Ngo-2010, isibonelo, i-Best Buy ithumele umkhankaso wabo wokudayisa ukudayiswa kukaKhisimusi ngoNovemba 1 - izinsuku eziyishumi ezigcwele ngaphambi kwenkampani ehlukumezayo eyenziwe ngonyaka odlule.
NgoNovemba 2 walowo nyaka, isitolo esikhulu seminyango, uKohls, senze umkhankaso wokuthengisa iholide. Ngisho nokuthuthukiswa kwekhaya kanye ne-hardware esitolo esikhulu, i-Lowe, konke kwaphuma ngaphandle kweKhisimusi ezinsukwini ezimbalwa emva kokuthi "iMpumputhe Enkulu" ishiywe.
Ezinye izitolo, kufaka phakathi i-Rite Aid, zanikeza amabhasi amabili ukuba aphequlula ngo-Okthoba: izingubo ze-Halloween ne-candy, kanye nezindlela ezimbalwa, abathengi bangathengisa ukuhlobisa uKhisimusi nezinto zeholide.
Ukuqala Ukuthengisa Ngaphambi Konyaka
Ingabe ukuqala ukuthengisa ekuqaleni konyaka kunenzuzo? Kunzima ukusho ebangeni elibanzi, elijwayelekile lebhizinisi ngoba ibhizinisi ngalinye nemakethe lihlukile. Kodwa kunezinselele ezithile ezibonakalayo ezenza izimboni eziningi:
- Ukucindezela abathengi kakhulu kunzima kakhulu ukuvala abathengi abakhona.
- Bambalwa abathengi bafuna ukubona isitolo siphumelele ngamaholidi ngaphambi kweHalloween - ngisho nangemva kwe-Halloween kungekudala kakhulu futhi kungenzeka ukuthi kuholele ekuhloleni amehlo nokulila kunokuthengisa kwangaphambi kweholide.
- Izindleko zokuqasha usizo zonyaka zingakhula uma udinga ukuqasha ekuqaleni kwenkathi.
- Isikhala esingasetshenziselwa ukuthengisa ezinye izinto sithathwe ngezinto zeKhisimusi. Uma izinto zeKhisimusi zingathengisi, uchitha indawo ebalulekile yokudayisa.
Uma Kufanele Uqale I-Holiday Sales Campaign
Lokho kuxhomeke ezintweni ezimbili nezinto ezimbili kuphela: Imvelo yebhizinisi lakho futhi lidayise ukuthi uyayikhonza
Uhlobo Lwebhizinisi Lakho
Kunezinhlobo eziningi zemikhiqizo namasevisi abantu abadinga ukuhlela noma ukuthenga isikhathi eside ngaphambi kwamaholidi. Izibonelo zifaka phakathi izinsizakalo zokuhamba, amalungiselelo omshado, nezinto ezinamathekithi amakhulu njengezimoto ezintsha. Ukunikeza ukudayiswa kwezimoto, amaloli, nezinto ezifanayo "uKhisimusi ngoJulayi" kunengqondo. Ukunikeza ukudayiswa "ngoKhisimusi ngoJulayi" isikhathi sebusika izingubo kanye nezikebhe zeqhwa kungenzeka.
Imakethe Okhonzayo
Abanye abantu bayothenga kuphela ekupheleni konyaka lapho bethola ibhonasi yabo yonyaka kaKhisimusi. Uma imakethe yakho ingenayo imali yokuyichitha manje, cabanga ngokunikeza uhlelo lokulahla.
Uma uhlala endaweni ebandayo lapho abantu bahlobanisa khona emoyeni ngokufaka amahora ngamaholide, ungase uthole ukuthi kulula ukuthengisa izinto zasebusika ekuqaleni konyaka kunokuba ungene eFlorida noma eSouth California lapho abantu bengaphansi khona cabanga ukushaywa izibhamu, ama-mittens, nezigqoko!
Yiziphi Abathengi Bacabanga NgayoKhisimusi Eza Ngaphambili nangaphambili Ngonyaka ngamunye
Ngenxa yokuyingxenye yokucindezelwa ngamanethiwekhi omphakathi kanye namabhulogi ngabathengi nabasebenzi abahola kancane abavame ukuyosebenza ngosuku olulandelayo emva kwe-Thanksgiving (eyaziwa nangokuthi "Black Friday") ngo-2014 no-2015 babona izinkampani eziningi ezithengisa ngokudayisa ezivaliwe ku-Thanksgiving.
Lokhu akusho ukuthi lezi zitolo azizange zithengiswe ngaphambi kweholide, noma izitolo zazo zilahlekile, kodwa kunokuphoqa abasebenzi ukuba basebenze ngosuku lwe-Thanksgiving ngokwabo ukuze bathole ukuthengiswa okuncane okungeziwe, izitolo eziningi ziqala ukubona ukuphikisana kokubonakala ube nomndeni onobungane.
I-CNBC ibike ukuthi amaphesenti angu-71 aseMelika ahlongozwe athi "ayicasuliwe" noma "ecasuliwe" nabathengisi ababeka izinto zikaKhisimusi ngaphambi kweHalloween. Kodwa-ke, abanye abantu bayakujabulela ukunyuka kukaKhisimusi.
"Amaphesenti angu-59 kuphela abaphendulile kuleli qembu lobudala, abawela phakathi kweminyaka engu-18 no-29, bathi bazizwa becasulwe lapho izinto zeholide zivela kusenesikhathi. Empeleni, amaphesenti angu-12 athi" bayathanda "noma" bayakuthanda. "Lokhu kuqhathaniswa nokuncane kunamaphesenti ayisishiyagalombili eqembu lesibili elisamukelayo, abaneminyaka engu-30 kuya kwengu-44 ubudala, abathi "bathanda" noma "bathanda" ukushintsha.
Ukunciphisa okungenani ukwakhiwa kukaKhisimusi kwakuyiqembu elidala lama-45 kuya ku-60. "(CNBC.com)
I-Best Holiday Sales Tip Ever
Mhlawumbe i-tip best yokuthengisa iholide kubo bonke abanikazi bebhizinisi akufanele ibe i-lemming. Kuhlale kuwukuhlakanipha ukutadisha lokho umncintiswano okwenzayo kodwa nje ngoba omunye umuntu waqala imikhankaso yokudayiswa kweholide ngo-Okthoba akusho ukuthi kufanele wenze ngokuzenzekelayo futhi. Futhi ungakhohlwa, kukhona abanye abantu abangathengi nhlobo kuze kube ngemva kwamaholidi ukuze basebenzise lezo zinsuku zokuthenga-uKhisimusi, futhi!