Iqiniso lokuthi "umkhiqizo" wabo onamandla kunazo zonke usatshalaliswa kubathengi (imiklomelo impumelelo yePhandle ngokungafani ) - nokuthi uScott Turow sikabenzise ngokuhlakanipha igama lezinto eziphilayo empikiswaneni (wayephikisana "ngokumelene") - kwaholela ekucabangeni kwami siqu ngale ndaba.
Ukubusa kwezimakethe ze-Amazon kuye kwafakazelwa ukuba inkemba enezinhlangothi ezimbili kulabo abenza ukubhala kwabo noma ukushicilela noma ukuthengisa izincwadi. Kodwa noma ngabe omunye uhlangabezana ne-Amazon njengamandla okusabalalisa noma ukuxhaphaza, akekho ongaphika ukuthi izenzo zenkampani zithinta kakhulu zonke izingxenye zendalo yokushicilela.
Ukubhekela esimweni esihle semvelo
Njengoba ngitshela ukuthi kufanele ngikhumbuze abalobi abafisa ukufuna: into yokuqala umuntu ngamunye okudingeka akhumbule wonke umuntu esimisweni sokunyathelisa izinto eziphilayo kufanele azuze inzuzo nokuphila .
Njengoba ngangingasho ngempela ukuthi abantu abaningi encwadini yokushicilela incwadi bayathanda izincwadi, akekho kithi ongakwazi ukuthembela emibonweni enengqondo yezincwadi ezenzelwe umkhuba noma umqondo wokudlala kahle. Njenganoma ubani omunye ohlelweni lwezinto eziphilayo, abalobi nabalobi kudingeka baqinise ukubaluleka kwalokho esikwenzayo futhi noma yiziphi izixazululo ezidingekayo zokubhekana nezidingo zemali ezikhuni kuzo zonke izingxenye zendalo.
Ngakho yiziphi izici eziyingqayizivele noma amaqhinga angase sibone ukucasula ubudlelwane bokudliwa kanye nokudonswa kwencwadi encwadini yokushicilela ehlathini ekubhekaneni ne-symbiosis enempilo?
Okokuqala, kancane nge-Amazon
Ezinsukwini zakuqala ze-giant yokudayisa, kubonakala sengathi kuyisimangaliso esiseduzane ukuthi noma iyiphi incwadi ebhalwe phansi ingaba kalula - yayikuhle kubalobi be-backlist, okuhle kulabo abasebenza umsebenzi wabo wokuthengisa amabhuku.
Okuwukuphela kwami engikukhumbulayo mayelana ne-oda lami lokuqala ukuthi i-Amazon ingithumelele i-mousepad nge-quote evela kuGroucho Marx: "Ngaphandle kwenja, incwadi ingumngani omkhulu womuntu. Ngaphakathi kwenja, kumnyama kakhulu ukufunda." Ukukhwabanisa okungalungile kodwa okuhlakaniphile. Futhi kwasebenza. Kulezo zinsuku, izinsuku ze-halcyon zikaJeff Bezos 'zokufunda ibhuku, yini engazithandi?
Ngokuzikhandla kokuhleleka kwe-intanethi ngokulula futhi kulula ukutholakala kwencwadi, bekuyikufumbathiswa kwabathengi - ngendlela yokwehliswa okujulile kubathengi, akukho intela nokuthunyelwa mahhala - yilokho okusizile ukusekela ukubusa kwe-Amazon. I-Flash idluliselwe kumacala e-DOJ anti-trust ngokumelene nabamemezeli kanye ne-Apple kanye nokumiswa ngokumelene neHachette okulimaza ukuthengiswa kwencwadi nabalobi ... kuMongameli we-Author's Guild wangesikhathi esidlule kanye nombhali we-authors we-Turow mayelana namaqhinga abo:
"I-Amazon i-Trojan Horse, enikeze amanani aphansi namuhla - ngenkathi iWall Street izimisele ukuthambisa inkampani engenzi inzuzo - ngokubiza izindleko [zokudalwa] kwemishini yokushicilela okubalulekile kubalobi ... i-Amazon empeleni imvimbela ukuncintisana ngokuvala amakhasimende ayo ngokusebenzisa amadivaysi afana ne-Prime ne-DRM, okusho ukuthi amakhasimende e-Amazon akakwazi ukufunda izincwadi ezithengiswa yi-Apple noma i-Google Play ngezinhlobo zazo. "
Ngisho njengoba kwahlukanisa ezinye izimboni zemboni, i-Amazon yaphumelela ekubhekwe njengomzuzi wabalobi abazishicilela ngabanye - abaningi baye babulala ngokusabalalisa nge- KDP yayo futhi bathatha uhlangothi lwabathengisi ngokusebenzisa i-Hachette standoff. Kodwa imigomo yamuva ye-Kindle Unlimited imodeli yokubhaliselwe ibike ukuthi ibonakalise iningi lalawo mithetho engaphansi komlobi we-indie, okwenza abanye bacabangisise ukuhlakanipha kokubeka amandla amaningi okusatshalaliswa enhlanganweni eyodwa.
Kodwa i-Amazon ayikwazi ukushintsha izindawo zayo. Umbuso Wombhali unethemba lokulungiswa kwezomthetho; Abaxhasi bezimali be-Amazon bangase banqume ukuthi badinga inzuzo. Kodwa kunezinye izinyathelo ezisebenza ekuqondaneni kabusha kwamandla okushicilela incwadi.
Ukuhlanganiswa komshicileli, okuqukethwe okugxilwe
Ukuhlanganiswa komkhakha wokushicilela kuhlanganisa ukwakheka kwePenguin Random House, ukuthenga kukaHachette kaPerseus, nokuthengwa kweHarququin uHarperCollins.
Noma yikuphi ukuhlukumeza okwamanje, ukuhlanganiswa kokuqukethwe okudayisa kakhulu kunika i-Big Five okuningi kakhulu kubafundi, futhi kwenza amathuba okushayela abafundi kubamemezeli kunokuba abathengisi be-intanethi. Lokhu kusho amaphezu aphezulu kumshicileli.
Abamemezeli abaningi banikeza ukusatshalaliswa kwe-ebook ngokuqondile kumawebhusayithi abo kodwa ngo-2014 uHarperCollins wethula obala umzamo wokuthengisa oqondile - uqedele ngokushuna, ukuthumela mahhala kanye nesampula sezincwadi. Lokhu kwaba ukunyakaza okuzobe kususiwe kusukela eminyakeni edlule - ngoba ngenkathi abamemezeli bebelokhu bethengisa amabhuku kubathengi nabathengisi bebelokhu beshicilela , abamemezeli bagwema ukubonwa njengokuncintisana namakhasimende abo, abathengisi bendawo .
Kodwa imigqa embonini ifaka ngaphezulu manje kunanini ngaphambili futhi inengqondo kubamemezeli bendabuko ngokuncintisana ngokweqile futhi ngokuncintisana ngokunamandla kule ndawo yokusabalalisa yedijithali.
Futhi njengoba abalobi benza okuningi ngokunyuswa kwabo, abashicileli bangakhetha ukufaka imali kubalobi bendlu (isib. Ngezikhwama eziphakeme) ukushayela ukuthengiswa kubhokisisi "abadayisayo" ngokuqondile abamemezeli ukuze bakwazi ukuncintisana ngokuphumelelayo nohlelo lwe-Amazon oluqinile lokubambisana nomlobi. UHarperCollins wenza lokhu manje, ehlinzeka ngemali engu-10% yezindleko zezincwadi ezithengiswa ngohlelo lwabo.
Futhi noma ngubani ofuna ukuba umbhali namuhla udinga ukufundiswa ngezindlela zomakethe ... waqhubeka: ukukhulisa amasevisi omshicileli, abalobi kanye nama-agent, izitini nomdanso, inyama negazi.