Ukuqala Ibhizinisi Lakho? Lokhu Kumele Kumele Ufunde Amabhuku.
Izibalo zibonisa ukuthi cishe umuntu oyedwa kuma-25 aseMelika okwamanje uqala ukuqala ibhizinisi lawo. Uma lokho kuhlanganisa nawe, uyazi ukuthi kakade unomthwalo omkhulu emahlombe akho. Amabhizinisi amaningi amasha aphuma ebhizinisini ezinyangeni ezingu-12 zokuqala (zokudla, lelo nani lingu-90%). Ngakho-ke, awufuni ukulahleka kubantu.
Unezinketho eziningi ezivulekile kuwe ukuze ubonwe futhi uzwe. Udinga ukuba nesimo esinamandla kuwebhu, nakweziteshi zomphakathi. Udinga izeluleko zokukhangisa eziqinile ezivela kubachwepheshe embonini. Futhi-ke, udinga ezinye imithombo yeseluleko esihle. Sebenzisa lezi zincwadi eziphezulu ukuze uthole umkhankaso wakho wesikhangiso endleleni efanele, futhi unikeze ibhizinisi lakho amandla amakhulu.
01 Ukukhangisa Ngaphandle Kwesikhungo
Ngu-Kathy J. Kobliski, i-Oasis Press, i-ISBN 1555714293 - Ayikwazi yini ukukhokhela i-ejensi yokukhangisa? Yebo, abanikazi abaningi bebhizinisi abasha banenkinga efanayo. Uma uqala, udinga ukuthola izindlela ezisebenzayo zokuthuthukisa ibhizinisi lakho, futhi ama-ejenti wokukhangisa ajwayelekile neze izindleko ongazikhokhela. Ngakho le ncwadi ingaba yilokho okufunayo.
Ngaphakathi, uzofunda okuyisisekelo okudingayo ukuze udale ukukhishwa kwemishini, ikhophi yesikhangiso, amagogi, ukuthenga isikhathi sokukhangisa, ukusebenzisa i-intanethi ngezinhloso zokumaketha nokulandelela imiphumela yakho. Yiqiniso, akukho okunye okungena esikhundleni sobuchwepheshe nobuchwepheshe, ngakho-ke uma kufika isikhathi sokwenza izinto zakho zokukhangisa, njalo uhambe nochwepheshe. Ama-freelancers angabizi, angashesha futhi atholakale kalula.
02 Ukukhangisa Guerrilla
NguJay Conrad Levinson noCharles Rubin, Izincwadi ZamaMariner, ISBN 0395687187 - UJay Conrad Levinson uyaziwa kakhulu ngamasu akhe "e-guerilla". Uke waba sebhizinisi kusukela ngo-1958, ethuthukisa imikhankaso yokukhangisa yamabhizinisi amaningi.
E-Guerilla Ukukhangisa, i-Levinson yembula zonke izinto zomkhankaso wesikhangiso ophumelelayo - ekubhekiseni izilaleli zakho ekudaleni izikhangiso eziphumelelayo. I-guerrilla isheshe ibe enye yezindlela ezimbalwa zokuxhumana nezilaleli zakho ngaphandle kokuziphazamisa kumafoni awo omakhalekhukhwini namadivayisi aphathekayo, ngakho kubalulekile ukuthi uqonde ukuthi ungayenza kanjani, nokuthi ungenzani.
03 Imithethonqubo engu-33 engenamacala yokukhangisa kwendawo
NguMichael Corbett, i-Pinnacle Books, i-ISBN 096673839X - Abantu abambalwa abaye bathola impumelelo enkulu baye benza lokho ngaphandle kokungabi nabuthakathaka, okungenani izici ezithile zomsebenzi wabo. Lokho akusho ukuthi kungenasisekelo, noma okubi, kodwa ngokumane wenze izinqumo ezinzima okungenzeka zingathandwa kakhulu.
Lolu mhlahlandlela olunzulu kumininingwane yokukhangisa yangakini konke okudingeka ukwazi ngaphambi kokuthi uqale umkhankaso wakho wesikhangiso. Izahluko zesampula zihlanganisa ithuluzi elilodwa elinamandla kunazo zonke, ukwakha ibhuloho lokuthengisa eliqinile, amandla wezindaba zezindaba kanye nokukhiqiza ukuthumela.
04 I-Anatomy ye-Buzz
Ngu-Emanuel Rosen, i-Doubleday, i-ISBN 0385496672 - Enye yezinhlobo ezinhle zokukhangisa nayo ilula kakhulu. I-Word-of-mouth iyisitatimende esivivinywe futhi seqiniso somkhiqizo / isevisi yakho. Eqinisweni, amabhizinisi amaningi aphumelele asuke ekukhangiseni kwendabuko ngenxa yalolu hlobo lwe-buzz.
I-Amazon idume ngokukhululeka isabelomali esikhulu sokukhangisa kwe-TV ngokunikeza ukuthunyelwa mahhala kumakhasimende ... ibhizinisi lixhumene njengomphumela, futhi lonke liqhutshwa ngezwi lomlomo. I-Anatomy ye-Buzz ikukhombisa indlela yokudala i-buzz yakho ukuze uthole amakhasimende axoxa ... futhi athenge.
05 Ukukhangisa kwi-intanethi
NguRobin Lee Zeff noBrad Aronson, uJohn Wiley & Sons, ISBN 0471344044 - Hlola eminye yemikhankaso yokukhangisa ephumelele kakhulu emlandweni. Futhi thola ukuthi ungaba yingxenye yendaba yokuphumelela. Lolu hlobo lwe-bestseller lwe-edition lwesibili luchaza izici ezisemqoka eziku-inthanethi okudingayo ukucubungula nokuzihlola ngomkhankaso wakho wesikhangiso se-intanethi. Funda izibonelo zesikhangiso se-intanethi ezisebenzayo, ucwaningo lwezimakethe online, ukuthenga izikhangiso kuwebhu nokuningi okuningi.
Khumbula, njengoba ubuchwepheshe buguquka, kufanele futhi isu lakho lokufinyelela amakhasimende amasha ku-intanethi. Le ncwadi isebenza njengesifundo kulokho okusebenze esikhathini esidlule, kodwa ungayithathi njengevangeli. Yiphefumulelwe yiyo, ngoba njengoba ubuchwepheshe, ne-intanethi, kuguqukela, ngakho ukwenza abathengi.