Umbono ovamile we "ilebuli yokurekhoda" ingenye yamalebula amakhulu amarekhodi, aseLos Angeles noma eNew York, okukhombisa bonke abadlali abakhulu. Lawa malebula amakhulu amarekhodi, kufaka phakathi i-Sony ne-Capitol Records, yizinkampani ezikhulu namakhulu ezinkulungwane zamaRandi ngemuva kwazo.
Lokhu kuvumela ukuthi baxhase ngokugcwele abaculi abakhulu kakhulu lapho. Emehlweni abaculi abavela emahlathini, ukubhekana nerekhodi ngelebula enkulu bekuhlale kuwumklomelo omkhulu wokuxoshwa.
Kodwa-ke, imboni enkulu yomculo ixhaswa ngokuphila ngokusungulwa kokuxhumana nabantu be-intanethi kanye nezitolo ze-digital zokuthengisa ezifana ne-iTunes, Rhapsody, ne-Amazon-nokuthi ukukhishwa okukhulu kuvame ukufika kumaviki e-intanethi ngaphambi kosuku lokukhululwa. Faka i-Indie (efushane ye-Independent) ilebula.
Yini Eyenza Irekhodi Yerekhodi 'Indie'?
Noma yiliphi ilebula lokurekhoda lomculo elisebenza ngaphandle kokuxhaswa kwezinhlangano zamalebula amakhulu omculo kuthathwa njengalebuli ye-indie. Yize amalebula amakhulu e-global futhi eqhuba izinkampani zabo zokushicilela nokusabalalisa, amalebuli we-indie asebenzisana nezinye izinkampani ezincane, kungaba ukusebenzisana isikhathi eside noma ubudlelwane obuncane bokuvumelanisa nokusabalalisa izidingo zabo.
I-Indie Niche
Ngenkathi amalebula we-indie engakwazi ukunikeza uhlobo lwezimali zabaculi ukuthi amalebula amakhulu angakwazi, ngenxa yezinzuzo, izinkontileka ze-label zezinhlamvu ziba umgomo omusha wabaculi abaningi-kanye nomgomo ongenakwenzeka kulokho. Futhi zinikeza izinzuzo eziningi abaGogo Abakhulu abakwazi. Ngenxa yazo zonke iziphakamiso (kanye nomkhuba okwandayo kuma-social media kanye namapulatifomu yedijithali engagodli), amalebula we-indie azenzele i-niche yangempela ngokwayo.
Ake sibuke izinzuzo (kanye nokuhlehla) kokusebenza ne-indie, futhi hlola izinzuzo nezindleko zokusebenza ngelebuli enkulu ngokubuka okugcwele okungu-360.
Izinzuzo Zokusebenza Nge-Label Indie
Ukuhlonipha Umculo Wakho
Amalebula ase-indie ngokuvamile anenkululeko yokusebenza nabani abayithandayo. Ayikho ingcindezi enjengokuthi uzothola kumalebula amakhulu ukudela okuthandayo ngokufuna ukuphumelela kweshadi. Uma usayinele ilebula ye-indie, cishe zonke izimo kungenxa yokuthi ilebula lingumfana omkhulu womculo wakho; okuhunyushwa ekuzinikezele ngoba bakholelwa kulokho okwenzayo.
Vala Ukusebenza Ubudlelwane
Ngenxa yokuthi amalebuli e-indie anabasebenzi abancane nezinyathelo ezinamandla, abaculi bangakwazi ukuthuthukisa kalula ubuhlobo obuseduze nabantu abasebenzisa irekhodi labo. Nakuba kungenjalo ngaso sonke isikhathi ukuthi abaculi bangathatha ifoni bese bethola impendulo esheshayo, izingqinamba zokukhulumisana okuncane zikhulu kunazo zinelebula elikhulu.
Iziphesheli-Iziphesheli ezithandekayo
Amanye amalebula amakhulu ase-indie anezinkontileka ezinzima kakhulu, kepha ama-indies amancane ngokuvamile enza ibhizinisi ngokungaphezu kokubambisana nokuxhaphaza inzuzo. Uvame ukuthola amalebula we-indie efuna noma yikuphi isilinganiso sokulawula ukudala phezu kwabaculi bawo, futhi ama-indies amaningi awavali abaculi bawo ukuba babe yizivumelwano ezinesikhathi eside, eziningi ze-albhamu.
I-Cons yokusebenza nge-Label ye-Indie
Amalebula we-Indie ayenawo ngaphandle kokungaphumeleli kwawo. Cabanga ngalokhu okulandelayo ngaphambi kokuthi unqume ukuthi ubani ofuna ukusayina naye.
Imali
Ngenkathi imali iyisizathu esiyinhloko sokusayina ngelebuli enkulu, ngokuqinisekile iphakamisa uhlu lwezinkinga zama-indies. Ngenkathi amanye amalebuli e-indie ehlezi kahle ngokwezimali, imisebenzi eminingi encane izama nje ukuhlala. Ngokuvamile abanayo imali yokukhokha imali ye-blitz yemidiya njengama-labels amakhulu, futhi ngokuvamile bafanele babe nokudala ngemibono yokunyusa. Futhi abakwazi ukukhokhela ukuthuthuka okukhulu, amaphakheji amahle, amabhajethi amakhulu okurekhoda, ukwesekwa kwezokuvakasha , nezinye izinto ezibhekene nelebuli enkulu kunezikhwama zokukunikeza. Ngamalebula we-indie , kuzodingeka ukuthi uhlale utshalwa ngokwezimali ngokwemisebenzi yakho yomculo.
Ukungahleleki
Akuzona zonke izinhlamvu ze-indie ezihlelekile, kepha isimo esingavumelekile sokusebenza emalebula amaningi amancane ase-indie kusho ukuthi ezinye izakhi zingathola ukudideka.
Njengomculi, ungase uthole ukuthi imininingwane ngezinye izikhathi ingase idlule emaphandleni, noma kungase kube nzima ukuthola izinqubo ezingezona ezenziwe ngendlela efanayo, njenge-accounting, isibonelo.
Usayizi
Nakuba usayizi obuseduze wamalebula we-indie unomthelela ekuhlotsheni ubudlelwane obuseduze nokufinyeleleka, kukhona nokuhlaselwa ekuncipheni. Ama-Amandla angenawo amandla okuthenga amalebula amakhulu, futhi nge-roster encane, anezintambo ezimbalwa zokudonsa ngomshini. Futhi, ezincane ilebuli, ithonya elingaphansi, namandla embonini yomculo.