Kweminye imikhiqizo kanye nezinsizakalo, i-sweet spot 'amathuba amabhizinisi amancane. Lolu hlobo lwezokuthengisa lwe- B2B ludinga indlela ehluke kakhulu ekudayiseni ezinkampani ezinkulu noma, ngenxa yalokhu, ngokuthengisa abathengi. Amabhizinisi amancane anezidingo zawo kanye nokulinganiselwa kwawo, futhi uma ungakwazi ukuwabona nokubhekana nawo, ungaba nempumelelo enkulu ngale makethe.
Iyini Ibhizinisi Lincane?
I-Small Business Administration (i-SBA) ichaza ibhizinisi elincane njengelinye inzuzo, elizimele, futhi lingekho emkhakheni walo.
Amabhizinisi amancane ngokuvamile anemali engaphansi kwe $ 20 million ngonyaka futhi asebenzise abasebenzi abangaphansi kuka-500 (ngezinye izikhathi kuncane kakhulu). Amabhizinisi walesi sivama kaningi akanayo isidingo noma izimali zokugcina isazi sokuthenga kwabasebenzi. Ngakho uma uthengisa amabhizinisi amancane futhi umkhiqizo wakho uyabiza kakhulu kunezinto zehhovisi, izinkinga uzobe uzithengisa kumnikazi webhizinisi noma abanikazi.
Izindaba ezinhle ukuthi ukuthengisa emabhizinisini amancane ngokuvamile kusho umjikelezo wokuthengisa omfishane ngokuphambene namakhasimende amakhulu ebhizinisi ngoba ngeke kudingeke uhambe ngezinqubo zokuvunywa ezide futhi ezihilelekile. Eqinisweni, unethuba elihle lokuvala ukudayiswa emhlanganweni wokuqala. Lapho uhamba ngqo nomnikazi webhizinisi, akamele alinde ukuvunyelwa kusuka phezulu.
Umenzi Wezinqumo
Ngaphambi kokuba uhlangane nomenzi wesinqumo, yenza ucwaningo bese uthola okungenani izinto eziyisisekelo mayelana nenkampani yakhe.
Ukubuka i-website yakho yesikhangiso kuzokutshela ukuthi ngubani abanikazi, ukuthi bangakanani ibhizinisi, ukuthi ngabe abanikazi bamanje basungula inkampani noma bayithenga komunye umuntu, ukuthi yimiphi impumelelo yabo enkulu, nokunye okunye. Ezinye izinkampani zibala ngisho namakhasimende abo abalulekile, ezingasetshenziswa kakhulu ekukhangisweni kwakho kwezokuthengisa.
Uma usho ngesikhathi sokuqokwa kwakho ukuthi umkhiqizo wakho uzowusizo kanjani ekuthengiseni esikhathini esizayo kuNkampani X bese uyibuyisela ngesibonelo noma ezimbili, ithemba lakho lizohlaba umxhwele kakhulu .
Abanikazi bamabhizinisi amancane bayazi kahle izibalo eziphazamisayo ezungeze izinga lokuhluleka kwamabhizinisi amancane. Kungakhathaliseki ukuthi baphumelela kanjani ngabanye, bayazi ukuthi ayikho inetha lokuphepha nokuthi unyaka owodwa omubi ngempela ungabasula. Ngenxa yalokho, ukwethula umkhiqizo wakho njengendlela yokwandisa ukuthula kwengqondo yomnikazi webhizinisi ngokuvamile kuyindlela ephumelelayo. Ukulondoloza imali kuyisizuzo esiwusizo kakhulu kusukela amabhizinisi amancane amancane anegama elincane kakhulu lephutha ngokwezimali.
Laba abanikazi bavame ukubheka ukuthuthukisa ibhizinisi labo ngezindlela ezimbili: ukuyikhula kuze kube yilapho engumdlali omkhulu embonini, noma ukuheha inkampani enkulu ezothenga inkampani yayo. Ekuqaleni kwesethulo, thola indlela othembekile kuyo, bese ubeka umkhiqizo wakho njengethuluzi lokumsiza ukuba afeze lokho. Isibonelo, uma uthengisa isofthiwe yokubika, ikhono lokukhiphela ngokushesha imibiko ebuyela emuva eminyakeni eminingana kuyoba usizo kakhulu ngesikhathi sokuthengiswa kwenkampani noma ukuhlanganiswa. Imibiko enjalo ingasiza futhi inkampani ekhulayo iveza izindawo zamandla noma ubuthakathaka futhi iqondise ukuhlela amasu omnikazi webhizinisi.
Ubuhle bokubopha umkhiqizo wakho noma isevisi emigomweni yakhe yesikhathi eside ukuthi kuzomenza angabi lula kakhulu ukushintsha abahlinzeki kamuva. Uzenza wena kanye nenkampani yakho, umlingani weqhinga, ukumsiza ukuthi athole inkampani yakhe lapho efuna khona. Ngenxa yalokho, uyamvikela ngokumelene namawakho omncintiswano.