Ukuvula i-Bookstore
Yiqiniso, njenganoma yiliphi ibhizinisi, izinto ezingokoqobo zokuvula ibhulogi ziyinkimbinkimbi kakhulu kunephupho lokuthengiswa kwempahla. Uma ucabanga ukuthenga noma ukuqala isitolo sezincwadi, nansi amanye amaqiniso mayelana nokuthengiswa kwempahla.
Ukuthengiswa kwebhizinisi yiBhizinisi Lokuthengisa
Kubathengisi abazimele, ukuvula ibhizinisi lamabhuku ikakhulukazi kuhloswe ngokuthengisa izincwadi ezinyathelisiwe. Njengazo zonke abathengisi "izitini nezidaka", ukuthengiswa kwempahla okuphumelelayo kudinga:
- Indawo efiselekayo- cishe eduze kwezinye abathengisi, futhi kwenye indawo kuyoba nezinyawo eziningi zethrafikhi. Ngokuvamile, indawo engcono, iyabiza kakhulu ukuqashiswa kwe-square-foot.
- "Ukuthengisa" (okungukuthi ngezinye izikhathi isikhathi eside) -ukukhokha intela yendawo nendawo eminingi yokudayisa, amakhasimende alindele ukuthi izitolo zivuleke uma zikulungele ukuthenga. Lokho cishe kusho okungenani ubusuku obumnyama, izinsuku zezimpelasonto, ngisho namaholide amaningi.
- Abasebenzi abathengisa izincwadi - abathengisi abasebenza kahle bathembele kubasebenzi babo ukuba bahlanganyele futhi "bathengise ngamakhasimende" amakhasimende abo. Lokho kusho isikhathi esichitha ukuqashwa, ukuqeqesha, abantu abathintekayo, abantu abanolwazi. Kusho nokuqinisekisa ukuthi ugcina abasebenzi bakho bezincwadi zokuthakazelisa benentshisekelo futhi bazibandakanya, ngakho-ke ugcina izinsizakalo zabo isikhathi eside ngangokunokwenzeka ukugcina ukuqhubeka kwakho kwebhustri bese wenza isikhathi sakho, imali kanye namandla okutshala imali kubasebenzi bakho.
- Incwadi ephumelelayo yokuthenga -ukuthi ibhulogi, isenzo sokuthenga izincwadi njalo ngenkathi ingaba mnandi kakhulu-kanye nomsebenzi omningi. Kusho ukubuyekezwa uhlu lwezinkathi zonyaka zabamemezeli zezihloko ezintsha ezizayo futhi ezizayo, okwenza izahlulelo ngezincwadi ongazange uzifunde, futhi uthenge ukuxuba kwezihloko ezithinta ububanzi obubanzi bokuthanda (kufaka phakathi izincwadi ezingafaki wena ngokwakho njengomfundi).
- Ukuphathwa kwezincwadi eziphumelelayo -kube nezincwadi ezincane ezinqolobaneni zamasheya ezinkulungwane zezinto "ezihlukahlukene" ezihlukahlukene, okudingeka zihlaziywe ngenani lokuthengisa lokunyakaza, njll, ukuze ukwandise isikhalazo sokukhethwa esitolo bese ugcina isitoreji siphenduka. Ezinye izici zihlanganisa ukulawula ukufakwa kwezinto "ukukhishwa" (ukudayisa esitolo)! Qaphela ukuthi amakhodi ezincwadi athambekele ekutheni kakhulu-ukuzwakalisa nokuphakamisa nokusibekela isisebenzi esinzima (empeleni, ufuna ufuna ukufaka "oqinile" ohlwini lwezakhi zakho abasebenzi abanekhono, ngenhla, bayodinga!)
Ukuthengiswa Kwebhizinisi Kuvame Ukuba Ibhizinisi Eliphansi
Inzuzo yokubheka ukuthengisa ngokuvamile ilula kakhulu kunamanye amabhizinisi amaningi okudayisa. Abanye abathengisi bezincwadi bathola ukuthi izikhungo zabo zokuthengisa, i-tee shirts, amaks, izipho-futhi, ngempela, amanetha abo e-café ayenayo inzuzo enkulu kunawo wonke kunamabhuku okuthengisa. Yize abaningi abanomthengisi abanentshisekelo baye bangena ebhizinisini ngenxa yothando lwabo lwezincwadi nokufunda, uthando lwe-accounting kanye nezezimali yizici ezinhle zomthengisi bendawo. Ukubambisana nalawo makghono, kubalulekile ukuthi umthengisi athole inkontileka kubantu abafanelekile kule ndawo.
Ukuthengiswa Kwebhizinisi Kuyinkampani Yokuncintisana
Ngisho noma ungenakho ukuncintisana okuseduze kwezinye izitolo zezitini-nendawo , njalo kunomncintiswano kubathengisi be-inthanethi kokubili izincwadi zokuphrinta kanye ne-e-books, njenge-Amazon.com, i-bn.com, i-Apple iBookstore, kanye nabamemezeli abaningi abathengisa izincwadi zabo ngqo emphakathini.
Ngaphandle kokungahambisani nabathengisi be-bestsellers, ukuze uhlale ukhuphisana nomthengisi wokuzimela ozimele kufanele agcine amanje ngezobuchwepheshe obusheshayo zokuhleleka kwe-intanethi, amadivaysi e-e-reader, nokulandwa kwe-e-book, nokusebenza kokuphrinta-okufunayo kanye namakhono.
Ngaphandle kokubukwa kwetheksthi, ukubamba iqhaza kwezobuchwepheshe bokumaketha kwezokuxhumana kugcina umthengisi oxhunywe kumakhasimende akhe. Ikhasi le-Facebook le-bookstore, i-e-newsletters evamile kumakhasimende (afana nalawo abhalwe ngumnikazi we-RJ Julia), futhi ngisho nokuthunyelwa kwe-Twitter kungabaluleka ekunyusweni kwabathengisi njengezincwadi zendabuko nezinye izenzakalo ezisitolo.
Uma zonke izakhi zebhizinisi lokudayisa zijabulisa wena, futhi umqondo wokusebenza nezincwadi uletha injabulo, bese uthola isitolo sezincwadi kungase kube umsebenzi ofanele kuwe.
Funda mayelana nezinsiza ezizosiza uma ucabanga ngokuvula i-bookstore.