Izindawo zokukhangisa ezingcono kakhulu zokwenza imali yohlelo lwakho lokusebenza

Ukukhangisa kwangaphakathi kwe-App kuchazwe, Okunye 8 Amanethiwekhi Ad Ad Kunconywa

Imakethe yohlelo lokusebenza ibhizinisi elikhulu. Eqinisweni, ngo-2016, kwasetshenziswa imali engaphezu kuka-R1 101 billion emhlabeni wonke ngezikhangiso ze-intanethi, ukukhuphuka kwamahlanu ngonyaka wezibalo ezingu-2012. Futhi ngenkathi lolo hlobo lokukhula lungalondolozeki esikhathini eside, ukuchitha imali kuzoqhubeka nokuphakama njengoba izinhlobo zokukhangisa zendabuko zifakwa esikhundleni sezikhangiso ezingaphakathi nohlelo.

Manje, uma unayo uhlelo lokusebenza, kungokwemvelo ukuthi ungathanda ucezu lwaloo pie okhula njalo.

Kodwa uqala kuphi? Futhi yikuphi ukukhangisa kwangaphakathi nohlelo noma kunjalo?

Indlela Ukukhangisa Ngaphakathi Kokusebenza Kusebenza Kanjani

Kungenzeka ukuthi usuvele wazi ngalokhu lokhu nje ngokuba ngumsebenzisi wohlelo lokusebenza. Noma nini lapho ulanda uhlelo lokusebenza, mahhala noma ukhokhelwe, uzothola ukukhangisa kohlelo lokusebenza. Kuyinto eningi kakhulu kuzinhlelo zokusebenza zamahhala njengoba zikudonsa ngomkhiqizo ohlangene, bese wenza imali evela kuzikhangiso ezinikezwe ngesikhangiso.

Izikhangiso ezingaphakathi nohlelo zivame ukuqhutshwa ngenye yezindlela ezijwayelekile zemali engenayo ye-intanethi (CPM, CPC), futhi akudingeki lutho kuwe. Vele ukhethe izikhangiso ezivumelane kangcono nohlelo lwakho lokusebenza, uzilungiselele njengoba uzibona kufanelekile, bese uhlala futhi uqoqe imali. Kuye ngokuthi uhlelo lwakho lokusebenza luthandwa kangakanani, ungenza izinkulungwane zamadola njalo ngenyanga usebenzisa izikhangiso ezingaphakathi nohlelo.

8 Izingosi Zokukhangisa Ezihamba phambili Zokwakha Imali Esebenzisa Nge-App Yakho

Manje wazi okungenani okuyisisekelo kokukhangisa kwangaphakathi nohlelo, futhi hlobo luni lokukhangisa ofuna ukulukhonza, udinga usizo lwenethiwekhi yokukhangisa.

Kunamakhulu atholakalayo, amanye ahlinzeka ngamazinga angcono okubuyisela kunabanye. Nazi okungu-10 okumele kuhlolwe:

1. Media.net

Abadali bokuqala befomethi yokukhangisa yokukhangisa-ukucinga, i-Media.net mhlawumbe iphothifoliyo ekhangayo kunazo zonke zobuchwepheshe besikhangiso noma yikuphi ku-Intanethi. Ngokufinyelela kokuseshela, izikhangiso zeselula, ezomdabu, ezendawo, zokubonisa nezokuvidiyo, ungakhetha umkhankaso ohambisana ngokuzenzekelayo ngolwazi lwakho lokusebenza.

I-Media.net inikeza ama-CPM anokuncintisana, amayunithi "okuqukethwe ngaphakathi", namayunithi aphelele ngokwezifiso ukudala okuqukethwe okulingene nohlelo lokusebenza.

2. InMobi

Umdlali oyinhloko embonini yangaphakathi nohlelo, i-InMobi isanda kuzuza i-AerServ ukudala ipulatifomu yevidiyo enkulu kunazo zonke yesikhulumi sezinhlelo zokusakaza. I-InMobi ikwedlula ukuletha i-ROI enhle kakhulu kumakhasimende ayo, futhi yaqashelwa yi-Fast Company njengenye yezinkampani eziningi kunazo zonke ngo-2016. Okwamanje, i-InMobi ikhiqiza okuqukethwe kumadivayisi angaphezu kwezigidi eziyizinkulungwane eziyi-1.5, futhi iyaqhubeka ikhula.

3. ChartBoost

Okungaxhunyiwe kwi-cross-promotion kanye nokunikeza amapulatifomu wesikhangiso eselula kakhulu wezinhlelo zokusebenza zokudlala, i-ChartBoost iyinhlangano enhle kakhulu yokukhetha uhlelo lokusebenza lokudlala. Izikhangiso zifanelwe nabadlali bakho, futhi zihlala zihambisana ne-gamer ezibonayo. Unikelwa ukulawula okuphelele nokuveza obala ngemikhankaso yakho, futhi ungaqala ukungena phakathi kwemizuzu embalwa ngemva kokubhalisa.

4. I- AdMob

Noma nini lapho usho i-Google ngokubambisana nebhizinisi, uyazi ukuthi usezandleni ezithembekile. Etholakale yi-Google ngo-2010, i-AdMob ingenye yamanethiwekhi ad adumile nakwethenjelwa atholakalayo kubathuthukisi bezinhlelo zokusebenza. Ukuhlinzeka ngokusabalalisa okulula, nezikhangiso zevidiyo zomdabu ezihlanganisa ngokugcwele okuqukethwe kohlelo lwakho lokusebenza, i-AdMob ingenye yebhayisikili ephephile ongahamba nayo kokuqukethwe kohlelo lokusebenza.

5. Fyber

Imali yokwenza uhlelo lokusebenza iyisandla esishayela u-Fyber, owaqala ukuphila ngo-2009 ngaphansi kwegama elithi SponsorPlay. Enye yezimpahla zayo ezinkulu kakhulu isici se-Auto Pilot, esilungele abathuthukisi bezinhlelo zokusebenza ngokungenalo ulwazi lwemikhankaso yangaphakathi nohlelo. Lokhu kunika umthuthukisi inkululeko yokugxila kokuqukethwe kohlelo lokusebenza, kuyilapho u-Fyber elawula ngokuzenzakalelayo okubalulekile kumanethiwekhi wesikhangiso.

6. I- StartApp

Igama le-snappy lenye yezingane ezintsha ezisekelweni, i-StartApp iyinethiwekhi yesikhangiso eselula-kuphela ebonisa izikhangiso zangaphakathi, okuqukethwe kwe-VR, izindonga ze-3D, izikhangiso zeslayidi, kanye neziplastiki. Izibheka njengesiteji sokusika, futhi inikeza uhlelo lokukhokha olunika unjiniyela $ 50 kuzo zonke izinhlelo zokulanda uhlelo lokusebenza ezingu-1 000.

7. I- AdColony

Eyaziwa ngokuthi i-OperaMediaworks, i-AdColony ingenye yamanethiwekhi amakhulu ad ad mobile emhlabeni.

Ukufinyelela abasebenzisi abangaphezu kwezigidi eziyizinkulungwane ezingu-1.4 emhlabeni wonke, kuye kwaba umlingani wokuthengisa okhethweni lwempahla eminingi ye-Fortune 500, namaphesenti angaba ngu-85 amamemezeli ahamba phambili ehamba phambili emhlabeni.

8. I-Vungle

Omunye umdlali omusha, ubuchwepheshe bokuthuthukisa ubuchwepheshe bukaVungle, ukukhomba, nokudilizwa kwevidiyo ye-HD kunikeza amandla okufinyelela, ukuthola, nokugcina inombolo enkulu yabasebenzisi bekhwalithi ephezulu emhlabeni wonke.