Amazwi Athembisa Konke Konke Kodwa Unganikeli lutho
Lona umsebenzi wabakhophi abancinci abahloniphekile, kanye nezinhlangano zabo zokukhangisa.
Banikezwe umsebenzi wokushintsha yonke into iklayenti ehlinzeka ngayo empikiswaneni ekholisayo eyokwenza ukuthengiswa. Manje, ukuze ube nobulungiswa, okungcono ulwazi oluvela kumakhasimende, okungenani i-ejensi kuzodinga "ukuyivula". Kodwa ekupheleni kosuku, i-ad agency enhle ngeke ibuyele kuloluhlobo lwangenangqondo. Le misho idukisa, futhi nangu-10 kulabo abakhulu abasecala.
1. I-Scientifically Formulated.
Uzozwa le nkulumo esetshenziselwa izikhangiso zamaphilisi okudla, ama-cream creams, ngisho nokudla kwezilwane. Kuyinto inkulumo ebhaliwe ngokuqondile ukuzwakala kumnandi, kodwa akusho lutho . Lokho izinkampani ezisebenzisa leli gama lithemba othola kulo liwukuthi kutholakala ngokwesayensi. Kodwa lokho kuyi-ballgame ehluke ngokuphelele. Uma bekhipha leyo nkulumo ngaphandle, kufanele bayilandele nazo zonke izinhlobo zezibalo nemiphumela yokuhlola. Kungenzeka ukuthi, abakwazi, noma bayayisebenzisa . Ngakho-ke, bathembela emagameni azwakala kakhulu, kodwa empeleni ayinalutho.
Konke kusho ukuthi lo mkhiqizo wawuhlanganisiwe usebenzisa uhlobo oluthile lwesindlela "zesayensi". Lokhu kungaba okulula njengokuxuba izithako ezimbalwa, noma uhlelwe ngumuntu ongabonisa ukuthi ungusosayensi wencazelo ethile. Ngokuyinhloko ... senze lo mkhiqizo usebenzisa amakhemikhali nezithako esizihlanganise ngazo.
Yebo, akusikho konke okungelutho?
2. Uma Sebaphumile, Sebaphumile.
Ngezinye izikhathi, ngokungajwayelekile, lokhu kuzosho ukuthi kusho ukuthini. Ungase ube esitolo semakethe futhi umnikazi wayenezinhlobo eziyisihlanu zokusikeka kwenyama esele. Uma behamba, sebehambe. Ukuphela kwendaba. Esikhathini esiningi, noma kunjalo, uzozwa le nkulumo kumabonakude, ezikhangisweni zomsakazo, nasebusuku be-TV ebusuku. Le nkulumo ibhekwa ngokuthi "umgqugquzeli" noma "ukushayela esenzweni." Yenezela ukuphuthumayo, futhi yenza abantu bathathe ucingo noma bangene ngemvume. Kodwa amathuba okwenza umkhiqizo empeleni asuke aseduze naso. Eqinisweni, ukucabanga okunesifiso. Kuyinto yokugaxeka . Futhi uma beke "behamba," bayothumela ngaphezulu. Kungadingeka ulinde isikhashana kodwa uzothola. Abakhiqizi bomkhiqizo bazohlale benza konke okusemandleni abo ukuhlangabezana nesidingo ngokunikezwa. Uma ufuna, uzothola.
3. Isiza ukuze ...
... ukulwa namafutha. Isiza ukunciphisa izinwele. Isiza ukunciphisa induna. Isiza ukuqinisa izipikili. Njalo njalo. Kuthiwani ukuthi "kusiza" ngempela kusho? Futhi lisiza kangakanani? Uma ubona ukuthi othile usemise imoto yakhe, futhi udinga i-push, ungasiza ngokuphonsa sonke isisindo sakho kuso. Noma, ungashaya imoto ngomunwe wakho omncane. Bobabili basiza, kodwa omunye empeleni akenzi okuningi ukushintsha isimo.
Umqondo wokuthi umkhiqizo usiza ukwenza noma yini ngaphandle kokusho ukuthi kungakanani okusizayo, nokuthi uyakwenza kanjani. Ngesikhathi esilandelayo noma imuphi umkhiqizo noma insizakalo ikusho ukuthi ikusize nganoma yini, yithathe okusanhlamvu okusasawoti omkhulu. Kungase kungalimazi isimo, kodwa akukho siqinisekiso sokuthi imali oyisebenzisayo kuwufanele umphumela.
4. Cha [UMkhiqizo / Isevisi] Kungcono!
Cabanga ngaleyo nkulumo ngokucophelela okwesibili. Ungaphinde ushintshe isichasiselo kwesinye sokukhetha kwakho - okusheshayo, okulula, okukhudlwana, okukhulu, okukhulu, okuncane, nokunye. Ekuqaleni, ungaphansi komqondo wokuthi umkhiqizo noma isevisi okukhangiswa yiyona engcono kakhulu ekilasini lakhe. Nokho, akusho lokho okushoyo. Okushiwo ngempela ukuthi lo mkhiqizo noma isevisi ethile akuyona into ebuhlungu kunalokho okunye okunikezwayo. Ngokwesibonelo, noma yiliphi inani le-detergents lingasho ukuthi "ayikho insipho ehlanza kangcono," kodwa akusho ukuthi yiyona engcono kakhulu.
Kusho nje ukuthi kuhle njengabanye. Ulimi olukhohlisayo ngokuqinisekile, kodwa lutho ngalutho ngokuphelele. Futhi, okufanayo kusetshenziswe emibinini ethi "engafaneleki."
5. Kufika ku- [XX Amaphesenti] Valiwe!
Khuluma ngokudukisa . Noma nini lapho ubona uphawu oluyinhloko noma lokuthengisa olwenza lesi simangalo, cabanga ngalokho okushiwo empeleni. Uma othile ekutshele ukuthi bazokukhokhela ku-$ 10 ukuze ahambe inja yakhe, ungalindela i-$ 10? Bangaphakathi kwamalungelo abo okukunika isamba esisodwa sezimali esingu-$ 1 sevisi. Kunembile. I-$ 1 ifika ku-$ 10. Lapho izitolo zisebenzisa lokhu, cishe zizoba nezinto ezimbili noma ezimbili ezikulo mbundu; bathi amaphesenti angaba ngu-75, futhi ngemuva kwesitolo, eshalofini eluthuli, i-DVD eyodwa edala ekhonjiswe ngamaphesenti angu-75. Okunye okusitolo "kufinyelela kumaphesenti angama-75," okungafana namaphesenti angu-1 kuphela entengo yokuqala. Ngokuvamile, uzobona okuningi kwezinto zokuthengisa ziphakathi kwama-10-25%. Abambalwa kakhulu abazoshaya inombolo yomlingo, ngisho nalapho isitolo singaphansi kokusulwa. Unikezwa isimo esingcono kakhulu sokulondoloza imali, kodwa ungathola okuningi kakhulu kumkhiqizo owodwa noma emibili, uma unenhlanhla.
6. Ingxenye ye ...
... ibhulakufesi ephelele. Ingxenye yokudla okunempilo. Ingxenye yesimiso esihle sempilo. Ake sihlaziye lokho okwesikhashana. I-nitrojeni iyingxenye yomoya esiwuphefumulayo, kanjalo ne-carbon dioxide ne-methan. Kodwa sifuna amaphesenti angu-21 emoyeni okwenziwa omojeni. Ukufa kuyingxenye yokuphila. Ukuvuthwa kuyingxenye yesimiso sakho sezinsuku zonke. Cishe konke, kukhona kokubili okuhle nokubi izingxenye. Ngakho ukusho noma yini ukuthi "ingxenye" yento akusho konke lokho. Futhi noma ngabe kuhle, kungakanani okudingekayo ukuze kube okuphawulekayo? Ungadla yini yonke isitsha se-Frosted Flakes yokudla kwasekuseni futhi uthole ukudla okunomsoco okudingayo, noma ingxenye yayo kuphela? Malini? Ngaphandle kokucacile, konke kuvele nje.
7. Yenzelwe ku- [Faka isimangalo lapha].
Ake sicabange ukuthi ubukele isikhangiso se-TV ngenhlobo entsha ye-bleach, futhi isikhangiso sithi "I-bleach ye-XYZ yenzelwe ukususa wonke amabala angenawo endlini yakho yokugezela ngaphandle kokuthi uphakamise umunwe." Awu, kuhle! Kodwa ngenxa yokuthi into yakhelwe ukwenza okuthile, akulandeli njalo ukuthi kuzokwenza ngempela. Ungadala izithelo ze-smoothie ezenzelwe ukwandisa amazinga akho wamandla ngamaphesenti angu-50. Uma kuphakamisa kuphela amaphesenti angu-2, ihlulekile ... kodwa inhloso isaqhubeka. Ngakho-ke qaphela kakhulu noma yini okuthiwa yenzelwe ukwenza okuthile, noma eyenzelwe ukukhiqiza umphumela othile. Ngaphandle kokuba ingakwazi ukuyibuyisela ngokuhlolwa okusemthethweni nokucwaninga, ingumusho ongazwakalayo. (Ngendlela, lesi sihloko senzelwe ukukwazisa nokukujabulisa. Ngethemba, kuyenzeka ... kodwa ayikho isiqinisekiso.)
8. Yenziwe Ngamaphesenti angu-100 [Umkhiqizo].
Nansi esinye isimangalo esingasho lutho futhi sisho okuningi. Uzoyibona kuzo zonke izinhlobo zemikhiqizo. Yenziwe nge-100% ehlanzekile i-cranberry juice. Yenziwe ngamaphesenti angu-100 amabhontshisi aseBrazil. Yenziwe ngamaphesenti angu-100 ekotini. Nansi into. Isimangalo asisho ukuthi umkhiqizo empeleni unamaphesenti angu-100 kwanoma yini. Ivele imane ithi ingxenye yayo isebenzisa into ehlanzekile. Cabanga ngakho. Cranberry cocktail okuyinto ngokuyinhloko apula ijusi namanje kwenziwa 100 percent pure cranberry juice; ihlanganisa amaphesenti angaba ngu-10 kuphela okuqukethwe, kepha kwakuyisithako esihlanzekile lapho singene. Iqiniso lokuthi basebenzise isithako esihlanzekile akunalutho ngaphandle kwesinye ingxenye ye-equation - okungukuthi, ingakanani yesithako esikulo umkhiqizo wokugcina. Yilapho kuphela ekwazisa.
9. Lo Mkhiqizo Ungakwazi ...
... londoloza amaphesenti angu-15 noma ngaphezulu kumshuwalense wemoto yakho. Lo mkhiqizo ungakusiza ukuba ulahlekelwe isisindo (njengengxenye yokudla okulawulwe ngekhalori nokuzivocavoca okuningi). Lo mkhiqizo ungakwenza ubheke iminyaka engu-20 encane. Ayikwazi ukuthanda. Lisho nje ukuthi kungenzeka ukuthi okuthile kungenzeka noma kungenzeki. UMongameli Trump angasulama kusasa; akunakwenzeka, kodwa kungenzeka. Ukuphila okuhlakaniphile kungatholakala kwamanye amaplanethi ngesonto elizayo. Futhi, amathuba okulwa nalo, kodwa kungenzeka? Kunjalo. Ngakho-ke, lapho isiqubulo sisebenzisa "kungenzeka" kufanele ukhumbuze ukuthi isithembiso asize. Yebo, kungakusiza ukuba ulahlekelwe isisindo, kodwa futhi kungakwenza wenze isisindo. Kungakwenza ubonakale usemusha, kodwa futhi futhi, kungakwenza ukwenze ukushona okukhulu. Ayikho indawo esitatimendeni somkhiqizo. I-fluff.
10. Risk-Free
Enye inkulumo ethandwayo evela ezweni lama-infomercials nokudayiswa kanzima izindawo zokukhangisa ze-TV yiyona gem elidala "elingenabungozi". "Shayela manje isilingo esingenengozi!" "Awuyikho ingozi. Yini okufanele ulahlekelwe ?! "Ake sicabange ngalokhu okwesikhashana. I-risk-free literally means "mahhala engozini noma engozini yokulimala; indawo ephephile. "Lokhu kusebenza kanjani ekuhleleni igajethi entsha yekhishi kusuka endaweni ye-TV? Lamazwi athile amaqhinga enza abantu abaningi bakholelwe ukuthi lo mnikelo ngokwawo ukhululekile. Yilokho, akulona iqiniso. Kuyoba khona indlela yokubuyisela imali yakho, kodwa ingase ingabandakanyi konke owawukhokha ekuqaleni. Futhi, kungenzeka ukuthi unamathele efonini amahora amaningi, noma kufanele ugijime ngokusebenzisa ama-hoops amaningi ukuze uthole isinqumo ojabule ngaso. Ingabe konke "okungekho engozini" ikhava ye-verbiage esebenza? Ubani ongakusho, ngempela? Ingabe impilo yakho yayisengozini yangempela? Ingabe nganoma yisiphi isikhathi ubuye wazilimaza? Ingabe ekugcineni uthole imali yakho? Kuyinto ibinzana elithembisa okuningi kepha lihambisa izinto ezincane kakhulu. Futhi uma ucabanga ukuthi leyo ngozi ayinakuqinisekisa ukuthi umphumela oyifunayo, cabanga futhi. Akuyona inkulumo yezomthetho, futhi uzoba nzima ukulwa nenkampani enkantolo, uma kufanele ifike kulokho.
Qaphela imishwana efana nale, futhi ugcine ingqondo evulekile noma ngabe ubheka noma ulalele izikhangiso zanoma yiluphi uhlobo. Okokuqala okuzwakalayo okuthakazelisayo kungase kube yinto enkulu enkulu yokugubha.