Ingxoxo no-Adrienne Sparks
Ukukhuthaza iNcwadi
Ukukhangiswa kwencwadi - kuyisihloko esikhulu, kodwa yikuphi ukuqonda okubaluleke kakhulu ongayinika abalobi mayelana nokukhuthazwa kwebhulaki?
Okokuqala, ngingasho ukuthi umbhali uyimpahla engu- # 1 emkhankasweni wabo wencwadi.
Kuyiqiniso ukuthi ngabe le ncwadi intsha emakethe, emuva noma ukuphinda kubuyele. Abalobi kumele babe nokubekezela futhi bakhumbule ukuthi ukuhlanganyela ngobuqotho nezilaleli zabo kuyisici esibalulekile kunoma yimaphi amasu okuthengisa aphumelelayo.
Abashicileli banamabhuku amaningi okuzogxila kuwo.
[Kwalabo abashicilelwa abashicileli bendabuko] emva kwesikhathi sokuqala sokuphromotha sezinyanga eziyisithupha ukuya kweyisishiyagalombili, abalobi ngokuvamile kumele basebenzise izinsiza zabo namandla ukuze bathuthukise izincwadi zabo.
Uma nje incwadi iba "emuva," umshicileli nabathengisi bangase bayithuthukise ngokusemthethweni emaholide noma ngenkathi yokufunda ebhishi ehlobo , kuye ngokuthi isihloko sencwadi. Futhi ukukhululwa kwencwadi entsha yomlobi kunika elinye ithuba lokuwela-ukukhuthaza izihloko zabo zokubuyela emuva. Kodwa akuzona zonke izincwadi ezithola lokho, noma.
Ukudala ukuqwashiswa kwabathengi kokubili uhlu lwabalandeli bokuqala kanye nezihloko zokubuyela emuva okungaxhunyiwe ku-intanethi futhi ku-intanethi kubalulekile ekuthuthukiseni uphawu lomlobi, ukukhulisa izethameli nokuthengisa izincwadi.
Ngakho-ke, umlobi kufanele enze konke okusemandleni akhe ukwenza ukuthi incwadi yabo ibe lula kulabo abathengi ukuthola, kungakhathaliseki ukuthi kukhona esitolo sezincwadi, ngaphakathi komphakathi, emithonjeni yezenhlalakahle noma eshalofini elincane.
Ukusebenzisa iWebhu
Iningi lokuthengiswa kwencwadi lwenzeka ku-intanethi kulezi zinsuku. Umlobi angayisebenzisa kangcono kanjani iwebhu, imithombo yezokuxhumana, njll, encwadini yabo yokumaketha?
Yinkemba enezinhlangothi ezimbili. Ithuluzi elikhulu lokumaketha elitholakala kumlobi yiWebhu. Kodwa ukufinyeleleka kwe-Intanethi kunoma ubani kungenza kube nzima ukuzwakala ngaphezu komsindo.
Umlobi kufanele akhumbule ukuthi iwebhusayithi yabo iyisisekelo sasekhaya sesikhulumi sabo esiphezulu se-intanethi. Kuyinto yabo yokunyathelisa, ibhizinesi lebhizinisi, ingobo yomlando yabo kanye nesikhulumi lapho bakha khona umkhiqizo wabo futhi bahlanganyele nabafundi babo. Ukusuka lapho, ukwakha khona ubukho bewebhu lapho wonke amaphephandaba e-social media abhaliwe njenge-Facebook, Twitter, Tumblr, Pinterest, Goodreads kanye ne-LinkedIn axhunyiwe kubalulekile.
Isibonelo, abalobi bangakwazi (futhi kufanele):
- Qhubeka ukwethula okuqukethwe okusha futhi uhlale unesibindi nabafundi usebenzisa wonke amapulatifomu abo ase-intanethi.
- Ibhulogi mayelana nomsebenzi wabo noma izinto ezixhunywe ekubhaliseni kwabo.
- Nikela ukubhala okuthunyelwe kwezihambeli zabanye amabhulogi abantu.
- Yiba iwebhusayithi evumela abafundi ukuba babhalisele izindaba nezibuyekezo.
Ungakwazi yini ukunikeza isibonelo sendlela oye wafaka ngayo lewebhu kumkhankaso wokukhangisa wencwadi yomlobi?
Isibonelo esihle ngumkhankaso wami wephromoshini osebenza noKeith Thomson, umbhali we- New York Times ongcono kakhulu we- Once Spy . UKeith wayefuna ngimsize ukuba akhuthaze uhlelo lwe-digital yezincwadi zakhe zokuqala, iPirates yePensacola.
Ingemuva encane: UKeith wabhala leveli yanamuhla yamapirate ngaphambi kokuba aziwa njengomlobi othakazelisayo, nangaphambi kokuqhuma kwamathuba okuthengisa inthanethi. Uhlelo lwe- Pirates of Pensacola olwalukhuni lwashicilelwa ngo-2005 futhi lwaluthola ukubuyekezwa okuhle kakhulu kanye nama-blurbs avela kubalobi abaziwayo. Ngokuyinhloko, sasebenzise amasu wokuthengisa ukuze sikhuthaze lesi sihloko sokubuyela emuva njengendlela yokukhululwa okusha, ukuze sikwazi ukubona abalandeli bakhe abaningi kamuva kanye nabafundi abasha abasha.
Ngasebenza ngesikhala naye ukuze ngisebenzise amathuba okwenziwa izinguquko kwezobuchwepheshe emakethe kusukela encwadini yokuqala yencwadi:
- Sikhiphe ukubuka kuqala kwencwadi ku-Scribd futhi sathuthukisa okuqukethwe okusha nokuqukethwe kwevidiyo ukuze wabelane nababhlogi kanye nabalandeli bakaKeith ngokusebenzisa imidiya yezenhlalo kanye newebhusayithi yakhe yomlobi .
- Ngibambe umncintiswano wokukhetha isithombe esisha sekhava, ngenhloso yokuxhuma i-e-ncwadi nabafundi abasha bese udala amathuba amasha wokubika abezindaba.
- Sithuthukise iphrofayli kaKeith, futhi ukutholakala kwaBreadreads kuxhumene nesikhulumi sakhe sewebhu futhi sanikeza ama-giveaways.
- UKeith wabhala izivakashi ze-blogs, futhi ngakwazi ukukhushulwa lapho amabhulogi anikeza amakhophi wedijithali wencwadi kubafundi bawo.
- Ngakha umkhankaso wokukhangisa we-Facebook futhi nginikeza izincwadi kubalandeli bomlando wamanzi nolwandle kanye nomlando waseFlorida.
Umphumela walezi zindlela zokumaketha kwaba ngcono ukutholakala kwe-e-ncwadi kwabafundi abasha, futhi izakhi zomkhankaso nazo zandisa ukubonakala kwazo phakathi kwabalandeli bezingcingo zikaKeith.
Ukuthengisa okungaxhunyiwe ku-inthanethi
Yisiphi "ukukhangisa kwencwadi" okungaxhunyiwe ku-intanethi okufanele ngabe abalobi benza
Abalobi kufanele futhi banda iphrofayela yabo emiphakathini abahlala kuyo:
- Bangacela ukuthi baxoxwe nephepha labo lendawo, isiteshi somsakazo sendawo noma amaphepha wendawo kanye neziteshi zomsakazo ezindaweni lapho le ncwadi yenzeka khona.
- Uma le ncwadi ibhalwe iphinde itholakale esitolo samabhuku esendaweni yabo banganikela ukwenza ukufunda noma ukusayina amakhophi esitolo.
- Bangakwazi ukuqinisekisa ukuthi imilayibrari yasendaweni inezincwadi zabo emaqoqweni abo futhi uma kungenjalo, nikela ikhophi.
- Bangakwazi ukuhlola ezinye izindawo ukuze benze ukufundwa noma ukubhala izincwadi ezifana nezitolo zekhofi, amasonto, amakolishi noma ezinye izinhlangano.
- Banganikela ukuhlanganyela emaqenjini okufunda noma emihlanganweni yokubhala.
- Kufanele bahlanganyele ekufundeni nasekubhaleni imiphakathi kanye namaqembu alumni, bahlanganyele nabanye abalobi, futhi bakhulume lapho befunda izinkomfa bese bebhuka izintandokazi.
Funda kabanzi ngezindlela zokukhangisa zokubhuka izincwadi ze-Adrienne Sparks nendlela yokugqugquzela incwadi endala . Futhi funda izihloko eziningi ngokukhangisa kwencwadi nokukhangisa .
U-Adrienne Sparks ungumxhumanisi wokuthengisa okwenzile imikhankaso yokukhangisa yabalobi bokuqala kanye neNew York Times engathengisa kakhulu abalobi njengoPat Conroy, uJonathan Lethem noDan Brown. Xhumana naye ngokusebenzisa iwebhusayithi yakhe, sparksmarketing.net.