Ukulandwa komculo
Ukulanda umculo kunokuthengwa nokudluliswa kwedatha kwengoma kudivayisi yedlali, njenge-player mp3 noma i-smartphone.
I-akhawunti yokulanda umculo ngokuningi kwempahla yokuthengisa e-United States. Izitolo zomculo ezivamile ze-intanethi zihlanganisa iTunes, i-Amazon mp3, iMusic ne-Google Play.
Lapho ukulanda umculo ku-intanethi, abasebenzisi bangathenga izingoma ngabanye esikhundleni sama-albhamu. Lokhu kungaba ngumsindisi omkhulu wezindleko. Kodwa-ke, ngenkathi abathengi bengasekhokhe intengo egcwele ye-albhamu, intengo engezansi yengoma eyodwa ingenza ibe yithengeka kakhulu kubasebenzisi abangakabi abalandeli abakhulu bebhande ukuze basampule umculo wabo. Bangase bazimisele ukuchitha i-$ 1 ngengoma eyodwa kodwa bezohamba emalini angu-$ 14.99 amarekhodi. Ngale ndlela, abaculi bangakwazi ukwandisa izilaleli zabo kanye neholo ngokubongoza kubasebenzisi abasha.
I-Revenue Revenue
Njengoba imboni yomculo iguqukile kusuka kuma-albhamu akhishekile kumculo olandwayo, imboni iguqule ukulandelela kwayo kanye. Ibhizinisi lidale izilinganiso ezintsha zokuphatha inzuzo nokusebenza.
Ngenxa yokuthi ukulandwa kwezingoma ezingu-10 kubhekwa njengokulingana kwe-albhamu eyodwa, imboni ikhuluma ngemali ngokwemigomo ye-TEA.
Kusukela ngo-2012, ama-TEA angama-albhamu angaphandle, athatha iningi lemakethe.
Ngo-2013, ukukhululwa kuka-Beyoncé okuzibiza ngokuthi yi-albhamu okuyiyona eyayihamba phambili yaba i-albhamu ekhula ngokushesha kunazo zonke, ukuthengisa ama-TEA angaphezu kuka-430 000 emahoreni angu-24.
Ngokuphawulekayo, ngaphambi kokufa kukaPrince, wathengisa ama-albhamu angu-6 400 nama-TEA ngesonto. Ngemuva kokufa kwakhe ngo-2016, lelo nani ladubula phezulu ukuze lifinyelele kuma-albhamu angu-400 000 nama-TEAs ngesonto.
Lesi yisibonelo esilandelayo sokuthi umculo omdala ungaphila ukuthandwa kwawo ngokusebenzisa izinsizakalo zamuva zokulanda umculo.
Kuyini ama-SEA?
Le mboni nayo iguqukile ukucubungula ama-albhamu afanayo e-stream (SEAs) ku-akhawunti yezinsizakalo zokusakaza njengoPandora. Ama-SEA angu-1,500 kubhekwa njenge-albhamu elilinganayo. Ukusakaza kuhlanganisiwe kumashadi womculo we-billboard kusukela ngo-2014.
I-Industry Industry
Enye yezinkinga ezinkulu ezibhekene nembonini yomculo ukuthi ukwehla kokudayiswa kwe-albhamu yenyama kwenzeka ngokushesha kunokwanda kwezokuthengisa kwe-TEA ne-SEA. Ngo-2014, imboni yabonisa ukwehla kwamayunithi angu-16 million. Ngenkathi i-TEA ne-SEAs sezikhuphukile, azidayisi ngokusheshisa ukuze athathe indawo engenayo elahlekelwe ekunciphiseni ukuthengiswa kwe-albhamu yomzimba.
Isidingo somculo sihlala siphakeme, kodwa ushintsho ekugxilweni lwenze kube nzima kakhulu embonini ukuthola amakhasimende nokukhulisa inzuzo. I-Universal Music Group ihola imboni ekudayiseni, ilandelwe ngu-Sony Music Group ne-Warner Music Group.
Njengoba imboni yomculo iqhubeka nokuguquguquka futhi ukugxila ekuthumeleni kunokusakaza ukulandwa, izilinganiso ezintsha kuzodingeka zibekwe endaweni ukuze zibikezele ngokunenzuzo inzuzo. Njengoba ukusakazwa kuba yindinganiso entsha, ukulandelela ukulandwa kwehlelwa phansi, okwenza i-TEA ibe nesilinganiso esincane esinembile sembonini.