Izikhwama
Izikhwama zezincwadi, eziphrintiwe negama lesitolo kanye / noma i-logo kanye nendawo kanye nezitolo zindawo eziningi kakhulu zokudayisa. Uma umthengi eshiya esitolo ngesikhwama, iba imoto yokukhangisa esitolo - into okumele igcine engqondweni ekuklanyeni amasaka esitolo .
Akudingeki ukuthi zibize, kodwa njengoba benza imali, kufanele basebenze ukuletha ngokufanele isitolo.
Ibhulogi
Isofthiwe yebhulogi inkulu futhi kulula ukuyibuyekeza, ngakho-ke ama-blog amaposi amnandi ngokumemezela izenzakalo zezincwadi noma ngokuthumela izithombe ngemuva kwalokho. Noma kunjalo, amabhulogi ayizibophezelo - ibhulogi ngaphandle kokuqukethwe okuvuselelwe njalo kwenza isitolo sibonakale singabonakali.
Amabhukumaka
Noma kunjalo ithuluzi eliwusizo kakhulu kumfundi wezincwadi eziphrintiwe, amabhukimakhi abuye asebenze ngenhloso yokukhangisa "ikhadi lebhizinisi" lezitolo zabo, uhlu lwamakheli, amahora esitolo, iwebhusayithi, njll. Amabhukhimakhi kufanele abonise uphawu lwesitolo nge logo kuphela kodwa " ambiance "yesitolo. Isibonelo, ibhukhimakhi ye-Bienville Books e-quirky ibonisa ukuthi i-alligator igxilile ngaphambili nezakhiwo zedolobha le-Mobile, i-AL ngemuva.
Ukubonisa ibhuku
Ukuthengiswa kwezinto ezibonakalayo kusitolo kubalulekile kunoma imuphi umthengisi, Yebo. Ukubekwa kwencwadi , ukukhushulwa kwezincwadi ezithile zonyaka , ukubhuka kwencwadi ngendaba noma isigaba, ukubeka ukuthenga okufake umfutho lapho amakhasimende akhuphuka khona kanye nerejista yekheshi - noma ngabe incwadi ibhekene nokuphuma noma igxilile - konke lokhu kungasiza upsell umthengi wencwadi.
Funda kabanzi mayelana nokuhweba okubukwayo .
Ukufundwa kwencwadi nokuSayina
Nakuba lezi zihlose ukuthengisa incwadi ethize noma izincwadi ngumbhali oyedwa, lezi ziletha abantu emnyango-futhi abantu abaningi basho ukuthenga okuningi (kanye ne-cappuccino) yokuthengisa.
Imicimbi yokugcina
Ngaphandle kokufunda nokubhalisa, ukubamba iqhaza kwimicimbi efana ne-Independent Bookstore Day kusiza ukukhuthaza isitolo jikelele.
Izindaba
Amaphephandaba imoto enhle yokuxwayisa amakhasimende mayelana nokufundwa komlobi nokubhaliswa nezinye izenzakalo zesitolo nokugqamisa amabhuku anconyiwe ezigabeni ezehlukene, njengezinkolelo ezijwayelekile noma izinhlobo ezithile (imfihlakalo, ukuthanda, ukupheka, izingane, njll)
Ukugcina izindaba zezindaba kungabonakala ezinombomeni eziningi - ishidi elilodwa leshidi noma ikhasi lamakhasi amaningi, incwadi ephephandabeni. Njengama-blogs, izincwadi zezindaba zidinga okuqukethwe futhi zivame ukuba yizilwane zazo, ngakho-ke kunconywa ukuthi umthengisi wencwadi aqale iphephandaba ukuze enze ithempulethi, ifomethi, kanye nesimiso, bese wabela abasebenzi isikhathi esanele nesikhathi sokugcina ukuze basize ukugcwalisa ucezu.
Ama-newsletters e-imeyili kufanele abe "okuningi," noma akhonze njengezikhumbuzo esikhundleni sokufaka esikhundleni sezingxenye zekhophi ezinzima ekusetshenzisweni kwe-esitolo, enikezwe isikhathi esincane sokunakekelwa kwabafundi abaningi be-imeyili.
Isikhulumi se-Shelf
Lezi zingcezu zekhadibhodi ezilenga eshalofini zingafaka ukunakwa ezincwadini ngezizathu ezihlukahlukene. Kungakhathaliseki ukuthi bavumela abasebenzi ukuthi babe yingqungquthela ekuhlangenwe nakho okuthandwayo okufundwayo (bheka "Ukukhetha Abasebenzi," ngezansi), noma uqaphele umthengi kumthengi wesifundazwe noma iqoqo elihle lokufunda iqembu, lezi izindlela ezingabizi ukugqamisa ukhetho lwezincwadi.
Abasebenzi batusa (eceleni)
Lapho ukuthengiswa ngesandla kuhlangene khona izwi lokukhuluma: "Abasebenzi Bakhuthaza" noma "Abasebenzi Bakho" bangacabanga ukuthi bangabhekana nokuthi babheke kabili - futhi mhlawumbe bathenge - incwadi enconyiwe.
Lezi zingafika ngesimo se-shelf-isikhulumi esivele eduze nencwadi, noma ihlanganiswe njalo encwadini yamaphepha onke ngenyanga noma ngezikhathi ezithile.
I-brand-branded "merchandise".
Ama-tee shirts, ama-mugs, ama-totes we-book-usebenzisekayo - lezi yizinto ezingathengiswa ngentengo futhi zisebenze injongo emibili yokukhuthaza isitolo ngenkathi iletha imali encane. Ukubala kokuklama - into ehlukile futhi ibhuku noma i-centric-seller iyathengisa kangcono kunento ejwayelekile yokugcina isitolo. Ukuthengwa kwezimpahla kuncike kunoma yiliphi uhlangothi lomthengisi / umugqa wokukhangisa ubona izinto eziwa. Izitolo zezincwadi ezinezitshalo ezinkulu noma ezithandwayo noma ezithatha izivakashi eziningi noma izindawo zokuvakasha zingase zithengise izinto ngokuhambisana nemikhumbuzo endaweni ukuze inzuzo enkulu, kuyilapho ezinye izitolo zingase zithengise ukuthengiswa kakhulu ngokuthengisela abathengi ukuze ukwandise inani lephromoshini lendawo.
Iwebhusayithi
Izitolo zidinga amawebhusayithi, isikhathi. Okungenani, isayithi kufanele lihlenge lonke ulwazi olufanele lokudayisa - indawo (ngokuxhumanisa nezikhombisi-ndlela), amahora, nenombolo yocingo kanye namawebusayithi amahle kakhulu ukuqinisekisa ukuthi lolu lwazi lukhona kuwo wonke amakhasi ukuze ikhasimende elingenakho lingenalo ukusebenza ukuze uyithole.
Ikhasi le-Facebook likhona ubuhle be-web obuhle, kodwa kufanele ube newebhusayithi ene-URL ethize esitolo. Lewebhusayithi ingafaka noma ingafaki ibhulogi (bheka ngezansi).
Funda mayelana nezinsiza ezizimele zokuthengisa umthengisi .