Ufuna ukuthatha isikhangiso? Qala Lapha.
Uma wenza kahle kahle, abantu bazokwenza konke ukuphakamisa okunzima kuwe. Cishe wonke umuntu uthatha kokubili ikhamera nekhamera yevidiyo ephaketheni labo kulezi zinsuku, futhi bajabule kakhulu ukuthatha izithombe nama-movie angabelana nge-inthanethi. Uma kunjalo, kufanelekile ukwabelana.
Ngakho, ubamba kanjani? Yini ongayenza ukuthi empeleni izokwenza izinkulungwane, noma izigidi zabantu, zikhangise umkhiqizo noma umkhiqizo wakho? Yebo, lezi zindlela ezingu-10 ziyisiqalo esihle. Khumbula nje, ungaqedi ezinye izigqoko ezenziwe kakade nakuma media. Akukwenzanga njengokwenziwe uma kwenziwa ngaphambili, futhi kubangela ukuthi ubukeke buhle.
1. Yenza okuthize Okokuqala
Okungcono, into ejabulisa kakhulu noma eyathinta. Futhi udinga ukucabangela umongo womzamo wokuqala womhlaba, nokuthi uhlobene kanjani nalokho okuthengisayo. Akuyona into enhle yokuba yi-CEO yokuqala ukuba uhlale ebhodini eligcwele ubhontshisi obhakiwe amahora angu-48 uma uthengisa umshuwalense wemoto.
Yini umuntu ayenayo ngenye? Isibonelo samanje esivela esiteji sokuqala sezwe esasihambisana kahle nomkhiqizo kwakuyi-Red Bull Stratos Space Jump. Uzobe uzwile ngakho, yonke indawo yezindaba kanye nomthombo we-intanethi wawumboze. Ngonyaka ka-2012, uFeliksi Baumgartner waba umuntu emlandweni ukuze aphule umgoqo womsindo ngaphandle kosizo lomshini.
Waguqukela ngokoqobo eMhlabeni kusuka ku-capsule emkhathini; ngaphezulu kwamamayela angu-23, ufike ngesivinini esingavamile. I-stunt idonsele kwababukeli abangaphezu kwezigidi ezingu-8, futhi i-Red Bull ibonwe kulo lonke ukunqamuka.
2. Gcina Ukuzijabulisa Ngomncintiswano
Kukhona umugqa omuhle ukuhamba lapha. Kumele uqiniseke ukuthi awunakuthola njengenhlanhla kakhulu, noma u-over-indulging in schadenfreude. Kodwa lokhu kungukuthi ibhizinisi, futhi lingakwazi ukukhiqiza okuningi kwe-buzz uma uvula ngokusobala ukuhluleka komkhiqizo womncintiswano. Isibonelo esidumile kunazo zonke zivela ezikhangisweni ze-Mac vs. PC, lapho i-Mac ivuselele khona i-PC kuluhlu lwezikhangiso ezabukwa futhi zabelwana ngezigidi ngezikhathi eziku-intanethi. Kwabe sekukhona impi ye-Audi vs. BMW billboard. I-Audi yaqala nge-BMW Yakho, kodwa bambalwa abantu e-agency babecabanga ukuthi i-BMW izobuya nebhodibhodi eceleni kwayo ethi Checkmate. Futhi eBrithani ngasekupheleni kweminyaka eyizinkulungwane, i-British Airways London Eye yayinezinhlobo zonke zezinkinga ezikhuliswe. Ngaleso sikhathi lapho umqhubi we-Virgin Atlantic umqhudelwano egijima khona, wagijima ibhaluni eduze ngokuthi BA Akakwazi UkuyiPhakamisa. Classic Richard Branson.
3. Zig Uma Abanye Zag
Enye yezinkinga ezinkulu ezibhekene nomnyango wokudala we-ejensi yokukhangisa iqinisekisa ukuthi iklayenti yenza into abangayithandi ngayo.
Ibuyela emuva kuma-50s no-60s, lapho amakhasimende ezoyeka ukusebenza okuthakazelisayo ethi "lokho akubukeka njengesikhangiso somkhiqizo wethu." Kodwa lena yindlela enhle yokubamba umphakathi. Uma ezinye izinkampani zihamba ezincane, hamba kakhulu. Uma bekhala, khula. Uma basebenzisa amahlaya, sebenzisa idrama. Isibonelo esihle salokhu ngumkhankaso weDove ngobuhle bangempela. Ngesikhathi zonke ezinye izinkampani zomkhiqizo ezinhle zisebenzisa izinhlobo zezinsikazi ezaziyi "amashumi", uDeve wanquma ukusebenzisa abesifazane bangempela ezikhangisweni zabo. Futhi, babonisa "ngemuva kwesihenqo" izikhathi zokuthi noma yimuphi owesifazane angaba "ophelele" ngokusebenzisa i-Photoshop. Amavidiyo ahamba nge-viral.
4. Ukuphanga umcimbi noma iholide
Akudingeki kube usuku olukhulu, njengoKhisimusi noma i-Halloween. Uma kungumcimbi ozothola noma yiluphi uhlobo lwezindaba zokubika, unomzuzwana osheshayo.
Ngesikhathi ukhetho lwase-US luka-2016, amanengi amaningi agijima e-bandwagon, futhi athola ukunakwa komphakathi. Usuku Lomsebenzi luyimoto ekahle yemikhiqizo eminingi nezinsizakalo ukwenza into enkulu, futhi ehlukile. Futhi izenzakalo ezifana ne-Oscars, iNdebe Yomhlaba, Imidlalweni Yama-Olimpiki, ngisho nemicimbi yendawo inezindaba ezakhelwe ngaphakathi ongayisebenzisa. Kubalulekile ukubopha kumongo womcimbi, noma kunjalo, futhi uma ukwenza kabi, uzothola njengebuwula. Uma wenza okuthile ngosuku lukaMengameli, kungcono ube nokuxhumeka kwemvelo kuye ngendlela ethile.
5. Phula Ikhodi Yomhlaba
I-Guinness Book of World Records iyaziwa emhlabeni jikelele. Kunezinkulungwane zamarekhodi agcinwe, futhi amarekhodi amasha aphulwa nsuku zonke. Kuye indlela enhle kakhulu yokubamba umcabango womphakathi wokuthi uGuinness inezigaba zewebhusayithi yayo enikezelwe izinkampani ezihileleka kumarekhodi amasha noma akhona. Babhala izinzuzo zokuphulwa kwerekhodi njengokukhuthaza ukuqwashisa ngezimpawu, ukwakha iqembu, ukukhushulwa okuhle, kanye nemikhosi. Muva nje, i-Porsche Cayenne yaqeda irekhodi lomhlaba "lendiza enkulu kunazo zonke ezidonsa imoto yokukhiqiza;" irekhodi elabanjwe yiNissan Patrol ngaphambili. Ungakhathazeki uma irekhodi lingekho ngisho; vele udale lokho okuhambisana nomkhiqizo wakho, noma ngabe kukhona okungazenzisi njengokuthi "inani lamakhukhi alinganiselwe ekhaleni lakho." Omunye, endaweni ethile, uzoyithatha.
6. Yakha umcimbi we "Viral" bese ukhulula i-footage
Izwi legciwane lesandulela ngculaza liye lahlukunyezwa kakhulu ekukhangiseni nasekukhangiseni . Esikhathini esiningi, kunzima kakhulu ukufaka umbani ebhodleleni. Abantu bazoxhumana nomkhiqizo wakho, noma ngeke. Kodwa-ke, kunezindlela zokuba uqiniseke ukuthi ividiyo izohamba ngegciwane, futhi lokho kubeka umcimbi bese uyiqopha. Khona-ke, ukhulula izithombe ku-YouTube, Facebook, nakwezinye izingosi. Izibonelo zakudala zalokhu ezikhathini zamuva zifaka i-TNT's Push To Add Drama, i-Chucky ifika ku-Poster Post, ne-Telekinetic Coffee Shop. Yonke yalezi zinwele zahlanganiswa ukubukwa okungaphezu kwezigidi ezingu-50 ku-YouTube, futhi kwakukhona amasheya amaningi ku-Facebook, Twitter, nase-Reddit. Uma ufaka emsebenzini, uzokhokha.
Iya ku-Big. Ibhi ngempela.
Uma ungafuni ukunganakwa, yenza okuthile okukhulu kakhulu akunakwenzeka ukungazinaki. Lokho akukhulumi ngesilinganiso somcimbi, kodwa ukwakha into enhle kakhulu futhi emangalisayo. Ngesikhathi uMichael Jackson ededela i-albhamu yakhe i-HIStory, kanye nezithombe ezihamba phambili, iziqu ezinkulu zikaMichael (ezingaphezu kwamamitha amathathu ubude) zafakwa ezindaweni ezihlukahlukene emhlabeni wonke, kuhlanganise eLondon, eLos Angeles, eParis, eBerlin, eMilan nasePrague. Yonke into eyodwa yalezi zithombe ezenza izindaba ezizweni emazweni wonke, ihlanganisa izigidi zamaRandi emithonjeni eyitholile. Lapho uMdankulu usungula uhlelo olulinganiselwe I-Fudgey Object Engavumelekile (UFO), i-PR ehlakaniphile yakha i-cookie enkulu futhi yawuphazamisa phakathi kweTrafalgar Square. Game of Izihlalo zobukhosi yakha ikhanda elikhulu dragon futhi walibeka ogwini eNgilandi. Kwabe sekukhona i- parrot e-50ft eyayisetshenziselwa ukukhuthaza i-Monty Python. Lezi zinhlelo zithatha isikhathi, imali, nokuhlela okuningi, kodwa zizobamba izinhloko.
8. Sebenzisa amandla weMaduna
Kukhona enye indlela elula yokunaka umphakathi, kodwa akuyona neze inketho eshibhile. Uma usebenza nodumo olukhulu, unezilaleli eziqinisekisiwe zezigidi ezizobuka cishe konke akwenzayo. Yiqiniso, kufanele uthole i-stunt efanele, umkhiqizo noma isevisi efanele, nesikhathi esifanele sokwenza. Ngo-2004, iTiger Woods yayiphezu kwempumelelo yakhe, nehhotela elide kunazo zonke elikhululekile emhlabeni wonke, e Dubai. Nakuba ekhokhelwe imali eyizigidi ezingu-1 $ ukuze adlale kulo mqhudelwano, bekuyi-shot yakhe kusukela phezulu kwesakhiwo se-1,053ft esenza izihloko. Namathisela umkhiqizo wakho kuKim Kardashian, Rihanna, Ashton Kutcher noma u-Dwayne Johnson futhi uzothola izigidi zokubukwa, kodwa cishe kuzodla izigidi ukuzithola.
9. Yenza Into Enyantisayo
Uma unombono ocabanga ukuthi uvele uphonsela imingcele kakhulu, ungawufaki okwamanje. Kungenzeka ukuthi kungaba yisisombululo esiphelele sokuthola ukuqaphela. Ngo-2007, isikhulu se-Lifelock uT Todd Davis sanyathelisa inombolo yakhe yangempela yokuphepha kwezenhlalakahle ezikhangisweni, amabhodi amabhodi nakwezohwebo ezithengiswa nge-TV. Wayeqiniseka kakhulu ngomkhiqizo wakhe, wabeka ngokuqinisekile ukuphepha kwakhe emgqeni. Njengoba kuvela, izigebengu eziningana zazisebenzisa futhi zathatha izikweletu ezincane. Kodwa inani lokunakekelwa kwezokuxhumana lalingenasisindo esincane kakhulu. Ngo-2000, i-eBay ikhokhele umuzi waseHalfway, e-Oregon ukuguqula igama layo ku-Half.com. Futhi bheka nje zonke izigqoko ezishaqisayo uJohn Oliver weSonto eledlule Tonight ezidonsayo, kufaka phakathi ukusungulwa kwesonto, nokuthenga isikweletu somfundi ngamapeneni kwi-dollar.
10. Gxila kwi-Landmark
Izindawo zomlando ezinkulu emhlabeni jikelele zihlale zinamehlo. Futhi lokho kwenza ukuba ifolishi ephelele yezinwele ezizosizwa ngokushesha. Ngo-2002, izishoshovu zikaGreenpeace zanquma isithombe sikaKristu uMhlengi ukuphikisa imiphumela yeSigungu Sezwe. Ngo-1999, umagazini odumile u-FHM uveza isithombe se -Gail Porter esinobudlova ezindlini zePhalamende . Futhi ngo-2016, uNat Geo wakhuthaza iviki elikhulu le-Big Cat ngokubeka ingonyama enkulu eyenziwe ngama-clock izingxenye enkabeni yeTrafalgar Square. Izikhumbuzo nezimpawu zomhlaba zivikelekile, ngakho-ke qiniseka ukuthi uthola zonke izimvume ezifanele ngaphambi kwesikhathi noma uzibekela engozini imiphumela. Awukwazi nje ukuphanga iSitatimende Sokukhululeka noma Umbhoshongo waseLondon ngaphandle kwemibhalo eminingi.
