Njalo ibhizinisi kufanele libe nesitatimende semishini esibhaliwe ngenhloso ecacile ebonisa izimiso zakho zangaphakathi. Isitatimende sakho semisebenzi kufanele sicatshangelwe lapho uthuthukisa uhlelo lwakho lwebhizinisi kanye nezinhloso zebhizinisi lakho nezinhloso zakho. Ukusungula isitatimende sakho semisebenzi kubalulekile ezinkathini zokuqala zebhizinisi lakho ukuze uhlale unesikhumbuzi esibhaliwe sokuthi kungani wenza okwenzayo nokuthi kufanele uyenze kanjani.
Izitatimende zezithunywa zevangeli zingashintsha futhi zishintshe ngokuhamba kwesikhathi, kodwa kufanele zicatshangelwe ngaso sonke isikhathi lapho zithuthukisa imigomo yebhizinisi lemifushane nesikhathi eside. Uma umgomo wakho nenhloso yakho ishintsha kakhulu, imigomo yakho izodinga ukulungiswa ukuze ibonise lezo zinguquko.
Ukuthola Ucebile akufanele kube yinto yakho kuphela
Uma imigomo yakho kuphela izuzwa imali-centric kanye nezimali konke owake wazigxila endaweni ethile ngendlela ongase ulahlekelwe ngumphefumulo wakho ekukhangiseni okungakhohlisa noma okungahambisani nemigomo yakho eyinhloko ukuze uhlangabezane nemigomo yokuthengisa ephakeme. Ukwenza imali akufanele neze kube yinjongo ekhethekile yanoma yiliphi ibhizinisi. Ukugxila ekwandiseni imali engenayo ngaphandle kokukhathazeka ngombono kanye nombono wezinkampani kuyisimo esivamile esomabhizinisi abasafufusa ekugcineni lapho benza ukuphumelela kokuqala ekutshengeni abatshalizimali abangase banikeze imali ekhokhisayo yezimali ukuze bathengise ukuthi bayothengisa kanjani ibhizinisi lakho.
Njengoba ibhizinisi lakho likhula, ngaphandle kokukhumbula injongo yakho kanye nemigomo yakho esekelayo kusalula ukuba ujabule ngokweqile ngemali ezayo futhi kunzima ukumelana nesilingo sokwandisa ngokushesha (okuyinto evame ukulimaza kubanikazi bhizinisi abaningi.) Izwi elithi "ukuqhosha iza ngaphambi kokuwa "okuyiqiniso uma kuziwa ekwenzeni izinqumo zebhizinisi - ukuba ugcwele kakhulu impumelelo yakho kungakuholela endleleni yokwandisa okusheshayo okungapheli ngokuhamba kwesikhathi.
Ukumaketha okungalungile kanye nabathengi bezwi kungaba nethonya elibi kumkhiqizo wakho futhi uma umkhiqizo wakho uphazamisekile, kungaba nzima ukubuyela emuva emgqeni - ikakhulukazi uma abatshalizimali bakho bethi ukuthi uqhuba kanjani ibhizinisi lakho. Kuyinto ebaluleke kakhulu ukubheka inhloso yakho namagugu uma ubeka imigomo yezimali ukuze abatshalizimali bangatholi okuningi ukuthi uqhuba kanjani ibhizinisi lakho futhi ukuze amakhasimende akho namakhasimende akhombise lawo maxabiso njengemikhiqizo kanye nezinsizakalo zakho.
Kumelwe kusetshenziswe imigomo yebhizinisi elincane ukuze kulungiswe izinjongo ezinkulu zezezimali
Ukwenza imali eyizigidi eziyinkulungwane ekuthengiseni kuwumgomo omuhle, kodwa konke ngokwakho, kuwumgomo ngaphandle kwempahla ngaphandle uma ubala ezinye imigomo ukuze usize ukusiza lezo zentengiso. Uma imali kungukushayela kwakho kuphela ukushayela, wena, abasebenzi bakho, kanye nebhizinisi bazohlupheka bonke. Eqinisweni, izifundo zokuziphatha, ukuzithiba, nokuphumelela zibonisa ukuthi ukuchitha isikhathi eside amandla amakhulu okufeza impumelelo kungaba yingozi kuwe.
Ngenkathi ukhulisa i-akhawunti yakho yebhange, kufanele futhi ugxile ekukhuleni abantu bayo, isisekelo sekhasimende lakho, futhi uthuthukise ukubaluleka kwenkampani yakho kuhlanganise nesidingo somthengi-nomthengi omuhle. Impumelelo ifika kumadigri amaningi nokuhlelwa nokufeza imigomo emincane eholela ekufezeni imigomo emikhulu ingabavuza kakhulu.
Cabanga ngezinjongo zebhizinisi njengezinyathelo zokufeza izinhloso ezinkulu
Yonke imigomo yesikhathi eside noma enkulu kufanele ibe nemigomo emincane noma izinyathelo ezizokusiza ukuba ufinyelele leyo migomo emikhulu. Njengesibonelo, asho ukuthi umgomo wakho omkhulu ukwenza i-dollar eyodwa yezigidi. Uzokwenza kanjani lokho? Yiziphi izinyathelo ezidingekayo ukuze ukwandise ukuthengisa? Uzosingatha kanjani ivolumu ekhulayo? Ingabe uzodinga abakhiqizi abasha?
Uzokwenza kanjani ukukhangisa ngaleyo njongo?
Ukuphendula yonke le mibuzo kuyokusiza ukuba uthuthukise imigomo encane esekela umgomo wakho oyinhloko wokwenza amadola ayizigidi ezilodwa. Ake sibheke esinye sezibonelo ezingenhla njengenhloso encane.
Yiziphi izinyathelo ezidingekayo ukuze ukwandise ukuthengisa ? Ungadinga uku:
- Thenga izinto eziningi ukwandisa ukukhiqizwa
- Ukwandisa isitoreji sokugcina impahla (ukwandisa izindleko zesitoreji)
- Qalisa umkhankaso wezokuxhumana womphakathi
- Yakha isikhangiso somsakazo
- Qeqesha abasebenzi basevisi yamakhasimende ukubhekana nokunyuka kokuthengisa
Zonke izinto ezingenhla zibukeka njengoluhlu, kodwa empeleni yizinhloso ongazodinga ukuzihlangabeza ngaphambi kokuthi ukwazi ukufeza leyo mgomo wezigidigidi. Ngaphandle kwemikhiqizo eyanele yokwenza ukwanda kwezinto ezidingekayo, noma ikhono lokuhambisa imikhiqizo ngokushesha futhi libiza ngezinga eliphumelelayo, ukuthengisa kwakho akumele kwandise ngokweqile ngalokho okwenziwe kakade.
Kungani Ukuhlela Izinjongo Ezincane Kubalulekile Kubhizinisi Elikhulayo
'I-Oprah Effect' yisibonelo esaziwa kahle sezinhloso ezinhle kuhlangabezana nokufisa okufisa. I-Oprah Effect iyinkulumo eyabonakala kuqala ngemva kokubona umphumela wokuthi ukubukeka kwe- Oprah Winfrey Show , noma ukugunyazwa ngu-Oprah Winfrey, kwaba namabhizinisi. Abanikazi bamabhizinisi amancane nabama-pop abonakala ku-Oprah bavele bekhukhumezwa ngamakhodi amaningi nama-imeyili avimbela amawebhusayithi abo, amafoni angazange aphume, nokunyuka kokuncintisana kwamabili okungafunwa.
Ukukhulisa Ibhizinisi Lakho Ngokubeka Izinjongo Ezifanele
Zonke izinkampani ezingenayo inzuzo zikhona ukuze kutholakale inzuzo (izinzuzo) futhi imigomo yakho kufanele ilwele ukuphumelela kwezezimali, kodwa khumbula ukuthatha isikhathi sokuthuthukisa imigomo eyengeziwe, engeyona imali eyasiza ukwakha ibhizinisi lakho:
- Ukukhwabanisa kukhuthaza ukwethembeka kwamakhasimende okungabangela ukuphinda ukuthengisa.
- Isevisi enkulu yamakhasimende ingaholela ekubuyekezweni okuhle okukhuthaza abanye ukuba bathembele ibhizinisi lakho.
- Ukuthuthukisa abasebenzi ngokubanikeza ithuba lokuqeqesha, ukusekela, nokukhula kuzokusiza ukwakha ibhizinisi lakho.
Amabhizinisi anamandla akuzona labo abafaka nje amabhakede amakhulu ngoba abathengi bangakwazi ukushintsha, izimakethe zingashintsha, futhi lokho okusebenzayo kungase kungasebenzi okwesibili nxazonke. Amabhizinisi akhiwe ngokuqinile agcina amandla ngokusekelwe kwedumela lawo - hhayi nje izimali zabo zezimali.
Dala imigomo egxile ekukhuleni konyaka nonyaka nokunyakaza okuqhubeka phambili ngokuhlonza izinjongo ezitshala kwingqalasizinda yenkampani yakho, umkhiqizo, isevisi yamakhasimende, abasebenzi, nezinhlelo zokuthembeka kwamakhasimende kanye nemigomo yakho yesikhathi eside sezimali kuyoba lula ukufezekisa .