Landela Lezi Zinyathelo, futhi Uvale Ukuthengiswa.
Ngokukhangisa okuqondile , i-pack enkulu yeposi ingasebenzisa izimanga zombili kanye nomgqa ophansi. I-imeyili ephumelelayo ephumelelayo iqondiswe ngqo, kusho okuthile ngendlela enamandla futhi engakhohlwa, futhi ikhuluma ngokuqondile kumakhasimende. Futhi ayikho indlela engcono yokuhlanganyela engxoxweni kunombhalo. Yebo, incwadi.
Uma ucabanga ukuthi akekho ofunda izincwadi, cabanga futhi.
UWoward Gossage omkhulu wathi: " Abantu bafunde lokho okubathandayo. Ngezinye izikhathi, kuyisikhangiso ." Wayengase athi, "ngezinye izikhathi kuyincwadi."
Kodwa, iphakethe elizithobayo leposi libhekene nokuncintisana okunzima emilayezo eminingi yokukhangisa abantu abayithola nsuku zonke. Bahlaselwa ngama-imeyili, amathekisthi, ama-telemarketers, amabhanela, izikhangiso zama-guerrilla, izindawo ze-TV, izikhangiso zomsakazo, nokunye okuningi. Ukhona ngempela umuntu onenesikhathi sokuvula i-imeyili eqondile, akeke ufunde incwadi?
Kulula ukucabanga ukuthi ngalolu suku nosuku lwe-Smartphones, ukuzithokozisa okusheshayo, nezinto eziningi zokuxhumana, incwadi yeposi ethobekile ayiyona into ejabulisayo noma emnandi. Kungcono ukuthumela incwajana ye-jazzy kanye ne-freebie ekhubazekile. Kodwa ukunganaki i-mail ngqo ye-imeyili ukubuyisela emuva kwenye yezindlela ezivivinywe kakhulu zokuhlola ukuthenga umthengi futhi uthole umphumela. Kubalulekile, futhi kube nomphumela omuhle uma ubhalwe kahle. Kumele uqinisekise ukuthi uyinikeza ithuba lokulwa ngokudala iphakethe eliqondile leposi elikhalayo elizovuleka, iphishwe.
Yenza lokho, futhi incwadi iyisihluthulelo sokuguqulwa kokuthengisa.
I-Mail Mail Eqondile - Uqala Kuphi?
Njengoba kushiwo esigabeni esandulele, uma udala iphakethe elihle leposi, uzobe usuqalile ingxoxo emvilophini.
Le ncwadi idinga ukuqoqa ngaleyo ngxoxo futhi ichaze, ngendlela ehlangene futhi ekholisayo.
Ungumdayisi wepakethe. Konke okunye kuyi-window yokugqoka eyinkimbinkimbi.
Cabanga ngakho ngale ndlela. Uma uDad Men's Don Draper beyingxenye yepakethe yeposi ngqo, wayengeke abe yincwajana noma ibhokisi lafika ngalo. Ngeke abe yisampula somkhiqizo, futhi angeke abe yi-freebie ehamba phambili. UDon Draper uzoba yincwadi. Wayengathengisa isihogo ngaphandle komkhiqizo noma isevisi, esebenzisa amagama anamandla nezwi lezwi elihambisana nomkhiqizo. Uzokukhathalela, kusukela emgodini wokuvula kuze kube sekugcineni ukuvala noma PS Uzokufaka ngendlela oye wafaka ngayo ikhanda lakho, futhi ucabanga ngezindlela zokukhokha kulo mkhiqizo omusha noma isevisi entsha. Uzokukhohlisa.
Khona-ke, kulula ukukusho konke lokho. Kodwa ngokuzikhandla, uma ubheka iphepha elingenalutho, kungaba umsebenzi othusa ukuwugcwalisa ngohlobo lolimi oluthola ifoni, noma i-website igcwele imiyalo.
Kodwa iphepha elingenalutho lephepha limelela amathuba angenamkhawulo. Lena yithuba lakho lokukhuluma ngokukhululekile, futhi ngokukhuthazayo, kumthengi. Iqiniso liwukuthi, abantu bafunda le ncwadi kuqala. Kuwumkhuba onzima ukuphuka, uma othile ethuma imeyili ufuna ukwazi ukuthi kungani, futhi le ncwadi yindawo yokuqala yokubuka. Ngakho leli shizi elingenalutho lephepha liyiyona ndawo yokuqala yokuxhumana nomkhiqizo.
Lesi akusona isikhathi sokubonisa, ukuhlakanipha, noma ukudonsa okusheshayo. Ingxoxo engenza noma iphule ukuthengiswa, futhi idinga inhlonipho.
Ungavivinywa Ukuvula Nge-Crass Humor, ama-puns noma ama-Pushy Statements.
Futhi ungabhali phansi ngenhla noma ngaphansi kwezethameli zakho, noma. Awufuni ukukhombisa amagama akho amakhulu, futhi awufuni ukuzwakala isimungulu. Khuluma njengabantu bakhulume, futhi ungesabi ukwephula imithetho yolimi . Awubhalisi incwadi ukuze unqobe isifundo se-English, ubhala ukuze ukhulume. Ufuna ukusebenzisa imisho eyodwa yegama?
Kuhle.
Sebenzisa i-Golden Word - YOU.
Abantu bathanda ukuzwa ngokwabo. Le ncwadi yiyona ingxenye ebaluleke kunazo zonke yengxoxo, ngakho-ke vuka usondelane futhi ubatshele ukuthi kungani kubalulekile kubo. Qala ukukhuluma ngawe ngokweqile futhi bazosusa. Sebenzisa , futhi zonke izindlebe.
Batshele ukuthi lo mkhiqizo noma isevisi ngokuqondile ithuthukisa kanjani amathuba okuphila. "Uzogubungela utshani ngehora lesikhathi, futhi ngaphandle kwama-stalls." "Uzothola okungenani i-$ 100 ngokuvula le akhawunti." "Uzobona imiphumela esheshayo, futhi uzobe unesikhumba esingcono kunazo zonke oke waba nayo."
Kubalulekile futhi ukuvula ngokuqinile. Lokhu kuhluke kuye ngokuthi izethameli nomkhiqizo noma isevisi. Uma wenza ucezu lokuthengwa okubandayo) okusho ukuthi awunakho ukuthintana naye ngaphambili kwamakhasimende) kufanele ubenze ukuba baxhumane ngokushesha nenkinga noma isimo.
Uma ukugcina, noma bathengile kuwe esikhathini esidlule, bese udala ebuhlotsheni bakho. Kodwa ungasebenzisi isikhathi eside kakhulu sokukhipha isikhathi eside kakhulu ngokuphathelene nezikhathi zangaphambili, fika kwi-crux yendaba ngokushesha.
Ungesabi Ukubhala Okungaphezu Kwekhasi Elilodwa.
Omunye usanda kuthi ikhophi enhle kufanele ibe nobude obufanayo njengengubo-isikhathi eside ngokwanele ukuyihlanganisa konke, kodwa kufushane ngokwanele ukuba kube mnandi.
Kuhle, lokho kuhle ukuphrinta izikhangiso, kodwa ngeposi ngqo ufuna ukuba kube isikhathi eside ngokwanele ukukholisa. Uma ungeke ukwazi ukwenza ingxabano yakho ekhasini elilodwa, ungaliqedi futhi uthemba ukuthi incwajana iphakamisa i-slack. Incwadi njalo iphakamisa kakhulu, le ncwajana imane nje i-showroom. Zithole isithakazelo ngencwajana, kodwa zenze ukuthi zibize (noma zivakashele iwebhusayithi) ngencwadi.
Incwadi Yakho Kufanele Yakha Ukubizela Ukusebenza.
Kusuka kokuvula kwakho gambit, ukwakha icala umkhiqizo noma isevisi aqukethe amanzi. Yenza ngezinyathelo, futhi kancane kancane udale incwadi egelezayo eqondisa i- CTA. Thatha ugqozi enkulumweni enhle kakhulu ngu-Alec Baldwin eGlengarry Glen Ross- AIDA . Gxila emgqeni wokuvula noma emibili, wakhe isithakazelo, uwenze ukuba benze isinqumo, bese wenza kube lula ukuba benze isinqumo.
- Ukunakwa
- Inzalo
- Isinqumo
- Isenzo
Yenza Incwadi Yenze I-Test-Scan Test
Kuye kwathiwa ukuthi kungakhathaliseki ukuthi kubhaliwe, abathengi bayolithatha ngokushesha, kusukela phezulu kuze kube msila, ukuze bathathe ulwazi olufanele futhi babone ukuthi kufanele yini isikhathi sabo. Uzenza ngokwakho, futhi akungabazeki ukuthi usiskena lesi sihloko futhi weqa izingxenye ezithile.
Izingxenye zakho, i-PS, kanye nomthombo oyinhloko uzokukwenza lokhu. Uma ungeke ukwazi ukubamba ngokuskena, cishe ngeke bakhathazeke ngencwadi egcwele. Kodwa yenza izingxenye ezifanele zicule, futhi ithemba lizozifunda zonke; noma ngokwanele ukuba bathole umbono bese benza isinqumo.
Batshele ukuthi yini oyifunayo
Cela ukuthengiswa, njengokungathi kuyadingeka. Lokhu akuyona ibhodi lokubhadela, futhi i-imeyili eqondile ayikho ebhizinisini lokuqwashisa ngemikhiqizo. Iphakethe, kanye nencwadi, banomsebenzi wokukwenza. Iposi eliqondile leposi liphathelene ne-ROI. Bazame ukuthi basayine kumgqa odwetshiwe. Uma unenombolo yocingo, cela ukuba uyibize. Uma kukhona iwebhusayithi, tshela ukuthi bayokuvakashela. Futhi uzizwe ukhululekile ukusebenzisa umuzwa wokuphuthuma, kufaka phakathi okunikezwa isikhathi esincane. Basebenza .
Lokhu ukuqonda okufishane ekwenzeni umsebenzi weposi ngokuqondile. Ukuze uthole ukwaziswa okwengeziwe ngale ndaba, funda umsebenzi kaSteve Harrison. Ungomunye wabakhophi be-imeyili abaqondile kakhulu ebhizinisini. Izibonelo zomsebenzi wakhe zingatholakala kumagazini wakamuva we- D & AD Copy Book, futhi encwadini yakhe enhle kakhulu ethi Indlela Yokukwenza Kanjani Umsebenzi Wobunikazi . Uma ungathola umbhalo, noma yiliphi inani, yenza njalo. Ngenye yezincwadi ezinhle kakhulu ukudala ukukhangisa kungaba ngumnikazi. USteve uphinde wabhala incwadi enhle kakhulu ekukopheni kokubhala ikhophi, ebizwa ngokuthi Indlela Yokubhala Ngcono Kokukopisha. Ukumboza izingqikithi ezivela kubhulogi kuya kubhodi, kanye nakho konke okuphakathi, kuyithengeka kakhulu futhi kufaneleka isikhathi sakho.