Indlela yokucubungula nokusebenzisa ulwazi olutholakala kumasayithi okuxhumana nabantu
Abaqashi bangaphezu kwebhodi mayelana nokuseshelwa ku-inthanethi ngolwazi mayelana nalabo abazoba ngabasebenzi ngenxa yokubandlululwa kanye nokuqasha izindleko.
Kuze kube manje, umkhuba wokuhlola ama-social media kanye nokuhlolwa kwangemuva ngabaqashi kuyinto encane. Kodwa, iphesenti labaqashi ukuhlola imininingwane ye-intanethi izokhula njengoba usebenzisa imithombo yezokuxhumana e-intanethi iqhutshelwa phambili ekugxilweni kokuxhumana nabantu kanye nokufuna umsebenzi .
Ingabe ulungele ngezinqubomgomo nezinqubo zokuhlanganisa ulwazi oluthola ku-intanethi ekusebenzeni kwakho kokuhlola nokwasemuva? * URob Pickell, i-Vice-President of Solutions yamakhemikhali eHireRight, uhlanganyela ngolwazi lwakhe mayelana nokuqashwa kwezokuxhumana kwe-intanethi, ukuhlolwa, kanye nokuhlolwa kwangemuva.
Abaqashi basebenzisa kanjani imithombo yomphakathi njengethuluzi lokuqasha?
Abaqashi basebenzisa imithombo yezokuxhumana njengethuluzi eliwusizo lokubheka nokuqasha abazofuna ukhetho. Ukuxhumana ngezenhlalo kuvumela izinhlangano ukuba zakha umkhiqizo wazo nokuqwashisa, zandise ububanzi nokujula kwenethiwekhi yazo, zihlose ithalenta eliphezulu phezulu kwezintambo zamakhono, futhi zithuthukise ukuphumelela kwemizamo yabo yokuqasha.
Iyiphi iphesenti yabaqashi esebenzisa imithombo yezokuxhumana ukuze bathole abasebenzi abangase babe khona?
Ngokombiko wamuva wokucwaninga we-Society for Human Resource Management (SHRM), izinkampani ezingu-76% zithi zisebenzise noma zihlela ukusebenzisa izingosi zomphakathi zokuqashwa. Ngaphezulu kwengxenye yabaqashi abasabela bathi izingosi zokuxhumana nabantu zindlela ephumelelayo yokuthola abaqashiwe.
Ukuhlola abasebenzi abangakwazi ukukwenza?
Akukho ulwazi oluningi olutholakalayo namhlanje mayelana nokusetshenziswa komqashi wezokuxhumana zenhlalo ikakhulukazi ngezinhloso zokuhlola kwangemuva. Kodwa, ngokusekelwe ezingxoxweni namakhasimende ethu, sikholelwa ukuthi iphesenti yabaqashi abasebenzisa imidiya yomphakathi yokuhlola kwangemuva kuncane. Lokhu kungenxa yezibizo ezingase zibe khona lezi zingosi ezingadala ngokuveza abaqashi ukuthi bavikele ulwazi lweklasi. Ulwazi olungabangela ukubandlululwa lungatholakaliswa emaphrofayeleni wokuxhumana nabantu.
Abaqashi bangasebenzisa kanjani i- LinkedIn ngokuqasha abasebenzi
I-LinkedIn inguqulo yewebhu yezokuxhumana kwebhizinisi. Sonke sitshelwe omunye umuntu ukuthi ukuxhumana kuyindlela engcono kakhulu yokuthola umsebenzi omusha, futhi ungabheka ku-LinkedIn njengesilinganisongqangi se-intanethi kumanethiwekhi e-in-person business. Kubantu abafuna umsebenzi, i-LinkedIn inikeza indlela ekhululekile futhi elula yokuxhumana nezinamba ezinkulu zabantu abazi futhi nabantu ababaziyo. I-LinkedIn ibuye ivumele abafuna umsebenzi ukuba balandele izindaba kanye nokuthunyelwa komsebenzi kwabaqashi babo abahlosiwe.
Kwabaqashi, i-LinkedIn inikeza ulwazi oluningi mayelana neziqu zabafuna umsebenzi futhi ingasiza abaqashi ukuba basebenzise amanethiwekhi abo (nalabo abasebenzi babo) ukuthola abazokwazi ukuthola amathuba okuvula imisebenzi.
Abaqashi bangakha amaphrofayli yenkampani futhi bahlele ukuphakela kolwazi (kubandakanya ukuthunyelwa komsebenzi okusha) kulabo abafuna ukuwalandela. I-LinkedIn inikeza nabaqashi isisombululo esisekelwe emalini esivumela ukuba bafinyelele ngokushesha futhi kalula ukuthola abazokwazi ukuthola umsebenzi abazofanela kahle iziqu zomsebenzi abafuna ukukugcwalisa.
Abaqashi bangasebenzisa i-Facebook ngokuqasha ,
Njengakwa-LinkedIn, i-Facebook yenza abaqashi bakhethe ukubonakala okubonisa uphawu lwabo lomsebenzi, bathole ukukhethwa okungenzeka, kanye nemisebenzi yokuthumela . Ngaphezu kwalokho, lenza amathuba amakhulu okuxhumana nabalingani futhi ivumela izinhlangano ukuthi zakha umphakathi. I-Facebook ekuqaleni yayihloselwe ekukhulumisaneni komuntu siqu kodwa ihambelane nethuluzi elisetshenziselwa kakhulu ibhizinisi.
Ake sihlanganise wonke amasayithi amathathu omphakathi wezokuxhumana. Abaqashi basebenzisa kanjani i-Twitter njengethuluzi lokuqasha?
Kubaqashi, i-Twitter iphumelela ngokuyinhloko ekwenzeni ukwanda nokukhulumisana namaqembu abantu abafisa ukulandela inhlangano. Kungasetshenziswa futhi ukukhangisa imisebenzi. Ezinye izinkampani zineziteshi zomsebenzi kanye / noma abaqashi abathile abasebenzisa ama-akhawunti azinikezele nge-Twitter ekukhulumeni nabathintekayo abasebenzayo.
Ulinganisela kanjani izinzuzo zokusebenzisa imidiya yezokuxhumana ngokuqasha kanye nezingozi zokuyisebenzisa kwinqubo yokuhlola?
Izingosi zezokuxhumana ezifana ne-LinkedIn, i-Twitter ne-Facebook ziyizinsiza ezibalulekile zokuthola abalingani abafanelekayo nokuxhumana nabaqashi bezicelo ukugcwalisa izikhundla. Abaqashi abasengozini kudingeka baqonde, uma besebenzisa abezindaba bezenhlalo njengengxenye yenqubo yabo yokuqasha , kwenzeka lapho inqubo ihamba ekutholeni ukuhlola abaqokelwe.
Imithombo yezokuxhumana iyindlela enhle yokuthola nokuqasha abaqashiwe. Kodwa, ubunzima buba khona lapho ulwazi olunikezwa kumasayithi omphakathi wezokuxhumana lusetshenziselwa ukukhipha noma ukuqeda ngokucacile umqashi ozocatshangelwa. Lokhu kuqedwa, uma kusekelwe kudatha elitholakala emininingwaneni yezokuxhumana, kuvulwa umqashi ezingozini ezingase zibe khona zomthwalo wemfanelo, izimangalo zokucwaswa, nokungahambisani nemithethonqubo.
Ngenkathi kunesimo esincane esilandelayo sezomthetho mayelana nalolu daba kuleli phuzu, kungenzeka ukuthi umthetho nomthetho wecala uzocaca esikhathini esizayo esiseduze. Phakathi naleso sikhathi, izingozi ziyabonakala futhi izinkampani ezimbalwa zifuna ukugxila kunoma isiphi isenzo somthetho. Njengoba kunikezwe leli phuzu, kubalulekile ukuthi izinhlangano zinemigomo endaweni evikela emisebenzini ebandlulula futhi ichaza ukuthi ulwazi lomphakathi lwezenhlalo lungasetshenziswa kanjani ngabasebenzi ekuqashweni .
Njengoba kunikezwe lezi zingozi, abaqashi basebenzisa kanjani imithombo yezenhlalakahle emisebenzini yabo yokuhlola kanye nezinqubo zokuhlola zangemuva?
Ngokujwayelekile, ukuhlolwa kokuxhumana kwezenhlalo kanye nokuhlola kwangemuva ngabaqashi bawela ezigabeni ezintathu eziyisisekelo:
- Ukungena kumasayithi omphakathi wezokuxhumana kunoma iyiphi inhloso yokuqasha.
- Ukusebenzisa abezindaba bezenhlalo ukuze kutholakale ukhetho, kodwa hhayi ukuyisebenzisa ukuhlola noma ukuhlola kwangemuva.
- Ukusebenzisa imidiya yomphakathi kuzo zonke izindawo zokuqasha.
Abaqashi badinga ukubonisana neseluleko sabo sezomthetho ngaphambi kokuthuthukisa indlela yokusetshenziswa kwezindaba zenhlalo ekuqashweni. Ikakhulukazi uma umqashi ehlose ukusebenzisa imithombo yezokuxhumana njengengxenye yenqubo yokuhlola nokuhlolwa kwangemuva.
Yiziphi izingozi ezingokomthetho nezokulawula abaqashi okufanele bazikhumbule njengoba zisebenzisa ama-social media ekuqasheni noma ekuhlolweni nasekuhloleni abasebenzi?
Nakuba ngingesiye ummeli futhi angikwazi ukunikeza izeluleko zomthetho, ngokuvamile, kukhona okungenani izigaba ezimbili zokukhathazeka komthetho okuncintisana:
- Ukubandlulula: Abaningi abaqashi banemithetho eqondile yokuqashwa abavimbela abaqashi kanye nokuqasha abaphathi ukuthi bafunde ulwazi olungabandlululo mayelana nabaqashiwe. Ukuvakashela izingosi zomphakathi zomphakathi, noma kunjalo, kudala ngokucacile ithuba lokubuka inani elikhulu lokwaziswa okuphambene nalezi zenzo ezingenabandlululo. Abantu kumasayithi abo ezokuxhumana nabantu bangase badalule ulwazi mayelana nesimo somshado, izingane, inkolo, ezombangazwe, ukukhubazeka ngisho nezithakazelo zenhlalakahle ukuthi, ngokomthetho, kumele inganakwa isinqumo sokuqashwa. Uma umqashi efinyelele le datha, kunzima ukufakazela ukuthi abazange bathonywe yisinqumo sabo sokuqasha.
- Ukuqashelwa okungekho emthethweni : Abaqashi kumele bacabangele ukuthi ingozi engaba khona yokuqashwa okunganaki noma okungekho emthethweni okuphathelene nokugcinwa komthetho okuhlobene nokwaziswa kwephrofayela yokuxhumana nabantu. Ngenkathi engingazi ukuthi kwenzekile okwamanje, kungenzeka ukuthi uma kwenzeka isigameko sobudlova endaweni yomsebenzi lapho kutholakala ulwazi oluhlehlisayo emphakathini womphakathi wobugebengu, okungenzeka ukuthi bekubikezele ukuziphatha kwesikhathi esizayo, umqashi angase abekwe icala lokunganaki ngokungasebenzisi lolu lwazi olutholakala kalula lapho benza isinqumo sokuqashwa. Nakuba lesi simo singakadluli, izici eziyinhloko azifani nalokho okwenzeka esikhathini esidlule (lapho ulwazi olutholakali esidlangalaleni lungacatshangwa khona) oluye lwaholela emiklomelo emikhulu yamajaji.
Kuyini ukubaluleka okuhloswe kokuhlola amaphrofayela omphakathi wezokuxhumana ngolwazi mayelana nabasebenzi abangase bakwazi ukubhekana nezindlela zokuhlola zendabuko?
Ngokuthakazelisayo, ukubaluleka kokwenza ukuhlolwa kwezindaba zomphakathi kanye nokuhlola kwangemuva cishe kuncane ezinkampanini eziningi. I-HireRight yenza inhlolovo lapho abafakizicelo abangaphezulu kuka-5 000 babuyekezwa ngokungahleliwe ngamasayithi abo abezindaba. Kulezi, ingxenye engaphezu kwehafu yayingekho ulwazi lomphakathi olutholakalayo noma alukho ulwazi olungaqondaniswa ngokucacile nomuntu ngamunye.
Kulabo ababenephrofayli yezokuxhumana yomphakathi, cishe bonke babenolwazi olungathathi hlangothi olukhona (lutho olungabangela ukukhathazeka komqashi). Ngaphansi kwe-1% kunolunye ulwazi olungahle lubhekwe ngokuphathelene nesinqumo sokuqasha, isibonelo, ukukhuluma ngokusetshenziswa kwezidakamizwa, indaba yezocansi, i-orientation evukela ubudlova, njalonjalo.
Amaphrofayli afakiwe abuye abuyekezwe ngabahloli bezobuchwepheshe ukuze banqume inani labantu abathile abaye babamba ukukhathazeka komqashi njengomphumela wokuhlola nokuhlola kwangemuva. Ekugcineni, bambalwa, uma bekhona, babe nolwazi olutholakalayo ukuthi umqashi angalindeleka ukuba enze okuthile. Kuphela amaphesenti amancane abantu abathunyelwe ngokuphathelene nolwazi.
Njengoba kunikezwe izinselelo ezenziwa kulolu datha kuhlangene nokusebenza kwamathuluzi wokuhlola okwamanje, inani elengeziwe elinikeziwe ngolwazi lwephrofayela yomphakathi alincane. Ekuhloleni kwethu, ukunciphisa ukuqasha ingozi nokwenza izinqumo ezinolwazi, ukufaka esikhundleni esifanele sokuhlola isimo sangemuva ngomhlinzeki ohloniphekile, akakho.
* URob Pickell ungumongameli ophezulu wezinkinga zamakhasimende eHireRight, Inc. e-Irvine, eCalifornia, umhlinzeki wezixazululo zomsebenzi kanye nezixazululo zezidakamizwa. U-Rob uye waba nomthelela ekusetshenzisweni kwemithombo yezenhlalo ekuhlolweni kokuqashwa kwamabhuku amaningi, kufaka phakathi i-SHRM.org , i-ERE.net , i- Canadian HR Reporter , i- HRO Namuhla ne- HR Magazine .
Ukuziphendulela - Sicela uqaphele:
USusan Heathfield wenza konke okusemandleni ukuhlinzekela okunembile, umqondo ovamile, ukuphathwa kweMithombo yezabasebenzi, umqashi, kanye nezeluleko zomsebenzi kokubili kule webhusayithi, futhi uxhumeke kule webhusayithi, kodwa akayena ummeli, nokuqukethwe kusayithi, ngenkathi okugunyazayo, akuqinisekisiwe ngokuchaneka nangokusemthethweni, futhi akufanele kuthathwe njengeseluleko sezomthetho.
Isayithi inezilaleli zomhlaba jikelele kanye nomthetho wemisebenzi kanye nemithethonqubo yemisebenzi ihlukahluka kusuka emazweni kuya emazweni nakwamanye amazwe, ngakho-ke isayithi ayikwazi ukucaca kubo bonke emsebenzini wakho. Uma ungabaza, njalo ufune iseluleko sezomthetho noma usizo oluvela kuhulumeni, uHulumeni, noma izinsiza zikaHulumeni zomhlaba wonke, ukuze wenze ukuthi incazelo yakho yezomthetho kanye nezinqumo zakho zilungile. Ulwazi olukuleli sayithi luyisiqondiso, imibono, kanye nosizo kuphela.