Yazi Ukwakhiwa Okuvamile Kwesikhangiso Se-Ad
Ema-ejensi amancane, abanye abantu bazokwenza indima engaphezu kweyodwa; Umuntu oyedwa angase abe ngumnyango wonke. Ema-ejenti amakhulu, amanye ala minyango aphinda aphulukiswe ukuze aphumelele.
Kodwa okuyisisekelo kuyafana, futhi kungenxa yokuthi le modeli yazalwa ngaphandle kwesidingo, futhi isebenza.
Imisebenzi ye-Akhawunti
Umnyango wezinsizakalo ze- akhawunti uhlanganisa abaphathi be-akhawunti , abaphathi be-akhawunti, nabaqondisi be-akhawunti, futhi banesibopho sokuxhumana namakhasimende amaningi e-agency . Lo mnyango ubuxhumanisi phakathi kweminyango eminingi ngaphakathi kwe-ejensi kanye namakhasimende akhokhela izikweletu. Esikhathini esidlule babizwa ngokuthi "amasosha," futhi kube khona izimpi eziningi phakathi komnyango wezinsizakalo ze-akhawunti nomnyango wokudala. Kodwa njengoba izici eziningi ziyazi, ithimba lezinsizakalo ze-akhawunti elibalulekile liyadingeka emkhankasweni omuhle wokukhangisa. Impendulo eqondile yokudala ingenye yemisebenzi esemqoka yezinsizakalo ze-akhawunti.
Ukuhlela i-akhawunti
Lo mnyango uhlanganisa ucwaningo ngokucabanga okucabangayo. Ngokuvamile ukuhlanganiswa kwabacwaningi nabaphathi be-akhawunti, iminyango yokuhlela i-akhawunti inikeza ulwazi lwabathengi, isiqondiso samasu, ucwaningo, amaqembu okugxila kanye nabasizi kusiza ukugcina imikhankaso yokukhangisa ekuhlosweni nasekukhangiseni.
UChris Cowpe wachaza ukuhlela i-akhawunti ngokuthi "... isiyalo esiletha umthengi ohlelweni lokuthuthukisa ukukhangisa. Ukuze kuphumelele ngempela, ukukhangisa kufanele kube kokubili okuhlukile futhi okufanele, futhi ukuhlela kusiza kokubili kokubala."
I-Creative
Lena injini yanoma iyiphi i-ejensi yokukhangisa. Kuyinto yokuphila yebhizinisi ngoba umnyango wokudala unesibopho somkhiqizo.
Futhi isikhungo sesikhangiso sihle kakhulu njengoba izikhangiso umnyango wokudala ubeka. Izindima ngaphakathi komnyango wokudala ziningi futhi zihlukahlukene, futhi zihlanganisa:
- Abanikazi bekhophi
- Abaqondisi bezobuciko
- Abaqambi
- Abaculi bokukhiqiza
- Abaqambi bewebhu
- Bambisana nabaqondisi be-Creative
- Umqondisi ( Creative )
Emajensi amaningi, abakhophi be-copywriters kanye nabaqondisi bezobuciko bahlanganisiwe, basebenza njengamaqembu. Bayoletha futhi amathalenta alabo abakhiqizi kanye nabaculi bokukhiqiza kanye nalapho umsebenzi udinga khona. Ngezinye izikhathi, ithrafikhi iphathwa ngesikhundla ngaphakathi komnyango wokudala, nakuba lokho kuyingxenye yomnyango wokukhiqiza. Wonke umuntu ngaphakathi kwezinsizakalo zokudala ubika kuMqondisi Wobunjiniyela. Kungumsebenzi wakhe wokuqondisa umkhiqizo wokudala, ukuqinisekisa ukuthi umkhiqizo, ngokufushane, nangesikhathi.
Izimali nama-Akhawunti
Imali. Ekupheleni kosuku, yilokho ama-ad ejenti adinga. Futhi yilokho amakhasimende abo abafuna khona, futhi. Ephakathi nendawo yonke imali ezayo, futhi ephuma, i-ejenti yilo mnyango wezezimali kanye nama-akhawunti. Lo mnyango unesibopho sokuphatha izinkokhelo, izinzuzo, izindleko zathengisi, ukuhamba, izindleko zebhizinisi nosuku kanye nakho konke okunye ongakulindele ekwenzeni ibhizinisi. Kuye kwathiwa ukuthi cishe amaphesenti angu-70 emali engenayo yesikhangiso sesikhangiso ekhokhela umholo kanye nezinzuzo kubasebenzi.
Kodwa-ke, lesi sibalo sihluka kuye ngokuthi ubukhulu kanye nempumelelo ye-ejensi embuzweni.
Ukuthengwa kweMidiya
Kungumsebenzi weminyango yokuthenga imidiya ukuthola isikhathi sokukhangisa kanye / noma isikhala esidinga umkhankaso wokukhangisa ophumelelayo. Lokhu kuhlanganisa isikhathi se-TV nesomsakazo , ngaphandle (amabhodi amabhodi, amabhokisi, ama-guerrilla), ukufakwa kwamaphephandaba kanye nephephandaba, amabhajethi e-intanethi kanye nokuthatha ama-takeovers, futhi, noma kunjalo, noma ikuphi lapho isikhangiso singafakwa khona imali. Lokhu kuvame ukubandakanya ukubambisana eduze nomnyango wokudala owavela nemibono yokuqala, kanye neklayenti kanye nohlobo lokuchayeka abafunayo. Lo mnyango uvame ukuqondiswa ngumqondisi wezokuxhumana.
Ukukhiqiza
Imibono yimiqondo nje kuze kube yilapho yenziwe yangempela. Lona umsebenzi womnyango wokukhiqiza. Phakathi nenqubo yokudala, umnyango wokukhiqiza uzoxoxisana ukuze ukhulume mayelana nokukwazi ukuqhuba imibono ethile.
Uma isikhangiso sithengiswa kumaklayenti, amaqembu wokudala ne-akhawunti azosebenzisana nokukhiqiza ukuze uthole umkhankaso okhishwe kwisabelomali. Lokhu kungaba noma yini ngokuthola isithombe sokuqala noma umdwebo okhishwe, ukusebenza nabashicileli, ukuqasha abaphathi be-typographer kanye nabaqondisi be-TV, futhi eziningi zezinye iziyalo ezidingekayo ukuze uthole umkhankaso wokukhangisa oshicilelwe. Ukukhiqiza futhi kusebenza eduze nomnyango wezokuxhumana, ozohlinzeka ngama-specs kanye nezikhathi zokuqeda imisebenzi.
Izinsiza Zabantu kanye Nezikhungo
Amabhizinisi amaningi, noma ahlobene nokukhangisa noma cha, azoba nomnyango wakwa-HR. Lona ngumnyango obhekene namanothi namabhande okuqashisa abasebenzi kanye nokudubula, ukubhekana nemithetho yomsebenzi kahulumeni kanye nombuso, ukuqapha amaholidi kanye nesikhathi sokugula, kanye nenhlalakahle yabasebenzi. Zivame ukufakwa phakathi nomnyango wezakhiwo, okuphethwe ukwakha isondlo, nokugcina konke ehhovisi ukusebenza, ephephile, kuze kube ikhodi.
Ucwaningo
Ama-ejensi amakhulu azoncika kakhulu emnyangweni wawo wokucwaninga ukuhlinzeka ngemininingwane yedatha kumaklayenti amanje namasasa. Lona ngumnyango obhekene namacembu okugxila nokuhlola, ukuhlaziya nokuhumusha idatha, nokusiza amaqembu okudala ne-akhawunti agxile ezimweni ezintsha zemakethe.
Ukuthuthukiswa Kwamanje
Uma usuvele unikwe umklami owazi okuncane okuyi-coding, lo mnyango okhulayo futhi usebenzisana nakho konke okuvela kuwebhusayithi nokuklanywa kwamaselula, kuzinhlelo zokusebenza nokuhlangenwe nakho okuhlangene. Lo mnyango ungase ube nomqondisi wakhe wokudala onguchwepheshe ekwakhekeni kwewebhu nakwe-intanethi, kufaka phakathi i-UX, futhi uzoba nabasebenzi abangaphikisana nobukhulu namandla omnyango wokudala.
IT (Ubuchwepheshe Bolwazi)
Umnyango we-IT awusekho nje ama-nerds esingaphansi (ngiyabonga I-IT Crowd). Kungaba umnyango omkhulu, ikakhulukazi e-ejensi enokubonakala okukhulu kokudala. Izinkampani eziningi ze-IT kuma-ejenti wokukhangisa zizosebenza ngokukhethekile ku-Mac kune-PC, njengoba iminyango eminingi yokudala isebenza emikhiqizweni ye-Apple.
I-Traffic
Ema-ejensi amancane kuya kwaphakathi nendawo, ithrafikhi ifakwe emnyangweni wokukhiqiza. Kuwumsebenzi wethrafikhi ukuthola umsebenzi ngamunye ngokusebenzisa izigaba ezihlukahlukene zokuphathwa kwe-akhawunti, ukuthuthukiswa kokudala, ukuthengwa kwemidiya nokukhiqiza ngesikhathi esinqunyiwe. I-Traffic izoqinisekisa futhi ukuthi umsebenzi ugeleza ejensi ngokushelela, ukuvimbela amakhemikhali angadala amaqembu okudala futhi aholele emahoreni amade kakhulu, izikhathi zokugcina ezingekho kanye nobuhlobo bamakhasimende obunzima. I-Traffic igcina inhliziyo ye-ejenti ibetha.