"Siyadabuka ngalezi zindaba futhi sikholelwa ukuthi kuhlobene nophenyo oludlule lwalowo owayengumsebenzi weJared Foundation," kusho isitatimende. "Siyakhathazeka kakhulu futhi sizoqapha isimo ngokuseduze. Asinayo imininingwane eyengeziwe kuleli phuzu. "
Lokho kwakuyisiqalo esihle. Ngokusobala, i-Subway ayifuni ukuza ngqo athi "senziwe noJared, ungumntwana ohamba phambili wezithombe zobulili ezingcolile," ngoba kwakungakho ubufakazi bokuthi ngesikhathi indaba yezindaba iphelile. Kodwa-ke, ngalobo busuku cishe ngo-5: 30 ntambama, isimemezelo esilandelayo senziwa ngendlunkulu ye-Subway's corporate:
"Umzila wesitimela noJared Fogle bavumelene ngokumelana nokumisa ubuhlobo babo ngenxa yophenyo lwamanje ... uJared waqhubeka nokusebenzisana neziphathimandla futhi ulindele ukuthi akukho izenzo ezazofika. Bobabili uJared ne-Subway bayavuma ukuthi lesi yisinyathelo esifanele sokuthatha."
Njengoba noma ubani osebenza kunoma yiluphi uhlobo lwemvelo enkampani uyazi, lezi zitatimende zomphakathi azibhalwa nje futhi zikhishwe zingakapheli amahora ambalwa.
Kuthatha amehlo amaningi, nokuhlolisisa okuningi, kanye nokuvunyelwa kubantu abaningi, abaningi. Omunye angase acabange ukuthi isitatimende esinikezwe yi-Subway kwakuyindlela nje yokuthenga isikhathi ngenkathi inhlangano ibhidliza ithimba layo elingokomthetho ukuthola ukuthi yini leyo monakalo, futhi kungcono kakhulu ukuzisusa kude nesikhalazo ngangokunokwenzeka.
Noma, phakathi nosuku, i-Subway yafunda okuningi ku- FBI futhi yanquma ke ukuhlukanisa u-Fogle. Noma ngabe yikuphi, i-Subway manje iboshwe ezingcolile zobulili ezinganeni futhi izoba yesikhathi esizayo esibikezelayo. Kungenzeka yini lokhu kugwenywe? Impendulo elula nguyebo. Njengoba kuvela, uphenyo, nokuseshwa nokuthunjwa kwekhaya le-Fogle lase-Indiana, kwakungeyona into ehlukile.
Ezinyangeni ezimbili ngaphambili, ngo-Ephreli 29, 2015, uJared Foundation uMqondisi uRussell Taylor waboshwa futhi wabekwa icala lokuxhashazwa kwengane, ukutholakala kwezithombe ezingcolile zobulili ezingcolile kanye ne-voyeurism. Ngemva kwesonto elilodwa, uTaylor wazama ukuzibulala esitokisini sakhe.
Zombili lezi zigameko zabikwa kabanzi kuwo wonke ama-news shop ezungeze izwe, kanye nezwe. Ngaleso sikhathi, nakuba kungekho okushiwo ukubandakanyeka kwe-Fogle, into eyodwa yayicacile - igama elithi Jared Fogle lalihlanganiswe ngokuqondile ezingcolile zobulili ezinganeni. Lokho, ngokwalo, bekufanele kube yinto ehamba phambili ngokujulile.
UFogle ukhulumile isitatimende esithi, " Ngangethuka ukuzwa ngezinsolo eziphazamisayo kuMnu Taylor. Ngokuphumelelayo ngokushesha, iJared Foundation ihlukanisa zonke izibopho noMnu Taylor. "
Ngokubheka emuva, lokho kuyiqiniso ukuthi isitatimende esibonakala singanaki.
Kwakuyinto okufanele ayenze, kodwa ngaleso sikhathi, umonakalo wenziwa. Kungani i-Subway ayiqedi konke ukuhlangana no-Fogle kuze kuphele uphenyo? Okuthile okulula njengoku:
"Ngenxa yezindaba zakamuva zezinsolo eziphathelene noMnu Taylor, uMqondisi noma uJared Foundation, i- Subway noJared Fogle bavumelane ngokuvumelana nokumisa ubuhlobo babo ngenxa yophenyo lwamanje."
Yilokho kuphela okwakungathatha ukuze kuqinisekiswe inani elincane le-blowback. I-subway ayizange isebenze kuso. Futhi manje, ngaphandle kwecebo elihle le-PR, bakhokha intengo. Abanye bangathi "abangenacala kuze kutholakale benecala" yisisusa. Yebo, ukumaketha nokukhangisa akufani nenkantolo yomthetho. Inkantolo yombono womphakathi ingayifaka umkhiqizo ngezinsuku, noma ngisho namahora emidlalweni yezokuxhumana, futhi kufanele icatshangelwe.
Izitolo ezungeze izwe ziye zafaka umcengezi we-masking tape ngobuso bukaFogle kumafolda okuphromotha nama-stande. Lokhu kubonakala kubi. I-Subway izobe ihlotshaniswa nezithombe zobulili ezingcolile ezinganeni, futhi lokho kuyinkampani enzima kakhulu ukususa. I-Subway ... lokhu konke kungahle kugwenywe.