Kungani Kuthiwa?
Intengo ephezulu yento ingumuthi, hhayi isifo.
Iphutha langempela libiza. Inkampani eyenza futhi idayise izinwele zokukhanga izinwele ayikwazi ukubeka ngokulinganayo intengo yayo ku-$ 1000 ibhulashi ngoba akekho ongayithenga; abanye abakhiqizi bezinwele eziningana basebevele beka amanani aphansi kunalokho. Ngakho intengo yento ayikwazi ukudlula intengo ebekwe ezinye izinkampani ezenza leyo nto. Inkampani ingasetha kuphela inani layo eliphakeme kunezinga elilinganiselwe uma likwazi ukuveza izinto zokuchaza-ukuxoshwa, isibonelo, noma umkhiqizo osebenza ngokushesha noma ngaphezulu kunokwethenjelwa kunabanye.
Ukuze uhlale ebhizinisini, inkampani kumele ibe nenani eliphakeme kunezindleko zalo ukwenza lo mkhiqizo. Uma kungenjalo, kuyolahlekelwa imali kuyo yonke into oyithengisayo. Inkampani kufanele isebenzise intengo efana nezincintisana zayo. Into kuphela engakwazi ukuyilawula yizindleko zayo. Ngakho izinkampani zisebenzisa izindlela eziphumelelayo kakhulu nezishibhile zokwakha nokuthengisa imikhiqizo yazo, ukwenza okwanele ngenzuzo ukuze ikhule.
Inkampani ehamba ngendlela engabizi yokwenza umkhiqizo wayo inokukhetha kokugcina intengo ezingeni elifanayo noma ukudlulisela imali kubathengi ngokuyeka amanani ayo. Ngokwenza njalo, izinkampani cishe zikhetha njalo amanani aphansi. Isizathu siwukuthi amanani amancane angaphansi-avamile ngaphandle kwehla kwekhwalithi izoheha amanani amaningi amakhasimende avame ukuthenga kumncintiswaneni.
Ngokwandisa isabelo saso samakethe (iphesenti labathengi abathengayo kusuka kunkampani eyodwa ngokukhethekile), kungenza inzuzo ephakeme kakhulu kunalokho ngokushiya intengo efanayo.
Intengo Nokuncintisana
Yiqiniso, amanani aphansi enkampanini kanye nokwabelana kwamasheya okwandayo kuzokwenza ngokushesha ukuncintisana nabathengi bawo ekunciphiseni amanani abo ekuphenduleni. Ngokufanayo ngamanani entengo yokungena. Abanye kulabo abaqhudelana nabo bazothola izindlela zokunciphisa izindleko zabo futhi bahlale ebhizinisini, kanti abanye ngeke bakwazi ukwenza kanjalo futhi bazophela ukuboleka. Umphumela wokugcina uyintengo ephansi jikelele. Ngakho-ke ngenkathi noma iyiphi inkampani ingathanda ukukhokhisa intengo ephakeme, njengeqembu amabhizinisi emkhakheni othile anikwe amandla ukuba anikele ngamanani aphansi kakhulu.
Ngezikhathi ezingavamile, iqembu labancintisana embonini efanayo lizovumelana nabo bonke bakhokha inani elifanayo (eliphezulu). Leli lungiselelo libizwa ngokuthi i-cartel futhi alikho emthethweni emazweni amaningi, i-USA ifakiwe. Akukona nje ukuthi amakhansela abeka amabhizinisi engozini ngokuwavulela ekushushisweni ngokuphula umthetho wokulwa nokuthembana, kodwa nawo angenakulinganiswa. Ngokushesha elinye lamalungu 'liyokopela' futhi linikeze amanani aphansi ukuheha amakhasimende, ukuphoqelela abancintisana nabo ukuba benze okufanayo.
Ngezinye izikhathi uhulumeni noma elinye iqembu lomthetho lingenelela ngokubeka intengo ephansi ngokwezifiso kumkhiqizo othize, njengoba i-USA yenza ngawo-1970 e-petroli. Umphumela njalo ukuntuleka kwalo mkhiqizo obangela ubuhlungu obukhulu kubathengi kunokunyuka kwentengo. Amanani amancane aphansi enza ukuba izinkampani zishintshe isamba sabo kwezinye izimakethe lapho zingokomthetho zingakhokhisa amanani aphezulu. Futhi, lokhu akukhona ngenxa yokuhaha, kodwa ngoba ezimweni eziningi izinkampani azikwazi ukuhlala ebhizinisini ngalezo zintengo, ngakho-ke azikho ukhetho ngaphandle kokuthola imakethe entsha noma ukushabalala. Indlela kuphela yokwenza amanani aphansi kakhulu ngokunciphisa izindleko zokwenza lowo mkhiqizo. Ukuzama ukuxazulula inkinga ngokubeka intengo ephansi kufana nokwehlisa i-thermometer emanzini e-ice futhi ukumemezela ukuthi umkhuhlane uphulukiswa.