Imininingwane kaFrank kanye Nezeluleko ezivela kwi-Bridget Marmion
Kusho ukuthini ukuba incwadi yakho ishicilelwe? Kulolu suku lwezinketho - zendabuko, ezokushicilela, ukushicilelwa kwe-hybrid - okuningi kakhulu, umugqa uzizwa ukhululekile.
Kodwa kukhona ukungezwani kwezwe langempela kubalobi abazishicilela ngokusho ngokusemthethweni ngokushicilela.
UBridget Marmion, owayenguSVP Wokukhangisa kwezinye izindlu ezishicilelwe kakhulu zokushicilela kanye nomsunguli we-Expert Nation yakho egcwele ukuthengiswa kwemisebenzi, wenza umehluko ngezizathu ezibalulekile zebhizinisi.
Kule Q & A ecacile, uMarmion uchazela uValerie Peterson umehluko obucayi abalobi okufanele bawaqaphele - futhi uhlanganyela izeluleko zokumaketha ezisebenzayo kubo bonke abalobi.
I-Self-Ishicilelwe vs. Imikhuba Eshicilelwe
Bridget, lapho ngikuzwile ukuthi ukhuluma ku-Social Media Week, wenza umehluko phakathi kokudala incwadi futhi "ushicilelwe." Ungabe uchaza ngalokho ozizwayo ukuthi umehluko?
Kukhona okukhethwa kukho okuthakazelisayo emhlabeni wethu wedijithali namuhla kubalobi abafuna ukwabelana ngomsebenzi wabo, kuhlanganise nalabo abafuna ukubona imibono yabo ekhishwe njengezincwadi ze-e-ncwadi kanye / noma izincwadi ezinyathelisiwe. Wonke umuntu angakha amabhuku, noma awenze adalwe, ngenkathi kungekhona wonke umuntu avunyelwe ukushicilelwa. Izinketho zokuzihlola zihluke kakhulu futhi yikuphi okukhethayo okuqala kakhulu kubalobi bezibuza, "Kungani ngifuna ukushicilela?" Ukuzishicilela kungase kube kuhle, futhi ukwaneliseka kakhulu, ukhetho lwabaningi abalobi. Ngifuna ukuthi labo abasha kwinqubo yokushicilela baqonde ukuthi yini okufanele balindelwe, nemibuto okufanele bayicele.
Ngenkathi noma ubani onamandla angaba nencwadi edalwe namuhla, futhi aphathe noma akhokhe imisebenzi eminingi ehlobene, nansi isici esifushane salokho okushiwo 'kushicilelwa':
Ummemezeli ufaka imali kumlobi. Uma nje ukhokha inkampani ukudala incwadi, "usebenza nenkampani enikeza ngezinsizakalo zokushicilela." Awu "ushicilelwe." Ummemezeli ufaka imali kumlobi hhayi nje ngokuhlinzekela kusengaphambili ngezinzuzo ezizayo esikhathini esizayo encwadini yomlobi (ngaphandle kwesiqinisekiso sokuthi incwadi iyothola noma yini) kodwa futhi ithengisa abasebenzi ngesikhathi sokuthi:
- Hlela ibhuku
- Yakha ibhuku (ingaphakathi nejackethi; yebo, i-e-books idinga lokho, futhi)
- Ukukopisha / ukuphinda ufunde le ncwadi
- Lungisa noma uthengise isihloko ku-akhawunti yazo zonke iziteshi ezifanele
- Shicilela le ncwadi
- Hambisa le ncwadi
Futhi, noma yimuphi umshicileli usebenzisa ezinye izindlela ezahlukene - kuhlanganise nokuqeqesha umbhali - ukuxwayisa izethameli le ncwadi iza, ukuthuthukisa umphakathi wabafundi, nokudala isithakazelo.
Futhi konke lokho kwenziwa [nomshicileli] onokuhlangenwe nakho okuphawulekayo kohlobo lwakho, kungakhathaliseki ukuthi ifomethi yencwadi, p-book noma ebook. Ukukhiqizwa nokusabalalisa kuphela okuhluka phakathi kwamabhuku okuphrinta namabhuku e-e.
Okubaluleke nakakhulu ukuphawula ukuthi ummemezeli wendabuko utshalela nokuthembeka kwakhe nokwenza okuhle ekungezeni lowo mbhali ohlwini lwakhe.
Nakuba abalobi abaningi bezwa ukuthi abatholi ukwesekwa okwanele kokumemezela nokukhangisa kwabamemezeli babo, iqiniso leqiniso ukuthi ukumane nje kushicilelwe yindlu [yendabuko] kusho ukuthi umbhali uthathwa ngokungathí sina ngokugcina izitolo, abanye abafundi, kanye nabezindaba kunalokho uma bezishicilela. Abalobi bazuza ngokuthola 'inzuzo' intando kanye nedumela elihle elakhiwe yilo ndlu yokushicilela kanye nabamemezeli bayo kanye namaqembu okuthengisa eminyakeni edlule.
Izinselelo Zomphakathi Zomagazini Ezizimele
Ngakho abalobi abashicilela ngokujwayelekile babhekana nezinselelo ezithengisayo, ezokukhangisa kanye nokukhangisa?
Kukhona okwehlukile, kodwa yebo, abalobi kufanele baqaphele inselelo eyengeziwe yokubandakanya abezindaba - okuyinto ukuncintisana esihogweni noma kunjalo - uma ushicilela.
Abalobi nezincwadi ezishicilelwe abashicileli bendabuko zibhekwa njengokubanjwa kwemithombo ethile yemiklomelo nemiklomelo engacabangi izincwadi ezishicilelwe. Kuyashintsha kancane kancane, kodwa kuyinkinga manje kubalobi abaningi abashicilela.
Akusho ukuthi ukushicilelwa yindabuko yindabuko kuyisiphi isiqiniseko sokusakazwa kwezindaba ezinkulu, ukuthengisa okukhulu, okuhlangenwe nakho okwanelisayo ngokuphelele, kodwa kubalulekile ukuchaza la maphuzu.
Kuyiqiniso nokuthi ngisho nabalobi abaningi abayishicilela ngokweqile baqasha amantombazane okukhangisa / ukukhangisa ukuqinisa imizamo yamathimba abo abahlala ematasa.
Iseluleko sabalobi be-Self-Published Publishers
Futhi kuthiwani uma umbhali engaphumelelanga ukuthola ummemezeli wendabuko?
Kuyamangalisa ukuthi noma ngubani angakwazi ukudala incwadi namuhla, ngokusebenzisa ubuchwepheshe obutholakalayo kanye nezinkampani ezikhokhayo ukuze abasize baphendule imibono / izithombe zabo zibe zinyatheliswa kanye / noma e-izincwadi. Njengoba umbhali wathi kimi maduzane, "Kuphela eminyakeni eyishumi eyedlule, angikwazi ukukhetha ngaphandle kokushiya umbhalo wami esitokisini."
Qaphela nje ukuthi nakuba abalobi abashicilela ngokwabo bathola ukulawulwa okungaphezulu kanye nephesenti eliphakeme lemali engenayo, futhi bathola izindleko ezingamaphesenti angu-100 nomsebenzi wokukhulula incwadi yabo. Izindleko nemali yomsebenzi ingaba yinto enkulu. Bheka yonke leyo misebenzi engaphezu kwalokho ummemezeli akwenzayo? Kuzodingeka ubhekane nalabo noma ukhokhe omunye ukuphatha leyo misebenzi. Ngakho ...
- Iyini isabelomali sakho, isikhathi, semali?
- Yiziphi amakhono ezomabhizinisi, ezobuchwepheshe, ezokuxhumana nabantu, oxhumana nabo, oletha kule phrojekthi? Ingabe usuvele uthuthukise umphakathi omkhulu wabafundi abanakho ngezindaba zomphakathi, ukukhuluma okukhulunywayo?
Njengoba kunikezwe inani lokuzibophezela okudingekile, yisiphi iseluleko ongayinikeza umuntu ocabangela ukuzishicilela?
Okokuqala, zibuze: Kungani ufuna ukudala incwadi ? Lokho kuzokusiza ukuthi ubone izithameli zakho ezihlosiwe, isihloko esifanele / ifomethi / intengo, ukuthi uzothola kanjani kulabo abalaleli, njll Kuze kube yilapho usucacile kulokho, ngeke wazi ukuthi iyiphi yezinsizakalo eziningi okulungile kuwe .
Okulandelayo, thola isabelomali sakho, isikhathi nemali. Funda ukuthi ungenza kanjani i-P & L, okuqondene nokuzishicilela. Lena ibhizinisi lebhizinisi futhi kufanele lilashwe ngaleyo ndlela.
Futhi ufunde imibuzo okufanele uyibuze; unommeli otholakale ezinkontileka zokuzibheka ngokubheka isivumelwano sakho.
Noma yikuphi ukuphawula - izigaba zokubheka?
"I- COPYRIGHT " - I-copyright kufanele ibe njalo egameni lomlobi, noma ngabe enye inkampani ibamba ukubhaliswa. Lokhu kuyisihluthulelo.
"IZINDLELA ZOKWENZA IZINDLELA" - Ngisho noma isigatshana esithinta i-copyright sithi: AUTHOR HOLDS RIGHTS, qaphela noma yiluphi ulimi noma isigatshana esilandelayo esisho okuthi: "Umshicileli unamalungelo akhethekile okushicilela lo msebenzi nganoma yiluphi uhlobo / ifomethi ..."
Lelo gatshana linganikeza inkampani yakho yokuphrinta / yokushicilela yonke into yokulawula futhi, mhlawumbe, yonke imali engenayo uma, isibonelo, ummemezeli wendabuko ufunde incwadi yakho futhi wayefuna ukuthenga ilungelo lokushicilela.
Isazi sokushicilela sizochaza kabanzi ngokubaluleka okukhulu kwalesi sigatshana sesibili, uma ngabe incwadi yakho ingenye yezingu-30 ezincwadini ezingu-1 000 000 ezishicilelwe ngonyaka ... futhi kungani leso sigaba somthetho singamukeleki ngaphandle kwemigomo esicacisa amalungelo angaphansi hlukana phakathi komlobi nommemezeli - ngubani, ngendlela, kufanele abe nomnyango wamalungelo angaphansi ukwenza imali kulawo malungelo.
"UKUTHENGA" - Kunokuba impendulo ihlose ibhuku lakho kunoma yiliphi i-akhawunti, "ukuthengisa" kungase kusho ukufaka ibhuku lakho ukuthengiswa ngokulibeka kubathengisi be-intanethi nokuthi (yiliphi) ibhuku labathengisi. Ingabe ufuna incwadi yakho kumathalabhulali? Lokhu kunzima kakhulu uma kungatholakali nge- [umthengisi welabhulali] Baker & Taylor.
"I-FORMAT YOKUBHUMA" - Ingabe ufuna amakhophi ashicilelwe noma i-e-ncwadi ifanele?
"UKUKHENZISA" noma "UKUBHALA" - Qaphela ukuthi ezinye izinsizakalo zokumaketha nezokukhangisa ezihlinzekwa ngokushicilela izinkampani zezinsizakalo zezinsizakalo ziyizihloko ezithile endaweni, hhayi imigexo yangempela yencwadi yakho.
Ingabe unendaba uma incwadi yakho itholakala ezitolo? Khona-ke udaba oluphuthumayo lwedaphulelo, olungathinta ubukhosi bakho ngoba inkampani yokuzijabulisa izovikela amapheshana ayo.
Phakathi kwabalobi, yini oyitholile ukuthi iyinkolelo enkulu kakhulu - yiyiphi i-iso-opener enkulu lapho efaka umhlaba wokushicilela?
I-eye-opener enkulu kunazo zonke: Kungenxa nje yokuthi le ncwadi 'ilungile' ayisho ukuthi kukhona noma ubani omele ukulifunda / ukuyithenga.
Ababhali, kungakhathaliseki ukuthi bashicilelwe izindlu ezincane noma ezinkulu, noma ezishicilelwe ngokwabo, beza kithi besondele kakhulu ukudedela usuku. Ngikholwa ukuthi siphila ku-TYPE, CLICK, HIT 'SEND' emhlabeni, ukuthi abantu bakholelwa ukuthi ukumaketha kwenzeka ngokushesha kunalokho okwakusetshenziswa. Iqiniso liwukuthi ngoba imithombo yezindaba idluliselwa ngendlela efanayo, kuthatha isikhathi eside kunanini ngaphambili ukusika umsindo.
Iyiphi isici esisodwa esibaluleke kunazo zonke iseluleko sokumaketha ongasinika umlobi ?
Ukuqaliswa okuphumelela kakhulu kuqala ngenkathi umbhali ebhala incwadi - qala ngaleso sikhathi ukwakha ubudlelwane:
- Ngabathengisi bezincwadi kuqala ngokuba ikhasimende elivamile, eliyigugu
- Ngama- librarians ngokuba ngumphathiswa, wazi abasebenzi ngokuya emihlanganweni yegatsha, abanye banamaqembu okufunda. Ababhalisayo bayancoma izincwadi - mhlawumbe ngolunye usuku lwakho.
- On Goodreads nabanye abalobi ngokuhlanganyela izindaba zomsebenzi wabo
- Ngabafundi ngokuhlanganyela emithonjeni yezenhlalo kanye nasemapulatifomu (futhi, njenge-Goodreads). Uma ubhala izimfihlakalo, amavidyo, i-sci-fi, thola leyo miphakathi ku-intanethi futhi ube yilungu elisebenzayo -NOT ngokukhuluma ngencwadi yakho, kodwa ngokungeza amaphuzu athakazelisayo ezingxoxweni, ukwabelana ngezindaba zabanye abalobi obajabulelayo.
- Kulabo abasenhlanganweni yakho yokuhweba kanye namaqembu abathandayo abakhulu ngokukhuluma ezenzakalweni, ukwakha ukubonakala njengomthombo othembekile, ukukhuluma ngencwadi oyibhalayo nokuqoqa amakheli e-imeyili uma kufanelekile.
Kubalobi abaseduze nokushicilelwa? Iseluleko esiwusizo ngempela singase sisekelwe ekuhloleni nasekuhloleni izilaleli, kodwa ngokwemigomo jikelele, ngingasho ukuthi ngibheke umkhankaso wokukhangisa we-intanethi owenziwe futhi owenziwe ngokusemthethweni (ngekhasi elihle kakhulu lokufika) kanye nokumaketha kwe-imeyili.
Yiqiniso, uma lowo mbhali enezinombolo ezingu-500,000 + ze-Twitter, i-Facebook, i-YouTube noma i-Instagram, ngingahlinzeka ngezeluleko ezihlukene kakhulu zokuqalwa kwezincwadi .
Okufanelekile, iseluleko sobuchwepheshe kufanele senziwe unyaka ngaphambi kokuba uhlele ukukhulula , ngakho isihloko sencwadi, incazelo, ukubhala umbhali, kanye nemethadatha konke kungabonakalisa ukufaka ngokusekelwe kulabo ababhekiswe kulowo mbono kanye nezinhloso zomlobi.
Isizwe sakho sochwepheshe sinomthombo omuhle kusayithi lethu - Isikhathi Sokuphumelela Ukushicilela .
Kwababhali Abadabuki Bendabuko Nezizimele: Izincwadi Zokuthengisa Namuhla
Ithimba lakho leNational Expert ligcwele ngobukhulu bayo - ungakwazi yini ukukhuluma nanoma yiziphi izitayela noma ukushintshwa kunoma yiziphi izinhlobo zokusekela kanye nabaqondisi bokuqondisa - kokubili zendabuko futhi ezishicilelwe - zidinga njengoba izimakethe zishintsha?
Kuleli zwe ledijithali, sisalokhu silinganisa imizamo yokumaketha kanye nezilaleli ezibhekiswe kulo mbhali nokuthi kanjani umbhali ukhululekile / usebenza ngokuhlanganyela nabafundi.
Yiqiniso, amathuluzi namapulatifomu ashintsha sonke isikhathi, yingakho imodeli yami yebhizinisi ihlanzekile, kodwa izinsizakalo ezibalulekile nezithandwayo ze-YEN manje zihlanganisa:
- Ukubuyekezwa kwe-Metadata yencwadi nobunikazi bewebhu. I-Metadata iyinkulumo ebaluleke kunazo zonke futhi ebaluleke kunazo zonke ekukhangiseni namuhla, inikezwe inselele yokutholakala kule minyaka yobudijithali.
- Ukubuyekezwa kwedatha yokuthumela imeta ngemuva kokubaluleka kwamagama angukhiye.
- I-coaching media coaching. Njengoba kubaluleke kakhulu ukuba abalobi bahlele noma bathuthukise ukubonakala kwabo nomthelela ngemiphakathi yezokuxhumana, sinikeza i-coaching eyodwa-eyodwa ukusiza umlobi ngamunye ukuthola amapulatifomu lapho ehamba khona ngokukhululekile. Sithola ukuthi badinga usizo ngokuthuthukiswa kwemikhuba emihle efana nokuphathwa kokuqukethwe, okufaka isandla ekusebenzeni futhi kuvumela abalobi isikhathi esiningi sokubhala izincwadi zabo.
- Ukumaketha nge-imeyili, okuvame ukuguqulwa okungcono kunokudayiswa kwezenhlalakahle (kuye ngokuthi, njalo kunombhali kanye nezilaleli).
Iseluleko esiqakathekileko kanye nezinto eziza kuqala zizohluka ngokufana nomhlobo womlobi ngamunye, izilaleli ezihlosiwe, nezinhlamvu zokuphromotha ziyahlukahluka. Esizweni sakho sezobuchwepheshe, ngihlangana neqembu eliyingqayizivele elisekelwe ezidingo zomthengi ngamunye, ukusebenza ndawonye emkhankasweni ohlangene. Ithimba lisebenzisa wonke amathuluzi esinawo - kokubili okungaphelelwa sikhathi futhi okusha - ukuxhuma abalobi nabafundi ngendlela ephumelela kakhulu.
Ngakho-ke, yini engashintshi konke okuningi?
Umbhali akakwazi ukuzihlela yena ngokwakhe. Ngigijima eqenjini lokukhangisa, kodwa ngitshela abalobi abahlela ukuzishicilela ukuthi imali yokuqala okufanele bayichithe ingumhleli wezobuchwepheshe .
Futhi, umlobi akakaze abe yijaji elihle kunesihloko esifanele sencwadi yakhe . Umlobi usondelene kakhulu nomsebenzi, futhi akakwazi ukuphendula njengomfundi omusha noma ongase abe khona. Ngemuva kokusebenza namakhulu wabalobi, nginenqubo yami ephumelelayo yokusiza abalobi ukuthola izihloko zabo ezinhle kakhulu.
Bridget, ulwazi olunikezile lukhulu kakhulu. Noma yini ongathanda ukuyengeza?
Kuningi kwalesi sihloko! Kunemithombo eminingi esayithini lethu, futhi samukela imicimbi efundisayo kakhulu esinikela ngayo njalo ngenyanga enyangeni yethu ye-Confant Confams lapho ama-veterans e-industry ekhuluma ngezihloko zentshisekelo kubalobi, ama-agent kanye nozakwethu ekushicileleni. Lezi zigcinwe emahhovisi ethu e-Union Square futhi sihlala nazo, nazo zonke izwe.
Bridget Marmion
NjengoSVP Marketing of Farrar, Straus Giroux, Random House noHoughton Mifflin Harcourt, uMarmion wadala futhi waqondisa imikhankaso eholela ohlwini lokuthengisa kakhulu, futhi uqondise ukukhangisa nokukhangisa, yendabuko kanye neyedijithali, kokubili abadala nezincwadi zezingane. Ube uSihlalo we-AAP Trade Executive Committee futhi unolwazi olubanzi nolwazi kuzo zonke iziteshi ezihlanganisa ukudayisa, i-K-12, ekolishi, umtapo wolwazi, inthanethi kanye nomphakathi we-agent. Ngonyaka ka-2012, uMarmion wethule i-Expert Nation, Inc., isevisi yokuthengisa ngokugcwele.
Landela iBridget / YEN
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