Uhlu lwamakhono omphakathi wobudlelwano nezibonelo

Ukubhala, ubudlelwano boMidiya kanye nokunye okuningi kwamakhono e-PR

Amakhono wendabuko we-PR afana nokubhala okungaphezulu kokumaketha kanye nobudlelwane bemidiya ngeke kuphele, futhi mhlawumbe babaluleke kunanini ngaphambili emakethe yemidiya ephukile. Kodwa, amakhono angeziwe abalulekile ebhokisini lakho lamathuluzi kanye, njengokudalwa kokuqukethwe kwezindaba zomphakathi kanye nokwaziswa, i-analytics, i-SEO, namakhono wokwenza ukudala nokuhlaziya okuqukethwe kwedijithali.

Ukuba ngu-PR Practitioner

Ukuhlinzeka abaqeqeshi be-PR kumele baqede amazinga e-bachelor in ubudlelwane bomphakathi, ukuxhumana, u-journalism, noma ezinye izitifiketi ezihambisana nazo.

Ukuqeqeshwa kuvame ukusebenza, nakuba izinhlangano eziqeqeshiwe zinikeza amathuba okuqeqesha engeziwe. Asikho isitifiketi esidingekayo, kodwa izitifiketi zokuzikhethela zikhona futhi kuzokusiza ukuba uphume endaweni enokuncintisana.

Indlela yokusebenzisa uhlu lwamakhono

Ungasebenzisa lolu hlu ukuze uthole umqondo wokuthi umsebenzi we-PR ungase ube ngowakho. Ingabe uhlu lwamakhono luzwakala ngawe? Ungasebenzisa futhi uhlu ukuze uthole umqondo walokho abaqashi abafuna, nakuba izidingo zomsebenzi ngamunye zingashintsha okuningi. Qinisekisa ukuthi ufunda izincazelo zomsebenzi ngaphambi kokuba uhlangane nezinto zakho zokusebenza. Ungase futhi uhlolisise uhlu lwethu lwamakhono omsebenzi jikelele ngomsebenzi kanye nohlobo lwekhono .

Amakhono Obudlelwane Bomphakathi Omphakathi

Ukubhala Amakhono
Ummemezeli udinga ukubhala okuqukethwe okuthakazelisayo kwamaklayenti, kusukela ekushicilelwe kumaphephandaba kuya kumagazini omagazini ukuze kubhulogi okuthunyelwe. Ngaphandle kokungabikho kwamabhulogi, lokhu okuqukethwe kufanele kuklanyelwe ukuvela ezindaweni lapho iklayenti engenaye.

Ngakho-ke okuqukethwe okumele kukhishwe, kungabheki kuphela kumfundi, kodwa nakummemezeli ozayo - umhleli womagazini noma iphephandaba okufanele anqume ukuthi asebenze yini ucezu.

Ngisho nokuqukethwe kwebhulogi, into ehlala njalo i-post viral, encike ekubelaneni ngabafundi. Lokhu kusho ukuthi umbhalo akumele ukhulume kuphela ngomlayezo weklayenti ngendlela ephoqelela futhi ehilelekile, kufanele futhi isebenze izidingo zomshicileli, okufanele afune ukuyishicilela.

Ukuphelela kwezobuchwepheshe ngokubhaliwe akwanele.

Amakhono wezeMphakathi
Abahlinzeki be-PR kumele bazijwayele zonke izinhlobo zokuxhumana zenhlalo okwamanje ezisetshenziswayo - uhlu olushintsha njalo. Njengoba izingxenye zokuxhumana zenhlalo zihlukahluka ngokubheka ukuthi zisebenza kanjani nokuthi ziphikisana nazo, izingcingo ngasinye zesu elihlukile. Ezinye imilayezo zifaneka kangcono kwezinye amapulatifomu kunabanye. Umuntu omuhle we-PR akagcini nje ukuthi uyisiphi isiteji esingasisebenzisa kulokho, kodwa ukuthi ungasebenzisa kanjani i-platform ngayinye ekufinyeleleni kwayo okugcwele.

Amakhono okuCwaninga
Ochwepheshe bezobudlelwano bomphakathi basebenzisana nezinhlobo eziningi zamaklayenti ezindaweni eziningi ezihlukahlukene. Ukuze usebenze kahle iklayenti ngayinye, udokotela kumele akwazi ukufika ngesivinini kumkhiqizo weklayenti, imboni, kanye nemakethe ngokushesha kakhulu.

Umbono Wezwe Lomhlaba Wonke
Umbono wamazwe omhlaba, wezinkambiso eziningi uqala ngokuqaphela ukuthi akubona bonke abantu abacabanga ngezindlela ezifanayo. Amazinga wokuziphatha okuhle ahlukahluka. Izimpawu zenkcubeko nezithonjana ziyahlukahluka. Ukuthanda kuyashintsha. Umlayezo osebenza kahle kwabalaleli oyedwa ungahlukanisa omunye. Umuntu omuhle we-PR uyakwazisa futhi ulindele lokhu kwahluka futhi angacwaninga izethameli ezahlukene uma kudingeka, noma ushayele usizo olwengeziwe. Ukuqonda kahle ngezilimi eziningi kuyinto yokuhlanganisa.

Ukuphathwa kwesikhathi
Ochwepheshe bezobudlelwane bomphakathi kumele bakwazi ukulawula amaklayenti amaningi namaphrojekthi , bonke labo abalindele ukubheka njengabalulekile futhi balindele ukuthi umsebenzi wabo ugcwaliswe izolo. Izikhathi zokugcina kanye nokubeka phambili imisebenzi kufanele. Inhlangano engokwenyama kufanele futhi. Kuyinto yomsebenzi ohamba phambili, omningi, futhi akekho onesikhathi sokulahlekelwa iphepha noma ukuxuba amagama.

Ukucabanga Okubalulekile
Lesi yisikhathi sokuxhumana kwe-PR nokukhangisa lapho ukuphazanyiswa nokuhlolwa kuyigama lomdlalo. Abamemezeli kumele babe nesibindi nokudala ukuze banakekele emakethe ehlanyelayo. Lokhu akusho ukuphula imithetho (ngaphandle kwesinye isikhathi kuyenzayo), kodwa kusho ukuthatha isikhathi sokuthatha izingozi, futhi kusho ukucabanga ngobuciko ngezindlela omunye umuntu akucabangayo ngaphambilini.

Uhlu Lwamakhono Obudlelwane Bomphakathi

Nasi uhlu olunzulu lwamakhono omphakathi womphakathi wokuqalisa, ukumboza izincwadi, izicelo zokusebenza kanye nezingxoxo.

Amakhono adingekayo azohluka ngokusekelwe kulo msebenzi oyisebenzisayo, ngakho-ke ubuyekeze uhlu lwethu lwamakhono adalwe umsebenzi kanye nohlobo lwekhono .

Izimfanelo zomuntu siqu

• Ukudala
• Ukuvumelana nezimo
• Okokuqala
• Ukusebenzisana
• Ukugqugquzela
• Inhlangano
• Ukuthembeka
• Ukuziqondisa
• Umdlali weqembu
• Ukufika kwesikhathi
• Ukuphathwa kwesikhathi

I-Akhawunti / Ukuphathwa Kwezakhi

• Ukuphathwa kwe-Akhawunti
• Ukuhlaziywa
• Ukuxhumana kweBrithani
• Ulwazi lweBrith
• Ukuphathwa kweBrithani
• Ukukhangisa kweBhizinisi
• Ukushayela
• Ukuxoxa ngezindaba zebhizinisi
• Ukubhajethi
• Ukuphathwa komsebenzi
• Ubudlelwane Bamakhasimende
• Isevisi Yezaklayenti
• Ukudweba Amapaki
• Ukusungula Ubudlelwano
• Ukuhlela Umcimbi
• Ukulandelela
• Amathrendi
• Ukuxazulula izinkinga
• Qalisa Ibhizinisi Lisha
• Inethiwekhi
• Ukukhishwa kwezindaba
• Amaphephandaba
• Amapaki
• Ukuhlela
• Ukwakha Ubudlelwane
• Ukuphathwa kobuhlobo
• Ucwaningo
• Ukuthuthukiswa kohlelo
• Ukuhlela Strategic
• Ukucabanga Okucabangayo

Amakhono Wokuxhumana

• Ukuxhumana okubhalwayo
• Ikhophi Yewebhusayithi
• Ukuxhumana ngamazwi
• Ukubhala Inkulumo
• Isethulo
• Ukukhuthazwa
• Cindezela ukukhishwa
• Ukuhlela
• Imibiko Yokuhlela
• I-journalism
• Ukucabanga Okucatshangelwayo
• Ukuphatha Izingozi
• Ukuxhumana koMidiya
• Ukuthunyelwa kweMidiya
• Ubudlelwano boMidiya
• Imihlangano
• I-Microsoft Office
• Ukuqapha Ingxoxo
• Ukuxhumana okungenalutho
• Ukukhuluma komphakathi

Amakhono wezeMphakathi

• Twitter
• Iziteshi Zomphakathi
• Ukusebenzisana Komphakathi
• I-Social Media
• Ukuhlaziywa Kwezokuxhumana Komphakathi
• Ukukhishwa Kwezokuxhumana Komphakathi (ama-SMR)
• Ukuthumela
• Ukubhuloga
• Izinhlelo Zokuphathwa Okuqukethwe (i-CMS)
• Ukudayiswa kweDivaysi
• Ukuzibandakanya
• Facebook
• I-Google +

Amakhono ekhompyutha

• Microsoft Word
• I-Excel
• I-Power Point
• I-Outlook
• I-Adobe Acrobat
• I-Photoshop, i-Quark
• InDesign
• InCopy

Izihloko Ezihlobene: I- Soft vs. Skills Hard | Indlela Yokufaka Amagama Angukhiye Ekuphumeni Kwakho | Uhlu lwamagama angukhiye e-Resumes and Cover Letters | Qalisa kabusha uhlu lwamakhono. | Imibuzo yobudlelwano bobudlelwano bomphakathi