I-Basics of Kicuki Yomculo Abaculi

AmaKhrikhthi Asebenzayo Okufanele Abe Nendlela Ecacile Neyenzayo Eyisisekelo.

Ithikithi yokunyathelisa umculo yendabuko yayiyithuluzi elisetshenziswe ngempumelelo iminyaka eminingi ngabaculi, amalebuli, ama-agent, kanye nabaphathi ukukhuthaza iqembu, ukukhululwa okusha noma ukuvakasha. Amanye alawa makhiyithi omculo ayelula kakhulu, kanti amanye, ikakhulukazi amaqembu asayinele ilebula noma abaphathi abanikezela ngemali yamakethi wokunyathelisa, aqukethe izinsimbi eziningi namacici. Izakhi ezibalulekile zezinkinobho eziyisisekelo zomzimba ezivame ukufakwa:

• I-CD ye-Promo, noma i-hit noma amabili ekukhululweni okukhethekile noma, kaningi, i-albhamu yakamuva
• I-Press Release (bheka u- Press Releases 101 ngolwazi oluthe xaxa.)
• I-Bio
• Cindezela ama-Clippings

Iningi lezinkinobho zokunyathelisa zafika kumafolda ayequkethe lonke ulwazi olufanele. Kwezinye izimo, cindezela izinkinobho zaziboshwe encwadini. Iikhibhodi zivame ukufaka isithombe se-albhamu yobuciko nezithombe zabaculi.

Ukulinganiselwa Nezinzuzo Zekhamera Zomzimba Zomzimba

Izinkinobho eziningi zokunyathelisa zomzimba eziningi ziqoqwe ngabalandeli abaningi abaqotho kakhulu abaculi. I-Rolling Stones, ikakhulukazi, ikhuphuke nezinye zezinto ezikhunjulwa kakhulu kulezi zinkampani, iningi lazo zidayisa emakethe yokuqoqa imali engaphezulu kwe $ 100.00.

I-Rolling Stones ibuye ibhekisele kwisici esiyinkimbinkimbi yalezi zinkampani zangokwenyama ze-PR zomculo abaningi abasebenza ngokusebenza: ukuklama nokukhiqizwa kwala makethi kwakabiza wonke umuntu. Amaqembu kuphela aphumelele kakhulu emhlabeni angakhokhela amashumi ezinkulungwane zamaRandi adingekayo ukulungiselela ikhi yokunyathelisa engavamile, engabambeli.

Naphezu kwezindleko ezingalungile, amanye amaqembu, ngisho nalabo abanamabhajethi amancane, asebenza ngamakethi omshini wokunyathelisa ku-21 C. C. Inzuzo eyaziwa yukuthi uma ikhithi linikezwa, linikeza isikhumbuzo sangempela seqembu kuze kuthi, mhlawumbe izinyanga noma iminyaka kamuva, ilahlwa kude noma-kubambalwa abambalwa-iba yinto yabathelisi.

Ngenxa yalesi sizathu nezinye, izingosi eziningi ezenzelwe ukusiza abaculi abafisayo (nokuzithengisa okuthile) namanje batusa ukukhipha ikhi yokunyathelisa ngokomzimba kanye nalokho okuyibeke esikhundleni sayo, i- Electronic Press Kit , eyaziwa manje ngoba inayo isichazamazwi, i-EPK.

Izinzuzo ezaziwayo zama-EPK

I-EPKS inezinzuzo ezimbili ezibalulekile ngaphezu kwamakhikithi omdabu wenkampani: ukusabalalisa ukusebenza kahle kanye nezindleko. Okwesithathu, ukwandiswa komthelela wama-EPK kulabo abamukeli ngevidiyo, ukukhiqizwa kwangempela kwemidlalo, imidlalo kanye nokunye okubandakanya imidiya kusalokhu okulindelekile ukuthi kuhlolwe ngokugcwele.

Sibutsetelo isu eliphumelelayo le-EPK isu

Ukuchaza isu eliphumelelayo le-EPK yincwadi, hhayi i-athikili, kodwa izici eziyisisekelo nezibucayi yizi:

1. Ikhasi lasekhaya. Yebo, kunjalo-isisekelo esiyinhloko samasu omculo wekhulu lama-21 yilapho kudalwa ikhasi eliyisiqalo elihle lekhaya. Ngaphandle kwalokho, i-EPK yakho ayihambanga noma kuphi-noma, kunalokho, awuzange unikeze abamukeli be-EPK noma yikuphi indawo yokuya kuyo. Ngakho: izinto zokuqala kuqala. Uma unesabelomali sokudala iwebhusayithi ye-band, lokho kuhle. Uma ungenjalo, kukhona okuningi okwenzayo-ngokwakho kuwebhusayithi ye-EPK e-inthanethi ezokwenza uqalise futhi ikuqondise ekudalweni kwekhasi lasekhaya. Uma i-EPK yakho ingasenzi umamukeli ukuthi ahambe kuleyo website (bese uyajabula lapho efika khona) uhlulekile. Lokhu akudingekile: akunzima ukuphumelela.

1. Injongo . Ukuthumela i-EPK ngaphandle kwenhloso ethize ngaphandle kwemininingwane nje- "Hew, nansi iqembu lethu elikhulu futhi sidlala kuloLwesithathu olulandelayo" -kuwukuchitha isikhathi kanye nomzamo. Okuphezulu ohlwini lwamasu okusebenza kahle ukuguqula umlobi wezombangazwe ube ngumhlanganyeli bese eba ngumshayeli. Cabanga nge-EPK njengendlela yokukhwabanisa kanye newebhusayithi njengegibe. Usuzophuma ukubamba abantu ongabazi futhi ukuwaguqula waba abalandeli.
2. Izakhi ze-elekthronikhi ezenza leyo njongo ivezwe ngokomzwelo . Lezi zingaba cishe noma yini, kodwa zidinga ukuba into ethile ngokuqondile . Uma ucabanga ngokuthuthukisa i-EPK yakho, ufuna ukuthi umamukeli azi, aqonde futhi azizwe? Kuyini ukuxhumana phakathi komlobi wezindaba kanye ne-band? Ungakuqinisa kanjani lolo xhumano? Uma kwenzeka uzizwa ulahlekile cishe manje, ake ngikunike isibonelo somshini owodwa womshini wokushicilela (bese uhlanganisa ikhava ye-albhamu) kusukela eminyakeni eminingi edlule, i-Rolling Stones evelele ulimi-nezindebe. Lapho umklami omusha uJohn Pasche efika nomqondo ngo-1970, wakhulisa kusuka ezinhlanganweni ezimbili ezilula, kodwa ezihlakaniphile. Ngempela izindebe zenzelwe ngokucacile ukuvusa imibono yababukeli ngezindebe zikaJagger, kanye nokuvusa ubudlelwane bobulili nomculo weqembu. Ukuqondisisa okwesibili uPasche kwaba ukuthi abantu abasha ekukhuleni kwamanani babezwa benqatshelwe ukumiswa futhi bekulungele ukuhlubuka, ngakho waqinisekisa ukuthi izindebe nezithombe ze-logo zazishukumisa futhi zenzekile. Uma ubulili obuhlukumezayo bebukhulu-ukufaka isizukulwane esidala? Kulungile lokho. Umphumela ophumelelayo wukuthi "Sonke sonke kuhlangene" -ukuthanda ubukho obucacile, obuhle obuqhutshwa nguMculo weStones nokuthi "Sihlangene ngokumelene nabo. "

Manje yisikhathi sakho. Ngenhla kukhona amathambo angenakudingeka kakhulu weqhinga le-EPK. Ubuhle wukuthi ungaveza i-EPK cishe lutho (noma ungasebenzisa imali eningi, njengoba ukhetha). Lezi zinto ezibalulekile azilahleli lutho. Bonke abadinga ngempela ukuba baphile EPK yeqembu lakho kungumcabango wakho.