Kubaluleke kakhulu ukwazi ngenkampani kwingxoxo yokuthengisa.
Ekuthengiseni, kuzodingeka uchaze amaklayenti ukuthi kungani izinsizakalo zenkampani yakho noma imikhiqizo yakho engcono kakhulu. Ukuze wenze lokhu, kufanele wazi inkampani ngaphakathi nangaphandle. Ukuphendula lo mbuzo kubonisa ukuthi unezinto okudingekayo ukuba ube ngumthengisi oqinile enhlanganweni.
Ngezansi kukhona amathiphu kanye nesampuli izimpendulo zombuzo wokuxoxa, "Uyazi ngani ngalenkampani?"
Indlela Yokulungiselela Umbuzo
Ukuze uphendule kahle umbuzo, kufanele ucwaninge inkampani ngaphambi kwengxoxo yakho. Ungenza ucwaningo oluningi kuwebhusayithi yenkampani. Hlola ingxenye yabo ethi "Mayelana Nathi" ukuze uthole umqondo womlando wenkampani, umgomo wayo, nempumelelo yayo.
Uma wazi noma ubani osebenzela inkampani, ungase ubuze ukuhlangana nabo ngaphambi kokuba uxoxisane ukuze uthole umbono womuntu ngaphakathi kwenkampani.
Ezingxoxweni zemisebenzi yokuthengisa, ukwazi ngerekhodi lokuthengisa yenkampani kubaluleke kakhulu. Ufuna ukwazi ukuthi yini ayithengisayo, amasu azo wokuthengisa, nanoma yiziphi impumelelo ezithengisayo ezithandane nazo.
Ungathola olunye lolu lwazi kuwebhusayithi yenkampani. Ngokuvamile, bayohlinzeka ngolwazi mayelana nempumelelo yokuthengisa ekhasini labo "Mayelana Nathi", noma ikhasi elibandakanya ulwazi lwe-PR nokumaketha.
Ungase futhi ubheke amawebhusayithi adumile noma amaphephandaba akhuluma ngenkampani kanye nabompikiswano bawo ukuthola umuzwa wokuthi inkampani imi phakathi komncintiswano wayo.
Indlela Yokuphendula Umbuzo
Lapho uphendula lo mbuzo, "Uyazi ngani ngenkampani?" Gxila kwisakhi esisodwa noma ezimbili ezerekhodi lokuthengisa lenkampani elibonakala kuwe. Isibonelo, mhlawumbe babenomnyaka wokuthengisa onamandla kakhulu kamuva, noma baqala ukuthuthukisa umkhiqizo omusha. Ukubona lezi mpumelelo kuzobonisa ukuthi wenze ucwaningo lwakho, futhi ukholelwa enkampanini.
Ekuphenduleni kwakho, gcizelela intshiseko yakho yenkampani. Ungase uphethe ngisho nempendulo yakho ngokusho ukuthi, ngokusekelwe kulezi zinto wazi mayelana nenkampani, ujabule kakhulu ngethemba lokuba yingxenye yeqembu lokuthengisa. Ungase uthi ngisho namakhono akho kanye nokuhlangenwe nakho kwakho kukukwenza ube yinto enhle yenkampani, ngokusekelwe kulokho owaziyo ngabo.
Izimpendulo zempendulo
- Ngiyazi ukuthi le nkampani ingumthengisi wenombolo yewijethi eyodwa e-US, enokuvela kwezilwandle e-Europe nase-Asia. Ukwengeza, ukuthengiswa kwakho e-China kuye kwanda ngo-25% eminyakeni engu-3 edlule, futhi ukuthengiswa kwakho kwewijethi kuqalile ukukhipha umncintiswano waseChina. Ekhaya, ukuthengiswa kwakho kuqhubeka nokukhula kancane, ngisho nangokwehla komnotho. Ngingathanda ukuthatha ithuba lokuba yingxenye yenkampani enjalo esheshayo, ejwayele ukunyakaza. Ngikholelwa ukuthi okuhlangenwe nakho kwami kokubili ukuthengiswa kwamazwe ngamazwe nakwezinye izindawo kungenza ngifaneleke kakhulu.
- Le nkampani ilinganiswe enye ye-Forbes "I-America's Best Small Companies" ngo-20XX, futhi ibonise ukukhula okuqhubekayo emakethe. Ukuthengisa kwakho kudlulele okulindelekile, futhi imikhiqizo yakho entsha nezinqubo zokuthengisa zenze ube enye yezinkampani ezifiselekayo kakhulu ukusebenzela e-US.
- Ekucwaningweni kwami ngale nkampani, ngathola ukuthi uqale eminyakeni engaphezu kwengu-100 eyedlule njengomthengisi omncane wezitini nomdaka eCent City. Njengebhizinisi elinomndeni, ube ne-savvy yokukhula ngezindlela ezihlukile, futhi uma ithuba likhethe ukuhamba ngomphakathi ngo-1993, isinqumo sasicacile. Kusukela ngaleso sikhathi, abaphathi baye baqhubeka nokwenza izinqumo ezinonya, ukugcina ibhizinisi lakho phambili emncintiswaneni walo. Ngiyazisa kakhulu ukugxila kwakho kokubili emphakathini nasemisha; lokhu kuyinto engizama ukuyifaka eqenjini lami lokuthengisa langamanje.
Izeluleko Zokuxoxisana Nezebhizinisi Zokuthengisa
Ngaphambi kokuba uphendule ku-interview yakho, buyekeze lawa macebiso okuthengisa umsebenzi wokuthengisa ukuze ukwazi ukuthengisa ngomkhiqizo wakho obaluleke kunawo wonke - wena-kumqashi owazi kahle amasu okuthengisa.