Ngokuvamile batshaya izintatheli basebenze nomhleli othize owazi futhi ukushaya, ngubani ongakhombisa intatheli emithonjeni noma ulwazi, futhi abasize bahlele izindaba zabo.
Umnyathelisi ohlanganisa izinkampani zokuthengisa angase abike kumhleli webhizinisi, isibonelo, ngubani ozokwazi ukusiza lo mbhali ukuba aqoqe ulwazi ngokuphumelelayo.
Ababhali bezindaba balindeleke ukuthi bathuthukise imithombo, okungukuthi, abantu abanolwazi mayelana nesifundo sabo, ngakho-ke bangakwazi ukuqoqa izindaba futhi bathole ukuhleka. Imithombo yomnyathelisi ekushayweni kobugebengu yayizoba ngamaphoyisa omasipala. Ngokukhuluma namaphoyisa asendaweni bese uhlakulela ubudlelwane nabo, intatheli engashaywa kalula angathola kalula ulwazi mayelana nobugebengu okwenzekayo endaweni.
Kodwa ukunikeza ukulinganisa okulinganiselayo, ubugebengu bashaya intatheli kumele kuthuthukiswe imithombo engaphezu kwamaphoyisa kuphela; bazodinga ukwazi abameli bezokuvikela, abaholi bomphakathi, ama-coroners, abahluleli, abameli besifunda kanye nabavikeli bomphakathi. Umnyathelisi omuhle uzoshaywa umxhwele ekushayweni kwakhe ukuthi uzoba nabantu abamthintana naye ngamathiphu wezindaba ngaphambi kokuba ezwe ngabo.
Okushiwo yi-Term Beat
I-etymology yegama elithi "shaya" ukusho isihloko sombiko wezintatheli noma indawo ithatha izimpande kumsebenzi wamaphoyisa.
Amaphoyisa ngokuvamile anomzila noma umakhelwane abelwe kuwo lapho "bashaya khona" ngenkathi behambela indawo. Ngakho-ke izintatheli zashaya indiza endaweni yabo eyabelwe.
Ukusetshenziswa kwezintatheli ezithintekayo kuye kwashintsha ngokweminyaka. Ngenye indlela evamile yokunikeza abasebenzi izintatheli, ezinye izinhlangano zezindaba zikhetha ukuba nesabelo jikelele (noma i-GA), izintatheli.
Lokhu kwanikeza ukuguquguquka okungaphezulu kwamakamelo wezindaba ukuze babelane nabathengi bezindaba ezindabeni zosuku, ngoba akuzona zonke izintandokazi ezizokhiqiza izindaba zansuku zonke.
Njengoba imboni yephephandaba ihlukumezeka ukuba ihlale inenzuzo futhi efanele njengoba abaqhudelana be-intanethi baqhubeka nokushintsha imodeli yebhizinisi yezindaba , ukuthuthukisa i-niche noma ukushaya kubaluleke kunanini ngaphambili. Kukhona izindawo eziningi zezindaba ezithinta "yiziphi" zezindaba, kodwa okuhle ukushaya izintatheli zinganikezela umongo othi "kungani" nokuthi "kanjani."
Beat Beaters kanye neP PR Abantu
Lobuchwepheshe bubaluleke nakakhulu ngesikhathi sobuhlobo bomphakathi. Iningi lezinhlangano namabhizinisi, kusukela ezinkampanini ze-Fortune 500 kuya kuma-franchises ezemidlalo anamalungu e- PR asebenzayo ukuze athole izindaba ezinhle mayelana nenkampani yabo. Futhi banomsebenzi wokuphatha imibuzo evela kubathelisi ngezihloko ezingase zingatholi ukuthokoza noma ukuncoma.
Ukuze intatheli enentuthuko iphumelele, kufanele ihlakulele ubudlelwane nalaba bantu baka-PR, kodwa futhi kufanele ibe savvy ngokwanele ukwazi ulwazi lokuthola ulwazi ngaphandle kosizo noma isiqondiso sabo. Ukusebenza ukushaya kuyindlela engcono kakhulu yokufunda ukuthi ungabhala kanjani intatheli, kungakhathaliseki ukuthi ukuphrinta, ku-inthanethi noma kuthelevishini.