikhasi lebhizinisi labo) ngaphandle kwanoma yisiphi isixwayiso. Isizathu esinikezwe ngu-Facebook kwaba ukuthi basolwa ukuthi umnikazi we-akhawunti wayeqambe amanga mayelana nokuthi baya esikoleni esiphakeme.
Kulungile, iqiniso liwukuthi, benza igama lesikoleni esiphakeme ukuba lihlehle, kodwa ingabe isizathu sokuthi i-akhawunti isuswe?
I-Twitter yeBhizinisi, nalabo abanencazelo emfushane yeSpan
I-Twitter iphendula inkinga evamile ebhekene nabo bonke abanikazi bebhizinisi: ukuphazamiseka kalula nokufinyeleleka okuncane kwabathengi. Ewebhu, uma ungawutholi umlayezo wakho ngemizuzwana emihlanu noma ngaphansi, kungenzeka ukuthi ulahlekelwe ithemba lakho.
Abasebenzisi be-Twitter bathumela imiyalezo emifushane ebizwa ngokuthi "Tweets." Le milayezo encane inqunyelwe izinhlamvu ezingu-140. Nakuba lokhu kungase kubonakale njengesikhala esingeke sikwazi ukudlulisela umlayezo, kuphoqa abasebenzisi ukuba bacabange ngempela ngalokho abafuna ukukudlulisela.
Cabanga nge-Twitter Njenge-Elevator Pitch
I-pitch yokuphakamisa isifinyeto esifushane esisetshenziselwa ukusheshisa futhi sichaze umkhiqizo, isevisi, noma inhlangano kanye nenani laso. Leli gama livela endleleni yokumaketha lapho uhlangana nethemba ku-elevator bese uzama ukuzithengisa ngento ngaphambi kokuba ufike lapho beya khona bese bephuma.
Omunye umdwebo ovelele wokuphakama ungabonakala ku-movie ethi "Working Girl," ehambisana noMelanie Griffith noHarrison Ford. I-Griffith inikezwa ithuba lokukholisa isigungu esiphezulu ngesikhathi sokuhamba ngomshini omfushane ukuthi yena nonkosikazi wakhe wayengumsunguli womqondo webhizinisi. Umgodi wakhe wasebenza.
Cabanga nge-Twitter njenge-pitch elevator, kuphela ngesitezi esisodwa ukuthengisa umuntu ngomqondo. (I-Facebook iphinde ibe yipulatifomu ye-elevator ye-elevator kuphela onayo "ngaphezulu" ukuze usebenze nayo.)
Cabanga nge-Facebook njengendawo yokuzibandakanya ngokujulile
I-Facebook nayo inikeza indawo enkulu yokufinyelela abathengi, kodwa kunzima ukuthola "ukuthandwa" kwekhasi lakho lebhizinisi kunokuba uthole abalandeli ku-Twitter, futhi kuzomele usebenze ukukhuthaza nokubandakanya izethameli zakho.
Kodwa i-Facebook ikuvumela ukuba wabelane ngolwazi oluningi shazi kunokuba i-Twitter injalo. Ungakwazi ukushumeka izithombe, amavidiyo, futhi udale namakhasi asebenzisanayo. I-Facebook iphinde ibe yindawo enhle yokunikeza amakhuphoni amabalabala, ama-athikili okucaphuno, kanye nokukhuthaza njengokuthi "uthanda" ikhasi lethu bese uthola u-10% noma "sizokuthanda".
Okubalulekile ukuthi uma kuqhathaniswa, abakwazi ukuqhathaniswa. Indlela engcono yokusebenzisa izingosi zokuxhumana nabantu ukusebenzisa i-Facebook ne-Twitter futhi uphathe ngamunye njengeqembu elihlukile elinamandla okufinyelela izimakethe ngezindlela ezahlukene kakhulu.