Umculo PR, noma Ubudlelwane Bomphakathi ngomculo, ukugqugquzela amasu okukhululwa okusha , ukuvakasha noma ezinye izindaba ezihlobene nomculo ngezindaba . Abantu abasebenza ku-PR baxhuma phakathi kwamalebuli kanye / noma abaculi kanye nabezindaba ukuze bazame futhi bathole ukubuyekezwa kwe-albhamu, amaphrofayela ebhendi, ukubuyekezwa kwemiboniso ephilayo nokunye okunye.
Iziningi zomculo izinkampanini ze-PR zigxila ekuzinikeleni - isibonelo, ziphrinta imidiya kuphela noma zenza umsakazo kuphela.
Amanye amafemu e-PR anenjongo yokugxila nakakhulu, ngoba akwenza ukwakhiwa kwomsakazo wekolishi kanye neqembu kuphela lapho bezama ukuthola i-plug emoyeni esiteshini esithandwa kakhulu emakethe ethile noma benza kuphela ukukhushulwa kwe-inthanethi kanye nemithombo yezokuxhumana ukusebenza kanye nabashukumisayo abakhulu be-inthanethi ngokwesibonelo.
Umculo PR: Imikhankaso Nezincomo
Umculo omningi u-PR ususelwe kumkhankaso womkhankaso. Uma ilebuli ifuna ukugqugquzela ukukhululwa okusha, bangase baqashe inkampani ye-PR ngefasitela yesikhathi esethiwe, lapho inkampani ye-PR izama ukukhiqiza okuningi ngangokunokwenzeka.
Uma ibhande livakashela ngesikhathi somkhankaso wokuphromotha, ngezinye izikhathi i-PR eqinile izokwenza futhi ucingo lwezokuvakasha, noma ngezinye izikhathi iyokhokhisa imali eyengeziwe kulokho (ikakhulukazi uma kunama-PR amakhulu / amalebula amakhulu amarekhodi).
Ekupheleni kwanoma imuphi umkhankaso, inkampani ye-PR izothumela umbiko ngokuchofoza okushicilelwe kukho konke okutholakala i-albhamu eyamukelwe.
Bangase babike ngezikhathi phakathi nomkhankaso.
Imibuzo Yokuzibuza Ngaphambi Kokungena Nge-Firm Music PR
Ngaphambi kokuba ubhalise ngomculo we-PR, zibuze - nazo-le mibuzo, ngakho ungaqiniseka ukuthi i-PR yiyona ndlela efanele kuwe manje.
Ngingayithinta Lokhu?
I-PR iyabiza. Ezimweni eziningi, kuyabiza kakhulu.
Nakuba ukuqashelwa i-PR kungakusiza ekusizeni ukwenza imali, kufanele uyibeke endaweni efanele ku-bhajethi yakho. Okokuqala futhi okubaluleke kakhulu, udinga imali ukuze ulungiselele ukukhululwa kwakho, ukusatshalaliswa ukusetha kanye nokugcina ukukhokhela izindleko zokudlala imibukiso. Cabanga ngalokhu okuyisisekelo. Uma kufanele uphambukise imali kwenye yalezi zindleko ukukhokha i-PR, ungase ungakwazi ukukhokhela ukuqasha inkampani ye-PR njengamanje. Uma ukhetha ukwehlisa izisekelo, ngeke uzuze kakhulu umkhankaso we-PR yakho, ngoba ngeke ukwazi ukusizakala. Okuningi: Ngifanele ngiqashe i-PR?
Ngingakwenza Lokhu Ngami?
Uma ufuna umkhankaso omncane wokuphromotha wesifunda, amathuba ukuthi ungayisingatha lo msebenzi ngokwakho. Kuzodinga olunye ucwaningo kanye nesikhathi, kodwa uma imali kuyinkinga, lokhu kungase kube ukubheja kwakho okuhle kakhulu. Inkampani ye-PR ibaluleke kakhulu uma ulungele ukufaka umkhankaso wokuphromotha kazwelonke ongase ungabi nesikhathi noma oxhumana nabo ukuze uzifeze.
Uma ungenayo isikhathi nesifiso sokwenza umkhankaso wokucindezela wesifunda, ngaphandle kwe-PR kungabhekana ngqo nomsebenzi. Masiqaphele ukuthi umkhankaso waleso sigaba usebenza kalula ngaphakathi endlini futhi uma imali kuyinkinga, lolu hlobo lomkhankaso luyisimanje.
Yini Engikhuthazayo?
Umkhankaso we-PR akufanele ube jikelele. Kumele kube phakathi kweprojekthi ethile futhi ube nemigomo ethile. Inqubo enjalo ingase ibe ukukhululwa okusha noma ukuvakasha. Kufanele kube nosuku lokuqala, futhi lolo suku lokuqala kufanele lunikeze inkampani ye-PR isikhathi esiningi isebenze umkhankaso (okungukuthi, ungaqashi izinsuku ezingu-PR ngaphambi kokuba uhambo lwakho luqale).
Ingabe I-Project Ithole I-Press?
Kungenzeka kanjani ukuthi iphrojekthi ethile ofuna u-PR ukuthi usebenze kuyoyikwenzela ngempela ukufakwa kwezindaba ezanele ukuze kulungiswe ukutshalwa kwezimali ngaphandle kwe-PR? Yiba nempumelelo. Ukukhishwa kwakho kokuqala kwe-indie cishe ngeke kubuyekezwe ku-Rolling Stone. Isikhathi esihle kakhulu sokuqasha i-PR yilapho usungile i-buzz encane ngomsebenzi wakho futhi ube neprojekthi nge-angle yokunyusa okuhle. Le ngoma ingaba yinoma ikuphi ukukhuthazwa kwe-albhamu okuxhunywe ezinsukwini ezithile zokuvakasha noma indaba eyingqayizivele mayelana nokuthi iphrojekthi ihlangene kanjani.
Ngale ndlela, inkampani yakho ye-PR inento yokusebenza nayo. Okuningi: Nini Ukuthumela I-Press Release
Ingabe Ngilindele Ngempela?
Uma uqasha i-PR, awuthengi ukucindezela nokuqinisekiswa okuqinisekisiwe. Ukhokha insizakalo ye-PR - othile ukuthumela amadethi wakho womculo / ukuvakasha / izindaba kumaphephandaba, ukulandelela nabo, bese uzama ukubakhombisa ukuthi ufanelwe ukufakwa. Awukwazi ukwenza noma ubani ofuna ukumboza amaphrojekthi akho, futhi ngeshwa, akakwazi ukwenza noma ubani anikeze umculo isibuyekezo esihle. Ngisho nenkampani engcono kakhulu ye-PR emhlabeni wonke uhlu oluphezulu lwabaxhasi alukwazi ukukuqinisekisa ukuthi ngisho nomuntu oyedwa uzofuna ukubhala noma ukudlala umculo wakho. Lokho kuyiqiniso. Thola ukhululekile ukuthi ukhokha umzamo, hhayi udumo oluqinisekisiwe kanye nenhlanhla.
Ingabe Bathembekile Ngami?
Uma uqasha inkampani ye-PR, ufuna umuntu ozohlala ethembekile nawe mayelana nokuthi bacabanga ukuthi bangafinyelela kanjani. Uma othile ezama ukukuthengisa inyanga, vula. Inkampani e-PR ehlangothini lakho ingakudayisa amasevisi awo ngaphandle kokudonsa uboya phezu kwamehlo akho. Thatha izithembiso ezizwakala kancane ukulandwa njengefulegi elibomvu.
Ukusebenza Nomuntu Othembekile: Imibuzo 5 Yokucabangela
Ukuqasha inkampani ye-PR kungaba into enhle. Lapho usebenza nekampani elungisiwe le-PR, uyazi ukuthi ukuphoqa okokuqala - ukwakha oxhumana nabo bezindaba - sekuvele kuhlanganiswe. Imvilophu ephethe uphawu lweenkampani eyaziwa kahle ye-PR ingathwala isisindo esiningi emagazini okwamukela amakhulu ezinkampani nokunyathelisa ngosuku.
Ngeshwa, ukusebenza nge-PR eqinile kungabiza ngokweqile, futhi ayikho isiqinisekiso sanoma yiziphi izinzuzo. Eminye imikhankaso ye-PR iphela ngokuqondile ne-zilch endleleni yokunyathelisa, kodwa usalokhu ukhokhela umthethosivivinywa. Ngenxa yalesi sizathu, amalebula amancane kufanele acabange ngokucophelela nge-PR futhi acabangele le mibuzo elandelayo ngaphambi kokuqasha umculo we-PR:
1. Bangaki amaklayenti okwamanje abanenkampani yokusebenza futhi banesikhathi esanele sokuzinikezela kumsebenzi wakho?
2. Bobani abanye okwamanje abamelela futhi bangaba yini emncintiswaneni ngqo nawe noma umkhankaso wakho?
3. Uphi lapho i-firm imayitholile khona imithombo yabezindaba futhi yiziphi izitolo abacabanga ukuthi kuzoba kuhle kuwe?
4. Yimaphi amanye ama-artists noma amaqembu asebenze nawo esikhathini esidlule futhi angabe esezingeni elifanayo nelinye uhlobo?
5. Zivame kangakanani ukuthumela imibiko futhi ungabona kanjani ukuthi ubani ababikele wona?
Awufuni ukuchitha imali eningi kumgudu we-PR noma umkhankaso, kuphela ukubona kancane kakhulu kusuka kuwo. Qala ngombono ocacile walokho okufunayo, ukuthi yini oyilindele emkhankasweni ophumelelayo nesikhathi osidingayo. Hamba phambili kuphela uma uqiniseka ukuthi inkampani ye-PR iphendule yonke imibuzo yakho futhi ingakwazi ukuletha izithembiso zabo.