Isimemezelo senkonzo yomphakathi (i-PSA) yisimemezelo sokuthi ithelevishini noma isiteshi somsakazo sihamba ngesizathu noma isiza. I-PSA ingaba nokubaluleka kokuhlolwa kwezokwelapha zezingane noma ikucele ukuba unikele ngemali kubalandeli be-Bell Salvation. Cishe ujwayele ama-PSAs, kungakhathaliseki ukuthi uyazi. Zonke lezo zindawo ze-TV mayelana nokubaluleka kokuhlolisisa umdlavuza webele noma i-prostate yizimemezelo zesevisi zomphakathi.
I-PSA iya kude ukuze ixwayise futhi ikhumbuze abantu ngokuphepha kwabo, nokuphepha kwabanye.
Yini eyenza i-PSA ehlukile kunezohwebo
Izimemezelo zesevisi zomphakathi azikhokhelwe ukukhangisa. Umsakazo unikeza isikhathi sesikhangiso njengengxenye yokuzibophezela kwayo ekukhonzeni umphakathi. Ngenkathi kungekho mfuneko yomsakazo kuma-PSA emoyeni, kubonakala kahle esiteshini uma kufika isikhathi sokuvuselela ilayisensi yaso yokusakaza ne-Federal Communications Commission (FCC), ngakho-ke abasakazo abaningi bayabomoya.
Uzobona izimemezelo zesevisi zomphakathi zikhala ngesikhathi sokubheka isikhathi esincane njengokungathi phakathi kwamabili nangaphambi kuka-6 ekuseni. Uzowabona futhi eziteshini ezinebelo elincane lemakethe yokukhangisa kunabancintisana nabo. Kungenxa yokuthi lezo ziteshi zinesikhathi esiningi sokugcwalisa.
I-break evamile ye-TV yokuhweba imaminithi amabili. Uma isiteshini se-TV sithengisa ukukhangisa komdabu we- TV ngomzuzu owodwa, kungase kukhethe ukugcwalisa imininingwana eyodwa esisele nge-PSA engama-60 noma amaphasi amabili we-PSA angu-30.
Le ndlela izuzisa wonke umuntu.
Ezinye iziteshi ze-TV zenza isinqumo sokunikezela inani elithile lezintambo zokukhangisa kuma-PSA, ikakhulukazi ngomkhankaso onomthelela wendawo. Isibonelo, edolobheni elinamazinga aphezulu okukhulelwa kwentsha, isiteshini somsakazo se-Top 40 esiphezulu kakhulu nesilaleli esincane singase sibe namabala ekuziqapheleni noma ekulawuleni ukuzalwa ngosuku lonke lokusakaza, hhayi nje emva kwamabili.
Izimemezelo Zesevisi Zomphakathi Ezidumile
Kukhona imikhankaso eminingi yokwazisa yomphakathi eyaziwayo evezwe ezweni lonke. Le mikhankaso iboshwe ngokujwayelekile eMkhandlwini Wesikhangiso, oveza ukukhangisa okuphakeme kakhulu ngosizo lwezingqondo eziningi zokudala esizweni.
Imikhankaso emibili edume kakhulu emlandweni ihilela ukuvikela ngaphandle. I-Smokey Bear isikhumbuze abantu ukuba bangaqali umlilo wamahlathi kusukela ngo-1944. Enye i-PSA ephawulekayo kusukela kuma-1960 kuya kuma-1980 yayingu-Iron Eyes Cody, uMdabu waseMelika owachitha ngoba abantu bangcolisa umhlaba wakhe.
Namuhla, uMcGruff we-Crime Dog ufundisa izingane izingozi ababhekana nazo emhlabeni nokuthi zingakuvikela kanjani ukuhlukunyezwa. UMcGruff ubelokhu ecaleni kusukela ngo-1979.
Okwenza Izimemezelo Zesevisi Zomphakathi Azibonwanga Namuhla Kuningi
Ngenxa yokuthi abasakazwayo abaphoqelelwe ukuba bakhulume izimemezelo zesevisi zomphakathi, ngenxa yezizathu zezimali, abaningi abakwenzi. Uma kunesikhathi sokugcwalisa ikhefu lokuhweba, bavame ukukhuphula ukukhushulwa kwezesiteshi se-TV, njengezikhangisi ezihlosiwe zama-newscasts .
Esikhathini sosuku lweSmokey Bear, iziteshi ze-TV azizange zikhiphe izikhangiso eziningi zokuphromotha zona. Kwakulula ukuqhuba i-PSA kunokuba ifilimu i-promo promo. Namuhla, emhlabeni wezokuncintisana we-uber of broadcasting, iziteshi ze-TV zifuna ukuzishaya ngokukhangisa okuningi ngangokunokwenzeka.
Ngeshwa, ama-PSA avame ukushiywa ngaphandle emakhazeni noma aphelelwe isikhathi ekuseni.