Njengomculi, ufuna ukuthola ingoma yakho idlalwe kumsakazo. Futhi, unenhlanhla ngoba iziteshi zomsakazo zihlala zizingelwa umculo omusha abacabanga ukuthi izilaleli zabo zizokujabulela ukuzilalela. Iqhinga lokuba nomkhankaso wokugqugquzela umsakazo ophumelelayo, futhi lokho kusho ukuthatha isikhathi ukuqonda ukuthi umsakazo usebenza kanjani nokuthi yini eyenza ingoma ibe yomsakazo. Ngaphambi kokuba uqale uhambo lwakho lokuphakamisa umsakazo , faka lezi zisekelo eziyisisekelo somsakazo nezinsiza kumemori futhi qiniseka ukuthi uchofoze isixhumanisi esitholakalayo ukuze ufunde kabanzi.
01 I-Basics of Market Markets Markets
02 Umehluko Phakathi Komsakazo Wezebhizinisi Nezohwebo
Njengezimakethe zomsakazo, ukuqonda umehluko phakathi komsakazo wezohwebo nokungeyona ezohwebo kuyisihluthulelo ekuthuthukiseni umkhankaso wokwenyusa umsakazo ophumelelayo. Udinga ukuthola ukuthi yini ehlukanisa lezi zitayela zeziteshi nokuthi ubani angase abe yisinqumo esifanele kumculo wakho. Okungekho ukuhweba kungase kube into efana ne-NPR (National Public Radio) ecacile kakhulu ngalokho abakushoyo futhi, ngokwesibonelo, ayifuni umculo womhlaba wesentshonalanga. Njengoba kuzwakala, iziteshi zomsakazo zentengiselwano zithengiswa emoyeni.
03 Izinto Okufanele Uzazi Ngomsakazo Wezebhizinisi
Manje ukuthi uyazi umehluko phakathi komsakazo wezokuhweba non-commercial ukuqoqa ukuqonda okwengeziwe. Umsakazo wezebhizinisi ungumculo wezimfihlakalo kubaculi abaningi namalebula okurekhoda azimele. Eqinisweni, umsakazo wezebhizinisi ungabonakala ungenakwenzeka.
Ubuqili bokuthi umsakazo udlale eziteshini zezentengiselwano ukuqonda ukuthi yini eyenza bakhathazeke. Ngenxa yokuthi iziteshi zomsakazo zentengiselwano zinezimpahla zangasese futhi azikho inkululeko efanayo neziteshi zomsakazo ezingekho kwezohwebo, ngokuvamile zifuna ukudlala umculo ngabaculi abaye baziwa ngokomthetho, noma bahlele ukudlala endaweni endaweni yabo. Udinga ukusebenza kanzima ukuze uqinisekise i-GM noma i-disk jockey unomculo ofana nabaculi abawaziwayo futhi uzokwenzela umakethe wabo.
04 Thola i-Non-Commerical College Radio Plays
Umsakazo weKholeji ngumngane womculo we-indie noma umculi ohamba phambili nomculi ozayo futhi ozayo. Lezi ziteshi zinezinhlu zokudlalwayo nezimo zokuzinikela nokuzinikezela kumculo omusha ongalingani ezweni lomsakazo wezebhizinisi. Ukwengeza, ukushaywa ngesiteshi somsakazo ekolishi kuvame ukuheha iziteshi zomsakazo ezinkulu ezentengiselwano kanye nama-agent wokubhuka namalebula amakhulu. Funda ukuthi ungafinyelela kanjani kulabo abalingani bomculo obalulekile futhi uzuze umusa wabo, futhi ungene ngemvume endaweni ejikelezayo.
05 Yazi ukuthi Uhlu lwadlalwayo lwe-Radio luphi
Uma ufuna ukukhuthaza amathalenta akho emsakazweni, khona-ke kufanele wazi ulimi olwenza ukuthi leli zwe likhawule. Uhlu lwadlalwayo luyoba igama lakho elithandayo ngesikhathi somkhankaso wakho wokugqugquzela umsakazo. Uhlu lwadlalwayo luhlu oluhlelekile lwezingoma esiteshini esithile somsakazo. Uma uchitha isikhathi sokulalela isiteshi somsakazo osibophayo, maduzane uzothola umuzwa omuhle wokuthi uhlu lwabo lwadlalwayo luphi.
06 Ukuhlukaniswa Phakathi Kwezingqikithi Zedokhumenti nokufaka Amathikithi
Iziteshi zomsakazo azikhathazeki kakhulu ngezinsuku zokukhishwa (usuku langempela ukuthi ingoma "izokwehla" emakethe) kunokuba kunezinsuku zokufaka, okuyizinsuku ezitshela iziteshi zomsakazo uma ungeza ingoma ohlwini lwadlalwayo. Ingoma ingakhishwa "ukukhishwa" ekuqaleni kwenyanga kodwa ingeke "yengezwe" esimisweni sesinye inyanga.
07 Yazi ukuthi umthuthukisi we-Radio
Ucabanga ukuthi unokuthi yini okudingekayo ukuze uthole umculi omusha unamathele emsakazweni? Ucabanga ukuthi ungakwazi ukubona ingoma ye-hit futhi uqinisekise abaqondisi bezinhlelo ukuthi bazizwe ngendlela efanayo? Noma, ingabe ibhendi yakho (noma umculi) ingazuza ngokuqasha umgqugquzeli omsakazo owaziwayo? Funda ukungena nokuphuma kwalomsebenzi wembonini yomculo nokuthi ungaqalisa kanjani kule nsimu.
08 Funda kusuka kwi-Radio Promoters ephumelelayo
Abagqugquzeli bomsakazo baqinisekisa kanjani abaqondisi uhlelo ukuthi badlale izingoma abasebenza? Kule ngxoxo, umsakazo wase-UK uvula uBen Mainwaring noTerry Hollingsworth izindaba ezivela emathangeni ngokusebenza ngamalebula amarekhodi (kokubili amakhulu nezincane) kanye nezinselelo zokuma emakethe emsakazo wokuncintisana.
09 Ngingayithola Kanjani Ingoma Yami KuRadio?
Ukudlala i-radio kuyinto ibhalansi encane yokukhomba iziteshi ezifanele ngolwazi olufanele ngesikhathi esifanele. Funda ngazo zonke izici ezihlukahlukene okudingeka uzicabangele ukuze uzinikeze ukudubula okungcono kokufika ohlwini lwadlalwayo.