Funda Ukuqasha Ummemezeli Wezincwadi Ze-Freelance

Thola Isexwayiso kusuka ku-PR Pro

Ummemezeli uyisihluthulelo sempumelelo yencwadi kumaphephandaba. Ngenkathi ukushicilela izindlu kuvame ukunikeza inqubo yendlu ngaphakathi ukusebenza encwadini ngayinye, kokubili okushicilelwe ngokwemvelo kanye ne-indie noma abalobi be-hybrid bakhetha ukuqasha ibhuku elizimele lomphakathi ukuze kuqinisekiswe ukukhangiswa komuntu ngamunye ngezincwadi zabo.

Kule Q & A, umemezeli wencwadi uJessica Glenn we-MindBuck Media ukhuluma ngalokho okufanele akubheke lapho eqasha i-Pro pro independent kanye nendlela yokusebenzisa kakhulu isabelomali esimeme sokusakaza.

U-Valerie Peterson: Yiqiniso, kuyaqondakala ukuthi abalobi be- indie noma abakwa- hybrid bafuna ukuqasha abashicileli babo , kodwa abalobi abaningi abashicilelwe ngokwesiko nabo baqasha izinhlelo ze-PR ezizimele ukuze baqinisekise ukuthi izincwadi zabo zithola ukunakwa ngokwengeziwe kunokuba kungenjalo.

Ingabe kukhona ukuziphatha okuzungezile kokuba ne-freelance book publicists uma unomunye umuntu endlini?

UJessica Glenn: Ngokuvamile, ummemezeli wakho wangaphakathi endlini uyojabula ngempela uma uqasha ummeli ozimele ozimele ukuze akhulise imizamo yabo. Abangekho emncintiswaneni wokuncintisana. Abathengisi bangaphakathi nendawo nabazimele bebambisana kakhulu: bonke bafuna incwadi yakho ukuba ikhulume ngokuningi futhi iphumelele.

I-VP: Ngakho-ke, isiphi iseluleko esibaluleke kakhulu ongayinikeza umbhali ocabangela ukuqasha ummemezeli wokuzimela?

I-JG: Uma umbhali efuna umsakazeli, ngiphakamisa kakhulu ukuthi ngithole isincomo esivela kwenye umbhali noma ngithole umbhali ngokusebenzisa idumela elibucayi lombhali kunokuba ngithole ummemezeli ngokusebenzisa isikhangiso kuwebhu.

Ngihlale ngimangalisa ngabathengi abazithenga ukuphrinta noma izikhangiso zewebhu. Uma ummemezeli enhle, uzobe uzwile ngabanye abalobi noma bazobe befundisa izinkomfa ozizwile noma bazocatshangwa ngabachwepheshe bemboni .

Uma ungabazi abanye abalobi abazozibuza, kunezindawo eziningi zokuthola iziphakamiso ezingenakulinganisela.

Ngikisela ukuxhumana nezinhlelo ze-MFA nokubuza abafundisi. Iningi le-MFA profs noma liye laba nommemezeli ngolunye lwezincwadi zabo noma lingakuthumela kumuntu onakho.

Ufuna umuntu we-PR owaziyo futhi oxhumana naye emakethe oqondisayo. Abalobi abaningi be-MindBuck base-Continental United States kodwa futhi sisebenza nabalobi kwamanye amazwe kuhlanganise neCanada, i-UK, iFrance, iGrisi, neJapane ukusiza ekumemezeni umsebenzi wabo lapha.

Khuluma nabamemezeli abaningana - uma kusungulwe futhi kuhle, kungase kube khona umehluko omkhulu endleleni yokwenza umkhankaso oyisisekelo kodwa ummemezeli nomlobi onomtholampilo omuhle kwenza inqubo yokukhululwa kwencwadi ibe yinkinga encane kakhulu futhi ngokuvamile iholela ekusebenzisaneni okuningi ngokwemibono eyengeziwe.

Ngaphandle kwalokho, ufuna ukusebenza nomuntu onentshiseko. E-MindBuck, siyajabula kakhulu empumelelweni yabalobi bethu futhi singabakhuthazi abangenasibindi kubalobi esinquma ukusebenza nabo.

I-VP: Uma umbhali enesabelomali esilinganiselwe, yiziphi izinto okufanele azigxile lapho eqasha ummemezeli ozimele? Yimiphi imikhangiso yomkhankaso wokukhangisa ukuthi abalobi bangenza ngokwabo ukuthi bayohambisana kahle nemizamo yomphakathi?

I-JG: Kuye ngokuthi kunqunyelwe kanjani isabelomali, okungenani, zama ukuthola umsakazo ongakwazi ukufaka ibhuku lakho kubabuyekezi.

Ummemezeli uzoba nombono omkhulu, ababuyekezi be-pitching abaphumelelayo kakhulu kunokuba umbhali azokwenza.

Izinkambo zezincwadi, noma kunjalo, zingaba ngukudala futhi zingabizi uma zigcinwa ngabangani noma izindawo ezingenayo. Lokhu kungukuthi umbhali angasebenza ngempumelelo ngokwabo. Ukuzithoba kumiklomelo kuyinto futhi umlobi ongakwenza (ngaphandle uma umklomelo ucacisa ukuthi umbhali kumele akhethwe).

Imithombo yezenhlalakahle nakanjani into eyenziwa ngumlobi yedwa kodwa yenza ucwaningo kuqala ngezindlela eziphumelela kakhulu zokusebenzisa ipulatifomu ngayinye. Ukucela abantu ukuthi bathenge ibhuku lakho akusebenzi.

Funda kabanzi ulwazi lomphakathi kanye neseluleko esivela kuJessica Glenn, njengemikhawulo yesikhathi sokukhangisa ukuze kuqalwe ukuqaliswa kwencwadi kanye nencwadi eyisisekelo isu lomkhankaso we-PR nokuqondisisa.

UJessica Glenn wethula i-MindBuck Media Book Publicity ngo-2005 kanti ithimba le-MindBuck Media liye lasebenza ezinhlobonhlobo zezincwadi. Uhlu lwabo lufaka phakathi kakhulu abathengi nezincwadi ezivela ezinkampanini ezincane zokushicilela, eziphakathi nendawo ezinkulu, kanye nokukhetha okunye okukhishwayo. Bamele abalobi e-US kanye naseCanada nakwamanye amazwe amaningi.