Siza Incwadi Yakho Thola Ukutholakala Ku-intanethi
Ukukhangisa Incwadi Yakho Nge-SEO Iqala NgeMethadatha
Noma ikuphi izinga lakho nokuthi ngabe ushicilelwe ngokwesiko, ngokubambisana nomshicileli we-hybride , noma ushicilele incwadi yakho ngokusebenzisa isevisi , inhloso yalesi sihloko iwukuba uzuze izinyathelo zokuqonda nezenzo ezenzelwe ukumaketha ngokuthuthukisa imethadatha yakho izinjini.
Kungase kuzwakale kuyinkimbinkimbi kodwa ucabange ngale ndlela-njengoba kuyisihluthulelo kuzo zonke izici zokukhangisa kwencwadi-umgomo ukuthola ulwazi mayelana nale ncwadi phambi kwabafundi abangayithanda.
Izinjini zokusesha nje ziyizikhulumi (abantu abaphakathi-??) Abasebenza ulimi oluhlukile kunathi.
Umgomo we-SEO wezincwadi ukuba umhumushi omuhle wezinjini zokusesha, ukwenza ulwazi lwebhusi ngokushesha lucacile ekusesheni, ngakho-ke i-Google noma i-Yahoo noma i-Amazon ingakwazi ukuthola le ncwadi phambi komfundi ofanele.
Kungani Ukubhala I-Metadata Kubaluleke Kangako
Imethadatha ye-SEO-eyinhloko yikhiye kunoma yiliphi ibhuku, kodwa libucayi kakhulu ezweni elizungezayo lokushicilela kwedijithali lapho izincwadi eziningi ezishicilela kanye nezincwadi ezishicilelwe nge-hybrid ziphela ku-intanethi kuphela.
Futhi, njengoba iningi labalobi abazishicilelayo banalo luhlelo oluthile noma olungekho nabezindaba , ukutholakala kwamabhuku ezindawo zendabuko , noma ukukhangisa kwezincwadi zendabuko noma ukukhangiswa komphakathi , imethadatha ye-SEO-ithuluzi elibucayi lawo mabhuku atholakele.
Amathuluzi afana ne-SEO, imethadatha, amagama angukhiye, kanye namakhodi we-BISAC abaluleke kakhulu ezincwadini ezishicilelwe ngokwenqubo, futhi. Kodwa nakuba abathengisi bezincwadi zedijithali ezindlini zokushicilela benza okuningi kokucabanga kwegama elingukhiye kanye nemethadatha ukuphakamisa okunzima lapha, kunezindlela ezibalulekile lapho abalobi abashicilelwe khona ngokujwayelekile bangakwazi ukuhambisa ulwazi lwe-metadata kanye nokusiza nokwandisa ukutholakala kwencwadi ekusesheni.
Ngakho okokuqala, izinto eziyisisekelo.
Imethadatha Yezincwadi-Incazelo Elula
"Idatha" yilokho ulwazi; "i-meta" isuka esiGriki esho ukuthi "izinga eliphakeme."
"I-Metadata" ingachazwa ngokucacile ngokuthi "ulwazi oluphezulu kakhulu mayelana nedatha." Ngamabhizinisi azinkampani ezinzima ezithathwa idatha (njengezinkampani zokukhangisa ze-database), lokhu kungase kube nzima. Kodwa ngenxa yezincwadi nabalobi, singaqala ngomunye, senze kube lula ukuthi siqiniseke:
Incwadi yiyona "Idatha"
Uma ucabanga ngencwadi njengedatha, imethadatha yencwadi ingolwazi oluphezulu lwezincwadi mayelana nencwadi. Imethadatha eyisisekelo yencwadi ihlanganisa:
- Isihloko sencwadi
- Bhala umbhalo ongezansi
- Umbhali
- Incazelo yencwadi (iko "ikhophi ye-flap" kanye "nekhophi emuva")
- Umshicileli
- I-ISBN
- Ikhodi ye-BISAC / Incwadi (okuningi mayelana nalokhu kamuva)
- Ukubalwa kwekhasi
- Inani lemifanekiso
- Usuku lokushicilelwa
- Njll.
Indlela iMetadata Yezincwadi Ethola Ngayo I-ONLINE Elandelwe
Uma incwadi itholakele futhi iya kwisivumelwano, imethadatha yale ncwadi iqala ukuqoqwa ku-database yomshicileli, evuselelwa kulo lonke ukuthuthukiswa kwencwadi nokukhiqizwa futhi ifakwe ezinkampanini zokuthengisa zomshicileli, kokubili ukuphrinta nokuxhumeka ku-intanethi. Lapha, ulwazi olubukwayo luvame ukungezwa, njengesithombe sejacket.
Ukuze uthole incwadi eyashicilela, ngokuvamile, umbhali unikeza lolu lwazi lwemethadatha kumasevisi wokushicilela nokusabalalisa.
Uma incwadi ishicilelwe, imethadatha yayo inikezwa nge-"feed" yekhompuyutha kuma-database okuthengiswayo okufanelekile kanye namawebhusayithi umshicileli wendabuko noma wesibindi, ngokusebenzisa insizakalo yayo yokushicilela noma ngomlobi wayo wokushicilela. Izibonelo zalolu lwazi ziyi:
- Isitolo sesitolo sezincwadi ze-Wholesale kanye ne-back-end kanye nemibhalo yamabhuku, ukuthengiswa, nokusabalalisa izinhlelo, ezifana no- Baker & Taylor , Ingram, Edelweiss / Ngaphezulu kwe-Treeline.
- Abathengisi bezincwadi, njenge-Amazon.com, i-Barnes ne-Noble, ne-IndieBound (isistimu yayo eyenza ukuthengiswa nge-bookstores ezizimele).
Futhi, ezincwadini ezishicilela, yiziphi izinqolobane ezithola imethadatha yencwadi zixhomeke kunsizakalo ethile yokushicilela kanye nesivumelwano umlobi ngamunye onezinsizakalo, futhi ngaphansi kwaziphi izinto zokuphrinta kanye ne-ebook ezokusabalalisa le ncwadi.
Ukwengeza, imethadatha ifaka ngesandla ngesandla ngabalobi noma ukumaketha namaqembu okukhangisa kumapulatifomu e-intanethi:
- Amawebhusayithi amawebhusayithi namabhulogi
- Umbhali wezokuxhumana, njengama amakhasi e-Facebook, i-Twitter bios , njll.
Ukutholakala kweBrick-and-Mortar Book ngokuVumelana ne-Online Book Ukutholwa
Esitolo samabhuku, abafundi bangakwazi "ukucinga" idatha "yangempela" kanye nemethadatha. Futhi, kumhlaba wokuphrinta, i-"metadata" eyisisekelo ingatholakala ku- jacket yencwadi . Umfundi "ofuna" incwadi ephrintiwe esitolo sezincwadi angakwazi "ukukhahlela" hhayi kuphela imethadatha kodwa "idatha" yangempela.
Umthengi ongakwazi ukuthenga esitolo sezitini nesithakala angabheka isembozo, funda i-flap yonke nekhophi yekhokethi, bheka, ufunde i-bio yomlobi, ufunde ngisho netafula lokuqukethwe uphinde ufunde futhi ufunde amakhasi encwadi. Bangakwazi "ukuthola" incwadi ngokuthola isithombe esigcwele sayo yonke idatha.
Kodwa izinjini ngeke zifune "idatha" ....
Izinjini Zokusesha Cinga iMethadatha Yencwadi
Izinjini ezifana ne-Google, Yahoo !, ne-Bing azibukeli zonke izincwadi noma amawebhusayithi okubhala (noma amanye amakhasi ewebhu ngolwazi (okwamanje).
Esikhundleni salokho, njengohlobo lwesinqamuleli, basebenzisa ama-algorithms ajwayelekile kakhulu futhi afihliwe kakhulu ekusunguleni "amakhasi" e-intanethi kumethadatha efanele ehlangabezana nokuseshwa komfundi. Esikhathini sokusesha kwe-fraction-of-a-sesibili, babukeza mayelana namakhasi we-web gaziyoni ayishumi-kusuka kulwazi, amawebhusayithi, amawebhusayithi, ama-blogs, amasayithi omphakathi wezokuxhumana-kuzo zonke izinhlobo ukuthola ulwazi olufeza kahle umbuzo.
Qaphela ukuthi i-algorithms ye-proprietary ibuye ilandele ezinye izici zokuhlola ngokujulile ukuhambisana, igunya, ukuthandwa, njll kodwa manje sikhathazeke ngemethadatha.
Abathengisi be-Online, ikakhulukazi, i-Amazon.com, umthengisi omkhulu kunazo zonke, akuzona izinjini ezijwayelekile zokusesha kodwa ziqukethe izinjini zabo zokusesha eziqondene ngqo nezincwadi. Njengabathengisi be-intanethi nabathengisi be-ebook banikezela izigidi zezinyathelo zokubona ze-reader ezingcono kakhulu futhi-okungcono kakhulu kumakhadikhredithi abo bonke abafundi, zibaluleke kakhulu ekutholeni nasekuthengiseni kokubili incwadi yokuphrinta kanye ne-ebooks.
Ngaphandle kokudla kwemethadatha kusuka kumshicileli, izinjini zokusesha ze-intanethi eziku-intanethi zifuna ulwazi olufanele lwezincwadi umthengisi wezincwadi ngokwakhe ngokwakhe eziqoqiwe-njengezibuyekezo zabafundi kanye nezinga eliphezulu zokuthengisa.
Kungani Ukucinga Okubekiwe Kubalulekile Ukubhuka Ukutholakala Nokuthengisa
Ukuphakama kwamazwe ezincwadi kumakhasi okuphumela enjini yokusesha ("SERPs") - uma kuphakanyiswa injini yokusesha noma i-Amazon "simo" -abafundi abangase bakwazi ukubona futhi "bethola" le ncwadi, futhi kungenzeka ukuthi ukuthengiswa okungcono kunencwadi sizoba.
Ukuba emiphumela emihle emithathu noma emine kuhle; ukusekhasini lokuqala lemiphumela yosesho kubalulekile ekunakekeleni ibhuku lakho. Akuyona umgomo olula futhi kulula kakhulu ukuba incwadi ilahleke.
Usesho olukhokhelwayo
Ukuze ucindezele izinto kancane, izinjini zokusesha nabathengisi be-intanethi bathengisa izindlu eziyigugu kubathengisi nakwezitolo zokuthengisa (kubandakanya abamemezeli nabalobi) abakhokha imali ngezinsizakalo zabo nezimpahla ezivela emiphumeleni ethile yosesho noma emakhasini athile lapho abafundi bangase bakwazi khona babone. (Isibonelo, njengomthengisi, i-Amazon esebenzisa incwadi yokushicilela imali yokubambisana yokukhangisa ukufaka izincwadi ezinyathelweni ezithile).
Injini yokusesha "ukukhokha okukhokhelwe" noma "ukusekelwa okuxhaswe" imiphumela iyahlukaniswa "nokusesha okuphilayo," okungeke kuthengwe. Noma kunjalo, ukusesha okuxhaswe kuthatha "indawo yokuhlala" futhi ushiye igumbi elingaphansi kwekhasi lemiphumela yosesho oluphilayo.
Ngenxa yalesi sizathu, kubaluleke nakakhulu ukuqonda indlela ukucinga kohlobo lwe-organic search-uhlobo oluhle abalobi nabashicileli abahlose ngayo-lungathuthukiswa ngokuthuthukisa i-metadata yencwadi nokusebenzisa ezinye izindlela ezinhle ze-SEO.
Ukuthuthukisa i-Metadata yeBhuku yokuSesha
Futhi, ukusebenza kwenjini yokusesha kunomgomo wobuntu kakhulu-ukunikeza incwadi ithuba elihle lokuxhumana nabafundi abaningi ngangokunokwenzeka nge-injini yokusesha "abahumushi."
Kukhona izingcezu ezintathu zemethadatha lapho amasu okusebenza angenza umthelela omuhle:
- Amakhodi we-BISAC (lawo amakhodi angaphansi kwezigaba)
- Isihloko sencwadi nombhalo ongezansi
- Incazelo yencwadi
Ukulondoloza igama elingukhiye Ukusebenzisa Ukuthola Incwadi
Zombili izihloko zencwadi nezincazelo zamabhuku zibandakanya amagama angukhiye, okuyingxenye ebalulekile yemethadatha. Kufanele wenze ucwaningo lwakho lwegama elingukhiye ngaphambi kokudala isihloko sakho sencwadi kanye nemethadatha yencazelo yencwadi.
Amakhodi we-BISAC
Amakhodi e-Industry Industry and Communications (BISAC) amakhodi ezinombolo ze-alpha ezimele izigaba noma izifundo zezincwadi. Kunezinhloko ezingu-54 eziyinhloko zezincwadi ze-BISAC, njenge-Fiction, Self-Help, nokuhamba. Ngaphansi kwalokhu isihloko esihlokweni kukhona izifundo ezingaba ngu-3000. Izigaba zokuphequlula ze-Amazon zihambelana namakhodi we-BISAC.
Nasi isibonelo sekhodi ye-BISAC:
- U-SEL000000 u-SELF-HELP / Jikelele
- I-SEL030000 i-SELF-HELP / Ukuthuthukiswa komuntu siqu / ukuthuthukiswa komemori
Yonke incwadi eshicilelwe idinga ukuba nekhodi ye-BISAC eyabelwe yona; amakhodi asiza izitini-nendalo, kanye nabathengisi be-intanethi, bahlukanise izinto zabo ngezigaba. Ngakho-ke, amathuluzi abalulekile.
Ngokusemthethweni, ummemezeli angasebenzisa amakhodi amaningi we-BISAC njengoba afuna, nakuba kunenani elingu-3 kunconywa kunoma iyiphi incwadi eyodwa. Abasebenzisi be-Amazon Kindle bangafaka amakhodi amabili we-BISAC.
Amakhodi e-BISAC ajwayelekile kepha asetshenziselwa inhlanganisela angabiza ama-nuances angeziwe. Isetshenziswe ngokuhlelekile, ingaletha amehlo engeziwe kule ncwadi.
Isibonelo, uma ubengumlobi we-Amazon Kindle imfihlakalo yokubulala e-Amazon Kindle equkethe umhloli wokuzimela wangasese, ungase ukhethe amakhodi e-BISAC alandelayo ngamathemba okufinyelela abafundi abafihliwe nabafundi abafana nabafana nabadlali bePI.
- FIC009050 ISITHOMBE / Fantasy / Paranormal
- FIC022090 ISITHOMBE / Imfihlakalo & Abaphenyi / Abaphenyi Bangezimele
Ukuqapha kufanele kuthathwe ukushaya ibhalansi phakathi kwencazelo yencwadi nokufinyelela kwabalaleli. Uma uncane kakhulu kumakhodi akho, ubungozi bokulahlekelwa izilaleli; uma usubanzi kakhulu kusihloko esithandwayo, ibhuku lakho lingase lilahleke.
Ukuze uthole ukuqonda futhi uthole amakhodi alungiselelwe kakhulu encwadini yakho, funda umbhalo wakho wekhodi ye-BISAC (hhayi ikhodi yezinombolo ze-alpha, kodwa isihloko esiphelele esihloko kanye nombhalo njengeFiction / Fantasy / Paranormal) kumasayithi afana ne-Amazon, bn.com, kanye ne-Goodreads bese ubheka amakhasi omncintiswano. Uma uzoshicilelwa ngokwesiko, xoxani ngamakhodi we-BISAC wencwadi yakho kanye nomhleli wakho kanye / noma ithimba lokuthengisa ledijithali.
Isihloko sencwadi nombhalo ongenhla
Kunezici eziningi ezibucayi ezihamba ekudaleni i-book ethize isihloko -metadata inye eyodwa. Ezinye zivela, umongo, ukuncintisana, "ukudoba," izimfanelo zefoni, nokuningi. Lokho kusho ukuthi kunezinto okufanele zikhumbule ngokuphathelene neziqu, ikakhulukazi lezo ezingezona izinganekwane.
- BHEKA ukuthi ngabe amagama angukhiye afanelekile esihlokweni- Uhlobo lweBhayibheli lwe- Beekeeper luchaza ukuthi luyini futhi lukusho konke-incwadi ephelele, ejwayelekile, ebaluleke kakhulu esihlokweni esithile.
- Cabanga ngomncintiswano wamanje ... I-Girl on the Train iyindawo efanele kakhulu yokuthengisa, kodwa ngabe ngabe yayinokuthengisa nokuqapha okungakaze kube yiyona "Intombazane," efana ne-bestsellers Gone Girl kanye neThe Girl ne-Tatto-Dragon mhlawumbe wayenomlando "ongathembeki" wegama eliyinhloko?
- Ungahambisani nezinhlamvu ezingaphezu kuka-60 esihlokweni sakho. Kude kunalokho futhi (ngokusho kwe-Amazon, okusemandleni okukwazi), usengozini yokuphumula umfundi.