Izindlela ezi-10 zokukhangisa zihlukile kobudlelwane bomphakathi

I-PR Akuyona Ukukhangisa, ne-Vice Versa. Lezi yizimpikiswano ezibalulekile.

Uma uhlola umsebenzi noma uzama ukukhuthaza inkampani yakho, ungaba nemibuzo mayelana nokukhangisa nokuxhumana komphakathi. Lezimboni ezimbili zihluke kakhulu nakuba zivame ukudideka njengento efanayo.

Izakhiwo ezilandelayo ezingu-10 zivele zibheke phansi umahluko omkhulu phakathi kokukhangisa kanye nobudlelwane bomphakathi, kodwa ukukunikeza isisekelo esihle ezifundweni ezimbili ezahlukene.

Isikhala esikhokhelwayo noma Ukukhululeka Okukhululekile

• Ukukhangisa:
  Inkampani ikhokha isikhala sesikhangiso. Uyazi kahle ukuthi leso sikhangiso sizophilisa noma sishicilelwe.
• Ezimayelana Nomphakathi:
  Umsebenzi wakho ukuthola ukukhangisa mahhala kwenkampani. Kusukela ezinkomfeni zengqungquthela kuya kokushicilelwa , ugxile ekutholeni ukuvezwa kwemidiya yamahhala yenkampani nemikhiqizo / amasevisi ayo.

2. Control Control Vs. Akukho Ukulawula

• Ukukhangisa:
  Njengoba ukhokha isikhala, unokulawula ukudala lokho okungena kulesi sikhangiso.
• Ezimayelana Nomphakathi:
  Awunakho ukulawula ukuthi abezindaba banikeza ulwazi lwakho uma benquma ukusebenzisa ulwazi lwakho nhlobo. Abaphoqelekile ukumboza umcimbi wakho noma ukushicilela ukushicilelwa kwakho ngenxa yokuthi uthumele okuthile kubo.

3. Shelf Life

• Ukukhangisa:
  Njengoba ukhokha isikhala, ungasebenzisa izikhangiso zakho ngokuphindaphindiwe uma nje ibhajethi yakho ivumela. Isikhangiso ngokuvamile sinomphelo ohlala isikhathi eside kunokushicilelwa kokukodwa.
• Ezimayelana Nomphakathi:
  Uhambisa kuphela ukukhululwa komkhiqizo mayelana nomkhiqizo omusha kanye. Uhambisa kuphela ukukhululwa kwezindaba mayelana nengqungquthela yezindaba kanye. Ukuchayeka kwe-PR oyitholayo kukhishwa kuphela. Umhleli ngeke ashicilele ukushicilelwa kwakho okufanayo kathathu noma kane emagazini wabo.

4. Abathengi Abahlakaniphileyo

• Ukukhangisa:
  Abathengi bayazi lapho befunda isikhangiso abazama ukudayiswa umkhiqizo noma isevisi. "Umthengi uyaqonda ukuthi sikhokhele ukuveza umyalezo wethu wokuthengisa kuye, futhi ngeshwa, umthengi uvame ukubheka umlayezo wethu wokuthengisa ngokucophelela," kusho uPaul Flowers, ongumengameli waseDallas-based & Partners, Inc .. "Konke, bayazi ukuthi sizama ukuzithengisa."

• Ezimayelana Nomphakathi:
  Uma othile efunda isihloko seqembu lesithathu esibhalwe ngomkhiqizo wakho noma ukubukwa kokubuka komcimbi wakho ku-TV, babona into ongazange uyikhokhe nge-dollar yezikhangiso futhi uyibuke ngendlela ehlukile kunezikhangisi ezikhokhelwayo.

  "Lapho singakwazi khona ukukhiqiza uhlobo oluthile lokubambisana kweqembu langaphandle" ngemithombo yezindaba ezizimele, singakha ukuthembeka okukhulu kumikhiqizo namakhasimende ethu, "kusho izimbali.

5. Ukudala noma i-Nose yezindaba

• Ukukhangisa:
  Ekukhangiseni, uthola ukusebenzisa ubuciko bakho ekudaleni imikhankaso entsha yesikhangiso nezinsiza.
• Ezimayelana Nomphakathi:
  Ebudlelwaneni bomphakathi, kufanele ube nekhala ukuze uthole izindaba futhi ukwazi ukukhiqiza i-buzz ngokusebenzisa lezo zindaba. Usebenzisa ubuciko bakho, ngezinga elithile, ngendlela ocinga ngayo izindaba ezintsha zokukhululwa kumaphephandaba.

In-House noma Out edolobheni

• Ukukhangisa:
  Uma usebenza e-ejenti lesikhangiso , oxhumana nabo abakhulu bangabasebenzi bakho kanye namakhasimende e-agency. Uma uthenga futhi uhlela isikhala sesikhangiso egameni leklayenti njengoMqondisi we-Media Director Barry Lowenthal , uzophinde uhlanganyele nabantu abathengisa abezindaba.
• Ezimayelana Nomphakathi:
  Uxhumana nabezindaba futhi uthuthuke ubuhlobo nabo. Ukuxhumana kwakho akukhawulelwanga ukuxhumana kwangaphakathi. Uthintana njalo nabathintana nabo ekunyathelisweni kwezincwadi nakwabamemezeli bokusakazwa.

7. Abalaleli Ababhekele noma Umhleli Ophethwe

• Ukukhangisa:
  Ufuna izilaleli zakho ezibhekiswe kuzo kanye nokukhangisa ngokufanele. Ngeke ukwazi ukukhangisa inethiwekhi yabesifazane be-TV kumagazini wezemidlalo olwa namadoda.
• Ezimayelana Nomphakathi:
  Kumelwe ube nabahleli be-angle ne-hook ukuze basebenzise imininingwane yendaba, ukuqhuba ukukhululwa kwezindaba noma ukumboza umcimbi wakho.

8. Ukuxhumana okulinganiselwe noma okungenamkhawulo

• Ukukhangisa:
  Ezinye izimboni zezimboni ezifana ne- Account Executive Trey Sullivan zithintana namakhasimende. Abanye abathandi be-copywriters noma abadwebi be-graphic ejensi bangase bangahlangabezane nekhasimende nakancane.
• Ezimayelana Nomphakathi:
  Ebudlelwaneni bomphakathi, ubonakala kakhulu kumaphephandaba. Izinzuzo ze-PR azibizwa njalo ngezindaba ezinhle.

  Uma kwakukhona ingozi enkampanini yakho, kungase kudingeke unike isitatimende noma ingxoxo yekhamera kubathelizintatheli. Ungase umelele inkampani yakho njengomkhulumeli emcimbini. Noma ungasebenza ngaphakathi kobudlelwane bomphakathi ukukhombisa ukuthi inkampani yakho ihilelekile emsebenzini omuhle futhi uzibophezele edolobheni nasezakhamuzi zayo.

9. Izenzakalo ezikhethekile

• Ukukhangisa:
  Uma inkampani yakho ixhasa umcimbi, ngeke ufune ukuthatha isikhangiso ukunikeza i-pat ngemuva ukuze ube yinkampani enjalo. Yilapho umnyango wakho we-PR ungena khona.
• Ezimayelana Nomphakathi:
  Uma uxhasa umcimbi, ungathumela ukukhululwa kwezindaba futhi abezindaba bangasithatha. Bangase bashicilele ulwazi noma bahlanganise umcimbi.

10. Ukubhala Isitayela

• Ukukhangisa:
  Thenga lo mkhiqizo! Yenza manje! Shayela namhlanje! Lezi zonke izinto ongazisho emkhangisweni. Ufuna ukusebenzisa lawo mazwi we-buzz ukuze ugqugquzele abantu ukuthi bathenge umkhiqizo wakho.
• Ezimayelana Nomphakathi:
  Ubhala ngokucophelela kufomethi yezindaba engekho nonsense. Noma yikuphi imilayezo yezentengiselwano ezenzekile ekukhulumeni kwakho ayinakwa yizindaba.