I-CEO ye-Literary Agency CEO uTim Knowlton Talks Technology and Money
Kule ngxoxo, umphathi we-Curtis Brown Ltd. uTim Knowlton uxoxa nezinguquko kwezobuchwepheshe ekushicileleni kwencwadi kanye nezinye izindawo eziyinhloko lapho ubuchwepheshe bedijithali "buphazamise" imigqa engezansi yabalobi - kubandakanya ukuthengiswa kwencwadi kubamemezeli, amanani okusabalalisa, amanani entengo ye-ebook, ne-piracy .
U-Valerie Peterson: Imishini entsha ye-Digital inselele yonke imboni yokushicilela incwadi ukuthola izindlela ezintsha. Ithinte kanjani indima ye-agent ekukhuthazeni abalobi?
UThim Knowlton: Okuningi [okuqhubekayo kudijithali] kuye kwaba okumangalisayo ... Ngingasho ukuthi okuningi okwakushintshile mayelana nokufaka i-agent kuyinto ngokufinyelela kokuthola ulwazi.
Ngikhulume ukuthi abahleli kumele bafanele kanjani ukukhokhela izincwadi zabo zokuthenga izincwadi kubhodi ngamanani okuthengisa - namuhla, wonke umhleli angakutshela ukuthi mangaki amakhophi encwadi enikeziwe ayithengisa. Futhi lokho kuzoba yingxenye ye-pitch yabo ebhodini lokuhlela.
I-VP: Abalobi kufanele baqonde ukuthi izinga lomsebenzi uqobo - umbhalo wesandla wencwadi, uthi, noma ubeke isiphakamiso - awuhlali wodwa.
I-TK: Abashicileli bangathanda ukuqinisekisa ukuthi noma yini abayitholayo kuyoba yi-bestseller. Ngakho ... i-computerization nokufinyelela kolwazi lokuthengisa lwenze umsebenzi we-agent ukudayisa incwadi kumshicileli kunzima kakhulu.
I-VP: I-Amazon.com isebenzise ngokuphumelelayo ukuthi ulwazi lokufinyelela futhi lube yimandla emininingwaneni eminingi yokushicilela yedijithali - futhi, abanye bangaphikisana, bephazamise uhlelo lwezemvelo lomboni , hhayi njalo ekuzuzeni imigqa engezansi yabalobi.
I-TK: I- Amazon eyakhelwe ngokwayo ngokusabalalisa izincwadi futhi ibe ngumdayisi ovelele cishe yonke into ngokukwazi ngamakhasimende ayo nazo zonke izici zokuphila kwabo ngalokho abathengayo, futhi ngokwezifiso ubuhlobo babo nalabo amakhasimende.
Ukukwazi ukulandelela ukuthanda kwabo bonke labo amakhasimende [futhi basebenzise lolo lwazi] kusengcono ukuthengiswa kwencwadi.
Ngisho noma ngingaboni ukulethwa kwezidakamizwa, ngalesi sikhathi kunzima ukuncintisana ne-Amazon endaweni yokuthengisa ye-digital.
Lokho kusho ukuthi inzuzo eyodwa ekushicilelweni kokuhlanganiswa kwezwe lobuchwepheshe ukuthi i -Big Five inamandla amaningi okuxoxisana ngamathengisi nabathengisi. Kudingeka bakwazi ukwenza lokho, njengoba sibonile ukuthi ngeHachette vs. Amazon .
I-VP: I-standpoff leyo ibikwe ngokuthi iphathelene nemibandela ye-ebook. Ngiyazi ukuthi intengo yinkinga eyinkimbinkimbi, kodwa unjani umuzwa wakho ngezindleko ze-eBook?
I-TK: Njengezakhamuzi, ingxenye yalokho esikwenzayo ukuvikela ikhono lomlobi lokuphila-futhi uma intengo yezincwadi ihamba kakhulu, akukho muntu okwazi ukwenza lokho futhi silahlekelwa yilabo abalobi.
Uma ukhuluma ngezintengo zamabhuku, akusikho kuphela ukuthi kuthinta kanjani umshicileli, ukuthi kuthinta kanjani umbhali, ukuthi kuthinta kanjani i-ejenti - nokuthi uyabonakala kanjani nomfundi. Ngicabanga ukuthi umfundi uqinisile uma bethi, "Kwenzeka kanjani ukuthi le ebook ibuyele izindleko ngokungafani ne-paperback futhi angikwazi ukwenza okuningi ngakho? Angikwazi ukukunikeza kalula, angikwazi ukukubonisa esitokisini sami - ngingenza izinto eziningi ezihlukahlukene ngencwadi yokuphrinta engiyithenga engingayenza nge-ebook. "
Ngicabanga ukuthi ukuqoqa isisombululo esilungile - isibonelo, ukunikeza i-eBook esaphunduliwe uma uthenga incwadi yokuphrinta.
I-VP: Futhi, yiqiniso, ukubhalwa kwababhali kanye nezinkokhelo ze-ebook kuphakamisa ingxoxo emazingeni obukhosi. Ingabe i-eBook yama-royalty rates ibe yindinganiso ezinkontileka zencwadi?
I-TK: Yebo, abamemezeli banamazinga ajwayelekile e-royalty rates. Kodwa kimi njenge-agent, amazinga ajwayelekile awahlali ephakeme kakhulu njengoba singathanda ukuba abe - futhi awakulungele ngaso sonke isikhathi ukuthengiswa okuthile,
Sinehlu lokuthola amalayisense okubuyela emuva kwamakhasimende ethu ku-digital - Curtis Brown Unlimited. Njenganoma iyiphi inkontileka yencwadi, kunezinkhulumomphendvulwano ngabanye - futhi kaningi, kanye nabo, isivumelwano esingenzi ukudalula.
I-VP: Yikuphi ukuthuthuka okubuke kakhulu futhi kuphi wena ngokwakho okuthola itheknoloji ewusizo?
I-TK: Nginesithakazelo ngempela ekuboneni okwenzekayo ngamamodeli wokubhalisa.
Futhi enye yezinto izinto zobuchwepheshe kanye ne-ebooks ezingivumele ukuba ngikwenze kalula kakhulu ucwaningo lwemakethe.
Kungumsebenzi wami ukwazi imakethe nokuthi yiziphi izincwadi ezithengisa kakhulu futhi kungani futhi okungenani ngifunda izahluko zesampula zamahhala zabanye abalobi abasebenza ukuthi nginesithakazelo ekufundeni ngakho. Ngiyazi izwi, izinhlamvu - akudingeki ukuba ngifunde ngaphezulu kwalokho. Ngeshwa, emva kwalokho ngezinye izikhathi ngifuna ukufunda konke okunye - okungekho ngaso sonke isikhathi esivumelanayo ngoba nginezincwadi eziningi ze-Curtis Brown zamakhasimende nezincwadi engizidingayo ukuze ngifunde!
I-VP: Ukukhuluma mahhala ... ukugubha kwesibindi kusongela umlobi imali engaphezulu kuka Curtis Brown sekuye, kodwa indawo ye-digital yenza ukufinyelela kwamabhuku aphikisiwe kalula. Imicabango?
I-TK: Nginomuzwa wokuthi wonke umzali kufanele abe nengxoxo yokuphikisana nezingane zabo, owakhula ekulindele ukuthi umculo wabo nezincwadi nokuqukethwe kungakhululekile. Izingane eziningi zinentshisekelo yokudala amasimu - ukuthi yini engayiqondi ukuthi leyo piracy yempahla yengqondo isongela ukuphila komuntu okwenza umculo, ifilimu, ubuciko kanye nezincwadi.
UC Curtis Brown Ltd uyilungu le-creativefuture.org - banomyalezo omuhle, wezemfundo ekufundiseni abantu nokubenza baqonde ukuthi uma konke kungenakho - izincwadi, umculo, ama-movie - isigaba sethu sokudala ngeke sikwazi ukwenza ukwenza ukuphila.
VP: Yini eyamangalisa wena ngokwakho ngobuchwepheshe?
I-TK: Ngithole i-ereader yami yokuqala - uhlobo - ngonyaka ka-2007 futhi kusukela ekuqaleni ngawuthanda iqiniso lokuthi ngingaya eholidini ngethebulethi yami futhi ngilethe izincwadi eziyishumi futhi ayisabeki ngaphezu kokukodwa.
Kodwa umzuzu wami wedijithali wangempela womuntu weza umbhangqwana noma eminyakeni eminingi kamuva:
Njengoba ngangenza njalo ekuseni, ngangihlezi esitimeleni, ngiya edolobheni, ngifunda ikhophi yokuphrinta yeThe New York Times lapho ngifunda ukubuyekezwa kuka-Dwight Garner ka- Immortal Life ka-Henrietta Lacks - hhayi incwadi yethu.
Ukubuyekezwa kwakungokwemvelo kangangokuthi ngiphume umhlobo wami futhi ngifaka egameni lomlobi, u-Rebecca Skloot. Le ncwadi yavela, ngayilanda futhi ngaqala ukuyifunda.
Ngemva kwemizuzu emithathu kamuva, owesifazane ohlezi eceleni kwami wabuza ... "Ingabe wenza nje lokho engangikucabanga ukuthi uyenzile? Funda ukubuyekezwa kwencwadi - futhi manje ufunda le ncwadi?"
"Yebo," ngimtshele - yisokuqala ngqa ngenza lokho futhi ngiyenze izikhathi eziningi kusukela. Kusukela lapho safika ekushicileleni ngisho neminyaka eyishumi edlule, lokho kuyamangalisa ngempela.
Funda kabanzi ngokuqonda kweTim Knowlton
- Yiziphi abalobi okufanele babheke ku-agent yombhalo
- Indlela irekhodi lomculi womlobi elichaphazela ngayo ikhono lakhe lokushicilelwa
Ngaphezu kokusebenza kukaCurtis Brown, Ltd, isikhulu esiPhezulu uTim Knowlton ngokukhethekile ezindabeni ze-copyright, kubamele abalobi kanye nezindawo, futhi uhola uMnyango Wefilimu NeThelevishini.