Indlela Yokukhuthaza Ibhizinisi Lakho Ngokuphumelelayo Ngaphandle Kokukhokha I-Dime
Kumabhizinisi ase-intanethi, lokhu kumaketha kwenzeka ku-intanethi - kuphi okunye, kwesokudla? Ngemizamo yokuthengisa yakho ye-intanethi, uzokhipha umzila, wakhe uhlu lwakho lwe-imeyili, uthole ukuthengisa okuqondile, thintana namakhasimende wangaphambilini ukuze uwabuyise futhi ... kunezinhlobo zonke zezindlela ongasebenzisa ukukhangisa ukwakha ibhizinisi lakho.
Futhi kukhona zonke izinhlobo zeziteshi zokumaketha ongazisebenzisa.
Izindaba ezinhle akudingeki uchithe isamba semali ekukhangiseni okukhokhelwe.
Eqinisweni, kunezindlela eziningi ongazisebenzisa ngokunenzuzo kokukhangisa kwe-inthanethi mahhala. Lokhu kwenzeka ngokusemandleni uma usesikhathini sokuqala futhi ungenakho okuningi, uma kukhona, imali ongayisebenzisa ekukhangiseni. Noma mhlawumbe uhlola umqondo webhizinisi elisha futhi ungafuni ukubeka engozini imali yakho ezintweni ezingavunyelwe.
Lezi zindlela zokukhangisa ze-intanethi zamahhala zingasebenza ngempela. Yiqiniso, lokho ongayisebenzisi ngemali uzoyikhokhela ngomzamo. Kuzodingeka ubeke isikhathi esithile nokusebenza kanzima ukuze wenze lezi zindlela zokukhangisa zamahhala ku-intanethi ezifanele ... kodwa ukukhokha kuyoba mkhulu.
Ngalokho sathi ake sibheke ezinye zezindlela ezingenhla zokuthuthukisa ibhizinisi lakho ku-intanethi.
I-Social Media Marketing
Izingosi zezokuxhumana ezifana ne-Facebook, i-Twitter, i-YouTube, ne-Instagram ziye zaba izindlela ezinkulu zezinkampani ezincane nezincane zokufinyelela amathemba namakhasimende ... futhi okubaluleke nakakhulu ukwakha ubuhlobo nabo.
With media media inkampani noma brand kungenza lula inqubo yokuba nethemba bazi, like, futhi uthembele nabo ngokwanele ukuthenga. Futhi ungabaphoqa abantu ukuba baqhubeke bethengisa imikhiqizo futhi - baba abalandeli ... futhi batshele abanye ngawe.
Ukukhangisa kwe-Facebook
Into enkulu ukuthi ungayenza mahhala.
Ungakwazi ukujoyina i-Facebook bese uqala ikhasi lebhizinisi ku-Facebook mahhala ukuze ukwazi ukuxhumana namakhasimende akho. Kuyindlela enkulu yokukhangisa yamahhala e-intanethi.
Eminye imikhuba emihle lapha:
- Thumela njalo
- Nika ulwazi oluwusizo
- Faka okunikezwayo okukhethekile, ukuthengisa, kanye nezaphulelo
- Faka izixhumanisi emuva kuwebhusayithi yakho kanye / noma isitolo se-ecommerce
- Thumela izithombe namavidiyo athatha ukunakwa
- Sebenzisa izici eziphambili ezifana namaphikseli wokulandelela nokubuyisela kabusha
Mhlawumbe okubaluleke kakhulu: Hlanganisa nezilaleli zakho. Uma omunye "abalandeli" bakho ebuza umbuzo noma amazwana kokuthunyelwe, qiniseka ukuthi uphendula ngokushesha.
Ngemuva kokuthola imiphumela emihle ngezindlela zokuthengisa ze-Facebook mahhala ozothola ukwandisa amathuba okukhangisa akhokhelwayo.
Ukukhangiswa kwe-YouTube
Nge-YouTube ungajoyina futhi uthumele amavidiyo ahlobene nebhizinisi lakho mahhala. Okuhle kakhulu lapha ukunikeza iseluleko kanye nokwaziswa okuwusizo. Kungaba indlela-yevidiyo ehlobene niche yakho noma ividiyo yomkhiqizo wakho esenzweni, isibonelo. Gcwalisa njalo incazelo ngemininingwane ebhizinisini lakho, kanye nokuxhumanisa emuva kuwebhusayithi yakho (qinisekisa ukufaka i-http: // ukuze isixhumanisi sakho siqiniseke). Faka phakathi kwevidiyo futhi-empeleni, engeza ikholi yesenzo ekupheleni kwevidiyo yakho ekhuthaza abantu ukuthi bavakashele iwebhusayithi yakho ngolwazi oluthe xaxa.
Uma udala amavidiyo futhi uwalayishe ku-YouTube kufanele uwalayishe ngqo ku-Facebook futhi. Ngenkathi ulapho, engeza le vidiyo kubhulogi yakho futhi ukubulala izinyoni ezintathu zokumaketha ngetshe elilodwa.
LinkedIn Marketing
Uma umkhiqizo noma isevisi yakho izosiza abanikazi bebhizinisi noma izinkampani ... uma kuyinhlangano yebhizinisi-kuya-ibhizinisi (B2B), kufanele futhi usebenze ku-LinkedIn. Lapha ungaxhuma kunamakhasimende angakhona, ama-athikili okuthunyelwe kanye nezixhumanisi ... kuyindlela enhle yokuthola igama ngebhizinisi lakho. Futhi, kungukukhangisa kwamahhala ku-intanethi.
Zibalulekile ekuxhumaniseni i-LinkedIn ngokuqondile ukwenza ukuxhunywa komuntu siqu nokuthuthukisa ubudlelwane bangempela nabantu abangakwazi ukuholela ekuqhubeni ibhizinisi, ukuthengisa noma ukuhanjiswa. Uma ungumxhumanisi omkhulu ungaxhunywanga ku-intanethi, i-LinkedIn izokwandisa amakhono akho wokuxhumana ngokuyinhloko enkulu.
I-Forum Marketing
Nakuba i-Facebook eyebiwe kancane kwezingqungquthela zezingqungquthela, ukusakazwa kweforamu kuyindlela enhle yokusebenzisana nethemba kanye namakhasimende. Iforamu iyinhlangano yokuxoxa inthanethi mayelana niche ethile noma imboni.
Umbono lapha ukuthi ujoyina isithangami futhi ufunde ngezikhala ezedlule. Thola umbono walokho abantu abakhuluma ngakho nezinkinga eziphathelene nabo. Ungaqala ukuthumela ukuthatha inkinga yakho, unikele iseluleko nolwazi oluwusizo, futhi ngokujwayelekile ube ngumhlanganyeli osebenzayo. Isinyathelo esilandelayo siyinkimbinkimbi. Awufuni nje ukuqala ukuthumela izixhumanisi nezikhangiso kuwebhusayithi yakho kanye nemikhiqizo. Abantu besithangami bazoyibheka njengogaxekile futhi bangakuvinjelwa. Kunalokho, faka isixhumanisi kuwebhusayithi yakho kuphrofayela yakho nesignesha. Ungenza ngisho nezixhumanisi ezingajwayelekile futhi ukhulume ngokunye kokuthunyelwe kwakho kumkhiqizo wakho noma iwebhusayithi yakho. Kodwa ungabi "ukuthengisa-y" noma "pushy" kungakhathaliseki ukuthi wenzani.
Ukuthola ohlwini kumasayithi omphakathi athandwayo njenge-reddit kungase kube yindlela enhle yokushayela ithrafikhi kuwebhusayithi yakho bese uvula ukukhangisa okukhululekile kwe-inthanethi ekuthengiseni kwangempela. I-Reddit inezigaba eziqondile kakhulu, noma i-reddits, esebenzelana nganoma yisiphi isithakazelo noma niche ongacabanga. Phinda ujoyine ingxoxo futhi uxhumane nomkhiqizo wakho uma usuhambe isikhathi esithile futhi abantu bazi wena.
Zonke izeluleko ezingenhla zingasetshenziswa kuma-Facebook Amaqembu okuyiyona ndlela enkulu yokuthengisa mahhala futhi.
Ukukhangisa kwebhulogi
Enye indlela enkulu yokubandakanya ukukhangisa kwamahhala ku-intanethi ukuqala ibhulogi. Ungafaka okuqukethwe kombhalo, izithombe, namavidiyo mayelana nezihloko ezibalulekile ku-niche yakho. Nikeza iseluleko esiwusizo nolwazi, njengendlela-amathiphu, izindaba mayelana nomkhakha wakho, nokuningi. Into ebalulekile nge-blog ukuthumela njalo, izikhathi eziningana ngeviki yisimo esihle kunazo zonke (uma ulinganiselwe ngesikhathi noma ungathandi ukubhala bese uzama ukuzibophezela okungenani kanye ngesimiso samasonto onke noma uphumelele okuqukethwe).
Uzokhulisa izilaleli zakho zeblogi ngokuthumela ibhulogi yakho kumabonakude ezenhlalo, ukuyikhulumela emaforamu, futhi, uma uke ube khona isikhathi esithile, uzothola ithrafikhi yamahhala ngokusebenzisa ukulungiswa kwenjini yokusesha njengoba isayithi lakho lihlala phezulu kwi-rankings ye-Google .
Ibhulogi izosiza abantu ukuthi bakwazi wena nebhizinisi lakho (nemikhiqizo yalo kanye / noma amasevisi). Uzoba ngumbusi othembekile ku-niche yakho. Futhi lokho, ekugcineni, kuzokwenza izivakashi zakho zeblog zibe amakhasimende akhokhelayo.
Uma unesipiliyoni esithile futhi irekhodi lomkhondo, ungaphinde unikezele ukuhambisa izikhala zebhulogi kubhulogi babanye abantu. Ibhulogi kufanele ibe niche ehlobene - ufuna ukuqinisekisa ukuthi izilaleli zinesithakazelo kulokho okushoyo. Futhi, ungafaka isixhumanisi kubhulogi yakho noma iwebhusayithi. Yebo, kuzodingeka uvuselele ngokuvumela abanye benze izikhala ezivakashele kubhulogi yakho.
Inothi lokugcina ekubhulozeni, nganoma yisiphi isikhathi lapho uthumela okuqukethwe okusha qiniseka ukuthi usebenzisa zonke izindlela ezingenhla ukugqugquzela okuqukethwe kwakho okusha.
I-Podcast Marketing
Ama-podcasts yindlela ethandwa kakhulu osomabhizinisi ukuthola ukukhangisa nokukhangisa kwamahhala ku-intanethi. Ungenza ngisho nemali nge-podcast. Ungaqala i-podcast yakho kanye / noma uvele kuma-podcasts abanye. Kungaba lula njengoba ukhuluma emakrofoni ngemicabango yakho ku-niche yakho. Unganikeza iseluleko, uphendule imibuzo efika nge-imeyili ... isibhakabhaka singumkhawulo. Uma ubonakala kwi-podcast yomunye umuntu ungenza i-interview. Kunoma yikuphi, ngaso sonke isikhathi qiniseka ukuthi utshela abalaleli ukuthi bakuthole kanjani ku-intanethi ukuze bahlole iwebhusayithi yakho.
Yenza i-podcast yakho itholakale ukulanda kubhulogi yakho kanye / noma iwebhusayithi, kanye nezinsizakalo ezinkulu ze-podcast njenge-Apple iTunes. I-podcast yakho kufanele, yebo, ibe yi-download yamahhala.
Hlola lezi podcasts eziphezulu osomabhizinisi abalalelayo uma ufuna ukubona izibonelo zendlela esenziwe ngayo.
Ukukhangisa kwe-Article
Ukukhangisa kokuqukethwe igama lomdlalo kulezi zinsuku. Futhi yisiteshi esikhulu sokukhangisa kwamahhala oku-intanethi. Ngokuyinhloko, kunamawebhusayithi lapho ungathumela khona izihloko - uma zivuma - Entepreneur.com, Medium.com, nokuningi. Futhi ungafaka isixhumanisi emuva kusayithi lakho. Lesi sihloko kufanele sibhalwe kahle, siwusizo, futhi sibe nesihloko ku-niche yakho. Lezi zindawo azitholi lutho.
Kodwa uma ufika ku-radar yabahleli bazo, ungashicilelwa izikhathi eziningi. Ngale ndlela, ungathola igama lakho phandle lapho phambi kwabashayeli bewebhu bese wakha igunya lakho njengochwepheshe ku-niche yakho.
Into eyodwa okumele uyikhumbule, akudingeki ukuthi ushicilelwe kwiwebhusayithi enkulu yemidiya ukuze uphumelele. Ungakwazi futhi kufanele uhlose izincwadi ezincane ezishicilelwe, amawebhusayithi, kanye namabhulogi afinyelela abalaleli bakho abaqondisiwe. Izethameli zizoba ezincane kepha ziphendule okuningi.
Umbuzo wokuPhendula nokuPhendula
Enye indlela yokukhangisa okukhululekile ku-intanethi yimibuzo nezimpendulo zamasayithi afana ne-Quora. Lapha abantu bafaka imibuzo - cishe nganoma yisiphi isihloko ongacabanga ngaso - bese umphakathi wabasebenzisi uphendula izimpendulo. Ungaba omunye walezo mpendulo abantu. Ungathola futhi izihloko ezihlobene niche yakho bese ubeka amazwana kuwo.
Ukwenza ukukhangisa okukhululekile kwe-intanethi ku-intanethi, qinisekisa ukuthi iphrofayela yakho ijulile futhi ikhombisa ukuthi uyingcweti futhi uhlanganisa izixhumanisi kuwebhusayithi yakho kanye nama-akhawunti omphakathi wezokuxhumana.
Izindlela Eziningi Zokukhangisa Kwe-Free Online
Lapho uqala ibhizinisi eliku-intanethi, ufuna izindlela zokulondoloza okuningi ngangokunokwenzeka. Futhi ukusebenzisa lezi zindlela zokukhangisa zamahhala ku-intanethi kuyindlela enhle yokuthola ukunakwa kwezimakethe nokwakha idumela lakho ... bese uvula leso simiso ekuthengiseni.
Uma usuqale ukushayela ithrafikhi nokwenza ukuthengiswa kwe-intanethi uzofuna ngokujulile ukunyuka ekuthengeni amathuba okukhangisa akhokhelwayo ukuze ufinyelele ngisho nezilaleli ezinkulu ngokushesha.