Yimaphi ama-Trade Publications?
Incwadi yokuhweba, ngokungafani nencwadi yomthengi , ihlanganisa isihloko esithile kubantu abasebenza kule nsimu noma embonini ethile. Ngakho-ke izincwadi zokuhweba zihlanganisa umkhakha emininingwaneni emininingwana engaphezu kombhalo wabathengi.
Umqondo wukuthi izincwadi zokuhweba zinikela ngolwazi oluyigugu kulabo abasebenza emkhakheni othile, kodwa kungenzeka ukuthi awunalo isithakazelo esikhulu emphakathini jikelele.
Abomagazini bezokuhweba bavame ukukhethekile ngoba bengathengiswa emaketangeni okudayiswa futhi ngokuvamile bahanjiswa ekilasini lababhalisile nabamalungu abathintekayo embonini ethile yomshicileli. Isibonelo, umuntu othanda ama-movie angase afunde incwadi yomthengi njenge- Entertainment Weekly ngoba ihlanganisa ukuzijabulisa . Kodwa umuntu osebenza embonini ye-movie cishe uzofunda izincwadi ezinjenge- Variety kanye ne -Hollywood Reporter , imisebenzi emibili ehlanganisa amadili nezinye izinto ezenzeka eHollywood ngokuseduze.
Okuqukethwe Okudumile
Ngokuvamile, incwadi yokuhweba izobandakanya izihloko ezama ukujabulisa umfundi, ukuthengisa umkhiqizo (ezabo noma abakhangisi babo), noma ukukhuthaza umbono othile. Abantu babheka omagazini bokuhweba ukuthi bahambe kuphi lapho bekhuluma khona, bona ukuthi ubani owazi ukuthi ubani omusha, futhi uthole ukuthi yini entsha.
Abafundi bazovame ukuthola ulwazi mayelana:
- izitayela zamanje , izinkinga nemicimbi
- izindaba
- imikhiqizo ewusizo yokusebenzisa noma yokuthengisa, kulowo msebenzi
- iseluleko esiwusizo
- izikhangiso ezithakazelisayo kubantu abakulowo msebenzi
Iningi lezihloko ezitholakala encwadini yokuhweba azikho isikhathi eside-amakhasi angu-2-3 ubude bujwayelekile - futhi njengoba kubhalwa ochwepheshe emkhakheni abanganikeli izincazelo zemigomo eyisisekelo njengoba becabanga ukuthi umfundi uyazi imibono eyisisekelo embonini.
Ezinye zezinhlobo ezithandwayo zezihloko ezivezwe kumamagazini ezohwebo zihlanganisa:
- Izingxoxo nabaholi bemboni abaphumelelayo. Lezi zinhlobo zezihloko zivumela abafundi ukuba bafunde ukuthi ubani owenze ukuthi, nini, kanjani, nokuthi kungani abanye bevela embonini yabo, bese bethola imibono abangayisebenzisa ekusebenziseni kwabo ibhizinisi.
- Imibuzo evame ukubuzwa kanye nemibuzo yamakhasimende. Abafundi bafuna nokufunda ngendlela engcono kakhulu futhi ephumelelayo yokwenza lokho okudingeka kwenziwe, ngokushesha ngangokunokwenzeka, kumakhasimende abo. Lezi zinhlobo zezihloko zisiza ukufundisa isevisi yamakhasimende kangcono futhi ziholele ekuthengiseni okwengeziwe komgwaqo womfundi.
- "Bhala" izihloko. Izinto ezibhalwe kwifomethi kuhlu zihlale zizintandokazi zabafundi. Kungakhathaliseki ukuthi yizindlela eziphezulu eziyishumi zokuthengisa into ethize, ohlwini lwama-must-have, imikhiqizo ingafaka i-punch eningi esihlokweni esincane.
Izincwadi zokuhweba zivame ukubhalwa ngolimi lolo msebenzi, ngamabhizinisi noma embonini abamele futhi ngezinye izikhathi ngisho nabalobi bezizwe ezizimele. Ngaphandle kokucaphuna "imithombo yemboni," kungase kube nzima kakhulu ukutshela ukuthi ubani owabhala lezi zihloko njengoba ezinye izihloko zencwadi yokuhweba zingabhalwa ngokungaziwa.