Yakha izilinganiso zakho zezindaba ze-TV nge-Promotion Topical

Ukukhushulwa kwezindaba eziphezulu kunomunye wamafomu angu-6 okukhangisa abezindaba . Kodwa uma kuziwa ekusebenziseni ukukhuthazwa kwezingqungquthela ukushayela izethameli ekubukeni i-TVcastcast, ithuluzi elivame ukuhlakazwa. Ngokusebenzisa ukukhushulwa kwama-topical ngokuphumelelayo, ungabona imiphumela yezindaba zakho ezilinganisweni ze-Nielsen .

Okuyisisekelo Sokukhuthazwa Kwezingxoxo

Ukukhushulwa kwezihloko zezindaba ezilula kuyinto elula. Uqokomisa izindaba ocabanga ukuthi zithatha kakhulu ukunakekelwa ukuze uthumele ababukeli ku-newscast yalokho kusihlwa.

Ngokuvamile, ukukhushulwa kwezingqikithi kubhalwe njengokulandela.

Lesi sibonelo esisodwa sokukhuthazwa okubhaliwe okubhaliwe: "Tonight ku-Action News 4, umkhandlu wedolobha uhlangana ukuze uxoxe ngalezi zindaba. Sizoba nombiko ogcwele. Futhi, sizobe sichaza izinguquko emthethweni wezomthetho ozobamba ukuthi abakhokhi bentela kufanele bafake intela yabo yentela. USonny Snow unesimo sezulu noJock Champion wezemidlalo. Ngalobubusuku ku-Action News 4. "

Kukhona izizathu eziningana lokhu okukhuthazayo okwenziwe ngama-topical. Okokuqala, ukukhushulwa akusho ukuthi ikuphi ukuze umbukeli abukele. Ingabe uzosindisa imali, abe nesibindi, abukeke kangcono? Konke ukukhushulwa okwenzile kwakubhala izindaba ezimbalwa futhi kusho ukuthi isimo sezulu sizoba nesimo sezulu futhi umuntu wezemidlalo uzoba nemidlalo.

Nansi indlela eyodwa yokwenza kube ngcono: "Ngobusuku ku-11 ku-Action News 4, umkhandlu wedolobha ufuna ukushintsha indlela udoti wakho eqoqwe ngayo. Ingabe udoti wakho uyakunqwaba uma uthola inkonzo kanye ngesonto?

Futhi, ungaphuthelwa amathiphu okufaka intela engenayo. Umthetho manje uhlukile ngendlela okufanele ufeze ngayo. Ngaphezu kwalokho, ingabe ngempelasonto izoba ishout? USonny Snow uzokukhombisa. Futhi ugijime umuzi omkhulu we-slam kusuka ku-Jock Champion. Ku-Action News kuphela ku-11 kuphela. "

Lesi sibonelo sesibili sigcizelela izinzuzo zezibukeli ngenkathi ushiya imishwana engenamqondo ethi "sizoba nombiko ogcwele." Ngoba ukuphakanyiswa kwama-topical kugijima: 10 kuya ku: 30 emoyeni, wonke amagama kufanele abale.

Isibonelo sesibili sidinga umlobi wokukhuphula ukwazi imininingwane mayelana nendaba.

Lo mzamo owengeziwe uzokwenza ukukhushulwa kwezingqikithi kunqamule i-clutter yekhefu lokuhweba ukuze uthathe ababukeli bese ubathumela kwi-newscast. Futhi, qaphela ukubhekisela ku "wena" kusibonelo sesibili ngokuhambisana "sizobe" ekuqaleni. Ukubhala "wena" kuqondile.

Kungani Ukukhuthazwa Kwezingqikithi Kubalulekile

Ukunyuswa kwama-Topical akuyona uShakespeare. Lona indima yokukhuthazwa kwesithombe. Kodwa inikeza ukuqhuma okufushane kokukhangisa okukodwa-ebusuku kuphela okungenza umehluko ekulinganisweni, ikakhulukazi eziteshini ezingekho abaholi bemakethe.

Kungenxa yokuthi isiteshi esithuthukisa imakethe sesivele sinomqondo oyakhelwe wababukeli abazohlangana, kungakhathaliseki okuqukethwe. Kodwa lowo mboni oyinhloko angase aqiniseke ukuthi angashintshela esiteshini esiphezulu se- # 2 noma se- # 3 uma kukhona isizathu esicindezelayo sokwenza kanjalo.

Isizathu ngeke sibe ngenxa yokuzithoba ngokuzenzekelayo ekuzithobeni kweqembu lezindaba elihlukile. Kuzoba nje ngoba wayekhohlisiwe ekufuneni ukubukela indaba eyithandayo.

Kuyiqiniso ukuthi leyo ndaba enkulu izodlalisa ebusuku kusi-11 bese iba umlando. Kodwa uthola lowo mboni oyedwa ukuthi ashintshe izindaba zakho kulobubusuku, futhi kusasa ebusuku, uzokwakha enye inhlanhla ephezulu yezobuchwepheshe ukuze akhohlise omunye umuntu.

Yenza izikhathi eziwanele futhi uqale umkhuba ozobonisa ezilinganisweni.

Yini okufanele uyihlaziye

Umhlangano wesikhungo wesikhungo somuzi ukuthi zonke iziteshi ze-TV zimboze kungaba indaba yakho ehola phambili, kodwa akufanele ukuzitholela ngokuzenzekelayo indawo yokukhushulwa. Uma isesiteshini ngasinye, khona-ke umbukeli akanaso isizathu esihle sokubuka ukuthunyelwa kwesiteshi sakho. Uma kungumhlangano wesimiso, indaba ayiyona eyanele ngokwanele yokwenza kube yikuthi kufanele ibone.

Bheka izindaba ezinenzuzo yombukeli kakhulu. Lokho kungaba indaba endleleni entsha yokwelapha umdlavuza noma indlela engcono yokushayela edolobheni kusasa ekuseni. Izindaba ezisiza abantu bahlelwe ukugqugquzela ama-topical. Okulandelayo, bheka ividiyo ephoqelelayo. Abanye abakhiqizi bakubiza ngokuthi "i-candy iso." Umlilo oshisayo, i-interstate pileup noma i-otters yomntwana imidwebo emihle ababukeli abayiyoyikhumbula ngemuva kokukhushulwa.

Futhi, cabangela izethameli zalabo bantu kusihlwa. Uma ukukhuthazwa kwakho kwama-topical kusebenza phakathi nomdlalo webhola noma ngesikhathi se-Tony Awards, okufanele kuboniswe ezindabeni ozikhethayo nokuthi ubhala kanjani umbhalo. Ababukeli besilisa nabesifazane basabela ngokuhlukile kulokho okushoyo nalokho okubonisayo.

Okokugcina, khumbula ukuchaza isikhathi nendawo - okuningi. "Tonight" noma "Tonight at 11" akwanele. Zama ukusho "Ngobusuku ku-11 ku-Action News 4" izikhathi ezimbili kuya kathathu ekukhusheni kwakho. Kuzwakala sengathi i-overkill, kodwa uyancintisana nakho konke okunye egumbini lokuhlala lombukeli ukuze wenze ukudayiswa.

Ukukhushulwa kwezihloko akufundiswa ekilasini le-journalism ekolishi. Uprofesa angasho lokhu ngoba akuyona indaba yezindaba, kodwa ukukhangisa. Yilokho kuyiqiniso, noma ngubani umkhiqizi wezindaba kanye nabanye abalobi bezindaba bangakhuphula kalula izilinganiso zabo nemisebenzi yabo ngokuqonda izinyathelo ezilula ekuthengiseni i-TVcastcastcast.