Indlela Ama-Etho E-Trump Ngayibhala Ngayo Imithetho.
UDonald J. Trump.
Igama lakhe likhawuleza umbono wesibhizinisi sebhizinisi, elizungezwe ngegolide namantombazane akhangayo, ecela ukukhanya kwebala futhi ethi izinto ezivuzayo. Inkulumo ethi "umthande noma umzonde, awukwazi ukumnaki" uzizwa sengathi wawubhalelwe iTrump kuphela. Futhi manje, noTed Cruz noJohn Kasich bangaphandle kohlanga lwezombangazwe, kuqiniseke ukuthi uDonald Trump uzoba ngumengameli weRiphabhuliki okhethweni lukaMengameli luka-2016.
Kodwa lokhu kungenzeka kanjani? Wasusa kanjani umkhankaso oyinhloko wokuziphendulela emlandweni wezombusazwe, eshaya bonke abagxeka abathi bangelutho nje?
Nakuba kuyiqiniso ukuthi ungaphandle waseWashington, futhi umphakathi jikelele uzimisele ngokushintsha ushintsho olunjalo, wayengeyedwa kuphela. UFiorina wayengumphambukeli. UDkt. Ben Carson wayengaphandle. Noma kunjalo, abatholanga lutho eduze nohlobo lwama-media ukunakwa uTrump kulo lonke inqubo eyinhloko. Ngemuva kwezigidi zamaRandi ekukhangiseni, indoda eyodwa iyavela phezulu ... futhi isebenzisa imali encane kunawo wonke umuntu.
I-Ad Spend So Far
Ngenkathi izincintisana zakhe beziphonsa imali emkhankasweni wesikhangiso, iningi lazo lihlaselwa ngonya futhi iTump ikakhulukazi, uDonald wayebeka phansi kakhulu. Ngo-Mashi 1 ku -2016, uTump wayesebenzise imali eyizigidi ezingu-10 kuphela ekukhangiseni. Lezi zithole zomhlaba kule ndawo yezempi, ikakhulukazi uma ucabanga ukuthi imali engakanani okufanele ayisebenzise.
Ngokuqhathanisa, u-Hillary Clinton usechithe u-$ 32 million, uMarco Rubio wasebenzisa imali engamaRandi ayizigidi ezingu-49, kanti uJeb Bush wasebenzisa imali engamaRandi ayizigidi ezingu-85, konke akusizi ngalutho.
Manje, uRubio noBush bayaphuma, kungekho lutho oluzobonisa ukuthi leso sikhangiso esikhulu sichitha. Futhi njengoba umncintiswano uhambisana nemibuthano, imali igeleza ekukhangiseni ... kodwa hhayi okuningi kusuka kuTrump.
Ngesikhathi saleli sihloko, ukusetshenziswa kwakhe konke ukukhangisa kungamaRandi ayizigidi ezingu-49 zamaRandi, okuyizigidi ezingamaRandi ezingu-36 eyimali yakhe. Qhathanisa lokho noHillary Clinton, oye wachitha imali eyizigidi ezingu-187 zamaRandi. Lokhu kusetshenziswe ngokumangalisayo kuka-$ 155 million ezinyangeni ezimbili nje, uma kuqhathaniswa neRump $ 39 million. Noma kunjalo, ubani wonke umuntu okhuluma ngaye?
UDonald Trump.
Konke kufikela kwelinye isu; ukuthuthumela nokwesaba.
Awudingi Izikhangiso Uma Ulawula Izindaba
Imidiya etholakalayo, njengoba ivame ukubizwa, yinani elifakwe ekuhloleni okuthola ukuthi akudingeki ukhokhe. Kungakhathaliseki ukuthi kuxoxwe ngezindaba zenhlalo, izindaba zezindaba, ubusuku obusebusuku, noma ukushicilelwa kokushicilelwe, lokhu kuhlanganisa ukuthi akudingi lutho lwaso. Isimo esihle kakhulu kunoma yiliphi umuntu ozobhalwa ... uchithe okungenani ngangokunokwenzeka, uthole ukufakwa kwezindaba zokulala.
Kusukela ngo-Mashi, uJeb Bush wathola imali engu-$ 214 yezigidi zemithombo yezindaba yamahhala ngokuchasene nokukhangisa kuka $ 82 million. U-Cruz uthole imali engu-313 wezigidi ezibhekene nemali engu-$ 22 million yokuchitha isikhangiso. UClinton, uthole imali engamaRandi ayizigidi ezingu-746 ekukhokhweni kwamahhala ngokuqhathaniswa nokukhangiswa kwakhe kwe $ 28 million.
Khona-ke kukhona iTump. Ukuchitha isikhangiso - $ 10 million, ukuthola imidiya - $ 1.89 billion. Vumela lokho kungene okwesikhashana, ngoba kuyimpumelelo enkulu.
Njengamanje, abezindaba abawutholile bangaphezu kuka-$ 2 billion ngeTrump, futhi yingaleso sizathu aqeda abadlali bakhe.
Ngaphambi komncintiswano, wayesevele egameni lomndeni futhi ehlonishwa kakhulu. Manje ... kahle, igama ezindlini zomuntu wonke yiTump.
Manje, njengoba nje u-Oscar Wilde esho ngokudakayo, "kukhona into eyodwa kuphela ekuphileni okubi kakhulu kunokukhulunywa ngakho, futhi akukhulunywanga ngakho."
Lokho, khona-ke, umkhankaso weTrump ngokuphawula. Yisho into evuselelayo, yenza abantu bakhulume, futhi babuse ama-airwaves. Kuhlanganiswe nendlela uTrump asho ngayo lokho akushoyo, futhi ukwenqaba ukuzicabangela yena, futhi une-dynamite. Umshini awukwazi ukuthola okwanele. AmaKomidi ayakuthanda. Imithombo yezenhlalo isemlilweni.
Abanye abazobhapathizwa bazama, futhi bahlulekile, ukukopisha ifomula yeTump. Bathi izinto ezibonakala zingenangqondo noma ezesabekayo, futhi zingena emhlathini ngeTrump ngezinkinga ezihlukahlukene. Kodwa babemhlasela e-turf yakhe. Lena yindawo yakhe yokudlala.
Njengoba echaza encwadini yakhe ethi "The Art of The Deal," usebenzisa amaqhinga afana nalokhu ukubeka abantu eceleni, nokulawula ingxoxo. Uyakwazi kahle lokho akwenzayo lapho ethi izinto ezinjalo ezivuthayo , kodwa uyinkosi yokuziphendulela ukuze zihlale zigxile kuye.
Izitatimende zeTrump ezibambe izinhloko
Ngeke kwenzeke ukubhala kuhlu lwabo konke, i-Trump ibonakala ikhulula okuthile okusha futhi ivuselela nsuku zonke, kodwa nansi izitatimende ezimbalwa ezithola izigidi ze-Trump emithonjeni yamahhala:
"UDonald J. Trump ucela ukuvalwa kokuphelele kwamaSulumane angena e-United States kuze kube yilapho abameleli bezwe lethu bekwazi ukubona ukuthi kwenzekani.
"Ngingakwazi ukuma phakathi noFifth Avenue ngidubula abantu futhi angiyikulahlekelwa yivoti
"Ngicabanga ukuthi umehluko phakathi kwami nabanye abathintekayo ukuthi ngingumuntu othembekile futhi abesifazane bami banhle kakhulu."
"U-Lyin 'Ted Cruz wasebenzisa nje isithombe sikaMelania esitokisini esikhangisweni sakhe. Qaphela, uLyin' Ted, noma mina ngizowuchitha umobakazi wakho!"
"Ubona ukuthi kukhona igazi eliphuma emehlweni akhe, igazi liphuma kuye nomaphi lapho ngibona khona.
"Uma iMexico ithumela abantu bayo, abathumeli phambili. Abathumeli. Abathumeli. Bathumela abantu abanezinkinga eziningi, futhi beletha lezo zinkinga kithi. Bayaletha izidakamizwa, beletha ubugebengu, bangamacala okudlwengula, kanti abanye ngicabanga ukuthi bangabantu abalungile. "
Ngakho-ke, lokhu kusho ukuthini ukukhangisa kwezombusazwe esikhathini esizayo?
Lo mkhankaso wokhetho lowezi-2016 uzofundiswa eminyakeni ezayo. Kusukela ekubambeni okukhulu kwezakhamuzi zaseRiphabliki ezangena ezihlakalweni, emazwini ayingqayizivele emangalisa kanye nokuphazamisa, kuningi okuzofunda. Kodwa isici esikhulu kunazo zonke kulokhu kuyoba indlela umkhankaso weTrump olawula ngayo abezindaba ngaphandle kokuchitha imali eningi.
Kungenzeka ukuthi ngo-2020, abazobhapathizwa bazosebenzisa lolu lwazi ukubeka umkhankaso wemikhankaso egxile ekubanjweni kwezindaba ezitholakalayo, kunokuba izikhangisi ezihlaselwa kanye nemikhankaso yangaphandle. Lindela ukubona abakhethiweyo abaqasha ama-hoard ochwepheshe bezokuxhumana, kanye nama-PR agxile ekudaleni iziqu ezizothola i-ROI enkulu kuma-media media. Futhi le mpi izokwelwa ikakhulukazi kumafoni.
Yiqiniso, uma uDonald Trump ephumelela ngempela ngoNovemba, uzobe ekhona emncintiswaneni we-2020. Ubani owaziyo ukuthi uzokwenzani noma athi ngaleso sikhathi ukuze ahlale ehhovisi.