Kuyini Ukukhangisa Ukukhangisa Futhi Kubiza Kangakanani?
Uma isikhangiso sinyatheliswa ephepheni, kungaba amaphephandaba, omagazini, izincwajana, izincwajana, amaflaya, i-mail eqondile, noma noma yini enye okuzocatshangwa ukuthi iyinhlangano ephrintiwe ephathekayo, ngakho ngokuvamile ivela ngaphansi kwesibhengezo sokukhangisa okuphrintiwe.
Kukhona okunye okuphawulekayo lapho ukuphrinta okufakwe kwimilayezo njengokukhangisa kwama-guerrilla, noma okunye ukubulawa kwe-Out Of Home (OOH).
Izindleko Zokukhangisa Ukuphrinta
Lezi zinhlobonhlobo zihluka kakhulu ngokushicilelwa, ukusabalalisa, inani lokufakelwa, inani (uma liyi-imeyili ngqo, amaflaya, izibonelelo nokunye okunye), nezinye izinto eziningi. Yonke incwadi osebenzisana nayo inezikhombo ezibizwa ngokuthi yi-Advertising Rate Card. Yazi kahle le fomathi, isebenzelana nayo yonke into kusuka ezindlebeni kuya kumafrikhi wokuphrinta.
Uma unebhajethi esezansi, uzothola okuthile ukuze uyifanele. Kodwa ngeke uthola ukukhishwa okukhulu emaphephandabeni wendawo edolobheni elinabantu abahlala ku-1000. Umagazini osakazwe kabanzi, njengalabo abatholakala ekuphumeni kwe-aisle yokudla, uzokhokhisa izinkulungwane zamadola amaningi ngokufaka eyodwa. Okukhuphukayo uma isembozo sangemuva, isembozo sangaphambili sangaphambili, ikhasi eliphindwe kabili noma lisakazwa isikhungo.
Kuyinto evamile kulezi zinsuku ukwenza ukufaka okuningi kumagazini owodwa.
Lokho kuqhuma kakhulu inani lentengo.
Izindleko Zokukhangisa Okuqondile KwamaMeyili
Ngeposi eqondile, awubheki nezindleko ezinkulu zokunyathelisa ivolumu, kodwa futhi uthenga izinhlu ezifanelekayo. Uma, ngokwesibonelo, ukukhangisa ngesitolo esisha sokulungisa ngokuzenzakalelayo, ufuna ukuthumela i-imeyili yakho kubantu abanezimoto ezindala.
Uma ukhangisa umkhiqizo wezingane ezintsha, ufuna ukuyithumela emakhaya enezingane. Lolu lwazi luzokubiza.
Nge- imeyili eqondile, uzobe ufuna i-ROI enhle (Return to Investment), futhi kufanele ubhekane nokuthi izinga lokuphendula lika-1-2% livamile. Lokho kusho ukuthi ungalindela kuphela izingcingo ezingu-3 kuwo wonke ama-mailings angu-100. Futhi akulona izinga lokuguqula noma. Ngakho-ke, kuyodingeka uthumele amakhulu ezinkulungwane (noma ngisho nezigidi) zeposi ukuze uthole uhlobo lokuguqulwa kokudinga udinga ukuphumelela.
Nasi isibonelo:
Umkhiqizo wakho ubiza ama- $ 70. Ufuna ukuthengisa umkhiqizo ongu-$ 20,000.
Uma uthola lucky ngempela, uzothola isilinganiso se-2% sempendulo.
Ngabathengisi abahle, uzovala ukudayiswa ku-33% kulabo bantu.
$ 70 x 33% x 2% = 0.46
Ama-20,000 ahlukaniswe ngu-0.46 = 43,478
Lokho kusho ukuthi uzodinga ukuthumela ama-mail angu-44,000 ukuthola i-$ 20,000 yakho. Kodwa khumbula, lezo zithunyelwe zibiza imali, futhi leso sibalo asibandakanyi inzuzo. Izinto ezithintekayo ekwenzeni umkhiqizo nazo azikholelwa. Uzodinga ukuthumela ama-mail amaningi amaningi ukuze athole izindleko zokunyathelisa nokuthumela futhi okwenza imali. Kodwa njengoba i-imeyili eqondile isenye yezindlela eziphumelela kakhulu zokufinyelela umthengi, kungenziwa kalula.
Uma wenza i-imeyili yakho eqondile ijabulise futhi ijabulise ukuvula, kunokuba ucezu oluxhumene neposi elingenalutho, ungafinyelela imigomo yebhizinisi lakho.
Ikusasa Lokukhangisa Ukuphrinta
Ngokudabukisayo, kuphelelwa yisikhathi ngenxa yemidiya yedijithali, kodwa kuzothatha isikhashana. Futhi lokho kusho ukuthi kunezinsika ezimele zenziwe endaweni yokukhangisa yokuphrinta. Izikhangiso zekhasi eligcwele (eyaziwa ngokuthi ukufakwa) ezavame ukubiza u-$ 12,000 manje ziyaya kwekota yesilinganiso. Isizathu silula. Abafundi abambalwa, amanani aphansi. Imeyili eqondile, uma yenza kahle, iseyindlela ephumelela kakhulu yokufinyelela umthengi futhi ubambelele.