Kunezinhlobo eziningi zabathengisi bokuthengisa, futhi ngamunye unemigomo yawo yezinhlobo zezincwadi ezithwalayo ngoba uyazi ukuthi amakhasimende ayo avamile azothenga. Ukulandela uhlu lwezinhlobo zabathengisi abathengisa amabhuku, neminye yemingcele abayisebenzisayo ukwahlulela ukuthi bayothatha yini incwadi ethile yokuthengisa noma cha.
Izincwadi Zokuthengisa Zokuthengisa
Abathengisi abazimele
Abathengisi bezincwadi abazimele bavame ukuba amabhizinisi wendawo aphakathi nendawo. Abaningi bezincwadi ze-indie abanesithakazelo bavame ukuthwala uhla lwezinhlamvu ezihloniphekile (ngokuvamile kuxhomeke ekutheni usayizi wesitolo) futhi bagxile ezihlokweni ezidayiswa kangcono kanye nabathengi bezindawo ezihamba phambili kanye / noma ukukhethwa kwezincwadi zentshisekelo yendawo (ngakho abalobi kufanele benze kahle nge-indie yabo yangakini umthengisi wencwadi! )
Izibonelo zabathengisi bendawo abazimele zifaka amabhuku e-Turnrow ku-Jackson, MS ; I-Octavia Bookstore eNew Orleans, LA ; ne- City Lights Amabhuku eSan Francisco, CA.
Amaketanga wezincwadi zeBrick-and-Mortar
Amaketanga amakhulu e-brick-and-mortar abaluleke kakhulu kubamemezeli nabalobi ngekhono labo elikwazi ukuthenga nokuthengisa amanani amaningi ezincwadi ezintsha kanye nabathengisi bempahla yesitolo, kanye nekhono labo lokugqugquzela izincwadi ezincwadini zokuthenga umphakathi ukukhushulwa kwesitolo samabhuku esitolo esikhulu.
Iningi lezinketho "ezitolo ezinkulu" linezinketho ezinkulu kakhulu ezijulile zezincwadi zezincwadi, i- New York Times abathengisi abahamba phambili nabalingisi, uhlu lwabalandelelwano kanye nabalandeli, njll.
Ngemuva kokushona kweMingcele yezitolo ngo-2011 , izintambo ezinkulu ezishiywe yiBarnes & Noble Bookseller and Books-A-Million (ezaziwa embonini njenge "BAM").
Ababhuli be-Online
Abathengisi be-Inthanethi bahlanganisa i-giant Amazon.com, eqala ukuthengisa amabhuku, kuphela. Kodwa abathengisi be-intanethi bahlanganisa futhi abathengisi abagxila kwingxenye ethile yamakhasimende. Isibonelo, ibhisikidi kaJessica iyisitolo esise-inthanethi esisebenza ngokukhethekile kuma-cookbooks; I-CEO ifundwa igxile ezincwadini zebhizinisi.
Ama-Ebooks asakazwa ngezinhlobonhlobo ze- digital "izitolo" nezinye iziteshi zokusabalalisa .
Izinsizakalo zeBhuku lokubhaliselwe
Mhlawumbe igama elithi "abaqashi bezincwadi" lifaneleka nakakhulu kodwa ngo-2013 kuvele imodeli entsha yokudayisa izincwadi, okunikeza abafundi abafundi ukufinyelela okubhalisiwe "emitatsheni" emikhulu yezihloko.
Funda kabanzi mayelana nemodeli yokubhalisa yokuthengiswa kwempahla kanye nokubukwa kwemisebenzi eminingi ethandwayo yokubhaliselwe - Scribd, Oyster kanye Kindle Unlimited .
Abadayisi bezincwadi ezingezona ezitolo ezithwala izincwadi
Izinhlobo eziningi zabathengisi zihlanganisa izincwadi ekuxukeni komkhiqizo wazo, nakuba ama-akhawunti angewona amabhuku e-bookstore avame ukuthengisa iziqu ezimbalwa ezihlobene (nakuba zingathengisa ngayinye yalezi ziqu ngokukhululeka). Lawa ma-akhawunti athengiswa ngokuphindaphindiwe eMnyangweni Wokuthengisa Wamakethe Ezikhethekile (nakuba lokho kuhluka ngokushicilelwa kwencwadi). Nansi ulwazi oluthe xaxa mayelana nabathengisi abangenawo amabhuku edayisa amabhuku.
Abathengisi bezimakethe ezikhethekile
Lokhu kufaka phakathi ama-akhawunti amakhulu afana ne-Crate & Barrel, Hardware Hardware, i-Pottery Barn, njll. Zithwala iziqu ezimbalwa, ngokuvamile zihloselwe ukuhamba nokukhuthazwa komkhiqizo (isibonelo, ibhuku lokupheka le-brunch lingaboniswa ngezingongolo ezikhishwayo, ukuhlanganiswa kwe-pancake, njll. .)
Ibhokisi elikhulu ligcina
Abathengi bezincwadi ze-Walmart, Target, njll bakhetha kakhulu ngomkhiqizo abawuthathayo, futhi bagxila emagameni asekhaya, izincwadi ezithengisa kakhulu, nezincwadi ezihambisana nenye ingxenye yamakhasimende (isibonelo, I-Target ingathatha amabhuku ngokubhalisa komshado wayo ). Abalobi bezintandokazi kanye nezincwadi zentshisekelo ye-niche azikwazi ukuthola noma kuphi eduze nalabo abathengi besitolo, kodwa izihloko ezinenhlanhla ngokwanele ukwenza ukusika ngokuvamile "kuthengise" ku-akhawunti ngobuningi kakhulu.
Amanani amakilabhu
Njengebhokisi elikhulu elitolo, amaqembu amanani akhetha kakhulu ezintweni abazithwalayo. Futhi, ukuhlinzeka ngamanani, amakilabhu wamanani (njengeCOSTCO noma i-Club's Sam) avame ukucela amaphakheji akhethekile (afana nokwehlisa ama-triple-trilogy) ukunikeza inani eliphezulu elibonakalayo kumakhasimende ayo athengisa intengo.
I-Gift reps ne-gourmet reps
Njengamanye ama-akhawunti wezimakethe ezikhethekile, izitolo nezipho zokugcoba noma izinketho zesitolo zithengisa i-subset ekhethiwe yemikhiqizo yamabhuku. Isibonelo, isitoreji se-gourmet singase sigxile ezincwadini ezimbalwa zokupheka ezitholakala ngokugqamile; isitolo sesipho sesitolo singase sithenge izincwadi ezihlekisayo kuphela; indawo yokukhangisa endaweni yokuvakasha ingase igxile ezincwadini zentshisekelo yendawo; I-club club pro pro ingathengisa izincwadi zegalofu kuphela. Abanye abashicileli bezincwadi ngokukhethekile kulezi zimakethe, futhi abashicileli basebenzise izindawo zokuthengisa ezisekelwe esifundazweni ukuze bathengise kulezi zitolo ezincane, ezikhethiwe kakhulu.
Abadayisi bezindleko ezingaphandle
Abathengisi bezindleko ezingaphandle kwezezimali ezifana ne-Marshall's noma I-Home Goods bathengisa izincwadi eziseduze eziye zasala , ezivumela ukuba bakhokhise amanani aphansi kakhulu kunokuthengiswa okuphakanyisiwe.