Ngaphandle kokuba unayo imali enkulu yelebula ngemuva kwakho, ikhono lokuzikhuthaza ukuzithokozisa umculo wakho ungenye yamakhono obaluleke kunazo zonke ongayithola. Uma ungenayo imali yokuqasha abantu be-PR ukuze basebenze imikhankaso yabezindaba kuwe, kukuwe kuwe ukuqinisekisa ukuthi abantu bazi ngomculo owenzayo. Ukuqalisa kungase kube okuncane kakhulu, kodwa. Lezi zinyathelo zizokusiza ukuthi uqale onyawo olunene, ukuqinisekisa ukuthi bonke abantu abalungile bemi futhi bakunake.
Thola Izinhloso Zakho
Uma uhlela ukuthuthukisa umculo wakho, ungazami ukumboza umhlabathi owodwa ngesikhathi esisodwa. Bheka indlela abaculi abakhulu abakhuthazwa ngayo - banemikhankaso ethile ekhuthaza izinto ezithile, njenge-albhamu entsha noma uhambo. Khetha into eyodwa ukukhuthaza, njenge:
Uma wazi ukuthi yini okumele uyikhuthaze, uzokwazi ukwenza izinhloso ezicacile, okungukuthi uma ufuna ukuthuthukisa iwebhusayithi yakho, khona-ke umgomo wakho ukuletha ithrafikhi kusayithi. Njengoba le migomo ingqondweni, uzothola kulula ukuza nemibono yokunyusa, futhi uzokwazi kangcono ukwahlulela impumelelo yakho.
- Okukodwa
- Umbukiso
- Iwebhusayithi
Targetla Abalaleli Abalungile
Ngomgomo wakho wokuphromotha engqondweni, thola ukuthi izilaleli ezilungile zomkhankaso wakho ziphi. Uma une-gig ekhuphuka, izithameli ezifanele zokuphromotha kwakho ziyizincwadi zokuphrinta zendawo neziteshi zomsakazo edolobheni lapho kuvela khona umbukiso wakho. Uma unomshicileli olinganiselwe wokushicilela ophumayo, izilaleli zakho eziyinhloko yizinhlu zakho zokuthumela i-band, kanye nama-media.
Ukuya ezilalelini ezilungile kubaluleke kakhulu uma usabelomali. Ungalahleki isikhathi nemali uvumela idolobhana X ukwazi ngesiboniso esizayo edolobheni Y noma umagazini womuntu mayelana ne-albhamu yakho entsha ye-hip hop.
Yiba nePhakheji yePromo
Njengalapho uthumela idemo kulebula , ukuze uqobo ukhuthaze umculo wakho, udinga iphakheji elihle lokuphromotha .
Iphakheji yakho kufanele ibe nale:
- Ukukhululwa kwezindaba okuchaza izindaba zakho
- Okufushane (ikhasi elilodwa) i- band bio
- I-CD ( ukuqoshwa kwedemo kulungile, noma ikhophi esengaphambili yokukhululwa okuzayo)
- Iphakheji yanoma yikuphi ukufakwa kocingo oye wawenza ngakho manje - ukushicilelwa kokuqala kuvula ukufakwa kwezindaba
- Imininingwane yakho yokuxhumana (qinisekisa ukufaka ikheli le-imeyili - abantu banganqika ukukubiza)
- Isithombe sombala, noma isixhumanisi esiteshini lapho isithombe singalandwa khona. Imithombo yocindezela kungenzeka isebenze isithombe uma kungadingeki ukuba ixoshe.
Thola iNiche Yakho
Iqiniso elidabukisayo liwukuthi, wonke umlobi, isiteshi somsakazo, iwebhusayithi, noma umshicileli kulolu daba, ozama ukufinyelela kuzo kungenzeka ukuthi uhlaselwa ngolwazi oluvela kwamanye amathemba omculo. Wena unesizathu sokuma. Zama ukuthola okuthile okuzokwenza abantu bafune ukwazi ngawe - banikeze isizathu sokufuna ukwazi kabanzi. Ukuhluleka ukwenza imisebenzi ezimangalisayo ngo-Belle & Sebastian ekuqaleni komsebenzi wabo futhi abantu babhala ngoMarilyn Manson ngokuba nguMarilyn Manson. Akudingeki ukuba uhlele i-persona enkulu, ebalwa, kodwa unike abantu isizathu sokuhlola umbukiso wakho noma i-CD yakho ngaphambi kokuba abanye bangasiza.
UBhabhele 'Em
Enye indlela yokuphuma esixukwini yizinto ezidala ze-free ubudala. Ngisho ucindezele abantu futhi abashayeli belebuli bathande ukuthola into engelutho, futhi uzoshaya abalandeli bakho ukuba bajabule (futhi uthole abalandeli abasha) ngokunikeza izinto ngaphandle.
Ezinye imibono:
- Beka imali ngemuva kwesikhala embukisweni bese unikezela amaphuphu okuphuza mahhala kuwo wonke imboni yabantu abaza ukukuhlola.
- Nikeza abantu ohlwini lwakho lokuposa ukulandwa okukhethekile kanye ngenyanga (kungaba ingoma entsha noma inguqulo enye yengoma)
- Ngama-gigs, ukuxuba amahhala (mahhala) ama-CD awenziwe yibhande - wonke umuntu obonisa uhlu lwakho lokuposa embukisweni ufakwa kulo mdwebo.
Ukushayela
Thola igama lakho lapho. Yenza ezinye izitika, amabheji, amaphosta, izibani noma yini enye ongayicabangela yona efaka igama lebhande lakho. Bese, shiya izinto noma yikuphi ongakwenza. Dlulisa emaceleni akho owathandayo, uwashiye esitolo sokurekhoda esitolo, iphosta izikhala zokukhanya - hamba khona. Ngokushesha, igama lakho lizojwayelana nabantu ngisho noma bengazi ukuthi kungani, futhi uma bebona igama lakho ephepheni ukukhangisa i-show ezayo, bazocabanga ukuthi "hey ... Ngiyazi igama, ngiyazi ukuthi yilokho konke mayelana .. "
Gcina ithrekhi yabathintana nabo
Njengoba uhamba kuzo zonke lezi zinyathelo, kungenzeka ukuthi uzothatha oxhumana nabo abaningi endleleni. Abanye balaba oxhumana nabo bayoba imboni abantu futhi abanye bayoba abalandeli. Ungalokothi ulahlekelwe ithrekhi yocingo. Gcina imininingwane ekhompyutheni yakho embonini abantu oye wahlangana nabo kanye nedatha yezinombolo zoxhumana nabo. Lezi zolwazi kufanele zibe yi-port yakho yokuqala yokushayela umkhankaso wakho wokuphromotha olandelayo - futhi la yolwazi kufanele njalo ikhule. Ungabhali muntu, ngisho noma ungatholi impendulo eningi kubo. Awusoze wazi ukuthi ubani ozokunika ikhefu oyidingayo.
Yazi Nini Ukwenza Amancane
Lesi sinyathelo sihambisana nokubhekisa izithameli ezifanele futhi sibone imigomo yakho - ungagcina isikhathi esiningi ujikeleza amasondo akho ngokugcina izinto ezincane ezincane. Nakuba kuhlale kuwusizo ukugcina abanye abantu kusesimweni nalokho okwenzeka emsebenzini wakho, lo mfana ovela ku-Rolling Stone akadingi ngempela ukuthi njalo ibhendi yakho idlala isigamu sehora ehlelwe eqenjini lendawo, ikakhulukazi uma ucindezela wendawo empeleni akukwenzanga ukufaka okuningi okwamanje. Uma uqala, indawo elula yokuqala i-buzz yindawo yangakini. Yakha izinto ezincane ukuze uthole izinto ezinkulu.
Kodwa Yazi Nini Ukuthi Ube Nkulu
Ngezinye izikhathi, umkhankaso omkhulu kungokoqobo. Hamba ngesivinini esiphezulu uma unento enkulu yokuphuza, njenge:
Lolu hlobo lwezindaba luqinisekisa ukuthi uxhumane nabezindaba kanye nabantu ofuna ukusebenzisana nabo, njengamalebula, ama-agent, abaphathi nokunye okunjalo.
- I-albhamu entsha
- Ukuvakasha
- Isiqephu sezindaba ezibalulekile, njengomklomelo noma ukuthengiswa kwerekhodi entsha
Thola i-NIGHT Niche
Njengoba kushiwo, ukuthola i-niche yakho kuyasiza ekuqaphelisweni. Kukhona i-caveat eyodwa, noma kunjalo-qiniseka ukuthi uthola ukuqaphela ngezizathu ezifanele. Ngokuqinisekile uzokhathalela ukuziphatha okungalungile, okungenzi lutho, kodwa inkinga ukuthi umculo wakho ngeke ube yilokho okukhulunywa ngakho wonke umuntu - futhi akukhona lokho okufunayo ukubonakala khona? Ungazenzeli ukuzitholela ukuzimela ngokwakho. Qinisekisa ukuthi uqaphelwa ngethalenta lakho kunalokho. Futhi, ungafaki. Uma ungaqiniseki ukuthi iyiphi i-niche yakho okwamanje, musa ukuyicindezela. Hlala ngokwethembeka kuwe nomculo wakho.
Khulisa i-Database yakho
Ngaphezu kokugcina amathrekhi oxhumana nabo onakho, ungesabi ukusiza i-database yakho ikhule ngokungeza othintana nabo "bephupho" ohlwini lwakho. Ingabe kukhona i-agent ofuna ukukuqaphela? Bese ubafaka ohlwini lwakho lokushicilela lokunyathelisa noma ukukhangisa uhlu lwamakholi uma unezindaba ezinkulu zokwabelana. Bazise ukuthi usasebenza futhi usakha umsebenzi wakho - maduzane, kungenzeka ukuthi bangqongqoza emnyango wakho.
Thatha i-Deep Breath
Kubantu abaningi, umqondo wokuzikhulisa umculo wabo kubalandeli babo kulula, kepha umqondo wokubiza umshini ungesabeka kakhulu. Nethezeka. Nasi iqiniso - abanye abantu obabiza bazoba mnandi, abanye abantu ngeke babe khona. Abanye abantu ngeke babuyele izingcingo noma ama-imeyili akho. Abanye bayothanda. Akufanele uthathe noma yikuphi. Ngokuqinisekile akufanele ukwesabe ukuzama. Ukumboza amaqembu kungumsebenzi wemidiya yomculo - balindele ukuzwa kusuka kuwe. Ungadangali ngumuntu onesihluku, noma umuntu onesizotha, kodwa usho ukuthi "cha". Ungabhale, noma. Ngokuzayo, ungase uzwe "yebo."