Amagama ayisikhombisa amakhulu kunayo yonke ekukhangiseni nasekwakheni
Yonke imboni inezinkanyezi zayo, ezedlule nezamanje, futhi ukukhangisa akuyona into ehlukile. Eqinisweni, impela ukukhangisa, kanye nenani lezimboni ezihlukahlukene elikuthinta, kuye kwabangela abanye abadlali abakhulu ukuba babe amagama omndeni.
Uma ususha embonini yokukhangisa, abanye balaba bantu bangase bangazijwayele. Uma ungumuntu omdala, lolu hlu luzobe luba yisikhumbuzo esihle sama-greats asisize ukuthi ufike lapho ukhona namhlanje.
UBill Bernbach - Umthelela Omkhulu Kunabo Bonke
Wazalelwa eBronx eNew York City ngo-Agasti 13, 1911, uWilliam (uBill) uBernbach akanandaba nombuzo obaluleke kunazo zonke nomthelela emlandweni wokukhangisa kwanamuhla. Umlingani osungula uDoyle Dane Bernbach (DDB), wayengumkopisi nomqondisi wokudala owashintsha ubuso bokukhangisa, futhi cishe zonke izinhlangano zokukhangisa namuhla zithembele emibonweni nesakhiwo uBill Bernbach asinikeze.
I-Neil yesiFulentshi - Ingqikithi yokukopisha
Abakhophi be-Superstar bambalwa futhi baphakathi kakhulu embonini yokukhangisa. I-Neil isiFulentshi isiphezulu ohlwini olufushane kakhulu (oluhlanganisa uDavid Abbott, Tony Brignull, uDan Weiden, uMike Lescarbeau, uLuka Sullivan , uLieonel Hunt, futhi, noma ubani ovezwe kuD & AD Copy Book) .Manje, funda kancane mayelana nendoda esabhekwa njengomunye wabalobi abakhulu kakhulu ebhizinisini.
UDavid Ogilvy - Ubaba Wokukhangisa
Kunamagama amaningana embonini efana nokukhangisa.
UDavid Ogilvy mhlawumbe udume kakhulu, futhi uhlonishwa, kulawo magama. Ngokuvamile okubizwa ngokuthi "uYise Wokukhangisa" washiya umlando wemisebenzi emangalisayo, ama-ejensi anamandla nezincwadi eziningana eziye zaba kufanele zifunde kunoma ubani ocabanga ngisho nangokungena ebhizinisini lesikhangiso.
Steve Jobs - Umthengi Omhle Konke?
Wazalwa ngoFebhuwari 24 ngo-1955, futhi wadlula ngo-Okthoba 5, 2011, uSteve Jobs wayengumsunguli, usihlalo kanye ne-CEO ye-Apple Inc.
Umthelela wakhe embonini yezobuchwepheshe, ukuzijabulisa, ukukhangisa kanye nemikhuba ye-pop yayinkulu, futhi ushiya emuva umbuso oshintsha indlela sonke sihlala ngayo futhi sisebenze. Ngesikhathi abagxeka abaningi bathi ubuntu bakhe bungekho emphakathini ngezinye izikhathi, wenza i-Apple inkampani yamandla. Noma kunalokho, kwakungathi, njengoba ukuphikisana okwakamuva kanye nomklamo we-faux pas yenkampani kushiye indawo enkulu yokungabaza ngekusasa lika-Apple.
UTom Carty noWalter Campbell - I-Powerhouse Creative Team
Ukukhangisa kunabamakhophi abakhulu be-superstar nabaqondisi bezobuciko, kodwa amaqembu ambalwa kakhulu ama-superstar. Lokhu akusho ukuthi abakho, sivele sigxile ngamagama hhayi ngokubambisana. Kodwa-ke, maphakathi nawo-1980 iqembu eladala lenza ezinye zezimakethe ezinamandla kunazo zonke, ezingakhohlwa futhi ezithakazelisayo ezake zenziwa. Leli qembu iTom Carty yaseBrithani noWalter Campbell, futhi ukwazi umsebenzi wabo ukwazi ukuthi ungakwazi ukunyathela umdwebo omuhle wobuciko nokukhangisa futhi usayithengisa yonke imikhiqizo.
USir Ridley Scott - UMqondisi Wezentengiselwano Zomsebenzi
USir Ridley Scott uyaziwa kakhulu njengomqondisi we-movie, okwenza amanye amabhayisikobho anamandla futhi abalulekile eminyakeni engu-40 edlule. Zihlanganisa Blade Runner, Alien, Gladiator, Black Hawk Down kanye American Gangster.
Kodwa-ke, ngaphambi kokuba aqondise amafilimu (owokuqala kwakuyi -Duellists , eyenziwa ngo-1977 noHarvey Keitel noKeith Carradine), uRidiley Scott waba negama elibaluleke kakhulu ezweni lokudayiswa kanye ne-TV.
Ukuvala Ukucabanga - Kuthiwani Ngabesifazane?
Manje, nakuba kulula ukuthola izihloko ngamadoda amakhulu ekukhangiseni, kunzima kakhulu ukuthola ama-athikili mayelana nabesifazane abakhulu ekukhangiseni; kodwa baphandle lapho. Kodwa-ke, kulungile ukusho ukuthi amaphesenti ayamthanda kakhulu la madoda. Kungani kunjalo?
Yebo, isikhathi eside kunazo zonke, ukukhangisa kwakulawulwa amadoda. Kufanele nje ubuke abantu baseMad Men ukuthi babone ukuthi indima e-ejensi yahlukaniswa kanjani, nabesifazane benza imisebenzi eminingi elula, namadoda abahola emsebenzini wokudala kanye nesiqondiso se-akhawunti.
Kodwa, izikhathi zashintsha. Ngesikhathi kusengabikho ndawo eseduze no-50/50, kuye kwaba khona, futhi kuqhubeka kube, abanye besifazane abahlukile kakhulu abaye bafaka uphawu.
Cabanga ngokuthandwa kukaTiger Savage, uPhyllis Robinson, uMary Wells, uCharlotte Beers, uBernice Fitz-Gibbon, uHelen Lansdowne Resor, noPeggy King okubalwa nje.